Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Show NoteS: http://www.smartpassiveincome.com/session240
1
Pat: ThisistheSmartPassiveIncomePodcastwithPatFlynn,session
number240:“Hey,WanttoMeetUp?”
Announcer: WelcometotheSmartPassiveIncomePodcast,whereit’sallabout
workinghardnowsoyoucansitbackandreapthebenefitslater.
Nowyourhost-heprepsallofhisfoodfortheweekonSunday-Pat
Flynn.
Pat: What’sup,everybody?Thankyousomuchforjoiningmetodayin
thissessionoftheSmartPassiveIncomePodcast.I’msuperthankful
you’reherewithme,andit’sjustyouandmetoday.Noguestson
theshowtoday.
Ithinkthelasttimewedidthiswasactually10episodesago,in
episode230,whereItalkedaboutmyjourneyfromstartingout
onstageasapublicspeaker,andthathappenedin2011.Inthat
episode,episode230,IactuallytakeyoubackintheDeLorean
andweactuallylistentomyselffrom2011andafewofmyother
presentations,andIgivecommentaryaboutit.Actually,byfar,over
thepast-Idon’tknow-I’dsay50,60episodes,thatonehashadthe
mostincrediblefeedback,justbecauseit’sdoneinaverydifferent
way.Ifyouhaven’tlistenedtothatyet,Ihighlyrecommendyou
checkitout.That’sepisode230,andofcourse,theshortlinkstoall
theepisodesareSmartPassiveIncome.com/session,andthenthe
sessionnumber.Forthatone,itwouldbeSmartPassiveIncome.com/
session230,andforthisone,itwillbeSmartPassiveIncome.com/
session240.Allthelinksandshownotesandresourcesaregoing
tobethere.I’llre-mentionthatlinkattheendoftheshow.
Speakingofpublicspeaking,speakingofpublicspeakingand
events,that’skindofwhatIwantedtotalkabouttoday.Not
necessarilythepublicspeakingpartofit,butmoresothe,“How
doyougotoaneventandattendit,andenjoyit,andgetthe
mostoutofit?”2017iscomingup.Someofyoumightbelooking
aheadatyourcalendar,tryingtodecidewhatconferencestogo
to,wheretogoandmeetupwithotherpeople,whoyouwantto
listento.IactuallyhaveascheduleonSmartPassiveIncome.com
whereI’llbespeaking,atleastwhereIknowI’llbespeakingin
Show NoteS: http://www.smartpassiveincome.com/session240
2
2017rightnow.IfyougotoSmartPassiveIncome.com/speaking,
youcangoaheadandcheckthatout.That’sactuallyalsowhere
youcangoandhireme,ifyou’dliketohiremetospeakonstage
foryouandyourpeeps.
Anyway,Ijustactuallygotbackfromanevent,FinCon.I’mrecording
thisinSeptember,aweekafterFinConjustended.FinCon2016,
whichistheFinancialBloggerConference.Actually,that’soneof
myfavoriteconferences.It’sactuallythefirstconferenceIever
spokeat,backin2011.NotthefirstoneIattended,though.Iwant
totalkalittlebitaboutthefirsttimeIattendedoneofthesemajor
conferences,anditwasBlogWorldExpobackin2010.I’donly
beenbloggingforacoupleofyears,hadn’tyetstartedmypodcast
yet.Iwasabouttodothat.Irememberbuyingaticketforthisevent,
andthenimmediatelyfeelingcompletelyoverwhelmedbecause
Ididn’treallyknowwhatIwasgettingmyselfinto.Howareyou
supposedtoknowwhatyou’regettingyourselfintountilyouattend
oneofthesethings?
Well,hopefullythisepisodewillhelpyoufigurethatout,because
Iwantyoutogototheseevents.ThereasonIwantyoutogoto
theseevents,evenifit’sjustoneofthem,isbecauseit’ssuchan
amazingexperiencetogetinvolvedwithotherpeoplewhoarelike-
minded,toseetheminperson,tobreakbreadwiththem,towatch
themspeak,tositnexttotheminthecrowd,tohaveadrinkwith
them,tohavecoffeewiththem,andjustbearoundthosepeople.
It’ssodifferentthanwhenwedoworkoutofourhomes,oreven
inouroffices.Peopledon’tgotothesethingstohaveabadtime.
Peoplegototheseconferencestohaveagreattime,andtolearn
alot,anddependingonwhichoneyougoto,itcanbeanamazing
experienceforyou.However,Iremembergoingbackto2010and
BlogWorldExpo,whichlaterchangeditsnametoNewMediaExpo,
whichlaterjustdiedout,whichsucks,becausethatwasoneofmy
alltimefavoriteevents.
Itwaskindoflikemyhomeaudience,Ifelt,afterIstartedspeaking.
Beforethat,itwasoneofthefirstconferences,orthefirstthatI’d
everbeento,andman,whenIgotthere...Justletmepaintthe
Show NoteS: http://www.smartpassiveincome.com/session240
3
pictureforyou.Vegas,right?Ican’trememberexactlywhichhotel
itwas.IthinkitwasMandalayBay.Yougointhereandalreadyit’s
acasinoinVegas,sothere’salotofpeoplealready,andthenyou
seeallthesepeoplewearingthesebadgesthatsaythenameof
theevent.“BlogWorldExpo.”Then,youjustseepeoplewalking
ingroups,andcliques,andsomepeoplewalkingalone,movingto
theirnextdestination,goingtothecheck-incounter.There’saload
ofpeoplethere,linesofpeople,andbackthen,Ididn’treallyknow
anybody,andnobodyreallyknewwhoIwas.Itwasjustme.Idid
knowafewpeople,andIlookedoutforthemandtriedtofindthem,
triedtextingthembecauseweconnectedbeforehand,whichisa
hugerecommendation.Ifatallpossible,connectwithotherpeople
whoyouknowaregoingtobewithyouatthisevent,andeven
better,trytotravelwiththem,ifyou’recomingfromthesametown.
Itcanbeaveryoverwhelmingplacetobe,especiallyifyouare
anintrovertlikeme.Steppingintoaspacewherethere’satonof
people,atonofstuffgoingon,forme,Ijustwantedtocrawlinto
alittleshell,headbackupintomyhotelroom,andjustnoteven
dealwiththis.Youknow,Iwasthekidinthebackoftheclassin
schoolwhowouldneverraisehishandunlesscalledupon,andit
wasthesamewayevenaftercollege,evenafterIgotcomfortable
talkingtopeople.PuttingmyselfinanenvironmentlikethiswhereI
didn’tknowanybody,itwasvery,veryscary.Plus,thiskindofevent,
unlikemanyotherevents,well,therearemanyeventslikethisone,
too.There’sdifferentkinds.I’llgettothatinasecond,butthisone
hadanumberofdifferentthingsgoingonallatthesametime.
Theschedule,forexample,at4pmononedaytheremightbe10
differenttalksgoingon.Itwasalittleconfusingtryingtofigureout,
“Hey,whichoneshouldIgoto?”
Ididn’tevenknowmanyofthesespeakers.Iknewacouple
peoplewhoIwantedtoreallylistento,oneofthosepeoplebeing
DarrenRowse,whowas,like,myherobackthen.Hestillis.Darren
RowsefromProBlogger.net.Darren,ifyou’relisteningtothis,Ilove
you,man.Iappreciateyou.Thanksforallyourinspirationwhen
Iwasstartingoutinthebloggingworld.DarrenandIhavenow
sincebecomefriends.IhavespokenathiseventinAustralia,Pro
Show NoteS: http://www.smartpassiveincome.com/session240
4
BloggerLive,whichisawesome.Irememberseeinghimatthis
eventwalking,andhehad,like,thiscrowdofpeoplearoundhim,
andIjustthought,“Man.Thisguyisasuperstar.”Isawhimspeak
afewdayslaterinaroomthatwaspacked,standingroomonly,
andIdidn’tevengetachancetogoinbecauseIwastooscaredto
squeezemywaythroughandbotherpeople.
Tobehonest,IdidnotplanaheadlikeIshouldhave.Iboughta
ticket.Itwasacouplehundredbucks,andIdidn’tevenwatchany
ofthepresentations,partlybecauseIendedupfindingacouple
peoplethatIkindoflatchedonto,notinabadkindofway.Not
likealeech,ifyouwill,butIfoundpeoplewhoIknewandImeta
fewpeopleinandaroundthehalls,andstartedtogetcomfortable,
startedtotalktothem,andthat’sreallywhatittakes.That’skindof
whatIwantedtotalkaboutinthisepisode.Goingintooneofthese
events,likeIsaid,itcanbeveryoverwhelming,butthere’safew
tipsandtricksIcangiveyoutohelpyouactuallyjustgetthrough
someofthatanxietythatyoumightbefeeling.
Someofyou,youmaybeextroverts,youmaybecompletely
comfortableinthesesituations,andseriously,kudostoyou.IwishI
hadyourjust,whatever,charismagoingintosomeofthesethings.
Forme,it’sarealstruggle.Eventoday,atFinCon,Igointothese
rooms,andeventhoughI’montheothersidenow,Iamnowthe
DarrenRowse,andpeoplecomesometimestotheseeventstohear
mespeak,whichI’mjustcompletelyflatteredandhumbledby,but
eventhoughI’minthatsituation,Istillwalkintotheseplacesand
sometimesIjustwanttoescape,becausetoomanypeopleisreally
scarytome.However,andthisisthefirsttrickthatIwanttoteach
you,somethingthatIincorporateallthetime,whenyoujuststarta
conversation,everythinggetsbetter.Ithinkalltheanxietyhappens
beforeyoustarttalkingtopeople.It’sallthelead-up,andthemore
timeyougiveyourselftopsychyourselfout,theharderit’sgoingto
be.Thatwasmyproblematfirst.Iwastoomuchofachickenand
tooscared,andbecauseofthat,Ithoughtaboutitmore,andIgot
evenmorescared.
IactuallypickedupafunlittleruleinabookcalledTheGameby
Show NoteS: http://www.smartpassiveincome.com/session240
5
NeilStrauss.Now,Iwillsaythatthisbookisnotabusinessbook.It’s
aninterestingbookaboutthedatingworld.NeilStraussandafew
otherpeoplegottogetherandtheylivedinthismansion,andthey
werekindofpickupartists,astheycalledthemselves,orwhatare
theycalled?PUAs.P-U-As.Anyway,therewerealotofthingsinthis
bookthattheyuseforstrategieswhich,I’mahappilymarriedman,
soIwasn’tactuallyreadingitforthatreason,butIwasreadingit
moresobecauseitwasabestseller,anditwasagreatbook.Alot
ofpeoplerecommendedit.
Therewasoneparticularrulethattheyused,whentheseguys
weretryingtostartconversationswithgirls.Irememberjusthearing
Neiltalkabouthisanxietywhenhewasfirststartingoutinthis
journey,withthesepickupartiststhathewaslearningfrom,thathe
justwouldgetscaredtoo,inasimilarway.Heincorporated,and
theytaughthimthisrule,calledthe“threesecondrule.”Youmay
haveheardmetalkaboutthisbeforeonblogpostsandpodcast
episodes.Seriously.Whenyouareinapeoplesituation,thethree
secondrulecanbeyourbestfriend.Thethreesecondrulesays,
“Nevergiveyourselfmorethanthreesecondstopsychyourself
outifyouwanttomeetsomebody.”Youseesomebodyacross
theroom,oryouseesomebodysittingnexttoyou,youknowyou
shouldtalktothatperson,oratleastintroduceyourself,don’tgive
yourselfmorethanthreeseconds.One,two,three,boom.That’sit.
That’sallyougiveyourself.Youmust,withinthattimeperiod.One,
two,three.Withinthosethreeseconds,yougouptothatperson,
youintroduceyourself.
Introducingyourselfisveryeasy.Youcanaskquestions.Oneofmy
favoritethingstodotomeetnewpeopleis,whenI’msittingdown
andI’mabouttolearnfromsomebodywho’scomingonstagein
afewminutes,Ijustseewho’saroundme,andIjustintroduce
myself.Ithink,overtime,whenyoudothismore,youjustgetmore
comfortablewithit.EventhoughIknowifIgivemyselftoomuch
timeIwillstillpsychmyselfout,Idon’tthinkthere’sanygetting
ridofthat,forthoseofyouwhocanrelate,butthethreesecond
rulehascompletelyworkedforme.I’vemetalotofgreatpeople.
I’vespokentopeoplewhoweretheequivalentofDarrenRowse
Show NoteS: http://www.smartpassiveincome.com/session240
6
atrecentevents,whoIwouldhavenormallybeenjustcompletely
afraidofwalkinguptoandspeaking,andtalkingto.Youdon’tgive
yourselfthreesecondstopsychyourselfout,andyoujustgoand
youstartchatting.Thoseinitialconversations,onceyougetstarted,
reallyeverythingjuststartstohappenfromthere.
Imean,whenyoutalktoafriend,forexample,whenyouthink
aboutit,youdon’tnecessarilyplanaheadonwhatyou’regoing
tosay,butit’syourfriend,soyou’recomfortablejustsayinghiand
introducingyourself,becauseyou’vedoneitbefore.Whenit’s
somebodynew,it’skindof,you’reafraidofbeingawkward.You’re
afraidofbeingstifforweird,orthatpersonwalkingaway.Onceyou
getstartedinthatconversation,andremember,peoplearegoing
totheseconferences...It’snotlikeyou’rewalkinguptorandom
strangersonthestreetwhodon’tevenknowwhyyou’rethere.
Peopleknowwhyyou’rethere.They’rethereforthesameexact
reason.They’retheretolearn,andtypicallynetwork,andmostly
networkmorethanlearn,actually.Manypeoplearedoingthisthing
nowcalledun-conferencing,wheretheygoandflytoaconference
whereaconferenceishappening,buttheydon’tevenattendanyof
thesessionsoranyofthekeynotes.Theyactuallysitinthehallways
andjustchatwithpeople,anddependingonwhichconferenceit
is,youmayormaynotbeabletogetaccesstothehallways,but
manypeopledothisun-conferencingthingbecausethenetworking
aspectiswhypeoplego.
Pointbeing,peoplegototheseplacestomeetandtalkwith
people,andtrustme,iftheotherpersonisalsoanintrovert,also
somebodywho’snotgoingtostartaconversationbecausethey’ve
waitedlongerthanthreeseconds,becausetheyareworriedabout
lookingbad,too,orsayingthewrongthing,guesswhat?You’re
doingthemafavorbybeingtheonewhojustsays,“Hey.What’s
yourname?Whereareyoufrom?Whatdoyoudo?”Thosekindsof
questionsarereallysimple,andyes,youmaysaythesamething
overandoverandoverandoverandoveragaintodifferentpeople,
buttothatperson,it’sthefirstinteractiontheyhavewithyou.
Allyouhavetodoisjustsmileandbeconfident,stickoutyour
Show NoteS: http://www.smartpassiveincome.com/session240
7
hand,orjustlookoverandsay,“Hey,howyoudoing?Areyou
enjoyingtheconference?Whatdoyouthinksofar?Whohasbeen
yourfavoritespeaker?”ThosearesometricksthatIuse.Ioften
ask...Obviouslydon’taskthatifit’sthefirstspeakeroftheday,
becausethenyou’llsoundkindofweird,becausenobodyelsehas
spoken,butifit’sthesecondday,forexample,I’llsay,“Hey,have
youseenanybodyonstagethat’sbeengreat?”Or,“Whatdoyou
thinkoftheconferencesofar?”Or,“Whereareyoufrom?Whatdo
youdo?”Peoplegototheseplacestonetwork,andyoucanstart
thatconversationveryeasily.It’snotashardasyouthink.
TheotherthingIalwayshavetocheckmyselfwith,orjustask
myself,is,“Well,what’stheworstthatcanhappen?”Theworst
thatcanhappenisyougototheseconferencesandyoudon’tsay
anything,right?Theonlymistakeyoucanmakeisbeingafraidto
makeone.Justgooutthere,putyourselfoutthere,andstartthese
conversations.Theworstthingthatcanhappenissomebodyjust
doesn’thavetime,orjustsays,“Sorry,I’mbusy,”or,“Idon’twant
totalkrightnow,”andthat’stotallyfine.You’renevergoingtosee
thispersonagain,mostlikely,orifyoudo,itwillbeindifferent
circumstanceswhereyoucanthenstartaconversationlater.
Ifyouaren’tsokeenonstartingconversationsinthehallways,
which,again,peoplearealreadyhavingconversations,already
chatting.Ifsomebody’sstandingalone,gouptothem.Theywant
totalktopeople,mostlikely.Usecommonsense,however.If
somebody’sonthephone,obviouslydon’tinterruptthemwhile
they’reonthephone,butifthey’rekindofjuststandingthere
waiting,juststartaconversation.Lookattheirbadge.Lookattheir
name.Maybetheirwebsite’sonthere.Askthemwhatthatmeans.
Notwhattheirnamemeans,butwhattheirwebsitemeans,orwhat
theirbusinessmeans.Allthosekindsofthingsarereally,reallyeasy
conversationstartersthatcanthengetyouintosomethingwhere
youcouldpotentiallyhaveafriendshipbudoutofthat.Actually,a
lotofmyfriendsthatInowhaveonlinearearesultofjustthelittle
minusculerandomconversationsthathappeninthehallwaysat
theseevents.That’swhytheseeventsaresoimportant.
Show NoteS: http://www.smartpassiveincome.com/session240
8
Iwantyoutolookaheadto2017,andtrytoseeifthere’sone
ortwoofthesethingsthatyoucangoto.Now,Idohaveafew
recommendations,becauseIwillbeattheseeventstypically,
butofcoursethere’salwaysfamilyschedulesandotherthings
pending,whichmaymeanImightnotattendthem,buttheseare
onesthatI’veattendedinthepastthatIthoroughlyenjoy.There’s
TrafficandConversionSummitinFebruary,whichis,inmyopinion,
amoreadvancedconferenceforpeoplewhoarelookingfor
someofthemorenewedge,brandnewstrategiesthatpeopleare
usingtoreallyincreasetheirROI.Itrangesfromeverythingfrom
blogging,podcasting,toe-commerce,paidadvertising,anything
digitalmarketing.
It’sactuallyrunbyDigitalMarketer,orRyanDice,somebodywho
Ihighlyrespect,andhedoeshangaroundthosecirclesItypically
don’twanttobeinvolvedwith.However,he’soneofthegood
guys,Ifeel.I’vemethiminperson,andIreallylikehimandwhat
he’sdone.Hehasamulti,multi-milliondollarcompany,andhe’s
doingsomegreatthingsinthedigitalmarketingspace.Again,that
conferenceiscalledTrafficandConversionSummit,andthat’s
...Historically,it’salwaysbeeninSanDiego,whichisreallycool,
whichisinmyhometown.SometimesIdoholdmeetupsinand
aroundtheseconferencesthatareinmyhometown,andwhereIgo
speakaswell.I’lltalkmoreaboutthatinasecond.
Thenextconferencethatishappeningisin,Ithink,thesecond
tolastorthelastweekofMarch.ThatisSocialMediaMarketing
World,thelargestsocialmediaconferenceintheworld.It’sliterally
takingoverSanDiego,intheSanDiegoConventionCenter.The
sameconventioncenterwheretheyhaveComic-Coneveryyear
inSanDiego.IknowthefounderofSocialMediaExaminer,who’s
thefounderofSocialMediaMarketingWorld,andhe’sawesome.
He’sactuallyinamastermindgroupwithme,MichaelStelzner.
Thisevent,byfar,isthemostprofessionalthatI’vebeento.It’sa
littlebitmorehigherofaticketprice,becausemuchofthecore
audienceare...Imaginepeoplewhoareworkingatinmarketing
firmsofbigcompanies.Thosekindsofpeople.Theseheadof
socialmediaatcertaincompanies.Thosekindsofpeopleare
Show NoteS: http://www.smartpassiveincome.com/session240
9
theonesthatattendthisevent,andsothiseventcancommand
ahigherpricepoint.Thatdoesn’tstopthebloggersandthe
podcastersfromcomingtothisevent,becauseforone,it’shuge.
There’satonofnetworkingopportunities.
Two,Michaelalwaysputsonanamazingshow.Forthelasttwoor
threeyears,theopeningpartyhasbeenontheMidway,whichis
aretiredUSSbattleshipherethat’sstationedinSanDiegooffthe
shore,whichisreallycool.Thisisoftenadinnercruiseorsomething
thathappensthesecondnight.Reallygoodkaraokegoingon.
Thesethingsarealotoffun,butalsosomeofthebestspeakers
cometothisevent,too.Michaelalwaysfindssomereallygood
speakers.EverybodyfromMariSmithtoJayBehr,GaryVaynerchuk
camelastyear.Reallyhighnamesinthesesocialmarketingsort
ofatmospheres.Again,that’sSocialMediaMarketingWorld,
happeninginsortoftheendofMarch,whichisreallycool.
I’malsogoingtobeattending,mostlikely,PodcastMovement,
whichIbelieveishappeninginJulyorAugustof2017.I’msuper
stokedaboutthisonebecauseit’soneofmyfavoriteevents.
Podcasting,obviously,Imeanyou’realllisteningtopodcastsright
now.It’savery,verybigthing,andthisconferencehasbecomethe
hubofPodcastingNation.Thisiswheregreatpodcastersinthe
businessspace,totheentertainmentspace,SarahfromSerialcame
tokeynoteonetime,andallofthesebignames.Ihadtheprivilege
ofkeynotinganddoingtheopeningkeynotein2015.Ialsodida
sessionlastyear,andifIgettogothisyear,Iwilllikelybedoing
anotherworkshoporsessionofsomekind,whichI’mreallyexcited
about.Plus,thepeople,thepodcastingspacesislikefamily,yo,
becauseweallhavethisconnectionwithusingourvoicetosharea
message,andIthinkwecanallrelate.Forwhateverreason,itkind
of...Well,notwhateverreason,makessense.Wealluseourvoice
tochatandcommunicate,sowhenwegototheseevents,weuse
ourvoicetochatandcommunicate.Wejustallhappentobethere
inperson.Itreallyhelpstheindustry,andthere’sagreataward
showthereaswell.Again,that’sPodcastMovement.
Then,wealsohavetheonethatIjustcamebackfrom,whichis
Show NoteS: http://www.smartpassiveincome.com/session240
10
FinCon.Nextyear,it’sgoingtobeinDallas,whichisreallycool.It’s
beenchangingcitieseverysingleyear.Acoupleofyearsagoitwas
inSt.Louis,thenitwasinCharlotte,theninNewOrleans,thenSan
Diego,allthewayonthewestcoast.Now,it’scomingbacktomid-
countryhereinDallas.What’sreallycool,andIwanttotalkalittle
bitmoreindetailaboutthis,werethemeetupsthatwerehappening
inandaroundFinConhereinSanDiego.OnethingthatIdid,now
Iknewthatthereweresomepeoplewhoplayedbasketballwho
wereattendingthisconference,sointheconferenceFacebook
group,Ijustputalittlemessagesaying,“Hey,arethereanyballers,
basketballplayers,intheaudiencewhowouldliketogettogethera
daybeforetheevent?Maybewe’llshootsomehoops.”
Wehadabout25to30peopleexpressinterest,andsomygood
buddyJoelRunyonandI,werentedacoupleofcourtsatBalboa
Park,whichisanicedestination,historicalareaofSanDiego,and
wehad20peoplecomeout.IbroughtsomeGoPros,andwefilmed
it,andhonestlyitwasoneofthecoolestpartsoftheevent,even
beforeitstarted.Everybodywhoattendedhadsaid,thebasketball
portionoftheevent,saidthatitwasjustanamazingwaytomeet
newpeople,tobreaktheice,togetalittlecompetitionin.Some
peoplejustcametowatch,whichwasalotoffun.Pointbeing,ifyou
aregoingtoanevent,andyouhavecertaininterests,Imean,just
plugamessageintotheFacebookgroupforthatevent,orjustshare
withtheownersofthatevent,andseeifthere’sanywaythatyou
cangetotherpeoplewhohavethesameinterestsasyoutogether.
Maybeyou’reafisherman,andyoujustwanttogoout,gofishing
thedaybeforewithsomepeoplefromtheevent.Imean,howcool
isthat?Imaginethekindoffriendshipsthatcouldbemade,andthe
conversationsthatyoucouldhave.Golf,soccer.Anotherthingthat
theydidatFinConthatIdidacoupleofyearsago,wasn’tableto
doitthisyear,butitwasreallycool.It’sveryeasy.It’savisionboard
exercise.JDRoth,aformerownerofGetRichSlowly.org,another
personwhohadamajorinfluenceonmybloggingcareer,heled
thisgroupofpeopletocutoutimagesinmagazinesandstartto
createtheirownvisionboards.Ithinkweallhaveanideaofhow
importantthesekindsofthingsare,andtodoitinagroup,and
Show NoteS: http://www.smartpassiveincome.com/session240
11
toinspireeachother,andtoshareitwitheachother,justsocool.
It’sjustalittlesidethingthathappenedoutsideofthemainevent,
withthespeakingandtheworkshopsandthekeynotesandallthe
mixersandstuff.
Thebasketballthingwassupercool.I’mverythankfulforeverybody
whocameout.There’sactuallysomeprettyathleticfinancial
bloggers,tobehonest.What’sreallycoolis,we’regoingtomake
thisanannualthing,mostlikely.We’llbedoingitagaininDallas,
havingalittlebasketballmeetup,andsomepeopleinthegroup
whohadseenthevideothatIeditedandpostedontheresaid,
“Ohman,weshoulddothesamethingwithgolf,becauseIgolf.I
knowsomeotherpeoplegolf.”Golf’sprettycoolbecauseit’svery
casual.Alotofconversationscanhappen,andalotofbusiness
doeshappenonthegolfcourse.I’vebeenonagolfcoursebefore
makingdeals,andsoit’snotjustasaying.
Now,theeventhappened,whichwascool,andagain,we’retalking
aboutFinConinSanDiego.Iwasverythankfulthatmybestfriend
ChrisDuckerflewintotownfromthePhilippineswithhisbeautiful
wife,andwejusthungout,wehadconversation.Alsogottoseea
goodfriend,GrantBaldwin,fromGrantBaldwin.com.Hehelpedme
alittlebitonthepresentationthatIwasdoingfortheevent,which
wasreallycool,becausethat’shisexpertise.NoahKagancame
totownaswell,whoisafavoriteguesthereontheSPIPodcast.
I’vegottobringhimbackon,becausewetalkedaboutalotof
greatthings,especiallyinoure-mailmarketingpanel.Oure-mail
marketingpanelwasfantastic.ChrisDucker,NoahKaganandI,and
afewotherswereonthatpanel.Man,somegreatinformationcame
out.Ishouldgethimontotalke-mail,orsomething,becauseNoah
hasalwaysjustbeenonetosharethingsinaveryinterestingway.
Thatbeingsaid,heknowsthis:Thelasttimehewasontheshow,I
spentanhourandahalfcuttingoutalltheswearwords,butIthink
heknowsthatIdon’tdoswearwordsonmypodcast,becauseI’ve
gotkidswholisten,andit’sjustwhoheis,butstill,Iwantkidsto
listentohisinformation.That’swhatI’vegottodo.
Anyway,I’mgoingoffonatangent,here.Alotofgreatpeople
Show NoteS: http://www.smartpassiveincome.com/session240
12
cametotown.Wehungout,andhaddinner,anditwasanamazing
experience.Theeventwasgreat.It’salwaysoneofmyfavorites
becauseit’ssowell-run.BigshoutouttoPhillipTaylor,whoputson
theeventfromPTMoney.com.AnotherthingIdidwas,beforethe
event,IsharedonFacebook,IactuallycreatedaFacebookevent
thatwastitled“SPILunchMeetup,”andIjustputtheaddressofa
particularlunchplacehereinSanDiego,atimeononeofthedays
oftheeventwheretherewaskindofabreakforlunch,anditwas
atwo,twoandahalfhourthing.IjustposteditonTwitter,andon
FacebookinmyFacebookgroup,andonmyFacebookpage,and
hadabout25peoplewhocameout,whichwasamazing.Itwasa
lotoffun.
Thankyoutoeverybodywhocameout.Ican’tremember
everybody’snames,butMichael,Monica,Levi,Sarah.Somany
otherpeoplecameup.Itwasreallyfun.Weallwentaroundina
circleandtalkedaboutwhatweweredoing,whatourbiggest
challengeswere.Wewerehelpingeachotherout,andthenit
justbecamethisreallycool,organicQandAsession.Wetalked
abouteverythingfrome-mailmarketing,tomastermindgroups,
toaugmentedreality,andeverything.Itwassuchacoolthing,
andwhat’sreallycoolisIsaw...Thishappenseverysingletime.
IsawpeopleintheSPIcommunitywhowerethere,somefrom
SanDiego,somefromoutoftownwhoweretherefortheevent,
somewhowerenotevenattheevent,butpeoplejustcoming
togetherwho,thethingincommonwastheyreadmyblog.Now,
they’remeetingtogether,they’regoingtoformmastermindgroups
together,they’veexchangednumbers.
OnethingI’mgoingtodo,andIwouldloveforyoutoholdme
accountabletothis,isifIhaven’tdoneitalready,becausewe
recordtheseshowsaheadoftime,Iwouldlovetodoaregular
meetuplikethateverysinglemonth.Atleastonceamonth,forthe
peopleinSanDiego.ForpeoplewholiveinSanDiego,theycan
comeoutasmuchastheywant,everysinglemonth.Forpeople
whoareoutoftowners,maybetheywanttocomeinforoneof
them.Maybeitgetstoapointwheretheybecomebig,where
maybeit’sheldwithaseatingarrangementofsomekind,whereI
Show NoteS: http://www.smartpassiveincome.com/session240
13
couldbringonaguestwhocomesintotown,orwecandosome
sortofpresentations,orsomebodyintheSPIcommunitycanshare
theirfindingsandpracticepublicspeakingatthesametime.It
wouldbesomuchfun,Imean,togetthecommunitytogether.
EverytimeIdothisatdifferentevents,andI’mactuallygoingtobe
doingthisagaininMinnesota,andbythetimethisepisodecomes
out,IwouldhavealreadyspokenatConverted2016inMinnesota,
whichistheleadpagesconferences,andhavehaddoneabreakfast,
coffeemeetupinoneofthosemornings,whichI’vealreadyplanned
out.EverytimeIdothat,justsomanyamazingthingshappen.Great
connectionshappen.IrememberdoingoneinSt.LouisatFinCon
again,in2013,andIrentedawholepizzaplace,paidforpizzafor
everybody,andwhatwasreallycoolissomeofthosegroupsthat
wereformedthatnight,peoplewhowerethereatthesametime,
they’restillinthesamemastermindgroupstogetherthreeyears
later.Thatwouldn’thavehappenedunlessIhaddonethat.
Ifyouatallhaveanysortoffollowing,orcommunity,oranumberof
fans,pleasedowhateveryoucanto,wheneveryoucanthroughout
theyear,trytogetyourcommunitymemberstogethertoapoint
wheretheycanmeeteachotherinperson.It’snotalwaysgoing
tobeeasy,andagain,Ihavehundredsofthousandsofpeopleon
socialmediafollowings,and20,25peopleshowedup,butthat’s
whowasabletoshowuponthatday,andsometimesIdothese
things,andIdidoneinVegasthatwascombinedwithChrisDucker
andCliffRavenscraftin2014,andwehad150spots,butIswear
thereweremorethanthatthatshowedup.Ithinksomepeople
crashed,butthat’sokay.Wehad200peopleshowup,whichwas
reallyawesome.
Again,gettingpeopletogetherwhoarelikeminded.Ithinkpeople
arethirstyforthatkindofstuff.Itdoesn’tmatterwhatnicheyou’re
in.Itdoesn’tmatterifyouhaveabusiness,anditdoesn’teven
havetodoabout...Justgetyourcommunitytogether.Amazing
thingshappen,andwhenyoucouldbecometheonetofosterthose
relationships,whenyou’retheonewhoistheheadofwherepeople
meetup,andhavefun,andgettolearnabouteachother,andform
Show NoteS: http://www.smartpassiveincome.com/session240
14
moreofabondwitheachother,itonlyheightensyourbrand.This
ishowyoucreateravingfans.It’snotwhenyourcommunityisjust
talkingbacktoyou,butit’swhentheystarttalkingtoeachother
thatamazingthingshappen.That’swhentheycanstarttoidentify
themselvesasfansofyou,whogettogetherinthesecertain
situations,becauseyouhavesetthattime,andsetthatdate.Make
eventshappenforyourcommunity.Ithinkit’sahuge,hugething,
andIknowIneedtodomoreofit.
Again,Iwantyoutoholdmeaccountable.IfIhaveyettodothis,
hopefullystartingin2017iswhenforsureitwillhappen.I’dlove
to,everysinglemonth,havearegularmeetup.Sameday,same
time,everysinglemonth,sothateverybodyknowsthatthat’swhen
we’remeeting,andtheycanchoosetogothereiftheyhavetime
to,ornot.Ifyou’recominginfromoutoftown,andyouhappento
bethereononeofthosedays,youcancomeby.Idon’tknowifit
wouldbeapaidthing.I’dloveforittonotbe.I’dloveittobesome
sortofsponsoredgig,wheremaybesomebodywhosponsorsit
cancomeinandtalkfor10minutestothegrouporsomething,in
exchangeforlunchandavenue,orIdon’tknow.Istillhavetofigure
itout.It’soneofmyalltimefavoritethingstodo,andIwanttodoit
more,andIthinkyoushoulddoitmore,too,ifpossible.
Seeifyoucangetyourcommunitymemberstogether,andagreat
placetotrythisoutatisatsomeoftheseevents.Thesekindsof
eventshavealotofthesesidemeetupsandgigshappeningall
thetime.Thisisagreatplacewhereyouknowpeoplearetogether
whoshareacommoninterest,andyoucangetpeopletogetherto,
Idon’tknow,playbasketball,orplayping-pong.That’ssomething
I’mgoingtodoinMinnesota,becauseIrememberthelasttimeI
wasinMinnesota,theguysoveratSamcart,BrianandScott,weall
playedping-ponguntil,like,thewee,earlyhoursofthemorning.We
foundsomeping-pongslashbarjoint,anditwassofun.Icouldsee
somethinglikethathappeningmoreregularly,withdifferentpeople,
justhavingsuchagreattime.
Anyway,justwantedtogiveyouthisrecaponthelatestevent,
andsomeofthecoolthingsthatareontopofmymindrightnow,
Show NoteS: http://www.smartpassiveincome.com/session240
15
andwhatI’mplanningforthefuture.I’llalsogiveyoujustkindof
aquickoverviewofwhat’shappeningin2017forevents,ifany
ofthoseseeminterestingtoyou.Thereareobviouslywaymore
eventsgoingonthanjusttheonesthatImentioned,andyoucan
seeafulllistofspeakinggigsthatI’llbeat,andeventsthatI’ll
beat,atSmartPassiveIncome.com/speaking.Alltheshownotes
andlinksmentionedforeachoftheseevents,andotherthings
thatImentioned,aregoingtobeavailableattheshownotelink,
likeIsharedwithyouearlier,whichisSmartPassiveIncome.com/
session240.
Also,reallyquick,beforeIletyougo,Iwanttothanktoday’s
sponsor,whichis99Designs.com,anawesomecompanythatyou
canuseifyou’rejuststartingout,tohelpyouwithyourdesigns,
andyourimages,andallthisstuffforyourwebsite.It’sreallyhard
tofindthatonepersontohelpyouwithyourdesignswhenyou’re
firststartingout,andyou’rebootstrapping.Well,99Designsisa
veryeconomicalwaytogoaboutit,andacoolway,becausewhat
youcandoisputinyourdescriptionforwhatkindofgraphicsyou
need-maybeit’sjustalogo,maybeit’sanentirewebsitedesign,or
at-shirt,orwhateveryouneeddesigned-anddifferentdesigners
fromaroundtheworldaregoingtocompeteforyourfavorite
design,whichisreallycool.
Yougettopickyourfavorite,andwithinsevendays,youcan
choosetheonethatyoulike,andifyoudon’tseeanythatyou
likebytheendofit,youcangetyourmoneyback,whichisreally
awesome.I’vejustrecentlyuseditforthedevelopmentofsome
infographicsthatI...Wow,Isaidthatweird.InfographicsthatIuse
onthewebsite,andthatwasalldonethrough99Designs,and
verypainless.Irecommendcheckingitout.Justheadonoverto
99Designs.com/SPI,andifyouusethatlink,you’llget$99that
youcanputtowardsyournextdesignproject,whichisreallycool.
Again,that’s99Designs.com/SPI.
Thankyousomuchforlistening,andIappreciateyou.Ihopeto
seeyouinthefuture.Ifnothereonthepodcast,throughthesortof
interwebshere,welltheninperson.I’dlovetoseeyouinperson.If
youseeme,don’tgiveyourselfmorethanthreesecondstopsych
Show NoteS: http://www.smartpassiveincome.com/session240
16
yourselfout.I’dlovetochatwithyou.Idon’tbite.Ilovetalking
topeople.Ilovetalkingshop,andifyouseemeatanevent,and
youlistenedtothisepisode,letmeknowthatyouusedthethree
secondrule.Ithinkthatwouldbereallycool.Iappreciateyou,and
I’llseeyouthenextepisode.Byefornow.
Announcer: ThanksforlisteningtotheSmartPassiveIncomePodcast,atwww.
SmartPassiveIncome.com.
Show NoteS: http://www.smartpassiveincome.com/session240
17
ReSouRceS: Pat’sSpeakingPage
TrafficandConversionSummit
SocialMediaMarketingWorld
PodcastMovement
Fincon
SpoNSoRS: 99Designs.com
http://www.smartpassiveincome.com/