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8/9/2019 Swasthya Sandesh- a health talk show
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Proposal
Presentation to
Department of Healthcare, Human
Services & Family Welfare
Government of Sikkim
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Flow of the Presentation
y Letter of Proposal to Commissioner-cum-Secretary
y About Nayuma Entertainment
y Details and description of Health Talk Show
y Format & Show timings of ³ Swasthya Sandesh´
y Proposal details for ³Swasthya Sandesh´
y Summery
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About Nayuma Entertainment
y Our vision encompasses the need to reach out to every nook and corner of the
state and bring awareness to everyone. In so doing our channels serves as a
medium to take the people of Sikkim as well as the state of Sikkim towards
further growth.
y We have also been constantly evolving to the current needs and demands of the
consumers and its our constant endeavor to produce programs for the
entertainment and benefit of our Sikkimese audience.
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Nayuma Entertainment
Program Details
Programme
rating
Program List Details
A+(Daily Program)
Nepali & English
News (Daily Program)
Astrology(Tapai Ko Aaj)
Morning News(8am-9am)
Afternoon news (1.30pm-2.30 pm)
Evening news (8 pm -9 pm)
Every day (7.30 am-8 am)
A (Once a week
program)
Charcha Paricharcha
Miles to go
Music Mantra
Guru Gyan
G-Next
Social Panel discussion ( Friday 7pm)
One to one . Celebrity ( Monday 7 pm)
ON demand music & dedication ( Tuesday 7 pm)
Careers & job prospects of students (Wed 7 pm)
Movies , entertainment Gadgets (Wednesday
7pm)
Nayuma Movies24 hour movie channel (Hindi, Nepali & English)
Nayuma Music24 hour Nepali, English & Hindi music channel. SMS for watching your favorite music.
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Nayuma Television:Coverage & Achievement
y Viewership of 1.8 lakhs in Sikkim
y Our Recent Achievement: Nachyo Babari which was telecasted across
Sikkim same day same time (Saturday & Sunday 7 pm± 8 pm)
y Live telecast of Nachyo Babari Grand finale: With packed Live
audience in Paljor Namgyal Stadium, Gangtok.
y Sponsoring the ³ Nayuma Stunt Mania-I´ an adrenaline bike stunt
event.
y Media Partner for lot of on going tourists festival around Sikkim.
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As per Research* Nayuma Television has 73% viewership.
73%
27%
Do you watch Nayuma Television?
YES NO
*In house research conducted Method: Random sampling
80 respondents were the part of this market research 42 respondents were below 30 years and 38 respondents were above 30 years
:
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News29%
GG12%
M2g3%
CP10%
GN4%
NB25%
TA 13%
MM4%
*V iewership chart of Nayuma Programmes
ABB: TA:Tapai KO Aaj, NB: Nachyo Babari, GN: G-Next.CP: Charcha Paricharcha
M2G: Miles to go, GG: Guru Gyan
*research conducted
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Our Regular Clients
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Government of Sikkim.Departments who are associated with us
Department of Healthcare, Soci
al Welfare &Family Care
HumanResource
Development
UD&HD SPSC
Capacity Building
RMDD
State PollutionControl Board
WS &PHE
Social Justice,Empowerment & Welfare
Energy &Power Dept.
SNT IPR
SSACS
«and many more Agriculture &Horticulture
State ElectionBoard
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Our Program logos
MUSIC
MANTRA
TAPAI KO AAJ
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List of Our Program & Details
NEWS (Nepali andEnglish)
Daily in-depth localcoverage of news andhappenings
Also coverage of regional ,national and internationalnews and events.
Backed by wellexperienced editors ,reporters and cameraman
Tapai Ko Aaj
Daily astrology program
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List of Our Program & Details
Miles To Goy 1 hour program . Monday 7-8
pm.(Repeat telecast on Tuesday 9-10 am & on Sunday.
y One to one interaction with acelebrity
y Focus on hardship the individualtook on his journey of beingsuccessful
y Discus about the mission in life
and his/her commitment towardssociety.
y Target Viewers: Working class men& women. Age: 22-60 yrs. Sec A+,A,B+,B.
Charcha Paricharchay I hour Program ± Friday 7-8
pm, repeat telecast: 9-10 amSaturday
y Program to discuss on thesocial issues
y A expert panel on the selectedissue will be discussed every week
y Target Audience: Working Men & women: 25
onwards
Housewives
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New programs on the pipeline
y Swasthya Sandesh (A live health talk show)
y Car & Bike Show
y Campus update
y VJ Hunt
y Short film (focusing on telecasting local film makers efforts in making short
film) in Nayuma Movies
y Yoga show
y Special films . 1 film of specific genre every day at a particular time.
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WEE KLY L I V E INTERACTION WITHDOCTORS, MEDICAL EXPERTS &
GO V ERNMENT OFFICIALS
A Health Talk Show
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Presents
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Our Objective of this show:Our Objective of this show:--
To giveinformation and
imparting
awareness to
every individuals, relate
d to health, so
that they can be
informed and can
enjoy life to its
fullest.
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Why Health Talk show
y Nayuma Television is the premier television channel inSikkim which gives extensive and exclusive local coverage of news , information and entertainment.
y Our intention is to support the Government¶s efforts inmaking Sikkim disease free and help eradicate and dispel the
myths/taboo associated with lot of disease and medicalconditions through the medium of our television.
y Also to inform the public about the facilities that theGovernment is providing and where can they avail thetreatment. (Still a lot many of people are unaware of thegovernment efforts like: free medicine, freetreatment, treatment centers etc)
y Nayuma Television will telecast this program to the entireSikkimese viewers.
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Time allocation for the show
y Thursday: 6.30 -7.30 pm.
y Allocation of time during an hour show:
5 min : Introduction of the Guest Doctors and experts
15 minutes: Discussion on the condition about the
nature, course of treatment, prevention & precautions
methods
40 minutes : Allocated for the tele-lines open to the viewers
for Q&A sessions.
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Medical Conditions
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Some Probable Topics to be Discussed
y Importance of immunization(why it is necessary, what benefitsit gives)
y Tuberculosis : A curable disease
y
Eyes: see it with care (Blindness)y Life style conditions like
diabetes, BP, Obesity etc
y Mothers: A gynecologist views
y Child care: A patrician perspective
y Blood Donation: Why donateblood
y Anti-drug, tobacco, alcohol related issues
y Cancer related issues like Brest cancer, prostrate cancer etc
y Osteoporosis
y Leprosy
y Dental conditionsy Stress management
y Mania (bi-polar disorder)
y Epilepsy and CNS related conditions
y
HIV and a lot more of medical and disease condition
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Proposal to the Yearly Package for Department of Healthcare, Family Welfare & Human Services. GOS
Details of the Estimate per episode (in our studio)
Hiring of camera(Pd 170)@ Rs2500/-x4 = Rs.10,000/-
Hiring of Lights = Rs 2,000/-
Charges of Audio Visual equipments, like:
AV mixer, Computer, Mikes & other accessories: = Rs.5,000/-
Studio charge = Rs 1,500/-
Honorarium to the anchor = Rs 1,500/-
Honorarium to the Guest Doctors: (Rs 2000 x 3) = Rs 6,000
Editing & production of DVDs: =Rs.5,000/-
Total Cost: Rs. 31,000/-
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Yearly Package for Department of Healthcare, Family Welfare & Human Services. GOS
y For producing and telecasting 26 episodes @ Rs 31,000/- per episode
y Total Package:
Rs 8,06,000/- for the entire year.(Rupees Eight Lakh six thousand )
Ù Each episode will be < Department of Healthcare, Family Welfare & Human
Services. GOS>
Ù Awareness related commercial will be played free of cost during every episode and
re telecast of the episode.
Ù Memento and gifts will be given to the guest doctors and experts
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Proposal to the Yearly Package for Department of Healthcare, Family Welfare & Human Services. GOS
Details of the Estimate per episode (for outdoor shoot)
Hiring of camera(Pd 170)@ Rs2500/-x4 = Rs.10,000/-
Hiring of Lights = Rs 2,000/-
Charges of Audio Visual equipments, like:
AV mixer, Computer, Mikes & other accessories: = Rs.5,000/-
Studio charge = Rs 1500/-
Honorarium to the anchor = Rs 1500/-
Honorarium to the Guest Doctors: (Rs 2000 x 3) = Rs 6,000
Editing & production of DVDs: =Rs.5000/-
Transportation and refreshment ( = Rs 4500/-
Total Cost: = Rs.35,500
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Proposal to the Yearly Package for Department of Healthcare, Family Welfare & Human Services. GOS
y For producing and telecasting 26 episodes @ Rs35,500/- per episode
y Total Package:
Rs. 9,23,000/- for the entire year.(Nine Lakhs Twenty ThreeThousand)
Ù Each episode will be <Sponsored Department of Healthcare, Family Welfare & Human Services. GOS >
Ù Awareness related commercial will be played free of cost duringevery episode and re telecast of the episode.
Ù Memento and gifts will be given to the guest doctors and experts
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T O H I G H L I G H T T H E C O M M I T M E N T O F T H E
D O C T O R S / M E D I C A L E X P E R T S / G O V E R N M E N TP E R S O N A L S F O R T H E W E L L B E I N G O F
S I K K I M E S E P E O P L E .
T H I S W I L L A L S O B E S H O W C A S E D O N N A Y U M A
T E L E V I S I O N .
Autograph diary for theexperts/ doctors
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Terms & Conditions
y ³Swasthya Sandesh´ will be the exclusive copy rights of Department of Healthcare, Family Welfare & Human Services. GOS & NayumaEntertainment Pvt. Ltd.
y The Allocation of the topics and the resource person will be
responsibility of Department of Healthcare, Family Welfare & HumanServices. GOS
y The coordination with the resource person on the given topic and thecreation of the episodes will the sole responsibility of NayumaEntertainment Pvt Ltd.
y The Program will be announced as < Nayuma Television in association with Department of Healthcare, Family Welfare & Human Services.GOS presents ³ Swasthya Sandesh´>
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Summary
y ³Swasthya Sandesh´ a fortnightly live health show sponsored by Department of
Healthcare, Family Welfare & Human Services. GOS
y Live interaction of the viewers with the experts through tele-lines or by live
audience
y An Hourly live show
y Thursday. 6 .30pm ± 7.30 pm.
y Yearly Package:
For shoot inside studio: Rs 8,06,000/-(Rupees Eight Lakh six thousand )
For Outdoor Shoot: Rs. 9,23,000/- (Nine Lakh Twenty Three Thousand)
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CONTACT PERSON:
BISHIST PRADHAN
9647871467