Startup Crash Course SYLLABUS Summer University 2018 Term 3

Week 1 July 23rd-27th

23 24 25 26 27

Monday Tuesday Wednesday Thursday Friday

9:00 - 10:30

How to come up with an idea?

Economic, cultural & tech trends

Myth busting & startup creatures

Which idea will you choose?

Welcome

Session

11:00 - 12:30

Idea game I Idea game II Feedback game &

networking

Cultural Session

14:00 - 16:00

(13:30-15:30) Introduction

Idea pitch & guest speaker

Cultural Session

Idea game III

16:30 - 20:00

Cultural Session Cultural Session

Week 2 July 30th-August 3rd

30 31 1 2 3

Monday Tuesday Wednesday Thursday Friday

9:00 - 10:30

Value Proposition: What do you

promise?

Problem-customer approach

Customer relationship

Marketing & Sales

No class

11:00 - 12:30

Crafting your Value Proposition

Customer value Pitch your product to customers

Brand creation

Cultural Session

14:00 - 16:00

Unique Selling Proposition

(USP) Profiling

Cultural Session

Guerillia Marketing

16:30 - 20:00

Cultural Session

Week 3 August 6th-10th

6 7 8 9 10

Monday Tuesday Wednesday Thursday Friday

9:00 - 10:30

Minimum Viable Product (MVP)

The big picture Business models Creative

monetization No class

11:00 - 12:30

MVP presentation Stakeholders &

Operations Pricing

Business Model Canvas (BMC)

No class

14:00 - 16:00

Team & personality types

Main cost drivers Cultural Session

BMC presentation & Feedback Cultural Session

16:30 - 20:00

Cultural Session Cultural Session Cultural Session

Week 4 August 13th-16th

13 14 15 16 17

Monday Tuesday Wednesday Thursday Friday

9:00 - 10:30

Types of funding Decision making Pitch practice I Pitch preparation

11:00 - 12:30

Types of investors

Major Failures Pitch practice II Final pitch in front of real investors

14:00 - 16:00

Game: On the other side of the

table

Field trip: Diving into the startup scene

The Hot Seat Discussion &

Feedback

16:30 - 18:00

Cultural Session

18:00 - 20:00

Cultural Session Farewell

Party

Assessment information for students Relevant for the assessment of this course:

- Attendance: minimum of 80% attendance required for successful completion - Participation: A major part of your grade is based on your participation during class - Presentations and exercises during the course - Final pitch session in front of experts

Reading list (optional): Week 1 The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company – Steve Blank

Week 2 Business Model Generation – Alexander Osterwalder & Yves Pigneur Business Model You: A One-Page Method For Reinventing Your Career – Timothy Clark Week 3 Close.io Blog - http://blog.close.io/author/steli-efti Week 4 Slicing Pie: Funding Your Company Without Funds – Mike Moyer

General: Business Model You – Tim Clark, Alexander Osterwalder, Yves Pigneur The Lean Starup – Eric Ries The 4-hour work week – Timothy Ferriss