Creative ideas for the festival and events industry

What is the new sponsorship

Implementation of mutual beneficial relationship

Community Enrichment

Sustainable and on going venues and themes

Involves the community, cultures and health and wellness

Our reputation and attraction and our assets as Hawaii based venue

Changing needs of sponsorsName recognition, merging with business-Traditional values

Value based recognition-Who is a community partner-Emerging way

BrandingFinancial enticementLocation mysticFinancial as bottom line

What value is this to the state

How does it affect our environment

Who is benefitedHow will the sponsor

become integrated with the community

Theme based Festivals that draw a specific crowdSports, culture, food, fun Health, Wellness, Aging,

Fun and Family AdventureSponsors now need to

make their dollars countThe new economic times

need to meet basic needsIdentifying that crowd

and making branding be part of that culture

Benevolent co operative endeavors will make the sponsor a part of the community more fully

Themes that will attract business to participate, sponsors want #’sInvolvement with local business Festival of WeddingsWho is the sponsor servingWhy would local and

national business be involved

Who is the target audienceHow can the events be

marketedWhy would a sponsor be

involvedInvolvement of private and

municipal agencies

Benefits for event, for the sponsor, and communitySponsor benefits Community benefitsExposure to the community

will strengthen brand nameSales of product or serviceEnhanced reputation in the

communityNetworking with other

entities in the communityOpportunities for ongoing

events and partnerships.

Partnering with businesses and non profits who can support communities needs.

Opportunities to build report with business

Impute into the services of business

Sharing goals with business

Events BenefitsEach event will find

the sponsors that will benefit their theme

Events will grow with continuing sponsorships and new sponsors coming on board

Events are sustainable by giving to the community

What is the new partnership with sponsorsTo sum up in this changing economy it is

important that sponsors will see the new emerging values as having social, environmental and cultural aspiring benefits, that look to the future and ongoing relationships that will continue and grow

Example of community partnering

Keiki Day Maui

Families get to know resources for pre- schoolchildren

Sponsors were theKiwanisHawaii Association for

Children and YouthNeighbor hood Place, a

non profit social services agency

Sustainable living institute of Maui--- SLIMEco tourismEnhancement

through community ,educational institutions, business,

Sponsored by HTA, MCC, Maui electric, Maui Tomorrow,

http://www.youtube.com/watch?v=MSc1eN3by9w

Forum on Sustainable Tourism Pathways for Maui Nui

ConclusionsThere is a growing request by the community

to have events that will fill full the needs of families, and environmental sustainability. The current sponsors are willing to address these needs as it will give them avenues to cooperate with many local and national business. The visibility of the current economic and social trends are broadening the base of them events and including the themes or environment, sustainability and community based themes.