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Historical Background

Beximco Pharma is a leading edge pharmaceutical company and is a member of the Beximco

Group, the largest private sector industrial conglomerate in Bangladesh. The firm started

operation in 1980, manufacturing products under the licenses of Bayer AG of Germany andUpjohn Inc. of USA and now have grown to become nation's one of the leading pharmaceutical

companies, supplying more than 10% of country's total medicine need. Today Beximco Pharma

manufactures and markets its own `branded generics' for almost all diseases from AIDS to

cancer, from infection to asthma, from hypertension to diabetes for both national and

international markets.

Company profile

Beximco Pharma manufactures a range of dosage forms including tablets, capsules, dry syrup, powder,

cream, ointment, suppositories, large volume intravenous fluids, metered dose inhalers etc. in several

world-class manufacturing plants, ensuring high quality standards complying with the World Health

Organization (WHO) approved current Good Manufacturing Practices (cGMP).They also contract

manufacture for major international brands of leading multinational companies.

SWOT Analysis of BEXIMCO PHARMACEUTICALS:

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses,Opportunities, and Threats involved in a project or in a business venture. It involves specifyingthe objective of the business venture or project and identifying the internal and external factorsthat are favorable and unfavorable to achieving that objective.

Strengths

: attributesof the

organization those are helpful to achieving the objective.

Weaknesses: attributes of the organization those are harmful to achieving theobjective. Opportunities: external conditions those are helpful to achieving theobjective.

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Threats: external conditions which could do damage to the business'sperformance.

SWOT analysis of Beximco Pharma:

Strength:

Large potential market

Huge demand of mass people

Public trust

Availability of capital

Low labor cost

Employee Empowerment

Capability to Bring Innovation & product differentiation

Outstanding Product Quality

World Class Professional Service

Weakness:

political instability

lack of technology

high illiteracy rate

uncertainty in the country situation

environmental hazards

Insufficient Working Capital

Not Operating in Low Cost Market.

Opportunities:

using ample resource

using best manpower

to develop a strong atmosphere in Asia

increasing public demand

Ability to Retain Growth & market Focus In difficult Operating Situations

Ability to Exploit Opportunities of Patent Law as an LDC in International Market.

Threats:

vulnerable political situation

instability in country situation

globalization threats

Strong Competitors in Domestic & International Market.

Government & International Regulations.

Rising Trend of Material Price