SRI SAIRAM INSTITUTE OF MANAGEMENT STUDIESsairam.edu.in/wp-content/uploads/2015/10/Presentation-Schedule... · sri sairam institute of management studies ... cut flower industry and

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SRI SAIRAM INSTITUTE OF MANAGEMENT STUDIES

INTERNATIONAL CONFERENCE PRESENTATION SCHEDULE (IBFBT’ 15)

VENUE: D2104-PHILIP KOTLER HALL (MBA BLOCK) DATE: 9/10/2015 TIME: 2.30P.M

TRACK: GENERAL MANAGEMENT

CHAIR PERSONS: Dr.RAMESH, PROFESSOR – UNIVERSITY OF JAFFNA, SRILANKA

Dr.L.VIJAY,PROFESSOR- SA ENGG COLLEGE, CHENNAI

RAPPORTEUR: Mr.V.SELVAKUMAR

S.NO AUTHORS NAME CO – AUTHOR TITLE OF THE RESEARCH PAPER

1 M. PRUDHVY RAJU Dr. G. SUBBARAJU, MR. M.

SIVA KRISHNA RAJU

A STUDY OF CORPORATE SOCIAL RESPONSIBILITY: A COMPARATIVE

STUDY OF BRITANNIA, PARLE & ITC.

2 V.SATHIYASEELAN K.NIRANJAN,

VELAUTHAMURTY

SCREENING FOR ANTIMICROBIAL AND SELECTED MINERAL

COMPONENTS IN THE STEAM DISTILLATE OF CARUM COPTICUM-

V.SATHIYASEELAN

3 V.SATHIYASEELAN K.NIRANJAN, AND

N.RAVIMANNAN

ANATOMICAL AND ANTI-MICROBIAL SCREENING OF CASSIASENNA

AND CASSIA OBOVATA

4 Dr. VINOD KUMAR.G MANIRAJA. S. S, ANIL KUMAR.

T.V

ACCESSIBLE TOURISM: AN OBSERVATION STUDY ON INCLUSIVENESS

OF STAR CATEGORY HOTELS IN PUDUCHERRY

5 Dr.C.THILAKAM U.JOTHIMANI CORPORATE GOVERNANCE- IS IT A LEGAL ISSUES IN INDIA

6 SWATHI.B Dr.A.R.KRISHNAN MANUFACTURERS MATERNAL RIGHTS ON CUSTOMERS CANNOT BE

SHARED

7 E.RAMYA JAYALAKSHMI A STUDY ON HOW AN ATMOSPHERIC ARTERIES LEAD TO GREAT

PUMPING OF RETAIL SOCIAL DINNING HEART

8 R. SURENDRA PRASAD Dr. B. DEVAMAINDHAN ETHICAL PRACTICES AND CODE OF CONDUCT – A CASE STUDY WITH

REFERENCE TO INDIAN BANKS

9 Dr.R.PREMKUMAR CHANGE IN CULTIVATION METHODS OF COFFEE PLANTATION SMALL

GROWERS IN DINDIGUL DISTRICT

10 N. MARIA JOSEPH Dr. S. LOURDU INITHA THE GOLIATH - DAVIDIAN SYNDROME: A RESULT OF IGNORING

UNDERDOGS AND RURAL MARKETS?

11 Dr. K. MOHAN PROF. T.R. DINAKARAN,

Dr. T.P. RAMPRASAD WOMEN DIRECTORS – A WAY OF LIFE

12 ANIL KUMAR T. V Dr. VICTOR ANANDKUMAR. S,

Dr. VINOD KUMAR. G

EVOLVING MATURITY OF INDIAN REGIONAL TOURISM ORGANIZATION

WEBSITES A LONGITUDINAL STUDY USING THE EXTENDED MODEL OF

INTERNET COMMERCE ADOPTION

13 Dr.V.KANNAN A STUDY ON MANUFACTURING PROCESS IMPROVEMENT IN A

FOUNDRY AT COIMBATORE

14 USMAN MOHIDEEN K S Dr.S.SUBRAMANIAM AN OVERVIEW OF RETENTION STRATEGY IN LOGISTICS INDUSTRY

WITH SPECIAL REFERENCE TO CHENNAI CITY

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VENUE: D2104-PHILIP KOTLER HALL (MBA BLOCK) DATE: 10/10/2015 TIME: 1.30P.M

TRACK: GENERAL MANAGEMENT

CHAIR PERSONS: Dr.B.NIMALADHASAN – PROFESSOR, UNIVERSITY OF JAFFNA

Dr.RAJINI , PROF& HEAD-MBA, VELS UNIVERSITY

RAPPORTEUR: Dr.C.R.SENTHILNATHAN- FACULTY, SIMS


1 G. VENKATA RAMA KRISHNA

RAO

K. VENKATA

MURALIDHARA RAO,

PROF. JALADI RAVI

COPYRIGHT AND INTELLECTUAL PROPERTY RIGHTS

2 L. BALAMURUGAN Dr. K.TAMIZHJYOTHI CUT FLOWER INDUSTRY AND ITS IMPACT ON THE SUSTAINABLE

DEVELOPMENT OF INDIA

3 GRACE HYACINTH HENSMAN KUMARADEEPAN, V

IMPACT OF PHILANTHROPIC AND ETHICAL RESPONSIBILITY ON

CUSTOMER SATISFACTION IN STATE COMMERCIAL BANKS IN JAFFNA

DISTRICT

4 ANTONY L Dr. M. JULIAS CEASAR THE MYTH AND REALITY OF ECO TOURISM: A TOURIST PERSPECTIVE

IN KANYAKUMARI

5 Dr.D.RAJASEKAR MR. TOM ANTONY

WOMEN DIRECTOR AND CORPORATE GOVERNANCE IN THE INDIAN

CONTEXT - AN ANALYSIS OF COMPLIANCE WITH THE REQUIREMENT

OF WOMEN DIRECTOR BY BSE SENSEX COMPANIES

6 MAHDI SALEHI AZADEHASGARI THE ASSESSMENT OF EARNINGS QUALITY RELATIONSHIP WITH THE

CORPORATE GOVERNANCE: IRANIAN VIEWS

7 Y.LOKESWARA CHOUDARY Y.ALFRED BENJAMIN AWARENESS, ATTITUDE AND IMPLICATIONS OF INTELLECTUAL

PROPERTY RIGHTS IN THE INDIAN CONTEXT

8 Dr.Y.LOKESWARA CHOUDARY J.DEVIMANOHARI MSMES IN HOSPITALITY SECTOR A STUDY ON PROBLEMS AND

PROSPECTS OF RURAL TOURISM

9 T.PORKODI Dr.D.VENKATRAMARAJU CORPORATE SOCIAL RESPONSIBILITIES (CSR) - UNDER COMPANIES

ACT, 2013

10 Dr.K.MOHAN PROF.T.R.DINAKARAN,

Dr.T.P.RAMPRASAD WOMEN DIRECTORS – A WAY OF LIFE?

11 S. LAKSHMINARAYANAN THE STANDARD OF INDIAN EDUCATION, IN THE CHANGING SOCIO-

ECONOMIC SCENARIO

12 Dr.M.S.MAHADEVASWAMY MR.MALLESH.G COOPERATIVE BANKS AND AGRICULTURAL DEVELOPMENT – A CASE

STUDY OF MYSORE DISTRICT

13 Dr.MADHUSUDAN G TANDALE, Dr. V.RAGHU

RAMAN APPLICATIONS OF MATHEMATICS IN THE FIELD OF MANAGEMENT

14 PRECY M.R Dr. D.H MALINI WELLNESS TOURISM: A NEW NICHE IN HEALTH TOURISM

15 K.PRAKASH Dr. G.SUDHA, Dr.

K.SAKTHIVENDAN

MANAGEMENT CONCEPTS IN PERIYAPURANAM WITH SPECIAL

REFERENCES TO ATHIPATHA NAYANAR STORY.

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VENUE: D2104-PHILIP KOTLER HALL (MBA BLOCK) DATE: 10/10/2015 TIME: 9.30A.M

TRACK: OPERATION

CHAIR PERSONS: Dr. AN.SOLAYAPPAN , PROFESSOR- ANNAMALAI UNIVERSITY

Dr.KANNAN, HEAD-OPERATIONS, KCT BUSINESS SCHOOL

RAPPORTEUR: P.VENKATESH, FACULTY-SIMS


1 RAVI K. S Dr. SANTOSHKUMAR.A. N

A STUDY OF ASSOCIATION BETWEEN SIZE OF SMALL AND MEDIUM

SIZED ENTERPRISES AND HUMAN RESOURCE MANAGEMENT

PRACTICES WITH SPECIAL REFERENCE TO MYSORE AND

BANGALORE REGION

3 Dr. AYUB KHAN DAWOOD V. JAYANTHI THE CHALLENGES AND PROSPECTS OF SMALL& MEDIUM

ENTERPRISES OF INDIA

4 MRS. G.BHAVANI A STUDY ON TOTAL QUALITY MANAGEMENT

5 VENKATARAMAN.K VIJAYA RAMNATH.B, JAYA

KUMAR.K

IMPLEMENTATION OF MCDM IN LEAN MANUFACTURING USING

VALUE STREAM MAPPING AND ANOVA TABLE IN AUTOMOTIVE

INDUSTRY

6 VENKATARAMAN.K B.VIJAYARAMNATH, A.SALEEM,

BHARAT

IMPLEMENTATION OF LEAN AGILE MANUFACTURING CONCEPTS

AND TECHNIQUES-A CASE STUDY

7 VENKATARAMAN.K B.VIJAYARAMNATH,

P.RAMANARAYANAN

REDUCTION OF NON-VALUE ADDED TIME FOR THE PRODUCTION OF

LOCOMOTIVE COACHES BY IMPLEMENTING LEAN PRODUCTION

SYSTEM

8 R.LEELA DEVI Dr. K.RUKMANI ROLES OF PACKAGING IN FMCG PRODUCT

9 Dr.N.SANTHOSHKUMAR Dr.M.SWAMINATHAN A STUDY ON PROBLEMS OF SCRAP TRADERS IN TAMILNADU (WITH

REFERENCE TO THEIR MARKETING PROBLEMS)

10 Dr.C.THIRUMAL AZHAGAN Dr.S.P.DHANDAYUTHAPANI BREAKDOWN ANALYSIS USING ERP IN BHEL, TRICHY

11 Dr. D. RAJASEKAR K.BHUVANESWARI A STUDY ON "LOGISTICS -THE E-COMMERCE ENABLER”

12 Dr.S.SUBBULAKSHMI Dr.G.S.SUBASHINI,

Dr.R.VASUMATHI,

IMPACT OF QUALITY CIRCLE ACTIVITIES IN MANUFACTURING

COMPANIES

13 Dr. D. RAJASEKAR MRS.C.DEVI A STUDY ON THE ROLE OF LOGISTICS MANAGEMENT OF THE FIRMS

WITH SPECIFIC REFERENCE TO SATISFACTION OF CONSUMERS

14 Dr.Y.LOKESWARA CHOUDARY OPTIMIZATION OF SUPPLY CHAIN EFFICIENCY THROUGH

MATHEMATICAL MODELS

15 Dr. SWAMY DR RASHMI S, CHIRAG S K,

DEBDUTTA DHAR, SHREYAS R IMPLEMENTATION OF LCA FOR A-PUMP ASSEMBLY LINE

16 DR K MARAN T R RANGARAJAN, G SRIDHAR A STUDY ON THE IMPACT OF AS-BUILT DOCUMENTATION IN THE

MANAGEMENT OF BROWN-FIELD EPC PROJECTS

17 S.SRINIVASAN K.RAJA AN ADVANCED DYNAMIC AUTHENTIC SECURITY METHOD FOR

CLOUD COMPUTING

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VENUE: D2102-PETER DRUCKER HALL (MBA BLOCK) DATE: 10/10/2015 TIME: 9.30A.M

TRACK: ECONOMICS

CHAIR PERSONS: Dr.K.SIVASITAPPA YADAV, PROFESSOR, UNIVERSITY OF MYSORE

SRI. NARAYANAPPA T.V.,SR. ASST. DIRECTOR OF FACTORIES

RAPPORTEUR: Dr.K.BARANIDHARAN-FACULTY, SIMS


1 MRS.K .SUVEEDA Dr.S.VIJAYAKUMAR

AN ASSOCIATION AMONG POVERTY, ECONOMIC GROWTH,

INCOME INEQUALITY AND UNEMPLOYMENT IN SRI LANKA:

ECONOMETRICS ANALYSIS

2 Dr. SINNATHURAI VIJAYAKUMAR WHAT PREDOMINANT FACTORS AFFECT THE POVERTY:

EVIDENCE FROM SRI LANKA

3 M.SHANMUKHA RAO THE ROLE OF FOREIGN INVESTMENT TO ECONOMIC

DEVELOPMENT IN INDIA

4 S. KARTHIK IMPACT OF FINANCIAL INCLUSION IN INDIA (AN OVERVIEW

WITH REFERENCE TO INDIAN OVERSEAS BANK)

5 Dr. G. SHANMUGASUNDARAM DIVYASREE P P THE DYNAMICS OF EXCHANGE RATE INTERVENTION AND

TRADE OPENNESS ON INFLATION IN BRICS GROUP OF NATIONS

6 Dr. D. GANESAN S. TAMIZHARASAN OVERVIEW OF FINANCIAL INCLUSION IN INDIA

7 MR. THIRUMOORTHI

VINODKUMAR.S,

SANDEEP.K.B,

GOMATHISANKAR M

FINANCIAL STRATEGIES TOWARDS ECONOMIC GROWTH AND

DEVELOPMENT

8 P V RAJKUMAR PRASSANNA J, AKHIL RAM C P VALUE OF INDIAN RUPEE

9 B.BOOPALAN Dr.M.JEYAKUMARAN

ECONOMIC DEVELOPMENT OF JOINT LIABILLITY GROUPS IN

PERAMBALUR DISTRICT OF TAMILNADU – AN EMPIRICAL

STUDY

10 Dr.Y.LOKESWARA CHOUDARY R.SHENBAGAVALLI FINANCIAL CRISIS AND UNIVERSAL AGENDA FOR “MSMES” –A

STRATEGIC ROUTE MAP

11 Dr.K.SIVACHITHAPPA MR.MANJUNATHA.M ECONOMIC EMPOWERMENT OF WEAKER SECTIONS THROUGH

BANK CREDIT – A CASE STUDY OF MYSORE DISTRICT

12 MR.SURESHA.A.L SELF HELP GROUP BANK LINKAGE MODEL AND FINANCIAL

INCLUSION - A STUDY

13 Dr.K.YOGANARASIMHACHARI FINANCIAL INCLUSION AND IMPACT OF MICRO CREDIT ON

WOMEN EMPOWERMENT – A STUDY IN MANDYA DISTRICT

14 ASHWANI KUMAR CHETHAN N G, RASHMI V N,

RASHMI S

A REVIEW ON EFFECTS OF GLOBALIZATION& LIBERALIZATION

ON INDIAN SME’S

15 PRANJAL PRAKASH THE STUDY OF FINANCIAL STRATEGIES TOWARDS ECONOMIC

DEVELOPMENT

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16 JEEVA. K Dr.ARAVAZHI. D, Dr. VINOD

KUMAR. G

A STUDY ON THE EXTEND OF FINANCIAL INCLUSIVENESS OF

RURAL HOUSEHOLDS IN TIRUVANNAMALAI

17 Dr. A.SARAVANADURAI MR.S. MUTHURAJ A STUDY ON FIREWORKS INDUSTRY IN VELLAKULAM VILLAGE

– AT SIVAKASI

18 Dr. A.SARAVANADURAI MR.P.PRAKASAM JEWEL LOANS THROUGH CO-OPERATIVE BANKS – A CASE

STUDY

19 Dr. A. SARAVANADURAI V. GANGADEVI SOURCES OF IRRIGATION IN TAMIL NADU

20 R.JEYALAKSHMI Dr.K.MARAN

MACROECONOMIC VARIABLES AND STOCK MARKET

VOLATILITY IN CHINA - A STUDY WITH REFERENCE TO

SHANGAI STOCK EXCHANGE COMPOSITE INDEX

21 SHAHABOLDIN POORESMAEIL Dr. K. NAGENDRA BABU CONFLICT OF GLOBAL TRADE IN CONTEXT OF GLOBAL CRISIS

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VENUE: AUDITORIUM (A/C) DATE: 9/10/2015 TIME: 2.30P.M

TRACK: HUMAN RESOURCE MANAGEMENT

CHAIR PERSONS: Dr.D.R.SWAMY,PROFESSOR & HEAD -DEPT OF INDUSTRIAL ENGINEERING MANAGEMENT

Dr.N.L.AMUDHAYAEE, PRINCIPAL -THIRUMAHAL ARTS AND SCIENCE COLLEGE

RAPPORTEUR: Dr.V.HEMANTH KUMAR, FACULTY -SIMS


1 MR. V.KALAISELVAM Dr. D. GAYATHRI HUMAN RESOURCE MANAGEMENT – A STUDY ON FACTORS

AFFECTING EMOTIONAL INTELLIGENCE

2 UMA.K

A STUDY ON EMOTIONAL INTELLIGENCE IN RELATION TO JOB

ENRICHMENT WITH REFERENCE TO M/S.TVS SUNDRAM

FASTENERS LIMITED MAHINDRA CITY,CHENNAI

3 S.PURUSHOTHAMAN, RETENTION STRATEGY- A STUDY ON FACTORS INFLUENCING

EMPLOYEE ENGAGEMENT AT L&T INFOTECH, CHENNAI.

4 M.RAJAPRIYA CAPT.N. KUMAR A STUDY ON DISABILITY OF EMPLOYEES WORKING IN GARMENT

INDUSTRY AT CHENNAI

5 ABIRAMI.C.K WORK-LIFE BALANCE FOR GENERATION Y

6 MR. MANIJA.S.S Dr. VINOD KUMAR.G

EMPIRICAL STUDY ON THE DEMOGRAPHIC DIFFERENCES ON

EMPLOYEE ENGAGEMENT- WITH SPECIAL REFERENCE TO BANKS

AT VELLORE

7 MRS.R.KAMALA SARANYA AN EMPIRICAL STUDY ON CROSS CULTURAL MANAGEMENT IN

INDIAN SCENARIO

8 S.VIJAYA KUMARI Dr.A.MANOR SELVI FACTORS AFFECTING WORK LIFE BALANCE AMONG TELECOM

EMPLOYEES IN CHENNAI

9 V. SANTOSH KARTHIKEYAN PERFORMANCE MANAGEMENT: A TRANSFORMATIONAL CHANGE

JOURNEY IN IT INDUSTRY

10 Dr. SHAMSUDDIN.S MR. MANIRAJA.S.S, Dr.

VINOD KUMAR.G

IMPACT OF WORK ENGAGEMENT ON INTENTION TO QUIT

INFORMATION TECHNOLOGY (IT) BASED COMPANIES

11 R.ESTHER HEPZIBA Dr.J.AKBAR KHAN A STUDY ON THE CULTURAL DIVERSITY OF EMPLOYEES IN A

MULTINATIONAL ORGANISATION IN CHENNAI

12 Dr.M.MOHANA KRISHNAN MRS.V.JANANI AN EMPIRICAL STUDY ON COMPETENCY MAPPING- COMPANIES

13 DEEPA.S PROF.G.VEERAMANI WORK- LIFE INTEGRATION: A STUDY WITH REFERENCE TO THE

STAFF AT MAX LIFE INSURANCE, PONDICHEERY

14 ELAYATHAMBYRATNAM VASANTHAKUMARKUMAR

ADEEPAN,

ENTREPRENEURIAL ORIENTATION AND ORGANIZATIONAL

PERFORMANCES SPECIAL REFERENCE TO TOURIST HOTEL AND

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SIVAPRAGASAMSIVANENT

HIRA

HOSPITALITY INDUSTRY IN JAFFNA DISTRICT

15 ISMAIL, M. B. M. HUSSAIN ALI, A. M. M,

RANATHUNGA, M. D. S

IDENTIFICATION OF FACTORS FOR TEAMWORK IN APPAREL

INDUSTRY OF KURUNEGALA DISTRICT OF SRI LANKA

16 ISMAIL, M. B. M. HUSSAIN ALI, A. M. M,

MUTHUMALI, G. H. H.

IMPACT OF INITIAL TRAINING PROGRAMME ON EMPLOYEE

RETENTION: A CASE STUDY OF GARMENT FACTORY

17 MAHISHA SURAMARDHINI QUALITY OF WORKLIFE IN SALES FORCE OF INSURANCE SECTOR

18 ROBERT RAJASEKARAN Dr. B. DEVAMAINDAN, A MODEL OF COMPETENCY MAPPING OF ENGINEERS IN RAILWAY

CONSTRUCTION SECTOR

19 S.RAMACHANDRAN DR,SHIBU.N.S KNOWLEDGE MANAGEMENT THROUGH THE RECRUITMENT OF

EMPLOYEES BPO COMPANIES

20 S.S.NIRMALA Dr.R.SURESH

EMPLOYEE RETENTION STRATEGY WITH SPECIAL REFERENCE TO

INTERNATIONAL BAKERY PRODUCTS (P) LTD., VILLUPURAM

DISTRICT

21 Dr. (MRS.) K SATHYABAMA TRANSFORMATIONAL LEADERSHIP

22 R.GOPINATH Dr. SHIBU. N. S A STUDY ON FEW HRD RELATED ENTITIES INFLUENCING JOB

SATISFACTION IN BSNL, TAMIL NADU TELECOM CIRCLE

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VENUE: AUDITORIUM (A/C) DATE: 10/10/2015 TIME: 9.30AM


CHAIR PERSON: Dr.JEYAKRISHNAN, PROFESSOR-ANNAMALAI UNIVERSITY

Dr.J.AKBAR KHAN, PROFESSOR, AUXILUM COLLEGE, VELLORE

RAPPORTEUR: Mr V.DHAYALAN, FACULTY-SIMS


1 DR AYUB KHAN DAWOOD PERFORMANCE MANAGEMENT IN SMALL AND MEDIUM

ENTERPRISES IN CHENNAI DISTRICT

2 MRS. C.SUMITHA MRS. R. PADMAJA A COMPREHENSIVE CONCEPTUAL FRAMEWORK OF FACTORS AND

ITS EFFECT OF JOB SATISFACTION

3 A.M.UMA MAHESHWARI Dr.M.PREETHI A STUDY ON EMPLOYEE ENGAGEMENT: WITH REFERENCE TO

MANUFACTURING INDUSTRIES IN TAMIL NADU

4 MRS.R.K.GAYATHRI ORGANIZATION DEVELOPMENT STRATEGIES

5 CHENGANI. S Dr. C.CHANDRAN, Dr.

P.KANNADAS

ORGANISATIONAL DESIGN AND DEVELOPMENT STRATEGIES IN

RELATION TO RAILWAY SECTOR

6 MRS.PREETHI PRABHAKARAN EMOTIONAL INTELLIGENCE FOR SUSTAINING ECONOMIC

DEVELOPMENT

7 Dr. A. SANKAR WOMEN ENTREPRENEURS THROUGH SELF HELP GROUPS WITH

REFERENCE TO KANCHEEPURAM TOWN

8 Dr.C.THILAKAM T.MUGESH OCCUPATIONAL STRESS AMONG WORKERS IN DCW LTD

TUTICORIN

9 S.PARVEEN BANU Dr. D.AYUBKHAN DAWOOD GREEN HUMAN RESOURCE MANAGEMENT PRACTICES – “ THE

NEED OF THE HOUR FOR A SUSTAINABLE ORGANIZATION

10 DIVYA.P.H KANCHANA.P,

AMUDHAYEE. N.L THE IMPACT OF E- HRM IN ORGANISATION

11 K.MEENA Dr. K.SENTAMILSELVAN WORK LIFE BALANCE – THE BIGGEST CHALLENGE TODAY

12 Dr. B. NAGARAJU NANDINI H.P

OCCUPATIONAL STRESS INFLUENCED BY WOMEN EMPLOYEES IN

BANKING SECTOR”. (WITH REFERNCE TO MYSORE DISTRICT OF

KARNATAKA)

13 Dr.VASANTHI REENA WILLIAMS

AN ANALYTICAL STUDY ON THE INTELLECTUAL CAPITAL OF

SPINNING DEPARTMENT OF A TEXTILE COMPANY SITUATED AT

MYSURU

14 S. SRIDEVI WORK-LIFE BALANCES –CHALLENGES AND SOLUTIONS

15 S.SUBASHREE J. NEENA JENNIFER,

AMUDHAYEE. N.L A STUDY ON EXCELLING EMPLOYEE OBSOLESCENCE

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16 I.JOSEPHRAJ Dr.G.UDAYASURIYAN EMOTIONAL INTELLIGENCE AND EMPLOEE PERFORMANCE IN AN

IT ENVIRONMENT AT COIMBATORE - TAMILNADU

17 DR P.PRIYADARSINI

STUDY ON ORGANISATION CITIZENSHIP BEHAVIOUR AND ITS

IMPLICATIONS ON ABSENTEEISM STUDY WITH REFERENCE TO

MIDDLE LEVEL MANAGERS

18 MR. A. JOHN VICTOR Dr. M. ARUL MANAGERIAL EFFECTIVENESS AMONG BANK MANAGERS

19 MR. K.ANBAZHAGAN Dr.M.SIVASUBRAMANIAN ANALYSING THE KNOWLEDGE MANAGEMENT OF PUBLIC SECTOR

EMPLOYEES

20 S.KARTHICK Dr.V.BALAJI, ORGANIZATIONAL COMMITMENT ON TURNOVER INTENTION IN

PRIVATE INSURANCE COMPANIES

21 N.RANJANI Dr. JOTHI JAYAKRISHNAN WORKPLACE DIVERSITY IN PRIVATE SECTORS EMPLOYEES

22 R.RAMSUN Dr.G.NATARAJAN EMPLOYEE ABSENTEEISM IN SAGO INDUSTRIES & SPINNING MILLS

WITH SPECIAL REFERENCE TO SALEM REGION

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VENUE: AUDITORIUM (A/C) DATE: 10/10/2015 TIME: 1.30P.M


CHAIR PERSONS: PROF. MUSHTAQ A DARZI,PROFESSOR, UNIVERSITY OF KASHMIR

Dr.G. SUDHA-ASSISTANT PROFESSOR, DEPT OF MANAGEMENT STUDIES

ANNAMALAI UNIVERSITY

RAPPORTEUR: S.VASANTHA KUMAR- FACULTY, SIMS


1 G. SUKUMAR Dr. D.SENTHIL ORGANIZATIONAL JUSTICE AND JOB SATISFACTION OF NURSES IN

SALEM CITY

2 A. PRABAVATHY Dr. JOTHI JAYAKRISHAN,

JOHN JACOB. M COMPETENCY MAPPING ANALYSIS IN PUBLIC SECTOR EMPLOYEES

3 REVATHI RAJAYOGAM Dr. S. KATHIRESAN HUMAN RESOURCE ISSUES IN TOTAL QUALITY MANAGEMENT: A

NATIONALIST BANKS IN CUDDALORE DISTRICT

4 Dr. B. NAGARAJU KARUNESHA KUMAR K

LEAVE MANAGEMENT KIOSK- IS A TOOL OF PERFORMANCE

APPRAISAL SYSTEM ? (WITH SPECIAL REFERENCE TO KSRTC,

KARNATAKA)

5 Dr. D. SAKTHIVEL Dr. JOTHI JAYAKRISHNAN ORGANIZATIONAL COMMITMENT AND WORK-LIFE-BALANCE OF

NURSES

6 R.SHANMUGAPRIYA Dr.C.MADHAVI, TALENT MANAGEMENT - A TOOL FOR EMPLOYEE AND CAREER

DEVELOPMENT

7 K.ANBALAGAN A STUDY ON OCCUPATIONAL ROLE STRESS AMONG SCHOOL

TEACHERS IN TIRUPATTUR EDUCATIONAL DISTRICT

8 MRS. B. SELVAKUMARI Dr. D. AYUB KHAN

DAWOOD

ENTREPRENEURIAL COMPETENCY AND BUSINESS PERFORMANCE-

AN ANALYSIS (WITH REFERENCE TO CHENNAI )

9 MS. Y. EDITH JOY Dr. M. ARUL QUALITY OF WORK LIFE IN HRM

10 MS.UMA .M RETENTION STRATEGY – A CORPORATE CHALLENGE

11 Dr. S. USHA Dr. K. MARAN A STUDY ON FACTOR HINDRANCE OF WORK LIFE BALANCE OF

WOMEN EMPLOYEES IN IT SECTOR WITH REFERENCE TO CHENNAI

12 Dr. V. ROHINI Dr. K. MARAN A STUDY ON MANAGING EMPLOYEE RETENTION IN IT INDUSTRIES,

CHENNAI

13 Dr. V. ROHINI Dr. K. MARAN A STUDY ON EMPLOYEE ENGAGEMENT IN ASHOK LEYLAND

LIMITED, CHENNAI

14 Dr. S. USHA V. SHRI KRISHNAN A STUDY ON EMPLOYEE ABSENTEEISM WITH REFERENCE TO

NEWS 7 TAMIL CHANNEL

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15 Dr. B. SWARNALATHA Dr. K. MARAN WORK LIFE BALANCE OF WOMEN EMPLOYEES IN BANKING

SECTOR WITH SPECIAL REFERENCE TO CHENNAI CITY

16 K.YOGALAKSHMI Dr. G.LATHA META COGNITIVE ADAPTABILITY AND ENTREPRENEURIAL

CREATIVITY: IS THERE A LINK TO THINK AND ACT

17 MS.V.SELVA LAKSHMI MS. DURDANA SOHAIL MAKING THE RED BLUER: AN ORGANIZATIONAL CULTURE CASE

STUDY OF ZAPPOS.COM

18 K.GURU A STUDY ON ORGANIZATIONAL CLIMATE AND ITS DIMENSIONS

WITH REFERENCES TO HINDUSTAN MOTOR’S

19 ANAND.J Dr. CHITRA DEVI. S JOB SEEKERS PERCEPTION & ADOPTION OF E-RECRUITMENT USING

TECHNOLOGY ACCEPTANCE MODEL (TAM)

20 B. AMBROSE Dr. D. AYUB KHAN

DAWOOD

STRESS OF THE PROFESSIONALS IN THEIR JOBS – A STUDY IN

CHENNAI DISTRICT

21 RAGHAVI.K Dr.GOPINATHAN.N

EQUAL EMPLOYMENT OPPORTUNITY – A MILIEU OF QUALITY OF

WORK-LIFE: A CONCEPTUAL STUDY ON THE DIFFERENTLY-ABLED

CLASS

22 MR. V. KALAISELVAM Dr. D. GAYATHRI HUMAN RESOURCE MANAGEMENT – A STUDY ON FACTORS

AFFECTING EMOTIONAL INTELLIGENCE

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VENUE: D2101- ELTON MAYO HALL – (MBA BLOCK) DATE: 10/10/2015 TIME: 1.30P.M


CHAIR PERSONS: Dr. DEVAMAINDHAN , PROFESSOR –UNIVERSITY OF MADRAS

Dr.AYUB KHAN, DEAN –RESEARCH & PROFESSOR - QMC

RAPPORTEUR: Dr. A.KRISHNA SUDHEER- FACULTY, SIMS


1 MAHMOUD MOUSAVISHIRI MAHDI SALEHI, MARYAM

SHAHRESTANI

RELATIONSHIP BETWEEN TRAINING PROFESSIONAL CODE OF

CONDUCT AND ETHICAL VALUES OF ACCOUNTING STUDENTS IN

IRAN

2 Dr. H. SANKARAN MS. SUCHARITHA V K AN ANALYSIS OF THE SOFT SKILL COMPETENCY OF EXECUTIVE

LEVEL EMPLOYEES AT WHEELS INDIA LTD. (TVS), CHENNAI

3 M.R.NARAYANAN Dr. RAJINI.G A STUDY ON EMPLOYEES RETENTION STRATEGY

4 S.RAMAKRISHNAN Dr.K.MARAN STUDY ON EMPLOYEES’ RETENTION RATE IN SRIPERUMBUDUR

INDUSTRIAL AREA

5 G.SHEELA Dr. RAJINI.G A CONCEPTUAL REVIEW ON WORK LIFE BALANCE

6 DIVYA.N.G Dr. RAJINI AN OVERVIEW OF INTERNATIONAL HUMAN RESOURCE

MANAGEMENT

7 VAHINI.SOTHILINGAM

SHIVANY

SHANMUGATHAS,

SIVANENTHIRA

SIVAPRAGASAM

DETERMINANTS OF DEMAND IN HOTEL INDUSTRY SPECIAL

REFERENCE: JAFFNA DISTRICT

8 G.KALPANA Dr.B.DEVAMAINDHAN CONCEPTUAL FRAMEWORK ON EMOTIONAL INTELLIGENCE &

TEAM PERFORMANCE

9 L.SUMATHY Dr.R.ANNADURAI

THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND

DEMOGRAPHICAL FACTORS AMONG THE EXECUTIVES OF HEAVY

ELECTRICAL ENGINEERING PUBLIC SECTOR ENTERPRISE

10 Dr. RAJINI.G MR.RAMKUMAR.A EMPLOYEE RETENTION IN MSI AUTOMOTIVE PRIVATE LIMITED AT

KANCHIPURAM DAIRY DIVISION-AN EMPIRICAL ANALYSIS

11 KARAKA RAMANA BABU PROF. JALADI RAVI SWOT ANALYSIS IN WOMAN ENTREPRENEURSHIP

12 RASHMI V N

AISHWARYA . P.JAIN,

RASHMI S, Dr. T S

NANJUNDESWARASWAMY,

A REVIEW ON ABSENTEEISM AND ITS IMPACTS ON

ORGANIZATIONS

Page 13 of 27

Dr. SWAMY DR

13 Dr. H. SANKARAN MS. RADHA R A STUDY ON THE IMPACT OF EMPLOYEES’ RETENTION

STRATEGIES AT HOTEL INDUSTRIES, CHENNAI

14 Dr.J.M.ARUL KAMARAJ

A STUDY ON EMPLOYEE’S PERCEPTION TOWARDS

ORGANIZATIONAL CLIMATE FOR THE ORGANIZATIONAL

EFFECTIVENESS

15 MRS. V. GAYATHRI MS. ASMITA BISWAS A STUDY ON STRESS MANAGEMENT OF INTERNATIONAL

STUDENTS IN CHENNAI, INDIA

16 K. P. MANI Dr. R. SRITHARAN, DR . R.

GAYATRI

IMPACT OF OCCUPATIONAL STRESS ON QUALITY WORK LIFE

AMONG RAILWAY STATION MASTERS IN TAMILNADU

17 ANITHA.A Dr.R.SRITHARAN A STUDY ON ENTREPRENEURSHIP AS AN ECONOMIC FORCE IN

RURAL DEVELOPMENT AT INDIA

18 B.S.MAHESH

HUMAN RESOURCE MANAGEMENT IN EMOTIONAL INTELLIGENCE

COMMUNICATION EFFECTIVENESS MEDIATES THE RELATIONSHIP

BETWEEN STRESS MANAGEMENT AND JOB SATISFACTION

19 Dr. J.M.ARUL SURESH WORK LIFE BALANCE OF EMPLOYEES IN INFORMATION

TECHNOLOGY (IT) SECTOR AT CHENNAI

20 S.VIJAYALATHA Dr.G.BRINDHA, CHALLENGES OF HUMAN RESOURCE MANAGEMENT IN

BORDERLESS WORLD

21 Dr.L.VIJAY V.K.AJAY WOMEN ENTREPRENEURS : CHALLENGES & PROSPECTS

22 D.VIGNESHWARAN Dr.S.MOHANKUMAR A GENERAL OF REVIEW COMPETENCY MAPPING

23 D.VIGNESHWARAN Dr.S.MOHANKUMAR A GENERAL OF REVIEW COMPETENCY MAPPING

24 V.SELVAKUMAR Dr.K.MARAN FACULTY PERCEPTION TOWARDS INSTITUTIONAL CLIMATE WITH

RESPECT TO SELF FINANCING ENGINEERING COLLEGES

25

26 P.S.IMMACULATE Dr.K.MARAN AN COMPARATIVE STUDY OF WORKLIFE BALANCE IN VARIOUS

INDUSTRIAL SECTORS IN CHENNAI

27 MS.K.V.DEVI BRINDA Dr.G.UDAYASURIYAN A STUDY ON MOTIVATION AND PERFORMANCE OF EMPLOYEES

IN THE SUGAR MILLS OF ERODE DISTRICT

Page 14 of 27



VENUE: D2103- FW TAYLOR HALL (MBA BLOCK) DATE: 9/10/2015 TIME: 2.30P.M

TRACK: MARKETING MANAGEMENT

CHAIR PERSONS: Dr.H.SANKARAN , PRINCIPAL, MEENAKSHI SUNDARAJAN SCHOOL OF MANAGEMENT

Dr. K.MOHAN , PROFESSOR –DEPT OF COMMERCE, SOURASTRA COLLEGE, MADURAI

.

RAPPORTEUR: T.PRAVEEN KUMAR- FACULTY , SIMS


1 Dr. VINOD KUMAR.G Dr. VICTOR ANANDKUMAR

.S

INCLUSIVE BANKING OPPORTUNITY THROUGH MOBILE PHONE

FOR VISUALLY IMPAIRED RURAL CUSTOMERS– AN ASSESSMENT

USING KUMAR’S EMTA-VIP

2 Dr. K. HARI HARA RAJU PROF. JALADI RAVI,

P.SATYA VARA PRADASAD

CUSTOMER’S PERCEPTIVENESS TOWARDS INTERNET BANKING

SERVICES -AN EMPIRICAL STUDY

3 Dr.C. VETHIRAJAN MRS.K.VETRICHELVI WOMEN ENTREPRENEURS ATTITUDE TOWARDS NETWORK

MARKETING WITH REFERENCE TO THE CHENNAI CITY

4 S.SHIVANY T.VELNAMPY &

K.KAJENDRA

LITERATURE SURVEY ON POST WAR MARKETING STRATEGIES FOR

THE CONFLICT EFFECTED AREAS OF SRILANKA

5 Dr.C.THILAKAM S.PETER EMIL JEBAKUMAR ISSUES AND CHALLENGES OF ON-LINE MARKETING

6 MRS.H.MICKLE AANCY ETHICAL ISSUES IN JUNK FOOD ADVERTISEMENT-AN OVER VIEW

7 MS. G. NIRMALA Dr. N. PANCHANATHAM ETHICAL ISSUES IN TELEVISION ADVERTISING WITH SPECIAL

REFERENCE TO WOMEN CONSUMERS IN PUDUCHERRY

8 VAHINI SOTHILINGAM

SHIVANY

SHANMUGATHAS,

SIVANENTHIRA

SIVAPRAGASAM

DETERMINANTS OF DEMAND IN HOTEL INDUSTRY SPECIAL

REFERENCE: JAFFNA DISTRICT

9 SIVARAJARAJUMESH

VASANTHAKUMARKUMAR

ADEEPAN,

SIVAPRAGASAMSIVANENT

HIRA

MARKETING CHANNEL STRATEGY IN EMERGING RURAL MARKET;

SPECIAL REFERENCE TO JAFFNA RURAL AREA

10 SIVACAMY SABARATNAM

SHIVANY

SHANMUGATHAS,

SIVANENTHIRA

SIVAPRAGASAM

AWARENESS OF FOOD LABELING AND USE OF THE INFORMATION

IN PURCHASING PREPACKAGED FOOD PRODUCTS AMONG

CONSUMERS IN JAFFNA DISTRICT; SPECIAL REFERENCE TO SUPER

MARKETS

11 H.MICKLE AANCY ETHICS IN FAST FOOD AND THEIR ADVERTISEMENT STRATEGIES

IN INDIA

12 M.K.VEDAVALLI PROF. Dr. J. AKBAR KHAN A STUDY ON ONLINE BUYING BEHAVIOR OF WOMEN WITH

Page 15 of 27

SPECIAL REFERENCE TO CHENNAI CITY

13 PROF. Dr. HARI SUNDAR.G PROF. Dr. D. SUDHA RANI

RAVINDRAN

STUDY ON MUSIC AND CONVIVIALITY OF SALES PERSONNEL ON

CONSUMER BEHAVIOR STRATEGIC STUDY WITH REFERENCE TO

RETAIL SETTING AND EMPHASIS ON GENDER DIFFERENCE

14 S. NOOR MOHAMED BISOOL A USHAIN A STUDY ON CUSTOMER SATISFACTION TOWARDS BIKE INDUSTRY

IN INDIA

15 NOOR MOHAMED BISOOL S. MOHAMED THAYUB S. A STUDY ON SERVICE QUALITY AND PATIENTS SATISFACTION

16 SUJATA.CHATTUMALA INVESTMENT BEHAVIOR IN MUTUAL FUND I IN INDIA

17 Dr. S.VANITHA, GREEN MARKETING

18 Dr. T. UMAPATHY, MR. J. SUREYA PRAKASH TOURISM MARKETING AND ITS IMPACT ON CULTURE IN

TAMILNADU

19 MRS.INDUMATHI.N Dr. D. AYUB KHAN

DAWOOD

A STUDY ON GREEN MARKETING: WITH SPECIAL REFERENCE TO

ORGANIC PRODUCT IN URBAN AREA OF CHENNAI CITY

20 P. BALAMURUGAN Dr.R.RAJENDRAN TWO WHEELER OWNERS’ PERCEPTION ON TWO WHEELER

INSURANCE

21 ARUL JYOTHI. M A STUDY ON THE EFFICACY OF M-COMMERCE OVER E-

COMMERCE

22 Dr. KAVITHASHANMUGAM ANU SUSAN V.

&VANISHREE K VIRAL MARKETING: A VIRAL GROWTH

23 MR. R. VASUDEVAN V. DINESH BABU, MU.

GOPINATH E-BANKING – INNOVATIVE BANKING PRACTICES

Page 16 of 27



VENUE: D2103- FW TAYLOR HALL (MBA BLOCK) DATE: 10/10/2015 TIME: 9.30A.M


CHAIR PERSONS: Dr.. HARI SUNDAR.G.RAM, PROFESSOR, SNGCE

Dr.VINOD KUMAR, PROFESSOR, GOVERNMENT ARTS COLLEGE, TIRUVANNAMALAI

RAPPORTEUR: V.DHAYALAN-FACULTY, SIMS


1 Dr. S.RENUGADEVI RURAL MARKET AND ITS CHALLENGES - A CASE OF RURAL

MARKET IN TAMIL NADU

2 Dr. A.SARAVANADURAI K.MANIMARAN RURAL MARKETING SYSTEM OF JASMINE FLOWER IN NILAKOTTAI

TALUK, DINDIGUL DISTRICT

3 S. THAMEEMUL ANSARI

EMPIRICAL STUDY ON THE MANAGEMENT OF RURAL MARKETING

STRATEGIES FOR PROMOTING FAST MOVING CONSUMER GOODS

(A STUDY IS TAKEN WITH REFERENCE TO TIRUVANNAMALAI

DISTRICT)

4 R.PRIYA

A STUDY ON SATISFACTION LEVEL OF DINDIGAL DISTRICT

RETAILER’S WITH SPECIAL REFERENCE TO V. V. V. & SONS EDIBLE

OILS LIMITED

5 THEJASWINI H.D Dr.B.NAGARAJU A STUDY ON CONSUMERS’ PERCEPTION TOWARDS ECO-FRIENDLY

FMCG PRODUCTS WITH REFERENCE TO HASSAN DISTRICT

6 P. ADICHIAPPAN Dr. B. DEVAMAINDHAN A STUDY ON EFFECTIVENESS OF ONLINE SHOPPING BY COLLEGE

STUDENTS WITH SPECIFIC REFERENCE TO CHENNAI CITY

7 MRS. G. DEVI GREEN MARKETING CONCEPT AND ITS MIX

8 Dr. G. HENRY JAMES STRATEGIC FRAMEWORK FOR UTILIZATION OF SOCIAL MEDIA A

MARKETING TOOL

9 S. PADMANABAN Dr. M. ARUL IMPACTING CUSTOMER SATISFACTION IN SUPERMARKETS

10 J.SURESH Dr. P. MARIA DOSS A STUDY ON CONSUMER PERCEPTION AND THE SWITCHING

BEHAVIOR OF AIRCEL NETWORK USERS IN CHENNAI CITY

11 R.NARAYANA GUPTA Dr. M. ARUL,

Dr.C.MADHAVI

ATTITUDE TOWARDS ADVERTISEMENT AMONG SENIOR CITIZEN IN

CUDDALORE DISTRICT, TAMILNADU

12 C. KUMARAN Dr. AN.SOLAYAPPAN IMPACT OF MARKETING PROBLEM ON CHALLENGES FACED BY

RETAILER IN TAMILNADU

13 G. MURUGAN Dr.M. ARUL MARKETING BEHAVIOR OF ARRIVAL AND PRICE OF GROUNDNUT

14 E.VETRIKKUMARAN Dr.V.THAMOTHARAN SALES PROMOTIONS SCHEMES ON PURCHASE DECISION

Page 17 of 27

15 V.VETRIVEL Dr.AN.SOLAYAPPAN BRAND DETERMINANTS ON CUSTOMER BASED BRAND EQUITY IN

TELEVISION INDUSTRY

16 MRS.SUBRAJA S. SUSTAINING COMPETITIVE ADVANTAGE THROUGH INNOVATION

A CASE STUDY OF PERFETTIVAN MELLE INDIA

17 D. ANITHA B. JAYAREKHA,

AMUDHAYEE. N.L

A STUDY ON CUSTOMER SATISFACTION OF TUPPERWARE

PRODUCT WITH SPECIAL REFERENCE TO CHENNAI CITY

18 GIRISH KUMAR. M Dr. B. NAGARAJU SALES PROMOTIONAL TECHNIQUES IN FAST MOVING CONSUMER

GOODS – A SPECIAL REFERENCE TO MYSORE CITY

19 S.R.GAYATHRI PROBLEM AND PROSPECTS OF SPICES MARKETING IN

KANYAKUMARI DISTRICT

20 P.SANGEETHA SUCCESS FACTORS FOR DEVELOPING AN E-BUSINESS STRATEGY

Page 18 of 27



VENUE: D2103 FW TAYLOR HALL (MBA BLOCK) DATE: 10/10/2015 TIME: 1.30P.M


CHAIR PERSONS: Dr.NAGENDRABABU , PROFESSOR, DEPARTMENT OF COMMERCE, UNIVERSITY OF

MYSORE

Dr.B.RAJASEKAR, PROFESSOR –AMET UNIVERSITY

RAPPORTEUR: Ms. P.S.IMMACULATE – FACULTY, SIMS


1 C.SHANTHI BRAND POSITIONING STRATEGIES

2 S.MUTHULAKSHMI SWOT ANALYSIS OF RETAIL PRACTICES IN INDIAN BANKING

SECTOR

3 S.SURIYAPRABHA THE CHALLENGES OF RURAL MARKETING IN TAMIL NADU

4 MANIRAJA. S. S Dr. VINOD KUMAR. G BANKING CONCERNS OF VISUALLY IMPAIRED CUSTOMERS A

QUALITATIVE APPROACH

5 SELLAN. M Dr. VINOD KUMAR.G AN EMPIRICAL STUDY ON POLICY HOLDERS’ PERCEPTION AND

PREFERENCE TOWARDS LIFE INSURANCE

6 V. VENKATRAGAVAN P.V. RADHA INVESTORS INVESTMENT ATTITUDE TOWARDS MUTUAL FUND – A

STUDY WITH REFERENCE TO CHENNAI

7 SURESH V Dr. K. MARAN, K VENKATA

RAMA REDDY, ANNA BOBY INNOVATIVE STRATEGIC ISSUES SOCIAL MEDIA NETWORKING

8 P. SILAMBARASAN Dr. K.TAMIZHJYOTHI TEENAGE STUDENTS’ COLOR PREFERENCES – AN ANALYTICAL

STUDY WITH RESPECT TO SELECT PRODUCTS

9 Dr.K.MUNEESWARAN Dr.C.VETHIRAJAN, BRAND PREFERENCE TOWARDS HAIR CARE FMCGS OF MADURAI

DISTRICT- AN EMPIRICAL ANALYSIS

10 DR SIVARAJA RAJUMESH

MR

VASANTHAKUMAR KUMA

RADEEPAN, MR

SIVAPRAGASAM

SIVANENTHIRA

THE IMPACT OF CREATIVITY ON CUSTOMER SATISFACTION AND

BRAND LOYALTY: SPECIAL REFERENCE TO MOBILE MARKETS IN

JAFFNA

11 MRS. N. ZEENATH ZARINA Dr. S. JOHN GABRIEL CUSTOMERS’ PROBLEMS IN ONLINE SHOPPING – A STUDY (WITH

SPECIAL REFERENCE TO COLLEGE STUDENTS IN CHENNAI CITY)

12 Dr.SAIJU M. JOHN CUSTOMER - CENTRIC HR A POWERFUL NEW MODEL

13 SAMANEH TAVAKOLPOUR SALEH Dr.K.S.RAJASHEKARA, GLOBALIZATION AND THE SHAKING CONSUMER’S CONFIDENCE IN

MARKET

14 Dr.K.SENTAMILSELVAN Dr.J.PADMINI,

Dr.P.DELECTA

A STUDY ON CONSUMER BUYING BEHAVIOR OF TELEVISIONS

WITH REFERENCE TO CHENNAI

15 Dr.S.CHANDRASEKAR Dr.C.VETHIRAJAN BANKING CUSTOMER SATISFACTION IN SIVAGANGA DISTRICT,

Page 19 of 27

TAMIL NADU- A COMPARISON WITH NBFCS

16 MRS. A.VETRI SELVI CONSUMER BUYING ATTITUDE AND PREFERENCE TOWARDS

SAMSUNG PRODUCTS

17 N.KALAINESAN Dr.M.SAKTHIVEL

MURUGAN

RURAL BANKING HABITS OF SELECTED CUSTOMERS IN

TAMILNADU: A STUDY OF KANCHEEPURAM DISTRICT

18 A.S.RADHAKRISHNA PILLAI Dr. S. PRAGADEESWARAN

HOW MARKETING ASPECTS IMPACT THE PROSPECTS OF

BACKWATER TOURISM IN KERALA, WITH SPECIAL REFERENCE TO

ALAPPUZHA – AN EMPIRICAL STUDY

19 A.AROCKIARAJ Dr.M.ARUL INFLUENCE OF PATIENT CHARACTERISTICS ON PERCEIVED RISKS

AND WILLINGNESS TO TAKE A MEDICATION

20 MRS. G.NIRMALA Dr. K. JAWAHAR RANI FACTORS AFFECTING CONSUMER BEHAVIOR BY ONLINE

RELATIONSHIP AN ASSESSMENT OF RESEARCH

Page 20 of 27



VENUE: D2102 PETER DRUCKER HALL (MBA BLOCK) DATE: 10/10/2015 TIME: 1.30P.M


CHAIR PERSONS: Dr.C.VETHIRAJAN, PROFESSOR- ALAGAPPA UNIVERSITY

Dr.Y.LOKESHWARA CHOWDRY, PROFESSOR- GOVERNMENT ARTS COLLEGE, NANDANAM

RAPPORTEUR: Dr.S.SANKAR-FACULTY, SIMS


1 G.B.JISHYA Dr.K.MARAN A STUDY ON BUYERS PERCEPTION OF ONLINE MARKETING WITH

REFERENCE TO CONSUMER DURABLE PRODUCT.

2 T.HYMAVATHI KUMARI Dr.D.RAJASEKAR INFLUENCE OF SALES PROMOTION ON BUYING BEHAVIOR OF A

CONSUMER

3 HARI HARA RAJU SHAILENDRA YADAV GREEN BANKING IN INDIA: WAY TO SUSTAINABLE GROWTH

4 Dr.A.VICKRAM MARKETING STRATEGIES ADOPTED BY AMUL COMPANY [WITH

SPECIAL REFERENCE TO AMUL MILK PRODUCTS]

5 Dr. M. RAMESH Dr. K.K. SABARIRAJAN POST PURCHASE BEHAVIOR OF CONSUMER WITH REFERENCE TO

MOBILE PHONES

6 Dr.S.KAYALVIZHI BRAND INDIA: AN AGENDA FOR ACTION

7 LEENA JENEFA

R.MOHAN KUMAR, LEE

HAR SAN, SHAMIMA

RAIHAN MANZOOR

AN EMPIRICAL STUDY ON INVESTIGATING THE KEY ROUTES TO

CUSTOMER DELIGHT

8 P.KAVITHA E-BANKING SERVICES OF PUBLIC SECTOR BANKS

9 Dr.R.ELANGOVAN MR.K.VEERAMANI A COMPARATIVE STUDY ON SMALL BUSINESS UNITS WITH

SPECIAL REFERENCE TO PUDHUCHERRY REGION

10 LEENA JENEFA RADHA NAIR , KOMATHI AN EMPIRICAL STUDY ON CUSTOMER DELIGHT

11 S. PRASANNA KUMAR Dr. T. JOSEPH

FACTORS INFLUENCING AWARENESS & PERCEPTION OF MUTUAL

FUNDS AMONG YOUNG INCOME EARNING INDIVIDUALS IN

CHENNAI

12 A.VINOTH Dr.B.VIMALA FACTORS INFLUENCING GREEN PRODUCTS PURCHASE INTENTION:

A LITERATURE REVIEW

13 Dr.L.VIJAY MRS.B.JAYACHITRA BUSINESS STUDY ON MOBILE PHONES – A CRITICAL STUDY WITH

SPECIAL REFERENCE TO SAMSUNG MOBILE PHONE VARIANTS

14 PUJA TIWARI Dr. D. LAZAR EFFICIENCY OF ONLINE BANKING DEPOSITS ACROSS DOMESTIC &

FOREIGN BANKS IN INDIA

15 Dr. S. RABIYATHUL BASARIYA A STUDY ON CUSTOMER SATISFACTION TOWARDS SHOPPING

MALLS

Page 21 of 27

16 A.S.KANNAN Dr. S. SUDALAIMUTHU LENDING TECHNOLOGIES IN USE IN ETHIOPIAN BANKING

17 R. RAMESH Dr. S. K. NAGARAJAN SOCIAL MEDIA MARKETING VS TRADITIONAL MARKETING” -WHO

WINS THE RACE IN REACHING GLOBAL MARKETS,?

18 MR.S.VASANTHAKUMAR Dr.K.MARAN IMPACT OF ONLINE ADVERTISING AND SALES PROMOTION IN

REVENUE: AN EMPIRICAL STUDY WITH REFERENCE TO FMCG

19 A. LOUIS AROCKIARAJ Dr. J.M. ARUL KAMARAJ SOCIAL WORK INTERVENTION FOR THE DISASTER MANAGEMENT

Page 22 of 27



VENUE: D2101 ELTON MAYO HALL (MBA BLOCK) DATE: 9/10/2015 TIME: 2.30P.M

TRACK: SYSTEM & GENERAL MANAGEMENT

CHAIR PERSONS: Dr.M.B.M ISMAIL –PROFESSOR, EASTERN UNIVERSITY, SRILANKA

Dr.VIVIYAN SATHYASEELAN -FACULTY,UNIVERSITY OF JAFFNA, SRILANKA

RAPPORTEUR: K.MURUGAN-FACULTY, SIMS


2 K. N. CHITRA CROSS CULTURE MANAGEMENT IN IT INDUSTRY

3 Dr. BEULAH SURESH MR. CYRIL R. FERNANDEZ

DESIGNING A PLANNING SOFTWARE PROGRAM FOR

INVENTORY MANAGEMENT – AN EXPERIENTIAL TECHNOLOGY

SOLUTION

4 S.RAJASANKAR Dr.S.K.NAGARAJAN E-LEARNING SYSTEM IN EDUCATIONAL INSTITUTIONS AT

RURAL AREA

5 MR.K.SANKARA MOORTHY MS.P.CELINA, - MR.R.ANANTH

KUMAR, - Dr.R.KRISHNARAJ

YOUTUBE ANALYTICS OF INDIAN SPORTS CHANNELS USING

FANPAGEKARMA

6 MRS.R.K.MEENAKSHI MOBILE COMMUNICATION

7 KAVITHA.P VANI.J, AMUDHAYEE. N.L MOBILE E-BANKING SERVICES: COMPARATIVE ANALYSIS OF

PRIVATE SECTOR BANK IN INDIA

8 B. BHARATHI SAP – AN INTEGRATED LEADER IN ENTERPRISE RESOURCE

PLANNING SOFTWARE

9

MEHRAB ZAREI

Dr. B. NAGARAJU

THE ROLE OF ENTERPRISE RESOURCE PLANNING (ERP) ON

MANUFACTURING UNITS ORGANIZATIONS

10 MEHRAB ZAREI Dr. B. NAGARAJU THE ROLE OF ENTERPRISE RESOURCE PLANNING (ERP) ON

MANUFACTURING UNITS ORGANIZATIONS

11 PRECY M.R Dr. D.H MALINI WELLNESS TOURISM: A NEW NICHE IN HEALTH TOURISM

12 R. RAMESH Dr. S. K. NAGARAJAN SOCIAL MEDIA MARKETING VS TRADITIONAL MARKETING” -

WHO WINS THE RACE IN REACHING GLOBAL MARKETS?

13 A. SURENDRA KUMAR Dr.D.VENKATRAMA RAJU A STUDY ON NEW GENERATION BANKING AND IT’S CUSTOMER

IMPERATIVES

14 MR.S.VASANTHAKUMAR Dr.K.MARAN IMPACT OF ONLINE ADVERTISING AND SALES PROMOTION IN

REVENUE: AN EMPIRICAL STUDY WITH REFERENCE TO FMCG

15 A. LOUIS AROCKIARAJ Dr. J.M. ARUL KAMARAJ SOCIAL WORK INTERVENTION FOR THE DISASTER

MANAGEMENT

Page 23 of 27

16 MRS. G. SATHYA AN INTEGRATED APPROACH OF OMNI CHANNEL MARKETING IN

RETAILING – CONCEPTUAL STUDY.

17 J. GEORGE COMPETENCY MAPPING: THE NEED OF THE HOUR &A

STRATEGIC TOOL FOR HIGHER EFFICIENCY



VENUE: D2102- PETER DRUCKER HALL (MBA BLOCK) DATE: 9/10/2015 TIME: 2.30P.M

TRACK: FINANCE

CHAIR PERSONS: Dr.G.SHANMUGASUNDARAM, PROFESSOR- DEPARTMENT OF COMMERCE,

PONDICHERRY UNIVERSITY

Dr.HARIHARARAJU , ANDHRA UNIVERSITY

RAPPORTEUR: Ms.HELEN ROSELIN MARY –FACULTY, SIMS


1 Dr. T. UMA MAHESWARI ANALYZING STATES’ FISCAL PERFORMANCE IN INDIA USING

COMPOSITE FISCAL PERFORMANCE INDEX

2 RAMESH, S., VELNAMPY.T, &

NIMALATHASAN,B

STOCK MARKET RESPONSE TO STOCK SPLIT AND POLITICAL

INFORMATION IN SRI LANKAN STOCK MARKET: AN EVENT

STUDY APPLICATION

3 Dr.A.MANORSELVI A STUDY ON FINANCIAL PERFORMANCE USING “Z” SCORE

MODEL ON REPUTED PUBLIC SECTOR BANKS IN INDIA.

4 Dr.C. VETHIRAJAN M.C.T. SHANMUGAPRIYA CORPORATE FINANCIAL STRUCTURE DEBT EQUITY RATIOS AND

RELATED VARIABLES OF SELECTED SECTORS IN TAMIL NADU

5 SHARIQ AHMAD BHAT Dr. G. SHANMUGASUNDARAM IMPACT OF INTEREST RATE ON GOVT. BOND MARKET INDEX OF

BRICS COUNTRIES

6 Dr. G. SHANMUGASUNDARAM R. VENKATAJALAPATHY FINANCIAL INITIATIVES AND THEIR IMPACT ON PROBLEM

SOLVING OF MSMES – AN ANALYTICAL STUDY

7 Dr. G SHANMUGASUNDARAM MUHAMMAD ASHIQ AM CO-MOVEMENTS AMONG OIL PRICE, EXCHANGE RATE AND

STOCK INDEX - EVIDENCE FROM INDIA

8 MR.PRADEEP KUMAR DAS DETERMINANTS OF FOREIGN DIRECT INVESTMENT IN SAARC

ECONOMIES : EVIDENCE FROM PANEL DATA

9 MRS.R.KRUTHIKA ROLE OF MICROFINANCE IN INDIA

10 C.PADMA PRABHA HIGH FREQUENCY TRADING IN INDIA – A FINANCIAL

INNOVATION

11 Dr. R. RAJESH RAMKUMAR ISAIAH ONSARIGO MIENCHA TESTING THE BSE SECT ORAL INDICES IN CAPITAL MARKET

EFFICIENCY

12 REKHA V INCLUSIVE GROWTH AND MICRO FINANCE: A CASE STUDY OF

SKS MICROFINANCE

13 C.PADMA PRABHA ALGO TRADING –STRATEGIES FOR NAVIGATING RISK IN HFT

http://www.sciencedirect.com/science/article/pii/S1877042812007495

http://www.sciencedirect.com/science/article/pii/S1877042812007495

Page 24 of 27

14 MRS. SAFEENA M. G. HASSAN, Dr. M. B. M.

ISMAIL, K. RISVI YAHZAR

RELATIONSHIP BETWEEN WORKING CAPITAL MANAGEMENT

AND PROFITABILITY OF LISTED COMPANIES IN THE COLOMBO

STOCK EXCHANGE IN SRI LANKA

15 K.VENKATESAN THE FERTILIZER SCENARIO AND NEED FOR JOINT VENTURES

ABROAD

16 ADAPA JYOTHI GROWTH AND DEVELOPMENT OF SHG-BANK LINKAGE

PROGRAM ME IN INDIA

17 Dr.R.POORNIMARANI MICRO FINANCE IN INDIA; MYTH & REALITY

18 T. CHELLAMMAL A STUDY OF EFFECTIVENESS OF CORE BANKING SERVICES OF

SELECTED COMMERCIAL BANKS IN THOOTHUKUDI TOWN

19 P. JYOTHI Dr. K. SATYANARAYANA MERGERS AND ACQUISITIONS IN INDIA - A COMPREHENSIVE

VIEW

20 Dr.G.VEERAKUMARAN PERFORMANCE OF CO-OPERATIVE BANKS IN KERALA

21 R.ASHOK KUMAR COMPARATIVE ANALYSIS OR CAR LOANS PROVIDED BY PNB

AND HDFC BANK

22 JOHN JACOB. M Dr.JOTHI JAYAKRISHNAN DETERMINANTS OF CAPITAL STRUCTURE: EMPIRICAL

EVIDENCE FROM CHEMICAL INDUSTRY IN INDIA

24 R.VASUDEVAN MS.B.AKSHARA RISK MANAGEMENT

25 Dr. B. NAGARAJU MR.VINAYA.T RETAIL INVESTORS’ PERCEPTION ON THE POST-ISSUE

PERFORMANCE OF IPOS

Page 25 of 27



VENUE: D2101 ELTON MAYO HALL (MBA BLOCK) DATE: 10/10/2015 TIME: 9.30A.M

TRACK: FINANCE

CHAIR PERSONS: Dr.H.NAGARAJU, PROFESSOR- DEPARTMENT OF COMMERCE, UNIVERSITY OF MYSORE

RAPPORTEUR: Dr.V.HEMANTH KUMAR-FACULTY, SIMS


1 Dr.K.NAGENDRA BABU VIJAYAKUMAR A.B REVERSE MORTGAGE SCHEMES IN INDIA

2 Dr.C.THILAKAM B.VIMALA DEVI ROLE OF INDIAN REGIONAL RURAL BANKS IN THE PRIORITY

SECTOR LENDING

3 S. RENUKA DEVI

A STUDY ON AGRICULTURAL FINANCE WITH SPECIAL

REFERENCE TO LENDING AND RECOVERY BY COMMERCIAL

BANKS IN TIRUNEVELI DISTRICT

4 S. MARY SERWIN VIBHA INDIAN BANKING INDUSTRY: CHALLENGES AND

OPPORTUNITIES

5 VISHAL Dr. N.GOPINATHAN FDI AND FII-THEIR IMPACT ON INDIAN ECONOMY

6 T.VELMURUGAN K.BALAJI, G.KUMAR

A COMPARATIVE STUDY ON MUTUAL FUNDS PERFORMANCE

WISE, TOP GAINER AND TOP LOOSER FOR THE PAST FIVE

YEARS

7 Dr.S.SHANTHI DINIL D ELAVUMKAL IMPACT OF GOODS AND SERVICE TAX ON LOGISTICS

INDUSTRY

8 Dr. B. YASODHA JAGADEESWARI ROLE PLAYED BY FINANCING INITIATIVES IN DEVELOPMENT

OF INDIAN MSMES

9 MISS. SEYEDEH MARYAM PAIMARD Dr.K.SIVACHITHAPPA FOREIGN DIRECT INVESTMENT

10 RAKHI K. ROCKEY Dr. K.SENTAMILSELVAN MICRO FINANCE AS AN ECONOMIC GROWTH STIMULATOR

IN INDIA

11 MS.UMADEVI ASHOK STRESSED ASSETS GROWING NPA’S IN INDIAN BANKING

INDUSTRY

12 MUSHTAQ A DARZI SHAFAT YASIN MALIK INCLUSIVE BANKING: A FACTOR FOR SUSTAINABLE

DEVELOPMENT

13 K.ELAVARASAN Dr. B.NATARAJAN

ILL-EFFECTS OF MICROFINANCE ON SAVINGS, INVESTMENT

AND OUT-PUT AS COMPARED WITH DAILY WAGE IN

CUDDALORE DISTRICT OF TAMIL NADU STATE, INDIA

Page 26 of 27

14 Dr. M. SUMATHY P.DHANASEKARAN TREND AND GROWTH OF FOREIGN DIRECT INVESTMENT IN

BRICS COUNTRIES

15 Dr. SUBBA RAO EBICHERLA BODDU CHELLAYYA KALEIDOSCOPIC VIEW OF ELECTRONIC BANKING IN INDIA

16 FATIMAH SAKEENAH BINTI ANUAR NORHAYATI MOHD ALWI,

NORAINI MOHD ARIFFIN

FINANCIAL MANAGEMENT PRACTICES AND PERFORMANCES

IN ZAKAT INSTITUTIONS

17 V. PREMKUMAR INDIVIDUAL EQUITY INVESTOR’S BEHAVIOR, PUDUCHERRY

18 MR.P.VENKATESH Dr.K.MARAN A STUDY ON DAY OF THE WEEK AFFECTS ON SHARE PRICE

VOLATILITY FOR SELECT COMPANIES LISTED IN NSE

19 A. SURENDRA KUMAR Dr.D.VENKATRAMA RAJU A STUDY ON NEW GENERATION BANKING AND IT’S

CUSTOMER IMPERATIVES

20 Dr.J.VIJAYADURAI ARUN. K IMPACT OF FOREIGN DIRECT INVESTMENT ON GROSS

DOMESTIC PRODUCT

21 MR.P.VENKATESH Dr.K.MARAN A STUDY ON DAY OF THE WEEK AFFECTS ON SHARE PRICE

VOLATILITY FOR SELECT COMPANIES LISTED IN NSE

22 Dr.J.VIJAYADURAI ARUN. K IMPACT OF FOREIGN DIRECT INVESTMENT ON GROSS

DOMESTIC PRODUCT

Page 27 of 27

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