Sponsorship 2011

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Get involved in your community

“The real strength of the Festival... is the community that springs up around it. Over the years I’ve gone with friends, family, coworkers, acquaintances, etc. And when I go I know I might see just about anyone I’ve ever met in Vermont. No matter how you get there you’ll see people from all parts of your life sitting together, enjoying the outdoors and talking. There’s really nothing else like it in Vermont. We all get to take a deep breath and remember how nice it is to live here together.”

- martha1, on the Festival’s Greatnonprofits.org review page

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Support of the arts makes good business sense.

Leaders in the business community know first hand the importance a strong arts community plays in the economic strength and quality of life within a com-munity. As a successful business, you can make a significant difference in this community’s ability to continue to offer exceptional classical music in the stunning outdoor and historical settings that make Vermont so special. The Vermont Mozart Festival presents the highest caliber of classical music performances in Vermont. Our outdoor experience is unrivaled, and our audience is loyal and large.

Over 14,000 people enjoy our concerts annually. Our festival schedule of 22 con-certs in as many days is unmatched. Our efforts make the three weeks of our per-formances an experience not to be missed. And after 38 years, you can rest assured that your clients and employees know of us and have been to our concerts.

Table of Contents

Get Involved in Your Community 2Strengthen Business Relationships 4Support Artistic Excellence 5Celebrate Vermont 6Sponsorship Visibility 10Available Sponsorship Packages 12Demographic Information 14Organizations Supported 152011 Concert Schedule Insert

Contacts

Timothy R. Riddle, Executive Director802.864.6158 | tim@vtmozart.org

Rachel Mullis, PR & Development Coordinator 802.862.8690 | rachel@vtmozart.org

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Strengthen business relationships

As a sponsor, you receive complimentary tickets, VIP parking passes, employee discounts and reserved seating that you can use to host a special VIP or employee appreciation event on the night of your sponsored concert(s). See pages 12-13 for a full list of benefits.

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Support artistic excellence

Under Artistic Director Gil Shohat’s guidance, the 2011 Festival season, titled “Beethoven’s Revolution,” will add three additional concerts to our standard lineup (bringing the total number to 22 concerts in as many days!).

Next summer’s program will present the entire selection of Beethoven’s string quartets, to be performed by six world-renowned ensembles: the American, Leipzig, National Gallery of Art, Pacifica, Venezia and Ying Quartets.

The season will showcase several additional selections from Beethoven, as well as works by Tchaikovsky, Rachmaninoff, Brahms, Gershwin and, of course, Mozart. Planned guest appearances for the season include acclaimed artists Alain Lefèvre, Bracha Kol and Dorel Golan.We also plan to welcome back rising star and incredible violinist Rachel Barton Pine, and are in the process of inviting other big names with the talent to match.

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Celebrate VermontOur venues showcase the unspoiled beauty, local color and history of the green mountain state.

The Inn at Shelburne FarmsAudience capacity: 2,1002 Saturday concerts & Grand Opening

Shelburne Farms is a 1,400-acre working farm and national historic site originally designed as an agricultural estate in 1886 by Dr. William Seward Webb and Lila Vander-bilt Webb. Now a nonprofit environmental education organization whose mis-sion is to cultivate a conservation ethic by teach-ing and demonstrating the stewardship of natural and agricultural resources, Shelburne Farms welcomes visitors to enjoy its spectac-ular landscape. The sweeping lawns and for-mal gardens of the elegant turn-of-the cen-tury Inn at Shelburne Farms, with some of the most beautiful lake and mountain views in the world, provide the concert setting.

Trapp Family LodgeAudience capacity: 2,4003 Sunday concerts

Nestled in the mountains above the village of Stowe, the Lodge has been owned and oper-ated since 1950 by the Trapp family, inspira-tion for the classic musical and movie The Sound of Music. Vermont Mozart Festival musicians have been delighting audiences in the Lodge’s outdoor concert meadow for years. Colorful sunsets are set to the notes of classical masterpieces, a prelude to the stars that slowly light up the night sky—it’s no wonder that tourists and residents alike eagerly anticipate these Sunday concerts.

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Kingsland Bay State ParkAudience capacity: 700Weekday concert

Kingsland Bay State Park occupies a pic-turesque stretch of Lake Champlain frontage and sur-rounding natural area. It is noted as one of the most magical venues of the summer, with roots tracing back to the first set-tlers in Ferrisburgh.

Grand Isle LakehouseAudience capacity: 700Weekday concert

Lake Champlain has long been noted as one of Vermont’s greatest treasures. The Grand Isle Lake House stands as a jewel in the Lake’s crown. Built as a hotel in 1903, embody-ing true Turn-of-the-Century charm, the property soon became a spot frequented by the “Who’s Who” of the Northeast.

The Coach Barn at Shelburne FarmsAudience capacity: 600Weekday concert

Down the hill from the Inn at Shelburne Farms, the Coach Barn (1902) held the family carriages, har-nesses, horses, and, later on, automobiles. Groomsmen lived in dormitory-style rooms on the second floor. The Coach yard is the beau-tiful cen-tral courtyard of the Coach Barn building.

Family Series:Vermont Teddy Bear FactoryAudience capacity: 1,0003 Sundays concerts (am)

The Vermont Teddy Bear Company is the largest maker of hand-crafted, American-made teddy bears! The location makes an ideal setting for fam-ily concerts, with time after the concerts for a tour of the factory.

Weekday and Family Series outdoor venues

All outdoor concerts are moved to nearby indoor locations in the event of thunderstorms or heavy rain.

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Barre Opera HouseAudience capacity: 666Weekday concert

The Barre Opera House is central Vermont’s premier performing arts facility. This century-old theater is the cornerstone of history and culture for Barre, Vermont—granite center of the world.

The EssexAudience capacity: 300Weekday catered concert

Nestled in the panoramic Green Mountains, The Essex provides gracious hospitality in charming Essex Junction. Discover this unique alterna-tive to the typical Burlington hotels, where stylish country accommodations and taste-ful amenities combine el-egantly with the warmth of a traditional inn.

Middlebury Town Hall TheaterAudience capacity: 240Weekday concert

In 1884, the people of Mid-dlebury erected their first town hall. Overlooking the town green, the building housed a 600-seat theatre as well as town offices. The building was restored and reopened in 2008, and the festival brought classical gui-tarist Eliot Fisk to a sold out crowd as part of the Grand Re-Opening celebration.

Weekday chamber concerts and solo recitals:

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The Ponds at Bolton Valley ResortAudience capacity: 350Weekday concert

The Ponds at Bolton Val-ley are located on the wa-ter’s edge and surrounded by 5,000 acres of Ver-mont forests and mountains. New to the festival in 2009, it is already a favorite location.

Vergennes Opera HouseAudience capacity: 300Weekday concert

The Friends of the Ver-gennes Opera House under-took an acclaimed restora-tion of the 1897 Historical Landmark to create an el-egant yet welcoming ambi-ence.

West Monitor BarnAudience capacity: 250Weekday concert

The West Monitor Barn is a rustically beautiful venue inside and out. The interior is spacious and cozy at the same time with rough-hewn lumber, carriage barn lamps, and the character of a tradi-tional dairy barn. Outside, the West Monitor Barn is surrounded by spectacular views of forests, woodland hills, conserved fields, and Vermont’s second tallest mountain, Camel’s Hump. Though the concert takes place inside the barn, many patrons choose to picnic on the grounds outisde the barn beforehand.

six intimate and historic indoor venues

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Sponsorship visibility

Opportunities include:

• Logo on Official 2011 Festival Poster

• Advertising space and logo on or in 2011 Program Guide (75,000+ distribution, including 2 inserts in Seven Days)

• Logo on or in 2011 Ticket Brochure (18,000 direct- mailed to constituents every Spring)

• Logo on tickets• Logo and sponsorship level

displayed on Festival’s Facebook page (800+ fan base)

• Logo on masthead or footer of Festival website, or on Sponsors page

• Notification of sponsorship posted to Festival’s Twitter account (600 followers)

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• Company banner displayed at one or all 22 concerts

• Verbal acknowledgement of sponsorship given to audience at the start of each concert (up to 2,400 people per concert)

• Opportunity for company representative to speak at the start of each or all concerts

• Additional customizeable benefits are encouraged, based on level of sponsorship More than six weeks of high visibility

during the height of summer!

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Available sponsorship packages

Benefits for All Sponsors• Logo in 2011 Program Guide (75,000+ distribution, including

2 inserts in Seven Days)• Logo in 2011 Ticket Brochure (18,000 direct-mailed to constituents

every Spring)• Logo and web link on Festival website Sponsors page• Logo and sponsorship level displayed on Festival’s Facebook page

(800+ fans)• Notification of sponsorship posted to Festival’s Twitter page

(600 followers)• Verbal acknowledgement of sponsorship given to audience at the

start of each concert (up to 2,400 people per concert)• Opportunity for employees to purchase discounted tickets (10%)• Book your sponsorship now to maximize your visibility

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Presenting SponsorAvailable for the first time in 13 years.Fully customizeable—call for details.

Underwriting SponsorLevel of support: $10,000-$25,000

• 50-125 complimentary tickets• 10-25 VIP parking passes• Logo on cover of 2011 Program Guide

(75,000+ distributed)• Full page of advertising space in Guide• Logo on cover of 2011 Ticket Brochure

(18,000 direct-mailed)• Logo on Official 2011 Festival Poster• Logo on all concert tickets• Web link with company logo on footer of

every page of Festival’s website • Banner displayed at all concerts (22,

total audience attendance of 14-18,000)• Reserved seating at selected concerts• Opportunity to speak at every concert • Additional customization encouraged

Family Series SponsorLevel of support: $3,000

• 16 complimentary tickets• 3 VIP parking passes• 1/3 page of advertising space in Guide• Logo on tickets for all 3 concerts• Banner displayed at all 3 concerts• Reserved seating at concerts• Opportunity to speak at concerts

Concert SponsorLevel of support: $500-$9,999

$5,000 Level

• 25 complimentary tickets• 5 VIP parking passes• 1/2 page of advertising space in Guide• Logo on sponsored concert tickets• Banner displayed at concert• Reserved seating at concert• Opportunity to speak at concert

$2,500 Level

• 12 complimentary tickets• 3 VIP parking passes• 1/3 page of advertising space in Guide• Logo on sponsored concert tickets• Banner displayed at concert• Reserved seating at concert• Opportunity to speak at concert

$1,500 Level

• 6 complimentary tickets• 2 VIP parking passes• 1/6 page of advertising space in Guide

We are happy to work with you to create a customized sponsorship package that meets your business’s needs. Please call for details.

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Demographic InformationDuring the winter of 2006-2007 the Vermont Mozart Festival obtained new demographic data as a means to stay abreast of our audi-ence*. Our previous demographic survey was completed in the summer of 2001. The overall demographic has not changed significantly in the past five years. Encouragingly, we found that our reception in the community has remained as strong as it was in 2001. We are still seen as providing a quality experience with exceptional music and stunning venues. We are pleased to provide this information. We know you have a choice in who you sup-port with your sponsorship and advertising dollars. We hope this information affirms the value of your investment in the Vermont Mo-zart Festival experience.

Age: The majority of the audience is 42 - 68, and the average age of the audience is 55.

Gender: Our audience is predominantly female at 64%, but this is down from a 70% female demographic of six years ago. 68% of the audience is married.

Education: An estimated 84% of our audi-ence has at least a four-year college degree, and 56% of our audience has a graduate degree.

Residency: Over 80% live in Vermont with most owning their own homes. A majority of those people live in Chittenden, Lamoille and Washington counties.

Household: 27% of the audience has an an-nual household income of over $140,000, with an additional 38% between $70,000 and $139,999. (According to the U.S. Census Bu-reau, the median Vermont household income for the past three years was closer to $50,000.)

Attendance: Our average audience member has been attending the Festival for 10 years, attends typically one concert a year, and cites free community and town concerts as their second most attended events of the year.

Interests: Vermont Mozart Festival patrons enjoy a diverse selection of hobbies and inter-ests. The top five interests found in our survey were Reading (85%), Concerts (64%), Walk-ing/Running (60%), Traveling (60%), and Gardening (57%). More information is avail-able upon request.

Experience: Rated on a scale of 1 (poor) to 5 (excellent) the festival was consistently rated at 4 or above for site, music, overall experi-ence, and concert staff. Rated on a scale of 1 (poor) to 7 (excellent) the festival was ranked by audience members as 6.13 for overall expe-rience at the last venue attended.

*The Vermont Mozart Festival would like to thank the UVM Business School Graduate Program and Professors James Sinkula, Hjonis Hanson, and David Sweenor for their hard work in compiling and presenting this demo-graphic information.

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As an established musical institution in Vermont, the Festival believes that it has the responsibility to be a leader in the nonprofit community. We donate more than 100 fes-tival tickets to statewide nonprofit organi-zations for use in their silent auctions and raffles. Many of these organizations report back that these are their most popular items, and that they command a great price and a great benefit for the organizations that are selected to receive them. The festival is happy to support the great work that all of these organizations listed below do for our state and individuals in need. We look forward to continuing to support these organizations in the future.

In 2010 we also continued to offer free tick-ets to active military service personnel and discounted tickets to their families.

Organizations supported by the Vermont Mozart Festival (2010)

Boys and Girls ClubCancer Patient Support ProgramChamplain Community ServicesChamplain Valley Agency on AgingCommunity Health Center of BurlingtonEdmunds Elementary SchoolFaith United Methodist ChurchGailer SchoolHelen Day Arts CenterHomeShare VermontJericho Elementary Lake Champlain Waldorf SchoolPrevent Child Abuse Vermont Rick Marcotte Central SchoolSaint Michael’s CollegeSara Holbrook CenterVermont Association for the Blind and Visually ImpairedVermont Businesses for Social ResponsibilityVermont CARESVermont Family NetworkVermont Stage CompanyWinooski Dollars for ScholarsWinooski Memorial LibraryZonta Club

Organizations Supported By the Festival

3 Main St., Ste. 217, Burlington, VT 05401main: 802.862.7352 | fax: 802.862.2201

www.vtmozart.org

Sponsorship ContactsTimothy R. RiddleExecutive Director

802.864.6158 | tim@vtmozart.org

Rachel MullisPR & Development Coordinator

802.862.8690 | rachel@vtmozart.org