Upload
ma-elsie-dimaano
View
1.467
Download
1
Embed Size (px)
DESCRIPTION
Citation preview
SUN TZU &
HIS CONTRIBUTIONS TO ENTREPRENEURSHIP
MA. ELSIE M. DIMAANO,MDAGSB MBAH 10 B
WHO WAS SUN TZU
• born in 544BC in Qi of ancient China
• Family was a member of the Shi class, an ancient class of aristocrats
• a Chinese military general, strategist and philosopher serving under King Helü of Wu
• believed to be the author of The Art of War, an influential ancient Chinese book on military strategy and the foundation of strategy for the military and business
KING OF WU’S TEST
• train 180 concubines into soldiers
• ordered the execution of the king's two favored concubines, to the king's protests after they giggled and did not follow Sun Tzu’s command when the latter reiterated the command for the 2nd time
• He explained that if the general's soldiers understood their commands but did not obey, it was the fault of the officers
• Sun Tzu also said that, once a general was appointed, it was his duty to carry out his mission, even if the king protested
• aware of the costs of further frivolity, performed their maneuvers flawlessly
THE ART OF WAR
• one of the most widely read military treatises written during the so-called Warring States of ancient China
• presents a philosophy for managing conflicts and winning battles
• interpreted in the context of Taoist thought and practice
HOW POWERFUL IS THE BOOKTHE ART OF WAR
Qin Shi Huang (emperor of a unified China) General Vo Nguyen Giap
HOW POWERFUL IS THE BOOKTHE ART OF WAR
THE 13 CHAPTERS OF THE ART OF WAR
CHAPTER Lionel Giles (1910)
I Laying Plans
II Waging War
III Attack by Stratagem
IV Tactical Dispositions
V Energy
VI Weak Points and Strong
VII Maneuvering
VIII Variation of Tactics
IX The Army on the March
X Terrain
XI The Nine Situations
XII The Attack by Fire
XIII The Use of Spies
PARALLELISM
WAR• dynamic, fast-paced,
and requires an effective and efficient use of scarce resources
ENTREPRENEURSHIP• dynamic, fast-paced,
and requires an effective and efficient use of scarce resources
SUN TZU (Ch 1)
ENTREP
Mission, GoalMoral Law = WAYBelieving what you are doing is right
& worth fighting for
Heaven = Season = Weather
Ground = Earth = Terrain in the scene of action
General = Commander
Law = Doctrine = Method & Discipline
Guiding Principle
Outside Forces/ Variables: Market, Fashion,
Economy
Constants: geography, roads, etc
Leadership
Organization, Control, Work ethic, Time management
(Culture, Policies, Methods)
PARALLELISM
EXTERNAL FORCES
INTERNAL FORCES
EXTERNAL FORCES
INTERNAL FORCES
LEADER LEADER
CURRENT SITUATION
WITHIN YOUR CONTROL
KEY CONCEPTSFundamental Factors Governing War
o Only go to battle when you will win.
Always look to advance your position
The External Forces
The Internal Forces
The Leader
LESSONSFROM
SUN TZU
LEADERSHIP
TRAITS OF A LEADER
CHAPTER 1
• Knowledge /Wisdom• Sincerity• Benevolence (Ch 10)
• Strictness / Discipline (Ch 9)
• Courage: must be able to face dangers
TRAITS OF A LEADER
• Right character
• Work to make nation stronger and put its needs before his own
•Make the right decisionWeigh situationKnow current sate
COMPETENCIES OF A LEADER
• Know when to fight and when not to Strike only when
situations assure victory
• When he sees opportunity, acts swiftly and decisively
COMPETENCIES OF A LEADER
• Lead by example
• Motivate troops / men
• Share soldier’s / employees trials
• Provide clear directions
SUN TZU DANGEROUS ENTREP FAULTS OF THE GENERAL (Ch 8)
Recklessness (lack of thought & empathy)
Recklessness leading to
destruction
Cowardice leads to capture
Hasty Temper (provoked by insults)
Delicacy of honor (sensitive to
shame)
Over solitude for his mean exposes him to worry &
trouble
Cowardice = “analysis from desk” (hypothesis;
assumptions)
Hasty Temper (rejection of critique which exposes chinks in the
armor)
Delicacy of honor (afraid to ask because of shyness or
embarrassment
Over-solitude (too much attention to detail; analysis
paralysis)
PARALLELISM
IN BATTLE&
IN BUSINESS
WINNING WHOLE (Ch 3)
• Philosophy of winning without fighting
• Succeed with your resources and your objective intact– winning with the least
damage and swiftest resolution; did not advocate sacrificing lives or exhausting treasury
– Capture your market! in such a way that your market is not destroyed in the process
market that are underserved
avoid a price war: leaves the market drained of profits
AVOID STRENGTHS & ATTACK WEAKNESSES
• How to find the best path to the goal
• Focus on the competition’s weaknesses / vulnerabilities which maximize our gains while minimizing the use of resources hence increasing profit
An army may be likened to water. Just as water avoids heights and always flows downhill, an army will always avoid the enemy’s strengths and attack him where he is weak. And like water whose flow is adapted to the nature and form of the ground, an army will have to adapt to the nature and situation of the enemy. And just as water has no immutable form, in battle there are no immutable conditions. He who achieves victory by adapting his tactics to the situation of the enemy can be divine. Sun Tzu (Ch 7)
INDIRECT METHODS OF FIGHTING TO SECURE VICTORY
Indirect tactics, efficiently applied,…unending as the flow of rivers and streams…
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard
Sun
Tzu (Ch 5)
We cannot enter into alliances until we are acquainted with the designs of our neighbors
Sun Tzu (Ch 7)
By building strong alliances, moves of
competitors can be limited
SHAPING THE ENEMY
SUN TZU• Whoever is first in the field
and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.
• Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him …
• Hold the enemy’s fate in your hands (Chap 6)
ENTREPRENEURSHIP• This refers to taking control
of the situation or market place / PTM and the ability to change the rules of the contest and making the opponents conform to your desires and actions
By controlling strategic points in the industry, you will be able to call the tune to which your competitors dance (Jose Lontoc)
TREATMENT OF THE ENEMY
(Ch 2)• Captured soldiers should
be kindly treated and kept• Use conquered foe to
augment one’s own strength
(Ch 11)• For the men of Wu and the
men of Yueh are enemies; yet if they are crossing a river in the same boat and are caught by a storm, they will come to each other's assistance just as the left hand helps the right
THE INTERNAL FORCES
FOREKNOWLEDGE (Ch 13)
• deep understanding of the enemy, his capabilities and environment (Ch 3, 9)
• sound information
• proactive elicitation
• Spies (Ch 13)
• Develop a network that can provide information and establish a method of processing information
BENCHMARKING (Ch 6)
• Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.
FLEXIBILITY (Ch 6)
• Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances
• the soldier works out his victory in relation to the foe whom he is facing
DECEPTION
APPLICATIONS TO OTHER FIELDS
APPLICATIONS TO OTHER FIELDS
IN A NUTSHELL
Sun Tzu gave us timeless , relevant, and simplified principles of
STRATEGIC THINKING which can be applied in the various facets of our lives. Whether it is business or our
personal life, we have to think strategically and tactically as we
plan and maneuver forward.
REFERENCES
• http://www.sonshi.com/why_nj.html• http://en.wikipedia.org/wiki/Sun_Tzu• http://en.wikipedia.org/wiki/
The_Art_of_War• http://www.artofwarsuntzu.com• http://www.fightingarts.com/reading/article.php?id=500• http://history.cultural-china.com/en/
37H8481H13122.html
• http://www.learntheartofwar.com/• http://www.joenewbert.com• Images from the net