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Successful Career Coaching
Julia Yates
Senior Lecturer, University of East London
for the Career Development Institute
Lack of readiness
Lack of information
Inconsistent information
Lack of motivation
About the process Unreliable sources
Indecisiveness About the self Internal conflicts
Dysfunctional myths
About jobs External conflicts
About researching
Where do career decision makers get stuck?
Gati et al . 1996
Lack of motivation
Indecisiveness
Dysfunctional myths
About the self
Internal conflicts
External conflicts
Which of these do you find most challenging?
Lack of motivation Change talk
Indecisiveness Gut instinct
Dysfunctional myths Cognitive behavioural coaching
About the self Strengths coaching
Internal conflicts Future you
External conflicts Transactional analysis
Which of these do you find most challenging?
Motivating through change talk
You believe what you hear yourself saying
Your brain doesn’t like a conflict between your beliefs and your actions
Focus conversations on the positives of change and the negatives of the status quo
Have a go!
What do you want to change?
Why would it be good if you made the change?
Why would it be bad if you didn’t?
Making Decisions
Have a go!
Think of a decision you have made recently:
What did your head say?
What did your heart say?
Which was right?
Cognitive Behavioural Coaching
• What is the worst that could happen? thoughts
feelingsbehaviour
Have a go!
Think of a situation coming up which you feel anxious about:
What is the very worst that could happen?
How bad would that be?
How likely is it to happen?
Strengths Coaching
• www.authentichappiness.com
• Job satisfaction increases with each additional strength you use at work (up to 4).
Have a go!
Think of something you do really well:
What is it about you which makes you good at it?
Future You
Have a go!
Imagine yourself in 5 (or 10) years’ time:
What advice would your future self give you right now?
Transactional Analysis
Have a go!
Can you remember being involved in conversations like these?
Lack of motivation Change talk
Indecisiveness Gut instinct
Dysfunctional myths Cognitive behavioural coaching
About the self Strengths coaching
Internal conflicts Future you
External conflicts Transactional analysis
How could you incorporate these into your practice?
References and Further Reading
• Gati, I., Krausz, M. and Osipow, S.H. (1996) A taxonomy of difficulties in career decision making Journal of Counseling Psychology 43 510 – 526
• Greenbank, P. (2011) Improving the process of career decision making: an action research approach Education and Training 53 4 252 – 266
• Rath, T. And Harter, J. (2010) Well being: The Five Essential Elements, New York: Gallup Press
• Yates, J. (2013) The Career Coaching Handbook Hove: Routledge
