STRONGCO CORPORATION SECOND QUARTER REPORT · to resume spending to repair and replace the seriously deteriorating infrastructure in the province, markets are expected to remain weak

STRONGCO CORPORATION | SECOND QUARTER REPORT THREE AND SIX MONTHS ENDED JUNE 30, 2013

STRONGCO 2013 SECOND QUARTER REPORT 1

To Our Shareholders

In the second quarter, Strongco posted a solid increase in revenue and higher market share in all of its regions in the country from strong sales growth in Ontario and western Canada, greater product support and increased rental activity.

We achieved this performance in spite of prolonged winter weather across the country, plus tragic fl oods in Fort McMurray and southern Alberta in June. In addition, we saw weak markets in New England and reduced demand in Quebec that was exacerbated by a construction strike at quarter end. Our results are a testament to Strongco’s upgraded branch presence in Alberta and Quebec, and also refl ect on the efforts of Strongco’s enhanced sales organization.

Revenues for the quarter increased by 6% over last year to $140.2 million as we made gains in all revenue categories. Gross margin increased by $0.6 million to $24.4 million. As a percentage of revenue, gross margin declined to 17.4% from 18.0% last year, due primarily to a higher level of equipment sales.

EBITDA increased slightly to $13.7 million, up from $12.5 million last year.

Strongco fi nished the second quarter with net income of $2.9 million or $0.22 per share, compared to $3.1 million or $0.23 per share in the same period of 2012.

Our prospects for the second half of 2013 point to a slow but steady improvement over what was achieved in the previous year. Economic forecasts indicate modest growth for Canada overall in 2013 and market activity remains encouraging except in Quebec.

The long-term outlook for Alberta is positive despite earlier indications of slowing activity in the oil sands and reduced infrastructure spending. Oil prices have recovered and the differential for oil sands product has declined substantially, which is a positive sign for continued activity in Northern Alberta. In Ontario, construction markets are continuing to recover following the recession, but a general lack of optimism and uncertainty over the economy still exists. Markets in Quebec are expected to remain slow, mainly due to the ongoing investigation of the construction industry by the Charbonneau Commission, the suspension of infrastructure spending and increased mining royalties imposed by the new provincial government.

In the northeastern United States, following a depressed fi rst half of the year, there are early signs of a housing recovery, normally a precursor to economic recovery. While demand will likely vary from region to region, overall construction markets are expected to remain active, which should result in continued demand for heavy equipment.

Strongco’s strong sales backlog and level of RPO contracts in the fi rst half of 2013 are positive indicators of continuing demand and we are cautiously optimistic for the balance of this year.

Robert H.R. DryburghPresident and Chief Executive Offi cer

August 1, 2013

2 STRONGCO 2013 SECOND QUARTER REPORT

Strongco Corporation Management’s Discussion and Analysis The following management discussion and analysis (“MD&A”) provides a review of the consolidated financial condition and results of operations of Strongco Corporation, formerly Strongco Income Fund (“the Fund”), Strongco GP Inc. and Strongco Limited Partnership collectively referred to as “Strongco” or “the Company”, as at and for the three and six months ended June 30, 2013. This discussion and analysis should be read in conjunction with the accompanying unaudited consolidated financial statements as at and for the three and six months ended June 30, 2013. For additional information and details, readers are referred to the Company’s audited consolidated financial statements and accompanying MD&A as at and for the year ended December 31, 2012 contained in the Company’s annual report for the year ended December 31, 2012, the Company’s unaudited consolidated financial statements and accompanying MD&A as at and for the three months ended March 31, 2013, the Company’s Notice of Annual Meeting of Shareholders and Management Information Circular (“MIC”) dated March 28, 2013, and the Company’s Annual Information Form (“AIF”) dated March 19, 2013, all of which are published separately and are available on SEDAR at www.sedar.com. Unless otherwise indicated, all financial information within this discussion and analysis is in millions of Canadian dollars except per share amounts. The information in this MD&A is current to July 30, 2013. FINANCIAL HIGHLIGHTS Income Statement Highlights($ millions, except per unit amounts) 2013 2012 2013 2012Revenues $ 140.2 $ 132.2 $ 237.7 $ 229.0 Income before income taxes $ 4.0 $ 4.2 $ 1.0 $ 5.7

Basic and diluted earnings per share $ 0.22 $ 0.23 $ 0.06 $ 0.32 EBITDA (note 1) 13.7 12.5 20.2 20.3

Balance Sheet HighlightsEquipment inventory $ 261.4 $ 244.0 Total assets 438.3 380.5 Debt (bank debt and other notes payable) 55.2 29.8 Equipment notes payable 233.1 213.4 Total liabilities 370.5 319.6 Total shareholders' equity $ 67.8 $ 60.9

Three months ended June 30 Six months ended June 30

Note 1 – EBITDA is a non-IFRS measure. See explanation under the heading “Non-IFRS Measures” below. Note 2 – Comparative figures have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013. OUTLOOK After two years of robust growth as construction markets recovered following the recession, the momentum in heavy equipment markets in Canada has eased in 2013. Challenging weather conditions in the first and second quarters has curtailed construction activity in many regions of the country. However, overall demand for equipment generally remains moderately ahead of last year across the country with the exception of Eastern Canada where markets have been impacted by the political situation in and ongoing investigation of corruption in Quebec. Economic forecasts continue to project modest growth for Canada overall in 2013 and market activity remains encouraging except in Quebec. In the northeast United States, following a depressed first half, there are early signs of a housing recovery, normally a precursor to economic recovery. As a result, construction markets, by and large, are expected to remain active, which should result in continued demand for heavy equipment. The demand will likely vary from region to region. The long-term outlook for Alberta is positive despite earlier announcements by oil companies and the provincial government of slowing activity in the oil sands and reduced infrastructure spending. Oil prices have recovered and the differential for oil sands product has declined substantially which is a positive sign for continued activity in Northern Alberta. Continued rainfall continues to inhibit job site activity. However, current backlogs in Alberta remain strong and the outlook for the balance of 2013 continues to be positive. Construction markets in Ontario are continuing to recover following the recession, but a general lack of optimism and uncertainty over the economy still exists. Overall, the equipment market in Ontario remained flat in the first half


of 2013, but improved sales performance and a modest increase in market share contributed to stronger revenues for Strongco. Markets in Ontario are expected to continue to slowly improve, which should result in continued demand for equipment. Management remains cautiously optimistic for the balance of the year. Construction activity in Quebec has declined significantly in 2013, as a result of the ongoing investigation of corruption in the construction industry by the Charbonneau Commission, as well as the suspension of infrastructure spending and increased mining royalties imposed by the new provincial government. As a result, demand for heavy equipment in the region was substantially lower in the first half of the year and is expected to remain depressed over the balance of the year. Strongco’s revenues in the first six months, while below the prior year, are down less than the market overall resulting in a slight improvement in market share. While there is growing political pressure to resume spending to repair and replace the seriously deteriorating infrastructure in the province, markets are expected to remain weak for the balance of the year which will continue to negatively impact Strongco revenues. While the small up-tick in residential housing markets and the increased level of new job creation were positive signs of economic recovery in the United States, the improvement has been less noticeable in New England and has not translated into any significant upturn in construction markets in the area. Heavy equipment markets in the region remain depressed. Economists are still projecting modest economic growth in the United States overall in 2013, but the recovery will be very regional and more pronounced in the latter part of the year. No meaningful recovery is expected in New England in 2013, which will continue to dampen heavy equipment markets and hamper Strongco’s sales in the region. Strongco’s sales backlogs and level of rental contracts with purchase options (“RPOs”) remained strong during the first half of 2013, which are positive indicators of continued demand for heavy equipment. While demand for heavy equipment will vary from region to region, overall, management remains cautiously optimistic for the balance of the year. Management remains focused on reducing inventory and floor plan debt in 2013. Equipment in-stock decreased slightly in the second quarter and a more substantial reduction is anticipated in the second half of the year. While the amount of inventory committed to RPOs will remain high, Management is confident equipment inventory and floor plan debt levels will be lower by December 31st. COMPANY OVERVIEW Strongco is one of the largest multi-line mobile equipment distributors in Canada. In addition, through the acquisition of Chadwick-BaRoss, Inc. in February 2011, the Company is also a multi-line distributor of mobile construction equipment in the New England region of the United States. Strongco sells and rents new and used equipment and provides after-sale product support (parts and service) to customers that operate in infrastructure, construction, mining, oil and gas exploration, forestry and industrial markets. This business distributes numerous equipment lines in various geographic territories. The primary lines distributed include those manufactured by:

i. Volvo Construction Equipment North America Inc. ("Volvo"), for which Strongco has distribution agreements in each of Alberta, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland in Canada and Maine and New Hampshire in the United States;

ii. Case Corporation ("Case"), for which Strongco has a distribution agreement for a substantial portion of Ontario; and iii. Manitowoc Crane Group ("Manitowoc"), for which Strongco has distribution agreements for the Manitowoc, Grove and

National brands, covering much of Canada. Distribution agreements with Volvo and Case provide Strongco exclusive rights to distribute the products manufactured by these manufacturers in specific regions and/or provinces. In addition to the above noted primary lines, Strongco also distributes several other secondary or complementary equipment lines and attachments including Terex Cedarapids, Terex Finlay, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Link-Belt and Kawasaki. Strongco is listed on the Toronto Stock Exchange under the symbol SQP.


FINANCIAL RESULTS – THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012 Consolidated Results of Operations

($ millions, except per share amounts) 2013 2012 2013 2012Revenues $ 140,140 $ 132,220 $ 237,665 $ 229,034 Cost of sales 115,726 108,419 194,551 185,822 Gross Margin 24,414 23,801 43,114 43,212 Administration, distribution and selling expenses 18,537 18,647 37,405 35,586 Other income (302) (1,079) (337) (1,512) Operating income 6,179 6,233 6,046 9,138 Interest expense 2,215 2,082 5,059 3,435 Earning before income taxes 3,964 4,151 987 5,703 Provision for income taxes 1,065 1,074 252 1,528

Net income $ 2,899 $ 3,077 $ 735 $ 4,175 Basic and diluted earnings per share $ 0.22 $ 0.23 $ 0.06 $ 0.32Weighted average number of shares - Basic 13,128,719 13,128,719 13,128,719 13,128,719 - Diluted 13,158,552 13,176,655 13,169,560 13,176,655

Key financial measures:Gross margin as a percentage of revenues 17.4% 18.0% 18.1% 18.9%Administration, distribution and selling expenses as a percentage of revenues 13.2% 14.1% 15.7% 15.5%Operating income as a percentage of revenues 4.4% 4.7% 2.5% 4.0%EBITDA (note 1) $ 13,658 $ 12,443 $ 20,201 $ 20,272

Three months ended June 30 Six Months Ended June 30

Note 1 – EBITDA is a non-IFRS measure. See explanation under the heading “Non-IFRS Measures” below. Note 2 – Comparative figures have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013. Market Overview Strongco participates in a number of geographic regions and in a wide range of end-use markets that utilize heavy equipment and which may have differing economic cycles. Construction markets generally follow the cycles of the broader economy, but typically lag by periods ranging up to 12 months. As construction markets recover following a recession, demand for heavy equipment normally improves as activity and confidence in construction markets build. In addition, as the financial resources of heavy equipment customers strengthen, they have historically replenished and upgraded their fleets after a period of restrained capital expenditures. Demand in oil and gas and mining markets is affected by the economy but also tends to be driven by the global demand and pricing of the relevant commodities. Recovery in equipment markets is normally first evident in equipment used in earth moving applications and followed by cranes, which are typically utilized in later phases of construction. Cranes are also extensively utilized in the oil and gas sector. Rental of heavy equipment is typically stronger following a recession until confidence is restored and financial resources of customers improve. With the economic recovery in Canada following the recession in 2008/2009, construction markets began to show signs of improvement in the latter half of 2010. Spurred by government stimulus spending for infrastructure projects, construction activity in Canada continued to increase in 2011, 2012 and 2013. Correspondingly, demand for new heavy equipment strengthened throughout this period. Initially, while construction markets and demand for heavy equipment were improving, many customers remained reluctant or lacked the financial resources following the recession to commit to the purchase of new construction equipment. This led to an increase in RPOs (see discussion under Equipment Rentals below), which afford customers the flexibility to exercise an option to purchase the equipment at a later date as their financial condition and confidence in construction markets and the economy improved. While this activity was expected to slow with the recovery in construction markets and as customer confidence was restored, RPO activity grew further in 2012, and expanded into markets and product categories where RPO contracts had not previously been utilized. RPO activity has remained strong in the first half of 2013, and appears to be a more prevalent and accepted way for customers to purchase equipment.


Following years of very strong growth in 2011 and 2012 as construction markets recovered, the pace of growth in heavy equipment markets in Canada slowed in 2013. Significant amounts of snow and cold temperatures across much of Canada and the eastern United States adversely affected construction activity and demand for heavy equipment in the first quarter. In addition, softening commodity prices and announcements by provincial governments early in the year of plans to curtail infrastructure spending, created uncertainty over mining and construction markets. Prolonged cold weather and a delayed the spring thaw, followed by heavy rains and flooding in some parts of the country, further impacted demand for heavy equipment in the second quarter. In Quebec, the ongoing investigation of the Charbonneau Commission into corruption in the construction industry and the announced suspension of infrastructure spending and increased mining royalties by the newly elected provincial government slowed construction activity in the province. Construction in the province was further impacted by a labour strike amongst Quebec’s construction unions which brought all activity to a halt in June. Fortunately most labour unions have since settled and remaining striking employees were legislated back to work which has allowed construction in the province to resume although still at a much slower pace than in previous years. Overall the markets for heavy equipment, other than cranes, that Strongco serves in Canada were estimated to be down by 8% across the country in the first half of 2013 compared to the same period in 2012. Most of that decline was in Quebec, where markets were down almost 30% for the reasons noted above, while markets were flat in Ontario and up modestly in Alberta. Demand for cranes was also down in eastern and central regions of the country but showed continued strength in Alberta. The United States economy has shown signs of modest improvement, led by a slight uptick in residential housing activity and improvements in unemployment numbers. However, heavy equipment markets across the nation have been slow to recover. Government spending for infrastructure improvements has been lower than in the past and has done little to stimulate demand for heavy equipment. Heavy equipment markets that Strongco serves in New England were estimated to be down close to 14% in the first half of the year with most of the decline in general purpose equipment (“GPE”) and road equipment.


Revenues A breakdown of revenue for the quarter and six months ended June 30, 2013 and 2012 is as follows:

[$ millions] 2013 2012 2013 2012

Eastern Canada (Atlantic and Quebec)Equipment Sales $ 23.6 $ 30.8 $ 40.6 $ 47.9 Equipment Rentals 2.7 2.6 4.3 4.3 Product Support 12.2 12.8 22.5 22.9 Total Eastern Canada $ 38.5 $ 46.2 $ 67.4 $ 75.1

Central Canada (Ontario)Equipment Sales $ 35.3 $ 29.4 $ 51.2 $ 46.1 Equipment Rentals 1.8 1.2 4.1 2.2 Product Support 10.2 9.4 19.1 18.3 Total Central Canada $ 47.3 $ 40.0 $ 74.4 $ 66.6

Western Canada (Manitoba to BC)Equipment Sales $ 30.8 $ 22.6 $ 53.7 $ 44.5 Equipment Rentals 1.9 1.4 3.9 3.0 Product Support 8.0 6.8 15.0 13.3 Total Western Canada $ 40.7 $ 30.8 $ 72.6 $ 60.8

Northeastern United StatesEquipment Sales $ 7.8 $ 9.6 $ 12.5 $ 16.0 Equipment Rentals 1.2 1.2 1.9 2.0 Product Support 4.7 4.4 8.9 8.5 Total Northeastern United States $ 13.7 $ 15.2 $ 23.3 $ 26.5

Strongco CorporationEquipment Sales $ 97.5 $ 92.4 $ 158.0 $ 154.5 Equipment Rentals 7.6 6.4 14.2 11.5 Product Support 35.1 33.4 65.5 63.0 Total Strongco Corporation $ 140.2 $ 132.2 $ 237.7 $ 229.0


Equipment Sales Strongco’s equipment sales in the three months ended June 30, 2013 were $97.5 million, up $5.1 million or 6% from $92.4 million in the second quarter of 2012. Sales in Canada were up $6.9 million or 8% in the quarter with strong sales increases in Ontario and Western Canada, while equipment sales in the Northeastern U.S. were down $1.8 million. For the six months ended June 30, 2013, total sales were $158.0 million compared to $154.5 million in the first half of 2012. Sales in Canada were up $7.0 million or 5% compared to the first six months of 2012 led by a significant year-over-year increases in Western and Central Canada. Equipment sales in the Northeastern U.S. for the first six months of the year were down $3.5 million compared to the same period in 2012. While the markets for heavy equipment in Canada overall were down 8% for the first six months of the year, Strongco’s sales unit volumes were up by almost 18% reflecting an increase in market share. In the northeastern region of United States markets for heavy equipment remained very weak and overall were estimated to be down 4% from the first half of 2012 with most of the softness in GPE. Strongco’s sales unit volumes in New England were down approximately 14% in GPE reflecting a slight decrease in market share in the region. Average selling prices vary from period to period depending on sales mix between product categories, model mix within product categories and features and attachments included in equipment being sold. Overall Strongco’s average selling prices in the first six months of 2013 were up slightly from a year ago due primarily to a higher proportion of sales of larger, more expensive equipment, especially cranes. Price competition remained strong in


the first half of 2013, especially from certain dealers who were able to bring product with the older technology and less expensive tier 3 engines in into Canada. OEM deliveries continue to improve and while shortages and longer lead times still exist with certain types of equipment, availability of equipment has generally improved. On a regional basis, equipment sales in Eastern Canada (Quebec and Atlantic regions) were $23.6 million in the second quarter, down $7.2 million or 23% from the second quarter of 2012. For the six months to June, equipment sales in Eastern Canada totalled $40.6 million, down 15% from $47.9 million in the first half of 2012. Most of the decrease was in Quebec, where construction markets and demand for heavy equipment remained depressed as a result of the ongoing investigation into corruption in the construction industry by the Charbonneau Commission and suspension of infrastructure spending and increased mining royalties announced by the new provincial government. Construction activity in Quebec was further impacted by province-wide labour union strikes in June. The markets for heavy equipment in Quebec, with the exception of cranes, were estimated to be off by more than 30% in each of the first two quarters of the year. Crane sales were less impacted by the political situation in the Province as crane rental companies continued to purchase cranes to expand and replenish their fleets. Strongco’s sales of cranes were essentially flat year over year in the second quarter and year to date were down by only $1.0 million due to weaker demand for rough terrain cranes. In Atlantic Canada, while the market for heavy equipment remained soft across most product categories, Strongco’s equipment sales and market share increased in the region. Strongco’s equipment sales in the second quarter in Central Canada were $35.3 million, up $5.9 million or 20% from the second quarter of 2012. For the six months to June 30, 2013, total equipment sales in the region were $51.2 million, $5.1 million or 11% higher than the same period in 2012. While construction markets in Ontario have continued to recover from the recession of 2010, there remains a lingering overall lack of optimism and uncertainty over the economy which has caused some customers to defer spending on heavy equipment and take a wait-and-see attitude toward the marketplace in general. The markets for heavy equipment in Ontario where Strongco participates were essentially flat overall compared to the first half of 2012, with a modest increase in the demand for GPE. Despite this challenging environment Strongco’s sales of heavy equipment other than cranes increased by greater than 40% in the second quarter and were up 16% year to date as the Company’s market share for GPE increased in 2013. Sales of cranes were lower in the quarter and first six months of the year due to the uncertain economic environment and decreased demand from certain customers who replenished and added to their fleets in 2012. Equipment sales in Western Canada during the second quarter were $30.8 million, up $8.2 million or 36% over the second quarter of 2012. For the six months to June 30, 2013, the total was $53.7 million, $9.2 million or 21% higher than the first half of 2012. Large amounts of snow and extremely cold temperatures in the early part of the year curtailed customer buying decisions and resulted in lower sales of earth moving equipment in the first quarter. As construction activity improved in the second quarter, demand for heavy equipment strengthened and contributed to a significant increase in sales of both earth moving equipment and cranes. However, heavy rains and flooding throughout the province in the later part of the second quarter further dampened demand. While economic conditions in Alberta have been very strong, fueled to a large extent by robust activity in the oil sands, announcements by the provincial government and oil companies of slowing activity in the oil sands and reduced infrastructure spending have slowed the pace of growth in the province and resulted in an overall softening in demand for heavy equipment in 2013. The markets for heavy equipment in Alberta for other than cranes were estimated to be up only 4% in the first half of 2013. At the same time, Strongco’s unit volumes in the province were up greater than 40% resulting in a substantial increase in market share. Sales of cranes remained strong in the first half of 2013 driven by a higher level of conversions of crane units on RPO contracts. Strongco’s equipment sales in the Northeastern United States were $7.8 million in the second quarter and $12.5 million for the first half of 2013, compared to $9.6 million and $16.0 million, respectively, in the same periods of 2012. While there has been modest improvement in the U.S. economy, including a slight uptick in residential construction activity, the markets for heavy equipment in New England remained weak in the first half of 2013 and below pre-recession levels. Overall demand for heavy equipment in the markets that Strongco serves in New England were estimated to be down by approximately 4% from the first half of 2012 with the largest decline in GPE. Heavy snow falls and cold winter weather in the first quarter contributed to the softness but the traditional heavy equipment markets for residential construction, forestry and infrastructure in the region remained weak year-over-year. Strongco’s unit volume was down almost 20% year to date resulting in a decrease in market share in the region.


Equipment Rentals It is common industry practice for certain customers to rent to meet their heavy equipment needs rather than commit to a purchase. In some cases, this is in response to the seasonal demands of the customer, as in the case of municipal snow removal contracts, or to meet the customers’ needs for a specific project. In other cases, certain customers prefer to enter into short-term rental contracts with an option to purchase after a period of time or hours of machine usage. This latter type of contract is referred to as a rental purchase option contract (“RPO”). Under an RPO, a portion of the rental revenue is applied toward the purchase price of the equipment should the customer exercise the purchase option. This provides flexibility to the customer and results in a more affordable purchase price after the rental period. Normally, the significant majority of RPO’s are converted to sales within a six-month period and this market practice is a method of building sales revenues and increasing the field population of equipment. Initially, as construction markets were recovering following the 2008/2009 recession, rental activity was robust as many customers lacked the confidence or financial resources to commit to purchase equipment and preferred instead to rent to meet their equipment needs. As heavy equipment markets continued to recover, sales of equipment increased, but at the same time rental activity, including RPOs, remained strong. Strongco has made a commitment to participate to a larger extent in the RPO market which has resulted in growth in Strongco’s rental activity and revenues. Strongco’s rental revenue in the second quarter of 2013 was $7.6 million, up $1.2 million, or 19%, over the second quarter of 2012. For the six months to date, rental revenues totalled $14.2 million, up from $11.5 million in the same period in 2012. On a regional basis, rental activity in Eastern Canada was up slightly in the quarter but down year over year for the six months ended June due to weaker demand for heavy equipment in Quebec, as explained above under Equipment Sales, and as rentals under RPO contacts, which were high in the prior year, were lower in the first half of 2013. Rental activity in Ontario and Alberta continued to grow as more and more customers are opting to rent equipment under RPO contracts. Rental revenues at Strongco’s New England operations were flat in the quarter and down slightly for the six months to June due to weak economic environment and lower demand for equipment. Product Support Sales of new equipment usually carry the warranty from the manufacturer for a defined term. Product support revenues from the sales of parts and service are therefore not impacted until the warranty period expires. Warranty periods vary from manufacturer to manufacturer and depending on customer purchases of extended warranties. Product support activities (sales of parts and service outside of warranty), therefore, tend to increase at a slower rate and lag equipment sales by three to five years. Increasing equipment population in the field leads to increased product support activities over time. Product support activities are normally strongest in the first quarter due to increased use of equipment for snow removal in the winter and during the third quarter in the height of the construction season. Strongco’s product support revenues in the second quarter of 2013 were $35.1 million, up 5% from $33.4 million in the second quarter of 2012. For the six months to the end of June, product support revenues totalled $65.5 million, up from $63.0 million in the first six months of 2012. Product support activities were up across all regions in Canada, with the exception of Quebec, and were higher in New England. As construction markets and other end use markets for heavy equipment have been improving, utilization of equipment has increased, which, in turn, has resulted in a general increase in product support activity. In addition, the first quarter of 2013 saw higher amounts of snow compared to the prior year, particularly in Western Canada and the North-eastern United States, which resulted in higher utilization of equipment for snow removal and contributed to higher levels of parts and service. Product support activities in Eastern Canada have been impacted by the general reduction in construction activity in the province and the construction workers strikes in June as explained above under Equipment Sales, which resulted in lower utilization of equipment and lower sales of parts and service in 2013.


Gross Margin

Gross Margin GM% GM% GM% GM%Equipment Sales $ 8.8 9.0% $ 9.5 10.3% $ 14.1 8.9% $ 15.9 10.3%Equipment Rentals 1.2 15.8% 1.0 15.7% 2.2 15.5% 1.8 15.6%Product Support 14.4 41.0% 13.3 39.8% 26.8 40.9% 25.5 40.5%Total Gross Margin $ 24.4 17.4% $ 23.8 18.0% $ 43.1 18.1% $ 43.2 18.9%

$ millions $ millions $ millions $ millions2012 2013 2012


Strongco’s overall gross margin was $24.4 million or 17.4% of revenue in the second quarter of 2013, compared to $23.8 million or 18.0% of revenue in the same period in 2012. For the six months ended June 30, 2013, gross margin was $43.1 million or 18.1% of revenue compared to $43.2 million or 18.9% in the first six months of 2012. Overall gross margin and gross margin percentage was impacted by a higher proportion of rentals and product support sales. However, the main contributor to the lower gross margin in the first six month of the year and lower overall gross margin percentage in 2013 was a lower margin percentage on equipment sales. While equipment sales were higher in the second quarter and first six months of the year, a lower margin percentage on those sales resulted in a lower gross margin on equipment sales compared to the same periods in 2012. The margin percentage on equipment sales was lower in 2013 due in part to a higher proportion of sales of smaller machines where margins are lower. Competitive pricing pressure has continued from dealers in Canada offering less expensive tier three product. In addition, many equipment dealers across Canada are carrying higher machine inventories in 2013, which has created additional pricing pressure and affected selling margins, and in New England, margins were tighter given the weak economic environment and low level of equipment demand in the region. The gross margin on rentals in the second quarter and first six months of the year increased due to the increase in rental revenues in 2013. As a percentage of revenue, margins have remained between 15.8% and 15.5%, consistent with the prior year, as a result of the continued high level of RPO contracts. The gross margin percentage on rentals under RPO contracts reflects the margin anticipated on the sale on exercise of the purchase option which is typically lower than the margin on rentals with no purchase option. The gross margin on product support activities in the second quarter and first six months of 2013 were higher than in the prior year due in part to an increase in product support sales as well as an increase in the margin percentage on those sales. The margin percentage was slightly higher in 2013 due to a higher proportion of service revenues relative to parts sales. Administrative, Distribution and Selling Expense Administrative, distribution and selling expenses in the second quarter of 2013 were $18.5 million or 13.2% of revenue, compared to $18.6 million or 14.1% of revenues in the second quarter of 2012. For the six months ended June 30, 2013, administrative, distribution and selling expenses were $37.4 million or 15.7% of revenue, compared to $35.6 million or 15.5% of revenues in the first half of 2012. While expenses in the second quarter were slightly improved from the prior year due to lower accruals for management incentive bonus, most of the expense increase during the first six months of 2013 relate to the investments made in 2012 in new branches in Edmonton, Baie Comeau and Trois Rivières, and additional staffing to support growth and better service our customers. Training costs principally related to new technicians were also higher in 2013. In addition, while the service work of our technicians was higher in 2013, reduced recovery of certain costs such as technicians’ travel and higher policy concessions given to customers, combined with a lower rate recovery on warranty costs from our OEMs and shop labour inefficiencies in some branches contributed to a higher overall net service department expense during the quarter. Freight costs were also higher as a result of an increased level of parts returns to the supplier. Other Income Other income and expense is primarily comprised of gains or losses on disposition of fixed assets, foreign exchange gains or losses, service fees received by Strongco as compensation for sales of new equipment by other third parties into the regions where Strongco has distribution rights for that equipment and commissions received from third party financing companies for customer retail financing Strongco places with such finance companies. Other income in the second quarter of 2013 was $0.3 million primarily related to a gain on forward foreign currency


contracts. This was down from $1.1 million in the second quarter of 2012 which included higher service fees related to sales by other distributors within Strongco’s territories. For the first six months of 2013, other income was $0.3 million compared to $1.5 million in the first half of 2012. Interest Expense Strongco’s interest expense in the second quarter and first six months of 2013 was $2.2 million and $5.1 million, respectively, compared to $2.1 million and $3.4 million in the same period in 2012. Interest expense was higher in the first half of 2013 as a result of higher interest-bearing debt levels. Strongco’s interest-bearing debt comprises interest-bearing equipment notes, operating lines and various term loans with the Company’s banks, and other notes payable. Strongco typically finances equipment inventory under lines of credit available from various non-bank finance companies. Most equipment financing has interest free periods up to 12 months from the date of financing, after which the equipment notes become interest-bearing. In addition, bank term loans and other notes payable were used to finance Strongco’s acquisition of Chadwick-BaRoss in 2011 as well as construction of new branches and mortgage financing of other owned branch facilities. The rate of interest on the Company’s bank operating lines and term loans, interest-bearing equipment notes and other notes payable vary with bank prime rates and Bankers Acceptances Rates (“BA rates”). (See discussion under “Cash Flow, Financial Resources and Liquidity”). Prime rates and BA rates have remained fairly stable throughout 2011, 2012 and 2013. Average interest-bearing debt levels began to increase in 2012, primarily as a result of a higher level of interest-bearing equipment notes to finance the increase in machine inventory throughout the year. In addition, financing the construction of the Company’s new branch in Edmonton, Alberta and capital equipment for the new leased facility in Baie Comeau also added to the debt levels throughout 2012. Consequently, interest bearing debt levels were higher entering 2013. During the first half of 2013, Strongco’s interest-bearing debt increased further partially to finance the purchase of land and construction of new branches in Fort McMurray, Alberta and Saint-Augustin-de-Desmaures, but also to finance an increase in equipment inventory during the first six months of the year. Strongco management has put interest rate swaps in place to fix a portion of the variable rate interest on its bank debt and equipment notes. In total the Company has interest rate swaps in place to fix the interest rate on $25 million of variable rate debt (see discussion under the heading “Interest Rate Swaps” below). As a result of these swaps the Company recorded a favorable mark-to-market interest rate adjustment which reduced interest expense by $0.4 million in the second quarter of 2013. Earnings (Loss) before Income Taxes Strongco’s earnings before income taxes in the second quarter and first six months of 2013 was $4.0 million and $1.0 million, respectively, which compared to earnings before income taxes of $4.2 million and $5.7 million, respectively, in the same periods of 2012. Provision for (Recovery of) Income Taxes In the second quarter and first six months of 2013, the Company had an income tax expense of $1.1 million and $0.3 million, respectively, which reflects a combined average effective tax rate on the Company’s income in Canada and the United States of 25.5%. Net Income (Loss) Strongco’s net income in the second quarter was $2.9 million ($0.22 per share), which compared to net income of $3.1 million (earnings of $0.23 per share) in the second quarter of 2012. Net income for the first six months of 2013 was $0.7 million ($0.06 per share), compared to $4.2 million ($0.32 per share) in the first half of 2012. EBITDA EBITDA in the second quarter of 2013 was $13.7 million (9.7% of revenue), up from $12.5 million (9.4% of revenue) in the second quarter of 2012. For the six months to date, EBITDA was $20.2 million (8.5% of revenue), compared to $20.3 million (8.9% of revenue) in the first half of 2012.


EBITDA was calculated as follows:

($ millions) 2013 2012 2013 2012Net earnings $ 2.9 $ 3.1 $ 0.7 $ 4.2 Add Back:

Interest 2.3 2.0 5.1 3.4 Income taxes 1.1 1.0 0.3 1.5 Amortization of capital assets 1.2 1.0 2.5 1.8 Amortization of equipment inventory on rent 5.4 4.4 10.3 8.0 Amortization of rental fleet 0.8 1.0 1.3 1.4

EBITDA (note 1) $ 13.7 $ 12.5 $ 20.2 $ 20.3


Note 1 – EBITDA is a non-IFRS measure. See explanation under the heading “Non-IFRS Measures” below. Note 2 – Comparative figures have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013. Cash Flow, Financial Resources and Liquidity Cash Provided By Operating Activities: During the second quarter of 2013, cash provided from earnings amounted to $13.5 million, as shown below. This compares to $12.7 million of cash provided from earnings in the second quarter of 2012. After working capital changes, payments of interest and income taxes, and pension funding there was net cash of $7.6 million provided by operating activities in the second quarter of 2013, which compared to $10.0 million of cash provided by operating activities in the second quarter of 2012. For the six months ended June 30, 2013, cash provided from earnings amounted to $20.4 million, as shown below. By comparison, in the first six months of 2012, $21.1 million of cash was provided from earnings. After working capital changes and payments of interest, income taxes and pension funding, cash provided by operating activities amounted to $6.6 million, compared to cash provided by operating activities of $10.4 million in the first half of 2012. The components of the cash provided by (used in) operating activities were as follows:

[$ millions] 2013 2012 2013 2012

Net earnings $ 2.9 $ 3.1 $ 0.7 $ 4.2Non-cash items:

Depreciation - capital assets 1.2 1.0 2.5 1.8Depreciation - equipment inventory on rent 5.4 4.4 10.3 8.0Depreciation - rental fleet 0.8 0.8 1.3 1.3 (Gain) loss on sale of rental fleet (0.3) (0.3) (0.5) (0.2) Deferred compensation 0.1 0.1 0.2 0.1 Interest expense 2.3 2.1 5.1 3.4 Income tax expense (recovery) 1.1 1.0 0.3 1.5 Employee future benefit expense - 0.5 0.5 1.0

Cash provided from earnings 13.5 12.7 20.4 21.1Changes in non-cash working capital balances (2.6) 0.1 (5.8) (5.9)Employee future benefit funding (0.6) (0.6) (1.0) (1.2) Interest paid (2.7) (2.1) (5.3) (3.4) Income taxes paid - (0.1) (1.7) (0.2) Cash provided by operating activities $ 7.6 $ 10.0 $ 6.6 $ 10.4


Note 1 – Comparative figures have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013.


Non-cash items include amortization of equipment inventory on rent of $5.4 million and $10.3 in the three and six months ended June 30, 2013, which compares to $4.4 million and $8.0 million in the second quarter and the first half of 2012. Higher volumes of equipment rentals in 2013 resulted in the higher amortization of equipment inventory on rent. During the second quarter of 2013, non-cash working capital increased by $2.6 million. During the first six months of 2013, there was a net increase in non-cash working capital of $5.8 million, which compares to a decrease in non-cash working capital of $0.1 million and an increase in non-cash working capital of $5.9 million, respectively, in the same periods of 2012. Components of cash flow from the net change in non-cash working capital for the three month and six month period ending June 30, 2013 and 2012 were as follows:

[$ millions] (Increase) / Decrease 2013 2012 2013 2012Trade and other receivables $ (19.5) $ (8.9) $ (15.8) $ (6.5)Inventories (0.5) (32.1) (26.6) (69.5)Prepaids (0.1) - (0.9) (0.3)Other asset - - - (0.1)

$ (20.1) $ (41.0) $ (43.3) $ (76.4)

Trade and other payables 6.8 8.4 14.7 18.1Deferred revenue & customer deposits 0.3 (0.6) - (0.4)Equipment notes payable 10.4 33.3 22.8 52.8

$ 17.5 $ 41.1 $ 37.5 $ 70.5Net change in non-cash working capital $ (2.6) $ 0.1 $ (5.8) $ (5.9)


Note 1 – Comparative figures have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013. As noted in the table above, the $2.6 million increase in non-cash working capital in the second quarter of the year was primarily due to an increase in receivables which was offset by an increase in trade and other payables and increase in equipment notes payable. Receivables increased by $19.5 million as a result of the higher sales in the quarter, particularly in the month of June. Trade and other payables rose in the quarter by $6.8 million primarily as a result of accruals for equipment inventory received near the end of the quarter that had not yet been financed on the Company’s floor plan lines. While inventory in increased by only $0.5 million in the quarter, certain equipment, mostly crane units, received right at the end of June did not get on the floor plan lines until July. Equipment notes increased in the quarter by $10.4 million as certain non-financed used units in inventory were added to the finance lines. Non-cash working capital increased by $5.8 million in the first half of 2013 due to an increase in trade and other receivables and inventory which was offset by an increase on trade and other payables and equipment notes. Higher sales in the first six month of the year contributed to the increase in receivables of $15.8 million. Given the seasonality of construction and the buying patterns of customers, the majority of Strongco’s inventory purchases are ordered for delivery in the first half of the year to support the anticipated sales level of equipment and parts during the prime spring and summer selling seasons. Inventory increased by $26.6 in the first six months of 2013, the majority of which was equipment inventory. To finance the increase in equipment inventory, equipment notes payable increased by $22.8 in the first six months of 2013. The significant increase in accounts receivable in the second quarter and first six months of the year was due in part to the higher revenues in 2013 but also as a result of the timing of sales, which were particularly strong in the month of June. The average age of accounts receivable at the end of the second quarter improved slightly to 37 days from 38 days at the end of 2012. While accounts receivable have increased, there has been no increase in the level bad debts and the required allowance for doubtful accounts has improved to $1.0 million, or 1.9% of total accounts receivable, which was down from $1.1 million or 2.8% of total receivables at December 31, 2012. See discussion of the allowance for doubtful accounts under Critical Accounting Estimates below. Equipment inventory and floor plan debt levels rose in 2012 due in part to a high level of inventory purchases in the year but also due to the increase in the amount of equipment on RPO contracts. Equipment inventory in stock rose in the first quarter of the year but declined by $14 million in the second quarter to $196.6 million. Given the continued robust level of RPO activity, the amount of equipment committed to RPOs remained high throughout the first half of 2013 and at the end of June there was $40.2 million of equipment on RPO contracts. The level of


inventory on RPOs was also high at the end of June 2013, in part, as several customers delayed exercising their options to purchase during the quarter. In addition to inventory on RPO contracts, the Company also had $24.6 million of equipment on short-term rental contracts at June 30, 2013 which was up from $12.6 million at the end of the first quarter and $8.8 million a year ago. A breakdown of equipment inventory at June 30, 2013 compared to prior quarters is as follows: ($millions)

Equipment in-stock $ 196.6 $ 210.2 $ 176.0 $ 172.5 $ 190.0

Equipment on RPO 40.1 42.0 48.0 66.7 45.2 Equipment on a short-term rental contract 24.6 12.6 20.4 23.9 8.8

Equipment Inventory $ 261.3 $ 264.8 $ 244.4 $ 263.1 $ 244.0

March 31,2013

December 31,2012

June 30,2013

September 30,2012

June 30,2012

As noted above, the Company’s current equipment notes payable have increased to finance the increase in equipment inventory in the first half of the year as well as to finance some used equipment previously not financed. Current equipment notes payable as at June 30, 2013 was $233.1 million which compared to $221.8 million at the end of the first quarter, $209.1 million at the end of 2012 and $213.4 million at the same point in 2012. In addition, the Company has long-term equipment notes financing its rental fleet in its Chadwick BaRoss business unit in the New England. Long-term equipment notes have also increased during the quarter to finance an increase in rental fleet (see discussion under Cash Flow from Investing Activities and Cash Flow from Financing Activities below). Management remains focused on reducing inventory and floor plan debt in 2013. New orders of machines in 2013 were scaled back from the level ordered in 2012 and orders for the second half of 2013 will be much lower than in the first half. Equipment in-stock decreased slightly in the second quarter and a more substantial reduction is anticipated in the second half of the year. While the amount of inventory committed to RPOs will remain high, Management is confident equipment inventory and floor plan debt levels will be lower by December 31st. Cash Used In Investing Activities: Net cash used in investing activities amounted to $9.8 million in the second quarter of 2013. The Company purchased rental fleet assets during the quarter at its Chadwick-BaRoss business unit for $8.2 million and sold rental fleet assets for proceeds of $3.2 million. Capital expenditures totalled $4.9 million in the quarter, including $1.9 million for the ongoing construction of the new branches in Fort McMurray, Alberta and Saint-Augustin-de-Desmaures, Quebec. Other capital expenditures totalled $2.0 million and related to implementation of the new Dealer Management System, branch upgrades and miscellaneous shop equipment purchases. Investing activities in the second quarter of 2012 amounted to $4.2 million, including capital expenditures of $1.8 million primarily for the construction of the new Edmonton branch, facilities upgrades, miscellaneous shop equipment purchases and a net addition of rental fleet equipment amounted to $2.4 million. Net cash used in investing activities amounted to $21.9 million in the first six months of 2013. The Company purchased rental fleet assets during the quarter at its Chadwick-BaRoss business unit for $9.2 million and sold rental fleet assets for proceeds of $5.2 million. Capital expenditures totalled $18.0 million in the period, including $10.9 million for the purchase of the land for the new branches in Fort McMurray, Alberta and Saint-Augustin-de-Desmaures, Quebec. Other capital expenditures totalled $7.1 million and included $2.9 related to the construction of the two new branches, with the balance related to implementation of the new Dealer Management System, branch upgrades and miscellaneous shop equipment purchases. Investing activities in the first six months of 2012 amounted to $6.4 million, related mainly to capital expenditures of $3.7 million primarily for the construction of the new Edmonton branch, facilities upgrades, miscellaneous shop equipment purchases and a net addition of rental fleet equipment amounted to $2.7 million.


The components of the cash used in investing activities were as follows:

[$ millions] 2013 2012 2013 2012Purchase of rental fleet assets (8.2) (5.4) (9.2) (7.1) Proceeds from sale of rental fleet assets 3.2 3.0 5.2 4.4 Purchase of land for new branches in Alberta and Quebec - - (10.9) - Other purchase of capital assets (4.9) (1.8) (7.1) (3.7) Other 0.1 - 0.1 - Cash used in investing activities $ (9.8) $ (4.2) $ (21.9) $ (6.4)


Note 1 – Comparative figures have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013. Cash Provided By (Used In) Financing Activities: In the second quarter of 2013, net cash of $2.6 million was provided by financing activities, with $3.1 million from an increase in long-term equipment notes and $2.9 million from construction loans financing the new branches in Fort McMurray, Alberta and Saint-Augustin-de-Desmaures. A reduction of the bank operating line and repayments of other debt used $3.4 million of cash in the quarter. This compared to $5.0 million of cash used in financing activities in the second quarter of 2012 as shown in the table below. For the six months ended June 30, 2013, $14.3 million of cash was provided by financing activities, including $10.1 million in cash provided by construction loans related to the Fort McMurray, Alberta and Saint-Augustin-de-Desmaures, Quebec branches. In addition, $5.7 million was provided by an increase in the bank operating line and $1.9 million from long-term equipment notes to finance an increase in rental fleet. Repayments of other term debt and finance leases used $3.4 million of cash in the first half of the year. The components of the cash provided by (used in) financing activities were as follows:

[$ millions] 2013 2012 2013 2012

Repayment of Canadian Term Loan $ (0.7) $ (0.3) $ (1.1) $ (0.6) Repayment of acquisition promissory notes - (0.2) (0.5) (0.4) Construction loan - new Edmonton branch - 2.6 - 3.6 Construction loan - new Fort McMurray branch 0.6 - 7.8 - Construction loan - new Saint-Augustin branch 2.3 - 2.3 - Increase (decrease) in bank indebtedness (1.8) (6.5) 5.7 (4.7) Increase in long-term equipment notes 3.1 1.9 Repayment of finance lease obligations (0.9) (0.6) (1.8) (1.1) Cash provided by (used in) financing activities $ 2.6 $ (5.0) $ 14.3 $ (3.2)


Note 1 – Comparative figures have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013. Bank Credit Facilities The Company has credit facilities with banks in Canada and the United States which provide various operating lines and term loan facilities as described below. The bank credit facility agreement in Canada was amended in June 2013 to change one of the financial covenants under the agreement as explained below and increase the rate of interest on borrowing under the operating line by between 0.5% and 1.25% depending on the ratio of debt to tangible net worth, and to increase the interest rate on all term loans by 1% to the bank’s prime rate plus 3%. The details of the Company’s bank credit facilities are as follows: The Canadian bank credit facility provides an operating line of credit as well as term loans secured by certain of the Company’s land and buildings in Canada as described below. In the first quarter of 2013, the operating line of the Canadian bank facility was increased to $25 million from $20 million and in July 2013 was further increased to $30 million. The Canadian bank credit facility is a three-year committed facility which will be renewed again in September 2015. The U.S. bank credit facility provides an operating line of credit of US$2.5 million as well as


mortgage loans secured by the Company’s land and buildings in the United States as described below. The U.S. bank operating line is renewable annually with the next renewal in September 2013 while the term of the mortgages expires in May of 2017. Borrowings under the operating lines of credit under both the Canadian and U.S. credit facilities are limited by standard borrowing base calculations based on accounts receivable and inventory, which are typical of such bank credit facilities. As collateral, the Company has provided a $50 million debenture and a security interest in accounts receivable, inventories (subordinated to the collateral provided to the equipment inventory lenders), capital assets (subordinated to collateral provided to lessors), real estate and intangible and other assets. The Canadian bank operating line bears interest at rates that vary with bank prime rates or Bankers Acceptances Rates (“BA rates”). Interest rates under the Canadian bank facility were amended in June 2013 and range between bank prime rate plus 2.00% and bank prime rate plus 4.00% and between the one month Canadian BA rates plus 3.00% and BA rates plus 5.00%. The Canadian bank operating line in the United States bears interest at LIBOR plus 2.75%. Under its bank credit facilities, the Company is able to issue letters of credit up to a maximum of $5 million. Outstanding letters of credit reduce the Company’s availability under its operating lines of credit. For certain customers, Strongco issues letters of credit as a guarantee of Strongco’s performance on the sale of equipment to the customer. At June 30, 2013, there were $10,000 worth of outstanding letters of credit. In addition to its operating lines of credit, Strongco has a line of approximately $20 million for foreign exchange forward contracts as part of its bank credit facilities (“FX Line”) available to hedge foreign currency exposure. Under this FX Line, the Company can purchase foreign exchange forward contracts up to a maximum of $20 million. As at June 30, 2013, the Company had outstanding U.S. dollar foreign exchange forward contracts under this facility totalling US$2.6 million at an average exchange rate of $1.0293 Canadian for each $US1.00 with settlement dates between July 31, 2013 and September 30, 2013. In addition, the Company had an outstanding Euro foreign exchange forward contract in place for 0.2 million at an exchange rate of $1.3460 Canadian for each Euro with a settlement date of July 31, 2013. The Company’s bank credit facilities in Canada include a term note secured by real estate and cross-collateralized with the Company’s revolving line of credit in Canada. The term note matures in September 2015 and bears interest at the bank’s prime lending rate plus 3.0% The Company has interest rate swap agreements in place that have converted the variable rate on this term note to an effective fixed rate of approximately 6.2%. As at June 30, 2013, there was $8.7 million owing on this term note. In addition, Strongco has a construction loan facility with its bank to finance the construction of a planned new branch in Fort McMurray, Alberta. Under this construction loan, the Company is able to borrow 70% of the cost of the land and building construction costs to a maximum limit of $13.9 million. Interest on this term loan is at the bank’s prime lending rate plus 3.0%. Construction of the new branch is expected to be completed in the fourth quarter of 2013. Upon completion, the construction loan will be converted to a demand, non-revolving term loan for a term of five years. As at June 30, 2013, $7.8 million had been drawn against the construction loan. Strongco is planning to build a new branch in Saint-Augustin-de-Desmaures, Quebec to replace its existing facility in the Quebec City area. The total capital cost of the new facility is estimated at $7.4 million and the Company has secured an additional construction loan facility from its bank to finance 70% of the cost of the new facility. Interest on this term loan is at the bank’s prime lending rate plus 3.0%. As at June 30, 2013, $2.3 million had been drawn against the construction loan. Construction of the facility is expected to be completed in the fourth quarter of 2013. The Company’s U.S. bank credit facilities also include term loans secured by real estate in the United States. These loans require monthly principal payments of US$13,000 plus accrued interest. During 2012, the Company renegotiated these term loans to reduce the interest to LIBOR plus 2.75% and to extend the term of the loans to May 2017, at which point a balloon payment for the balance of the loans is due. The Company has interest rate swap agreements in place that have converted the variable rate on the term loans to a fixed rate. During the year, the swap agreements were also renegotiated to reduce the fixed swap rate to 4.13%, effective September 2013. The new swap agreements are set to expire in May 2017, coincident with the term loan. It is management’s intention to renew the term loans and interest rate swap agreement prior to their expiry. At June 30, 2013, the outstanding balance on these term loans was US$3.4 million. The bank credit facilities in Canada contain financial covenants typical of such credit facilities that require the Company to maintain certain financial ratios and meet certain financial thresholds. In June, the bank credit facility was amended to increase the maximum allowable ratio of debt to tangible net worth to 4.90 to 1 from 4.75 to 1. All other covenants remained unchanged.


A summary of the financial covenants under the bank credit facilities at June 30, 2013 was as follows:

• Minimum ratio of total current assets to current liabilities (“Current Ratio covenant”) of 1.10:1, • Minimum tangible net worth (“TNW covenant”) of $54 million, • Maximum ratio of debt to tangible net worth (“Debt to TNW Ratio covenant”) of 4.90:1, and • Minimum ratio of EBITDA minus cash taxes paid and capital expenditures to total interest (“Debt Service

Coverage Ratio covenant”) of 1.30:1. (Note: For the purposes of calculating covenants under the credit facility, debt is defined as total liabilities less deferred income taxes, trade and other payables, customer deposits and accrued employee future benefits obligations. The Debt Service Coverage Ratio is measured at the end of each quarter on a trailing 12-month basis. Other covenants are measured as at the end of each quarter.)

Equipment Notes In addition to its bank credit facilities, the Company has lines of credit available totalling approximately $300 million from various non-bank equipment lenders in Canada and the United States that are used to finance equipment inventory and rental fleet. At June 30, 2013, there was approximately $244.1 million borrowed on these equipment finance lines. Typically, these equipment notes are interest-free for periods up to 12 months from the date of financing, after which they bear interest in Canada at rates ranging from 4.25% over the one-month Bankers’ Acceptance (“BA”) rate, from 4.50% to 5.25% over the three-month BA rate, from 3.25% to 4.25% over the prime rate of a Canadian chartered bank, from 2.65% to 4.25% over the one-month LIBOR rate, prime plus 3.00% and from 3.50% to 5.50% over the 90-day LIBOR rate in the United States. As collateral for these equipment notes, the Company has provided liens on the specific inventory financed and any related accounts receivable. In the normal course of business, these liens cover substantially all of the inventories. Monthly principal repayments equal to 3.00% of the original principal balance of the note commence 12 months from the date of financing and the remaining balance is due in full at the earlier of 24 months after financing or when the financed equipment is sold. While financed equipment is out on rent, monthly curtailments are required equal to the greater of 70% of the rental revenue and 2.5% of the original value of the note. Any remaining balance after 24 months, which is due in full, is normally refinanced with the lender over an additional period of up to 24 months. All of the Company’s equipment notes facilities are renewable annually. As outlined above, the interest bearing equipment notes in Canada bear interest at floating BA rates plus a fixed component or premium over BA rates. Strongco put interest rate swaps in place that have effectively fixed the variable rate of interest on $25.0 million of its interest bearing equipment notes at approximately 4.6% for five years to September 2016. (See discussion under “Interest Rate Swaps” below). Certain of the Company’s equipment finance credit agreements contain restrictive financial covenants, including requiring the Company to remain in compliance with the financial covenants under all of its other lending agreements (“cross default provisions”). Coincident with the amendment to the Canadian bank credit facility, in June, these equipment finance agreements were similarly amended to increase the maximum allowable ratio of debt to tangible net worth. There were no other changes to the equipment finance agreements. Interest Rate Swaps Strongco has a Swap Facility in Canada with its bank that allows the Company to swap the floating interest rate component (BA rate) on up to $100 million of its floating interest rate debt to a five-year fixed swap rate of interest. On September 8, 2011, the Company entered into an interest rate swap agreement under this facility to fix the floating BA rate on $15.0 million of interest bearing debt at a fixed interest rate equal to 1.615% for a period of five years to September 8, 2016. On June 8, 2012, the Company entered into an additional interest rate swap agreement under this facility to fix the floating BA rate on an additional $10.0 million of interest bearing debt at a fixed interest rate equal to 1.58% for a period of five years to June 8, 2017. The Company has put these swaps in place to effectively fix the interest rate on $25.0 million of its interest-bearing equipment notes at approximately 4.61%. In addition, in September of 2012, the Company entered into interest rate swap agreements that converted the variable interest rate components on the Canadian Term Loan to a fixed rate. The effective fixed rate of interest on these loans at June 30, 2013 was 6.2%.


The Company also has interest rate swap agreements in place in the U.S. that have converted the variable rate on its U.S. term loans to a fixed rate of 4.13%. The term loan and swap agreements expire in May 2017 at which point a balloon payment from the balance of the loans is due. It is management’s intention to renew the term loans and interest rate swap agreement prior to their expiry. Summary of Outstanding Debt The balance outstanding under Strongco’s debt facilities at June 30, 2013 and 2012 consisted of the following: Debt Facilities As at June 30($ millions) 2013 2012

Bank indebtedness (including outstanding cheques) $ 21.1 $ 6.2Equipment notes payable - non interest bearing 65.9 90.3Equipment notes payable - interest bearing 178.2 130.1Acquisition term loan - 1.0Construction loan - Fort McMurray, Alberta 7.8 - Construction loan - Saint-Augustin-de-Desmaures, Quebec 2.3 - Term notes - Canadian real estate 8.7 10.9Term notes - US real estate 3.5 3.6Other notes payable 0.8 1.0

$ 288.3 $ 243.1 Total borrowing under the Company’s debt facilities was $288.3 million at June 30, 2013 compared to $243.1 million a year ago. The increase of $45.2 million was primarily to finance the increase in the Company’s equipment inventory and rental fleet, as well as the construction of new branches in Fort McMurray, Alberta and Saint-Augustin-de-Desmaures, Quebec. As discussed under the changes in non-cash working capital above, management remains focused on reducing equipment inventories and the corresponding equipment note financing and is confident that with the ongoing level of demand for heavy equipment in its markets and the actions taken and being taken to better manage ordering of new equipment and reduce the amount of incoming inventory, a substantial reduction in inventory and floor plan debt will be achieved by the end of 2013.. As at June 30, 2013, there was approximately $10.0 million and US$1.4 million of unused credit available under the Company’s Canadian and U.S. bank credit lines respectively. While availability under the bank lines fluctuates daily depending on the amount of cash received and cheques and other disbursements clearing the bank, availability normally ranges between $5.0 million and $15.0 million. The Company also had approximately $56 million available under its equipment finance facilities at June 30, 2013. With the level of funds available under the Company’s bank credit lines, the current availability under the equipment finance facilities and anticipated improvement in cash flows from operations, management believes the Company will have adequate financial resources to fund its operations and make the necessary investment in equipment inventory and fixed assets to support its operations in the future. SUMMARY OF QUARTERLY DATA In general, business activity follows a weather related pattern of seasonality. Typically, the first quarter is the weakest quarter as construction and infrastructure activity is constrained in the winter months. This is followed by a strong gain in the second quarter as construction and other contracts begin to be tendered and companies prepare for summer activity. The third quarter generally tends to be slightly slower from an equipment sales standpoint, which is partially offset by continued strength in equipment rentals and customer support activities. Fourth quarter activity generally strengthens as customers make year-end capital spending decisions and exercise purchase options on equipment which has previously gone out on RPO’s. In addition, purchases of snow removal equipment are typically made in the fourth quarter.


A summary of quarterly results for the current and previous two years is as follows: 2013($ millions, except per share amounts) Q2 Q1

Revenue $ 140.2 $ 97.5Earnings (loss) from continuing operations before income taxes 4.0 (3.0)Net income (loss) 2.9 (2.2)

Basic and diluted earnings per share $ 0.22 $ (0.16)

2012 Restated - See Note 1

($ millions, except per share amounts) Q4 Q3 Q2 Q1

Revenue $ 116.0 $ 119.2 $ 132.2 $ 96.8Earnings from continuing operations before income taxes 0.7 3.4 4.2 1.6Net income 0.5 2.4 3.1 1.1

Basic and diluted earnings per share $ 0.04 $ 0.18 $ 0.23 $ 0.08

2011($ millions, except per share amounts) Q4 Q3 Q2 Q1

Revenue $ 113.2 $ 108.4 $ 114.1 $ 87.5Earnings from continuing operations before income taxes 2.8 3.8 3.8 0.7Net income 2.1 3.6 3.6 0.6

Basic and diluted earnings per share $ 0.15 $ 0.28 $ 0.28 $ 0.05Note 1 – Comparative figures for the four quarters ended December 31, 2012 have been adjusted to reflect the impact of IAS 19, adopted on January 1, 2013. A discussion of the Company’s previous quarterly results can be found in the Company’s quarterly Management’s Discussion and Analysis reports available on SEDAR at www.sedar.com. CONTRACTUAL OBLIGATIONS The Company has contractual obligations for operating lease commitments totalling $23.3 million. In addition, the Company has contingent contractual obligations where it has agreed to buy back equipment from customers at the option of the customer for a specified price at future dates (”buy back contracts”). These buy back contracts are subject to certain conditions being met by the customer and range in terms from three to 10 years. The Company’s maximum potential losses pursuant to the majority of these buy-back contracts are limited, under an agreement with the OEM, to 10% of the original sale amounts. In addition, this agreement provides a financing arrangement in order to facilitate the buyback of equipment. As at June 30, 2013, the total buy back contracts outstanding were $14.6 million. A reserve of $1.2 million has been accrued in the Company’s accounts as at June 30, 2013 with respect to these commitments. The portion of the potential obligation due within the next 12 months is $0.4 million, accrued to current liabilities. The long-term balance has been accrued to the non-current balance under notes payable and other liabilities. The Company has provided a guarantee of lease payments under the assignment of a property lease that expires January 31, 2014. Total lease payments from July 1, 2013 to January 31, 2014 are $0.1 million. Contractual obligations are set out in the following tables. Management believes that the Company will generate sufficient cash flow from operations to meet its contractual obligations.

Less Than 1 to 3 4 to 5 After 5($ millions) Total 1 Year years years yearsOperating leases $23.3 $5.2 $8.8 $7.0 $2.3

Payment due by period

www.sedar.com.


Less Than 1 to 3 4 to 5 After 5($ millions) Total 1 Year years years yearsBuy back contracts $14.6 $4.2 $5.1 $4.7 0.6$

Contingent obligation by period

SHAREHOLDER CAPITAL The Company is authorized to issue an unlimited number of shares. All shares are of the same class of common shares with equal rights and privileges.

Number ofCommon Shares Issued and Outstanding Shares Shares

Common shares outstanding as at December 31, 2012 13,128,719 Common shares issued (redeemed) - Common shares outstanding as at June 30, 2013 13,128,719 NON-IFRS MEASURES “EBITDA” refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent, and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under International Financial Reporting Standards (“IFRS”) and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company’s management believes that EBITDA is an important supplemental measure in evaluating the Company’s performance and in determining whether to invest in Shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as indicators of the Company’s performance or to cash flows from operating, investing and financing activities as measures of the Company’s liquidity and cash flows. CRITICAL ACCOUNTING ESTIMATES The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities in the financial statements. The Company bases its estimates and assumptions on past experience and various other assumptions that are believed to be reasonable in the circumstances. This involves varying degrees of judgment and uncertainty which may result in a difference in actual results from these estimates. The more significant estimates are as follows: Inventory Valuation The value of the Company’s new and used equipment is evaluated by management throughout each year. Where appropriate, a provision is recorded against the book value of specific pieces of equipment to ensure that inventory values reflect the lower of cost and estimated net realizable value. The Company identifies slow moving or obsolete parts inventory and estimates appropriate obsolescence provisions by aging the inventory. The Company takes advantage of supplier programs that allow for the return of eligible parts for credit within specified time periods. The inventory provision as at June 30, 2013 with changes from March 31, 2013 is as follows: Provision for Inventory Obsolescence ($ millions)Provision for inventory obsolescence as at March 31, 2013 $ 4.8Provision related to inventory disposed of during the quarter (0.4)Additional provisions made during the quarter 0.3Provision for inventory obsolescence as at June 30, 2013 $ 4.7


Allowance for Doubtful Accounts The Company performs credit evaluations of customers and limits the amount of credit extended to customers as appropriate. The Company is however exposed to credit risk with respect to accounts receivable and maintains provisions for possible credit losses based upon historical experience and known circumstances. The allowance for doubtful accounts as at June 30, 2013 with changes from March 31, 2013 is as follows: Allowance for Doubtful Accounts ($ millions)Allowance for doubtful accounts as at March 31, 2013 $ 1.1Accounts written off during the quarter (0.2)Additional provisions made during the quarter 0.1Allowance for doubtful accounts as at June 30, 2013 $ 1.0 Employee Future Benefit Obligations Strongco performs a valuation at least every three years to determine the actuarial present value of the accrued pension and other non-pension post retirement obligations. Pension costs are accounted for and disclosed in the notes to the financial statements on an accrual basis. Strongco records employee future benefit costs other than pensions on an accrual basis. The accrual costs are determined by independent actuaries using the projected benefit method pro-rated on service and based on assumptions that reflect management's best estimates. The assumptions were determined by management recognizing the recommendations of Strongco’s actuaries. These key assumptions include the rate used to discount obligations, the expected rate of return on plan assets, the rate of compensation increase and the growth rate of per capita health care costs. The discount rate is used to determine the present value of future cash flows that we expect will be required to pay employee benefit obligations. Management’s assumptions of the discount rate are based on current interest rates on long-term debt of high quality corporate issuers. The assumed return on pension plan assets of 4.5% per annum is based on expectations of long-term rates of return at the beginning of the fiscal year and reflects a pension asset mix consistent with the Company’s investment policy. The costs of employee future benefits other than pension are determined at the beginning of the year and are based on assumptions for expected claims experience and future health care cost inflation. Changes in assumptions will affect the accrued benefit obligation of Strongco’s employee future benefits and the future years’ amounts that will be charged to results of operations. Future Income Taxes At each quarter end the Company evaluates the value and timing of the Company’s temporary differences. Future income tax assets and liabilities, measured at substantively enacted tax rates, are recognized for all temporary differences caused when the tax bases of assets and liabilities differ from those reported in the consolidated financial statements. Changes or differences in these estimates or assumptions may result in changes to the current or future tax balances on the consolidated balance sheet, a charge or credit to income tax expense in the consolidated statements of earnings and may result in cash payments or receipts. Where appropriate, the provision for future income taxes and future income taxes payable are adjusted to reflect management’s best estimate of the Company’s future income tax accounts.


Forward-Looking Statements This Management’s Discussion and Analysis contains forward-looking statements that involve assumptions and estimates that may not be realized and other risks and uncertainties. These statements relate to future events or future performance and reflect management’s current expectations and assumptions which are based on information currently available to the Company’s management. The forward-looking statements include but are not limited to: (i) the ability of the Company to meet contractual obligations through cash flow generated from operations, (ii) the expectation that customer support revenues will grow following the warranty period on new machine sales and (iii) the outlook for 2013. There is significant risk that forward-looking statements will not prove to be accurate. These statements are based on a number of assumptions, including, but not limited to, continued demand for Strongco’s products and services. A number of factors could cause actual events, performance or results to differ materially from the events, performance and results discussed in the forward looking statements. The inclusion of this information should not be regarded as a representation of the Company or any other person that the anticipated results will be achieved and investors are cautioned not to place undue reliance on such information. These forward-looking statements are made as of the date of this MD&A, or as otherwise stated and the Company does not assume any obligation to update or revise them to reflect new events or circumstances. Additional information, including the Company’s Annual Information Form, may be found on SEDAR at www.sedar.com.


Unaudited Interim Condensed Consolidated Financial Statements June 30, 2013 and 2012


Strongco Corporation Unaudited Interim Consolidated Statement of Financial Position (in thousands of Canadian dollars, unless otherwise indicated)

June 30 December 31 June 302013 2012 2012

Assets Restated -See Note 2

Current assetsCash $ 333 $ 1,395 $ 774 Trade and other receivables 60,493 44,376 49,215 Inventories [note 4] 292,538 274,620 272,240 Prepaid expenses and other deposits 2,923 1,959 1,721

356,287 322,350 323,950 Non-current assetsProperty and equipment [note 5] 56,279 38,894 36,334 Rental fleet 22,769 18,588 16,759 Deferred income tax asset [note 9] 872 880 1,400 Intangible asset 1,800 1,800 1,800 Other assets 263 291 250

81,983 60,453 56,543 Total assets $ 438,270 $ 382,803 $ 380,493

Liabilities and shareholders' equity

Current liabilitiesBank indebtedness $ 21,099 $ 15,307 $ 6,201 Trade and other payables 60,522 47,264 54,023 Provision for other liabilities [note 6] 427 334 167 Deferred revenue and customer deposits 1,224 1,261 513 Equipment notes payable

- non-interest bearing [note 7] 63,807 37,566 88,133 - interest bearing [note 7] 169,258 171,491 125,250

Current portion of finance lease obligations 3,857 3,495 2,780 Current portion of notes payable [note 8] 4,590 3,077 3,377

324,784 279,795 280,444 Non-current liabilitiesDeferred income tax liability [note 9] 2,991 2,925 2,813 Finance lease obligations 5,322 5,581 4,679 Notes payable and other liabilities [note 8] 29,502 20,000 20,164 Employee future benefit obligations [note 10] 7,860 9,801 11,534

45,675 38,307 39,190 Total liabilities 370,459 318,102 319,634 Contingencies, commitments and guarantees [note 11]

Shareholders' equityShareholders' capital [note 12] 64,898 64,898 64,898 Accumulated other comprehensive income 778 29 232 Contributed surplus 865 707 564 Retained earnings (deficit) 1,270 (933) (4,835) Total shareholders' equity 67,811 64,701 60,859 Total liabilities and shareholders' equity $ 438,270 $ 382,803 $ 380,493

The accompanying notes are an integral part of these interim condensed consolidated financial statements.

(in thousands of Canadian dollars, unless otherwise indicated)


Strongco Corporation Unaudited Interim Consolidated Statement of Income For the three and six month periods ended June 30 (in thousands of Canadian dollars, unless otherwise indicated, except share and per share amounts)

Three-month period ended Six-month period endedJune 30 June 30

2013 2012 2013 2012Restated - Restated - See Note 2 See Note 2

Revenue [note 14] $ 140,140 $ 132,220 $ 237,665 $ 229,034 Cost of sales 115,726 108,419 194,551 185,822 Gross profit 24,414 23,801 43,114 43,212

ExpensesAdministration 8,731 9,539 17,598 18,076 Distribution 6,050 5,670 12,495 10,708 Selling 3,756 3,438 7,312 6,802 Other income (302) (1,079) (337) (1,512) Operating income 6,179 6,233 6,046 9,138

Interest expense 2,215 2,082 5,059 3,435 Income before income taxes 3,964 4,151 987 5,703

Provision for income taxes [note 9] 1,065 1,074 252 1,528 Net income attributable to

shareholders for the period $ 2,899 $ 3,077 $ 735 $ 4,175

Earnings per shareBasic and diluted $ 0.22 $ 0.23 $ 0.06 $ 0.32

Weighted average numberof shares [note 13]- basic

- diluted


13,128,719

13,176,655

13,128,719

13,158,552

13,128,719

13,176,655

13,128,719

13,169,560

(in thousands of Canadian dollars, unless otherwise indicated, except share and per share amounts)


Strongco Corporation Unaudited Interim Consolidated Statement of Comprehensive Income For the three and six month periods ended June 30 (in thousands of Canadian dollars, unless otherwise indicated)


2013 2012 2013 2012Restated - Restated -

See Note 2 See Note 2Net income attributable to

shareholders for the period $ 2,899 $ 3,077 $ 735 $ 4,175

Other comprehensive income: Actuarial gain on post-employment benefit

obligations (net of tax of $523) [note 10] 1,468 - 1,468 -

Currency translation adjustment 482 251 749 27 Comprehensive income attributable

to shareholders for the period $ 4,849 $ 3,328 $ 2,952 $ 4,202




Strongco Corporation Unaudited Interim Consolidated Statement of Changes in Shareholders’ Equity For the six month periods ended June 30 (in thousands of dollars, unless otherwise indicated)

Restated - See Note 2Number of

shares Deficit TotalBalance

- December 31, 2011 13,128,719 $ 64,898 $ 205 $ 498 $ (9,010) $ 56,591

Net income for the period - - - 4,175 4,175

Other comprehensive income:Currency translation adjustment - 27 - - 27

Contributed surplus - - 66 - 66

Balance - June 30, 2012 13,128,719 $ 64,898 $ 232 $ 564 $ (4,835) $ 60,859

Number of shares Total

Balance- December 31, 2012 13,128,719 $ 64,898 $ 29 $ 707 $ (933) $ 64,701

Net income for the period - - - 735 735

Other comprehensive loss

Currency translation - 749 - - 749 adjustment

Adjustment to employee benefit obligationdue to change in discount rate - - - 1,468 1,468

Contributed surplus - - 158 - 158

Balance - June 30, 2013 13,128,719 $ 64,898 $ 778 $ 865 $ 1,270 $ 67,811


Retained Earnings (Deficit)

Shareholders' capital

Accumulated other

comprehensive income

Contributedsurplus

Accumulated other

comprehensive loss

Contributed Surplus

Shareholders' capital



Strongco Corporation Unaudited Interim Consolidated Statement of Cash Flows For the six month periods ended June 30 (in thousands of Canadian dollars, unless otherwise indicated)

2013 2012

Restated -See Note 2

Cash flows from operating activitiesNet income for the period $ 735 $ 4,175 Adjustments for

Depreciation - property and equipment 2,533 1,829 Depreciation - equipment inventory on rent 10,309 7,961 Depreciation - rental fleet 1,314 1,343 Gain on sale of rental fleet (525) (186) Contributed surplus 158 66 Interest expense 5,059 3,435 Income tax expense 252 1,528 Employee future benefit expense 492 1,006 Foreign exchange gain (10) (6)

Changes in non-cash working capital [note 15] (5,769) (5,860) Funding of employee future benefit obligations (965) (1,232) Interest paid (5,332) (3,424) Income taxes paid (1,694) (225) Net cash provided by operating activities $ 6,557 $ 10,410

Cash flows from investing activitiesPurchases of rental fleet (9,237) (7,096) Proceeds from sale of rental fleet 5,196 4,383 Purchases of property and equipment (17,955) (3,727) Proceeds from sale of property and equipment 67 - Net cash used in investing activities $ (21,929) $ (6,440)

Cash flows from financing activitiesIncrease (decrease) in bank indebtedness 5,741 (4,750) Increase in long-term debt 11,846 3,643 Repayment of long-term debt (1,050) (578) Repayment of finance lease obligations (1,754) (1,124) Repayment of business acquisition purchase financing (514) (397) Net cash provided by (used in) financing activities $ 14,269 $ (3,206)

Foreign exchange on cash balances 41 10 Change in cash and cash

equivalents during the period $ (1,062) $ 774 Cash and cash equivalents - Beginning of period 1,395 - Cash and cash equivalents - End of period $ 333 $ 774




Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) 1 General information Strongco Corporation (“Strongco” or the “Company”) sells and rents new and used equipment and provides after-sale product support (parts and service) to customers that operate in infrastructure, construction, mining, oil and gas exploration, forestry and industrial markets in Canada and the United States. The Company is a public entity, incorporated and domiciled in Canada and listed on the Toronto Stock Exchange. The address of its registered office is 1640 Enterprise Road, Mississauga, Ontario L4W 4L4. 2 Basis of presentation These interim condensed consolidated financial statements have been prepared in accordance with International Accounting Standards (“IAS”) 34, Interim Financial Reporting, as issued by the International Accounting Standards Board (“IASB”). The accounting policies followed in these interim condensed consolidated financial statements are the same as those applied in the Company’s consolidated financial statements for the year ended December 31, 2012, except for any new accounting pronouncements which have been adopted. These condensed consolidated interim financial statements do not include all the information required for full annual financial statements and should be read in conjunction with the Company’s annual financial statements for the year ended December 31, 2012, which are available at www.sedar.com and on the Company’s website at www.strongco.com. The timely preparation of the condensed consolidated interim financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingencies, if any, as at the date of the financial statements and the reported amounts of revenue and expenses during the period. By their nature, estimates are subject to measurement uncertainty and changes in such estimates in future years could require a material change in the condensed consolidated interim financial statements. These interim condensed consolidated financial statements were authorized for issuance by the Board of Directors of the Corporation on July 30, 2013.

Changes in accounting policy and disclosure Unless otherwise noted, the following standards and amendments are effective for accounting periods beginning on or after January 1, 2013. IAS 1, Presentation of Financial Statements, has been amended to require entities to separate items presented in other comprehensive income (“OCI”) into two groups, based on whether or not items may be recycled in the future. Entities that choose to present OCI items before tax will be required to show the amount of tax related to the two groups separately. The amendment is effective for annual periods beginning on or after July 1, 2012, with earlier application permitted. IAS 19, Employee Benefits, has been amended to make significant changes to the recognition and measurement of defined benefit pension expense and termination benefits and to enhance the disclosure of all employee benefits. The amended standard requires immediate recognition of actuarial gains and losses in other comprehensive income (loss) as they arise, without subsequent recycling to net income.



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) This is consistent with the Company’s current accounting policy. Past-service cost (which will now include curtailment gains and losses) will no longer be recognized over a service period but instead will be recognized immediately in the period of a plan amendment. Pension benefit cost will be split between: (i) the cost of benefits accrued in the current period (service cost) and benefit changes (past-service cost, settlements and curtailments); and (ii) finance expense or income. The finance expense or income component will be calculated based on the net defined benefit asset or liability. A number of other amendments have been made to recognition, measurement and classification including redefining short-term and other long-term benefits, guidance on the treatment of taxes related to benefit plans, guidance on risk/cost sharing features, and expanded disclosures. The Company adopted revisions to IAS 19 - Employee Benefits (“IAS 19R”) effective January 1, 2013. As a result, expected returns on plan assets of defined benefit plans are not recognized in net earnings. Instead, interest on net defined benefit obligation is recognized in net earnings, calculated using the discount rate used to measure the net pension obligation or asset. The change in accounting policy has been applied retrospectively. As all components of other comprehensive income related to employee benefits were previously recognized in retained earnings, there was no impact on the January 1, 2012 interim consolidated statement of financial position for the adoption of IAS 19R. The following is a summary of the impact of the adjustments related to the adoption of IAS 19R on the respective financial statements (for all 4 plans combined). As at and for the six months ended June 30, 2012:

• Increase in pension expense and accrued pension liability - $390 • Decrease in income tax expense and increase in deferred tax assets - $102 • Decrease in net earnings - $288, $0.02 per share.

As at and for the three months ended June 30, 2012: • Increase in pension expense and accrued pension liability - $195 • Decrease in income tax expense and increase in deferred tax assets - $51 • Decrease in net earnings - $144, $0.01 per share.

As at and for the year ended December 31, 2012: • No change to accrued pension liability or deferred tax assets • Increase in pension expense - $780 • Decrease in income tax expense - $203 • Decrease in net earnings - $577, $0.04 per share. • Decrease in other comprehensive loss - $577

IFRS 7, Financial Instruments: Disclosures, has been amended to enhance disclosure requirements related to offsetting of financial assets and liabilities. IFRS 9, Financial Instruments, was issued in November 2009 and contains requirements for financial assets. This standard addresses classification and measurement of financial assets and replaces the multiple category and measurement models in IAS 39, Financial Instruments - Recognition and Measurement (“IAS 39”), for debt instruments with a new mixed measurement model having only two categories: amortized cost and fair value through profit or loss. IFRS 9 also replaces the models for measuring equity instruments and such instruments are either recognized at fair value through profit or loss, or at fair value through comprehensive income (loss), and dividends are recognized in income in the consolidated statement of comprehensive income (loss); however, other gains and losses (including



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) impairments) associated with such instruments remain in accumulated other comprehensive income (loss) indefinitely. Requirements for financial liabilities were added in October 2010 and they largely carried forward existing requirements in IAS 39 except that fair value changes due to credit risk for liabilities designated at fair value through profit or loss would generally be recorded in the consolidated statement of comprehensive income (loss). IFRS 9 was originally published with an effective date for years beginning on or after January 1, 2013. IFRS 9 was approved for amendment in March 2012 to defer the effective date to years beginning on or after January 1, 2015. IFRS 10, Consolidation, requires an entity to consolidate an investee when it is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns through its power over the investee. Under existing IFRS, consolidation is required when an entity has the power to govern the financial and operating policies of an entity so as to obtain benefits from its activities. IFRS 10 replaces SIC-12, Consolidation – Special Purpose Entities, and parts of IAS 27, Consolidated and Separate Financial Statements. IFRS 13, Fair Value Measurement, is a comprehensive standard for fair value measurement and disclosure requirements for use across all IFRS standards. The new standard clarifies that fair value is the price that would be received to sell an asset, or paid to transfer a liability in an orderly transaction between market participants, at the measurement date. It also establishes disclosures about fair value measurement. Under existing IFRS, guidance on measuring and disclosing fair value is dispersed among the specific standards requiring fair value measurements and in many cases does not reflect a clear measurement basis or consistent disclosures. The adoption of these standards and amendments, with the exception of IAS 19, as discussed above, had no impact on the financial statements of the Company. Comparative amounts Certain comparative amounts have been reclassified to conform to current period’s interim consolidated financial statements presentation. 3 Critical accounting estimates and judgments The preparation of interim condensed consolidated financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities in the interim condensed consolidated financial statements. The Company bases its estimates and assumptions on past experience and various other assumptions that are believed to be reasonable in the circumstances. This involves varying degrees of judgment and uncertainty, which may result in a difference in actual results from these estimates. The more significant estimates and judgments are as follows: Allowance for doubtful accounts The Company performs credit evaluations of customers and limits the amount of credit extended to customers, as appropriate. The Company is, however, exposed to credit risk with respect to trade receivables and maintains provisions for possible credit losses based on historical experience and known circumstances. Changes or differences in these estimates or assumptions may result in changes to the trade and other receivables balance on the interim consolidated statement of financial position and a charge or credit to administration expense in the interim consolidated statement of income.



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) Inventory valuation The value of the Company's new and used equipment is evaluated by management throughout each period. Where appropriate, a provision is recorded against the book value of specific pieces of equipment to ensure that inventory values reflect the lower of cost and estimated net realizable value. The Company identifies slow-moving or obsolete parts inventory and estimates appropriate obsolescence provisions by aging the inventory. The Company takes advantage of supplier programs that allow for the return of eligible parts for credit within specified time periods. Changes or differences in these estimates or assumptions may result in changes to the inventory balance on the interim consolidated statement of financial position and a charge or credit to administration expense in the interim consolidated statement of income. Intangible asset An impairment exists when the carrying value of an asset or cash-generating unit (“CGU”) exceeds its recoverable amount, which is the higher of its fair value less costs to sell and its value in use. The fair value less costs to sell calculation is based on available data from binding sales transactions in arm’s length transactions of similar assets or observable market prices less incremental costs for disposing of the asset. The value in use calculation is based on a discounted cash flow model. The cash flows are derived from the budget and forecast for the next five years and do not include restructuring activities that the Company is not yet committed to or significant future investments that will enhance the asset’s performance of the CGU being tested. The recoverable amount is most sensitive to the discount rate used for the discounted cash flow model as well as the expected future cash inflows and the growth rate used for extrapolation purposes. Deferred income taxes At each period end, the Company evaluates the value and timing of its temporary differences. Deferred income tax assets and liabilities, measured at substantively enacted tax rates, are recognized for all temporary differences caused when the tax bases of assets and liabilities differ from those reported in the interim condensed consolidated financial statements. Changes or differences in these estimates or assumptions may result in changes to the current or deferred tax balance on the consolidated statement of financial position and a charge or credit to income tax expense in the interim consolidated statement of income, and may result in cash payments or receipts. Where appropriate, the provisions for deferred income taxes and deferred income taxes payable are adjusted to reflect management's best estimate of the Company's income tax accounts. Judgment is also required in determining whether deferred tax assets are recognized in the interim consolidated statement of financial position. Deferred tax assets, including those arising from unutilized tax losses, require management to assess the likelihood that the Company will generate taxable earnings in future periods, in order to utilize recognized deferred tax assets. Estimates of future taxable income are based on forecasted cash flows from operations and the application of existing tax laws in each jurisdiction. To the extent that future cash flows and taxable income differ significantly from estimates, the ability of the Company to realize the net deferred tax assets recorded at the reporting date could be impacted. Employee future benefit obligations The present value of the employee future benefit obligations depends on a number of factors that are determined on an actuarial basis using a number of assumptions. The assumptions used in determining the net cost (income) for these obligations include the discount rate.



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) The Company determines the appropriate discount rate at least annually. This is the interest rate that should be used to determine the present value of estimated future cash outflows expected to be required to settle the obligations. In determining the appropriate discount rate, the Company considers the interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that have terms to maturity approximating the terms of the related employee future benefit liability. Other key assumptions for employee future benefit obligations are based in part on current market conditions. Any changes in these assumptions will impact the carrying amount of the employee future benefit obligations. Share-based payment transactions

The Company measures the cost of equity-settled transactions with employees by reference to the fair value of the equity instruments at the date at which they are granted. Estimating fair value for share-based payment transactions requires determining the most appropriate valuation model, which is dependent on the terms and conditions of the grant. This estimate also requires determining the most appropriate inputs to the valuation model including the expected life of the share option, volatility and dividend yield and making assumptions about them. 4 Inventories Inventory components, net of write-downs and provisions are as follows: As at

Equipment in-stock $ 196,611 $ 175,998 Equipment on rental contract with a purchase option 40,127 47,969 Equipment on a short-term rental contract 24,632 20,419 Equipment 261,370 244,386

Parts 25,180 25,431 Work-in-process 5,988 4,803 Total inventory $ 292,538 $ 274,620

June 30, 2013 December 31, 2012

At June 30, 2013, provisions against inventory totalled $4,657 (December 31, 2012 - $4,714). During the period, the Company recorded inventory write-downs of $491.



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) 5 Property and equipment During the six months ended June 30, 2013, the Company acquired property and equipment, excluding property under construction, of $3,773 (2012 - $3,727). On January 30, 2013, Strongco completed the purchase of six acres of land to be used to build the new Fort McMurray, Alberta facility for $9,625. Construction on the 23,000 square-foot facility began in the second quarter of 2013 and is expected to be complete in late 2013. As at June 30, 2013, the Company has incurred a total of $10,501 in costs related to the Fort McMurray facility. As discussed in note 8, 70% of the purchase was funded through long-term bank financing, with the balance funded from the Company’s working capital. On February 19, 2013, Strongco completed the purchase of 7.9 acres of land to be used to build the new Saint-Augustin-de-Desmaures facility, just outside of Quebec City, for $1,290. Construction on the 44,400 square-foot facility began in the second quarter of 2013 and is expected to be complete in the fourth quarter of 2013. As at June 30, 2013, the Company has incurred a total of $3,280 in costs related to the Saint-Augustin-de-Desmaures facility. As discussed in note 8, 70% of the purchase was funded through long-term bank financing, with the balance funded from the Company’s working capital. 6 Provision for other liabilities The Company has agreed to buy back equipment from certain customers at the option of the customer for a specified price at future dates ("buy back contracts"). These contracts are subject to certain conditions being met by the customer and range in term from three to 10 years. At June 30, 2013, the total obligation under these contracts was $14,608 (December 31, 2012 - $13,589). The Company's maximum potential losses pursuant to the majority of these buy back contracts are limited, under an agreement with a third party, to 10% of the original sale amounts. A reserve of $1,227 (December 31, 2012 - $1,129) has been accrued in the Company's accounts with respect to these commitments. The long-term portion of the reserve related to these contracts of $800 (December 31, 2012 - $795) was classified as long-term liabilities and included in notes payable and other liabilities on the interim consolidated statement of financial position. 7 Equipment notes payable In addition to its bank credit facilities, the Company has lines of credit available totalling approximately $306 million from various non-bank equipment lenders in Canada and the United States, which are used to finance equipment inventory. At June 30, 2013, there was approximately $233 million borrowed on these equipment finance lines (December 31, 2012 – approximately $209 million). Typically, these equipment notes are interest-free for periods up to 12 months from the date of financing, after which they bear interest in Canada at rates ranging from 4.25% over the one-month Bankers’ Acceptance (“BA”) rate, from 4.50% to 5.25% over the three-month BA rate, from 3.25% to 4.25% over the prime rate of a Canadian chartered bank, from 2.65% to 4.25% over the one-month LIBOR rate, prime plus 3.00% and from 3.50% to 5.50% over the 90-day LIBOR rate in the United States. As collateral for these equipment notes, the Company has provided liens on the specific inventory financed and any related accounts receivable. In the normal course of business, these liens cover substantially all of the inventories. Monthly principal repayments equal to 3.00% of the original principal balance of the note commence 12 months from the date of financing and the remaining balance is due in full at the earlier of 24 months after financing or when the financed equipment is sold. While financed equipment is



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) out on rent, monthly curtailments are required equal to the greater of 70% of the rental revenue and 2.5% of the original value of the note. Any remaining balance after 24 months, which is due in full, is normally refinanced with the lender over an additional period of up to 24 months. All of the Company’s equipment notes facilities are renewable annually. Certain of the Company’s bank and equipment finance credit agreements contain restrictive financial covenants, including requiring the Company to remain in compliance with the financial covenants under all of its other lending agreements (“cross default provisions”). At June 30, 2013, the Company was in compliance with all financial covenants. 8 Notes payable and other liabilities Notes payable and other liabilities are comprised of the following:

June 30, 2013 December 31, 2012Promissory notes (i) $ - $ 497

Equipment plan notes payable - rental fleet (ii) 10,994 8,600

Term note - United States (iii) 3,574 3,462

Term note - Canada (iv) 8,715 9,723

Construction facility - Fort McMurray (v) 7,756 -

Construction facility

- Saint-Augustin-de-Desmaures (vi) 2,253 -

Long-term portion - other liabilities [note 6] 800 795

34,092 23,077

Current portion 4,590 3,077 Long-term portion $ 29,502 $ 20,000 (i) As part of the acquisition of Chadwick-BaRoss (“CBR”), the Company issued, through a wholly

owned subsidiary, three promissory notes totalling US$1,863. The three promissory notes bore interest at the US Prime rate. Quarterly principal payments of US$195 commenced in May 2012 and matured on February 17, 2013.

(ii) In addition to equipment notes payable as described in note 7, CBR utilizes floor plan notes payable to finance its rental fleet. Payment is required at the earlier of the sale of items and per contractual schedule ranging from 12 to 24 months. Effective interest rates range from 2.01% to 5.80% with various maturity dates.

(iii) The Company’s bank credit facilities in the United States include a term note secured by real estate and cross-collateralized with the Company’s revolving line of credit in the United States. The term note matures in May 2017 and bears interest at a rate of LIBOR plus 2.75%. Monthly payments of principal of US$13 plus accrued interest are required under the terms of the note. The Company has interest rate swap agreements in place related to the term note, which have converted the variable rate on the term loans to a fixed rate of 4.14%. The term loans and swap agreements expire in May 2017, at which point a balloon payment for the balance of the loans is due.



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) (iv) The Company’s bank credit facilities in Canada include a term note secured by real estate and

cross-collateralized with the Company’s revolving line of credit in Canada. The term note matures in September 2015 and bears interest at a rate of the bank’s prime lending rate plus 3%. Monthly combined principal and interest payments of $202 commenced in September 2012 for a 36-month term.

(v) In September 2011, the Company secured an additional construction loan facility with its bank to finance the construction of a new Fort McMurray, Alberta branch (“Construction Facility – Fort McMurray”). Under this facility, the Company was able to borrow 70% of the cost of the land and building construction costs to a maximum of $13,900. As at June 30, 2013, $7,756 had been drawn against the Construction Facility – Fort McMurray.

(vi) In March 2013, the Company secured an additional construction loan facility with its bank in Canada to finance the construction of a new Saint-Augustin-des-Desmaures, Quebec branch (“Construction Facility – Saint-Augustin”). Under this facility, the Company was able to borrow 70% of the cost of the land and building construction costs to a maximum of $6,465. As at June 30, 2013, $2,253 had been drawn against the Construction Facility – Saint-Augustin.

9 Income taxes The major components of the income tax expense in the interim consolidated statement of income are: Three month period ended June 30 2013 2012

Restated -See Note 2

Current income tax expense $ 684 $ 1,143 Deferred tax expense (recovery) related to origination and reversal of deferred taxes (432) 385

$ 252 $ 1,528 10 Employee future benefits obligations During the quarter the discount rate used to value the obligations under the Corporation's defined benefit pension plans increased from 4.50% to 4.90% for the employee plan and 3.75% to 4.25% for the executive plan. This resulted in a $1,991 actuarial gain ($1,468 after tax) which was recorded in other comprehensive income.



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) 11 Contingencies, commitments and guarantees a) In the ordinary course of business activities, the Company may be contingently liable for litigation. On

an ongoing basis, the Company assesses the likelihood of any adverse judgments or outcomes, as well as potential ranges of probable costs or losses. A determination of the provision required, if any, is made after analysis of each individual matter. The required provision may change in the future due to new developments in each matter or changes in approach such as a change in settlement strategy dealing with these matters. As at June 30, 2013, management has determined that there is no pending or actual litigation requiring a provision.

b) The Company has provided a guarantee of lease payments under the assignment of a property

lease, which expires January 31, 2014. Total lease payments from July 1, 2013 to January 31, 2014 are $87.

12 Shareholders’ capital

Authorized: Unlimited number of shares Issued:

As at June 30, 2013, a total of 13,128,719 shares (December 31, 2012 – 13,128,719) with a stated valued of $64,898 (December 31, 2012 - $64,898) were issued and outstanding.

On March 21, 2013, as part of Strongco’s Long-Term Incentive Plan, the Company granted irrevocable options to certain members of senior management to purchase 88,714 shares of the Company. These options have an exercise price of $4.92 per share, which is equal to the average trading price of the Company’s units over the five days immediately preceding March 21, 2013. A third of the options vest and become exercisable after 36 months from the grant date, a third of the options vest and become exercisable after 48 months from the grant date and the balance vest and become exercisable after 60 months from the grant date. The options expire seven years from the issue date, on March 21, 2020. The stock-based compensation expense of these options is based upon the estimated fair value of the options at the grant date, which was determined using the Black-Scholes option pricing model, amortized over a period of four to six years, being the total of the year of grant and the vesting period. The following assumptions were used in determining the fair value of the options using the Black-Scholes model:

Risk-free interest rate 1.55% Option life 6 years Expected volatility 56.6% Estimated forfeiture rate 5%

The expected volatility reflects the assumption that the historical volatility over a period similar to the life of the options is indicative of future trends, which may not necessarily be the actual outcome.

At June 30, 2013, the weighted average remaining contractual life of the outstanding stock options was 109.1 months (December 31, 2012 – 41.1) and the weighted average exercise price was $4.47 (December 31, 2012 - $4.37).


38 STRONGCO 2013 FIRST QUARTER REPORT

Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated)

During the year, restricted share units (“RSU’s”) totalling 47,065 were granted to certain members of senior management under the Company’s Long-Term Incentive Plan. The RSU’s vest fully on the third anniversary of date of grant, and can be settled by the Company either through the purchase of common shares on the open market, or in cash. The weighted average unit value of RSU’s granted and outstanding was $5.48.

Stock-based compensation expense resulting from the stock options and RSU’s for the period ended June 30, 2013 is $158 (December 31, 2012 - $209).

13 Earnings per share


2013 2012 2013 2012

basic earnings per share calculation 13,128,719 13,128,719 13,128,719 13,128,719 Effect of dilutive options outstanding 29,833 47,936 40,841 47,936

diluted earnings per share calculation 13,158,552 13,176,655 13,169,560 13,176,655

Weighted average number of shares for

Weighted average number of shares for

The computation of dilutive options outstanding only includes those options having exercise prices below the average market price of the shares during the period. 14 Segment information Management has determined that the Company has one reportable segment, Equipment Distribution, based on reports reviewed by the President and Chief Executive Officer. This business sells and rents new and used equipment and provides after-sale product support (parts and service) to customers that operate in infrastructure, construction, mining, oil and gas exploration, forestry and industrial markets. A breakdown of revenue from the Equipment Distribution segment is as follows:

Three-months ended Six-months endedJune 30 June 30

2013 2012 2013 2012Equipment sales $ 97,357 $ 92,422 $ 157,971 $ 154,474 Equipment rentals 7,527 6,363 14,192 11,523 Product support 35,256 33,435 65,502 63,037



Strongco Corporation Notes to Unaudited Interim Condensed Consolidated Financial Statements For the three and six month periods ended June 30, 2013 and June 30, 2012 (in thousands of dollars, unless otherwise indicated) 15 Changes in non-cash working capital The components of the changes in non-cash working capital are detailed below: For the six-month period ended June 30 2013 2012Changes in non-cash working capital

Trade and other receivables $ (15,798) $ (6,454) Inventories (26,644) (69,478) Prepaid expense and other deposits (920) (298) Other assets 28 (104) Trade and other payables 14,693 18,105 Provision for other liabilities 93 10 Deferred revenue and customer deposits (44) (459) Equipment notes payable 22,823 52,818

$ (5,769) $ (5,860) 16 Seasonality The Company’s interim period revenues and earnings historically follow a weather-related pattern of seasonality. Typically, the first quarter is the weakest quarter as construction and infrastructure activity is constrained in the winter months. This is followed by a strong increase in the second quarter as construction and other contracts begin to be put out for bid and companies begin to prepare for summer activity. The third quarter generally tends to be slower from an equipment sales standpoint, which is partially offset by continued strength in equipment rentals and customer support (parts and service) activities. Fourth quarter activity generally strengthens as companies make year-end capital spending decisions in addition to the exercise of purchase options on equipment that has previously gone out on rental contracts. 17 Economic relationship The Company sells, rents and services heavy equipment and related parts. Distribution agreements are maintained with several equipment manufacturers, of which the most significant are with Volvo Construction Equipment North America Inc. The distribution and servicing of Volvo products account for a substantial portion of overall operations. The Company has had an ongoing relationship with Volvo since 1991.


Corporate and Shareholder Information

Corporate AddressStrongco Corporation

1640 Enterprise Road

Mississauga, Ontario

Canada L4W 4L4

Telephone: 905 670-5100

Fax: 905 565-1907

Website: www.strongco.com

Investor RelationsJ. David Wood, C.A.

Vice President and Chief Financial Offi cer

Telephone: 905 565-3808

E-mail: [email protected]

AuditorsErnst & Young LLP

Toronto, Ontario

Transfer Agent and RegistrarInquiries regarding change of address,

registered shareholdings, share transfers,

lost certifi cates and duplicate mailings

should be directed to the transfer agent:

Computershare Investor Services Inc.

100 University Avenue

Toronto, Ontario M5J 2Y1

Telephone: 1-800-564-6253

Fax: 1-800-453-0330

E-mail: [email protected]

Stock Exchange ListingToronto Stock Exchange

Stock symbol: SQP

Shares Outstanding13,128,719 at June 30, 2013

Directors

John K. Bell 1

Chairman, BSM Wireless Incorporated

Robert J. Beutel 1, 2

President, Oakwest Corporation Limited

Anne Brace 1

Corporate Director

Ian C.B. Currie, Q.C. 2

Corporate Director


Strongco Corporation

Colin Osborne, P.Eng. 2

President and Chief Executive Offi cer

Vicwest Inc.

1. Member of Audit Committee

2. Member of Corporate Governance, Nominating,

Compensation and Pension Committee

Offi cers and Senior Management

Robert J. BeutelChairman of the Board


Christopher D. ForbesVice President, Human Resources

William J. OstranderVice President, Crane

Thomas J. PerksVice President, Corporate Development

Leonard V. Phillips, C.A.Vice President, Administration and Secretary

Stephen SlamaVice President, Multiline

J. David Wood, C.A.Vice President and Chief Financial Offi cer

Stuart E. WelchPresident, Chadwick-BaRoss, Inc.

Robert Cinapri, C.A.Director, Finance

Peter DuperrouzelDirector, Information Services

Oliver NachevskiGeneral Manager, Case

40 STRONGCO 2013 FIRST QUARTER REPORT

Strong People Strong Brands Strong Commitments

The Unmistakable Power of

Documents

STRONGCO CORPORATION SECOND QUARTER REPORT · to resume spending to repair and replace the seriously deteriorating infrastructure in the province, markets are expected to remain weak