Swati ( Job Opp)

8/3/2019 Swati ( Job Opp)

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Name of the Project Undertaken

Name of the student PG Roll No:

Swati anand PGP20111193

Submitted to Name of Faculty

Subject Understanding organizations

Submitted on 18.08.2011

Marks Allotted

Remarks(if any)

Page no/Total Pages in the report
http://upload.wikimedia.org/wikipedia/en/1/1c/IILM_Inst_Logo.jpg


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Acknowledgement

I express my deep sense of gratitude to all those who have helped me in making this project

I gratefully acknowledge the:

Inspiration, encouragement, guidance, help and the valuable suggestions receipt from the

Faculty .

I am grateful to the IILM institution, especially to Sonia takkar Mam, who have not onlyencouraged but guided me from time to time in the preparation of this dissertation work. The

project Entitled UNDERSTANDING ORGANIZATIONS-MUDRA COMMUNICATIONS



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Contents

Contents ..................................................................................................................... 4

CONCLUSION .............................................................................................................. 9

MUDRA COMMUNICATIONS:A STARLET IN

ADVERTISINGSECTOR

The Mudra Group, Indias leading integrated marketing communications

group, offers a customized and collaborative approach which helps clients



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build enduring and profitable brands.

It utilizes our deep understanding of consumers, brands and media to deliver

Inventive Brand Solutions through r four agency networks - Mudra India

(Branding & Communication) ), DDB Mudra (Influence & Behavioural

change ), Mudra max (Integrated Engagement & Experience) and IgniteMudra (Partnerships for Entrepreneurs). Founded in 1980, today our footprint

covers over 1,75,000 villages and 4000 towns across 21 states in the

country. The Group currently has 1100 employees in 26 offices.

Some of the clients are Aircel, Amrutanjan, Amway, Bank of Baroda, Castrol,

Dabur, Disney, Electrolux, Femina, Future Group, Godrej, HBO, Henkel, HP,

HPCL, Hindustan Unilever, ITC, Jet Airways, Johnson & Johnson, Jyoti

Laboratories, Kalpataru Real Estate, Larsen & Toubro, LIC, Lonely Planet,

Madura Garments, Max New York Life, Novartis, Panasonic India, Pepsico,

Philips, Paras Pharmaceuticals, Reliance ADAG, Samsung India, Shell

Foundation, TTK, The Economic Times, UNICEF, Uninor, Union Bank of India,

United Spirits, Virgin India, Volkswagen and Wrigley.

Advertising for world class companies.Mudra was the largest Indian advertising agency

And today, 23 years hence, They have 125 clients nationwide

And 3 agencies, 8 offices and 6 divisions in India And an equity partnership with DDB .

Worldwide Mudra Communications Pvt. Ltd. operates as a marketing

communications agency. It offers advertising, brand strategy and design

consulting, localization and pre-media, as well as strategic planning, brand

management and creative services.

GROWTH GRAPHE :A HOOK WITH THE BOOK OF RECORDS



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Indian marketing and communications group Mudra is expecting a growth

of 35 per cent following the restructuring exercise undertaken across the

advertising, media buying and marketing services divisions

Madhukar Kamath, managing director and CEO said, "Till now, 55 per cent

of our revenues were contributed by Mudra advertising, 10 per cent by

media buying and 35 per cent came from marketing services. However,

this mix would change as market dynamics indicate one and half times

higher growth in marketing services compared to conventional

advertising. In three to four years, marketing services could amount to

nearly 60 per cent of Mudra.

In an era where advertising agencies have begun compromising on their

margins to win clients, Kamath expects about 30 per cent of the group's

growth to come from newer clients, 30 per cent organically and 40 per

cent in the form of new businesses from the existing Clients .

JOB OPPORTUNITIES@MUDRA COMMUNICATIONS



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Creative head:

Attributes required

achievement of award and recognitions - develop high level of understanding of

communication requirements, strategy and clients perspective. - provide creative

input to various projects and assignments, multi tasking and speed of response

Business Manager:

Attributes required - responsible for managing and growingbusinesses independently -will be responsible for overall relationship

management with senior / key client contacts -business development will be

a critical responsibility, experience of handling different kinds of clients.

BRAND MANAGER:

Attributes Required: responsible for analyzing the

brand and its related data. Analyzing the market

size. Analytical,technical inapproach and

hypotheticalin application.

Area sales Executive:

Attributes Required: sales management, account of the books of

records, technical skills to deal with challenging tasks, particular area

under spectacle. Logical and disturbance mendor.



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SKILLS THAT WOULDMAKE ME ELLIGIBLEFOR THE

DOMAIN

Communicative skills

Ability to be innovative and technical

Management skills for marketing department

Easily absorbable in creative fugiative

Applications of correct ideas

Profit and company- benefit oriented



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CONCLUSION

The job opportunities are diverse in nature

The company is highly absorbing one and invades high profit

earning techniques

Various job and management opportunities

The company is a salary revaluing organization

Market share of the company will increase with time.



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Swati ( Job Opp)