SWTB EnglandNet Kick-off

25th September

Local, regional,andnationalproduct databases

End-customersTravel agentsConsolidators

One-stop-shop

EnglandNet will deliver...

A National Distribution System for England’s tourism product

Opportunities• Tourism product providers

127000 product providers (data for 88000 already on TRIPs)

63000 accommodation of which 22000 quality assured

• National, regional and local tourist organisations >300 DMOs, >500 TICs, 150 Installed DMSs

• End-consumers and re-sellers 5% of England’s GDP (£60 billion spent in 2001, 4/5 domestic)

Local, regional,andnationalproduct databases

End-customersTravel agentsConsolidators

One-stop-shop

EnglandNet connects existing systems

“Interoperability” is key

Local, regional,andnationalproduct databases

One-stop-shop

Interoperability with Destination Management Systems (DMSs)

Interoperability conditions• Healthy DMS suppliers sector

competitive, sound financial basis, growth of sector

• Level Playing Field: Neutrality of EnglandNet

• Sensible procurement by Destinations and Regions ETC DMS procurement Advice

• EnglandNet interoperability Standards Kite marking

• Interoperability business case Added value of connection to EnglandNet

Level Playing Field

“RTB” intends that all destinations and providers have access to Destination Management Services to provide cost effective marketing and E-commerce services. “RTB” strongly advises that destinations and providers select only those DMSs that are or will be interconnected with EnglandNet, in order that they gain access to the EnglandNet national distribution system. With the foregoing proviso, each destination should examine the merits of all DMS suppliers and select whichever is in their view the most appropriate for their needs.

VisitEngland

VisitBritainOne-stop-shop

Interoperability with Marketing and Sales Channels

EnglandNet will be data acquisitionmechanism for Jigsaw

Local, regional,andnationalproduct databases

End-customersTravel agentsConsolidators

EnglandNet’s central functions

Product database.Customer database.Services.

Local, regional,andnationalproduct databases

End-customersTravel agentsConsolidators

EnglandNet National Product database

Product database.Copied from DMSsplus direct data entry

Local, regional,andnationalproduct databases

End-customersTravel agentsConsolidators

EnglandNet National Customer database

Customer database.Copied from sales channels

Local, regional,andnationalproduct databases

End-customersTravel agentsConsolidators

EnglandNet Services

Services.Content ManagementCommunity BuildingE-commerce

EnglandNet: Content Management

• For RTBs, DMOs, ETC, and BTA

• Editing and publishing services (Website creation and traditional publishing)

• Improving access to information for national, regional and local marketing Product and Destination information

Customer relationship management

EnglandNet: Community Building Services

• For the Websites of RTBs, DMOs, ETC

• Building tourism communities and regional and local brands signing up more product providers to DMOs and RTBs

developing partnerships for innovating cross destination/cross regional product packages - ENTICE

bringing end-customer associations/clubs/forums under the tourist board umbrella

EnglandNet: E-commerce

• For the Websites of RTBs, DMOs, ETC

• Increasing the bookings for England’s products, particularly for small/medium providers One-stop-shop with convenient search, booking, payment services

High quality customer support

Distribution to travel agents and end-consumers

• Increased number of Bookings (VisitBritain expects 20 million visits this year)

EnglandNet: Incorporation

RTBCo ETC

Shareholders Agreement

Shareholders Agreement

Memorandum and Articles of Association

EnglandNet: Organisation

Project Director:Paul Byerley

Product DevelopmentManager: Ken Lum

Regional Co-ordinator:Heather Furminger

Operations Manager:Aman Sood

Commercial Manager

Quality of ServiceManager

Office/EventsAdministrator:Elma Murphy

Business Administrator:Zinnah Findlay

Central Team:

Regional: RTB project manager andcustomer management staff for:marketing, data management, product quality

Regional ImplementationRTB Regional Plans by End September include:

Planning and design

• Project management

• Communications

• DMO needs survey

• regional architecture

User Requirements and Testing

• User group input and review of usage scenarios

• User Acceptance testing

• Pathfinder projects

Operation

• TIC services roll out

• Data capture (TRIPs plus gaps)

• Marketing new DMS services

• Establish and operate service support

Pathfinder Projects

• Northumbria: Use of geocoded tourism data and pilot of Northumberland National Park

• South and South East: Interoperability with EnglandNet of 3 DMSs and piloting of national distribution of High Weald products

• South West: Interoperability with EnglandNet and pilot for Bristol, Bournemouth and Cheltenham

• London: Piloting of mobile ‘phone tourism booking service

• Heart of England: Piloting of national travel agency IATA settlement system

• Yorkshire: Online shopping for local crafts and foodstuffs, community services

• Cumbria: Online communities for Hadrian’s Wall Tourism Partnership

• East of England: Promotion of market towns.

• North West: Interoperability with EnglandNet and pilot of farm tourism and products for single parent families.

MilestonesCommercial releases

VPN for RTBs and ETC Oct 02

ENTICE Jan 03

Product database Feb 03

CMS tools Apr 03

England marketing website Apr 03

Trade community May 03

Consumer community Jul 03

B2C e-Commerce Jan 04

B2B e-Commerce Jan 04

EnglandNet: Service Provision

• Provider of national infrastructure to RTBs, ETC, BTA: EnglandNet

• Service provider to Destinations and tourism product providers: RTBs

• Service provider to end-customers: ETC, BTA, other sales channels

EnglandNet: Commercial Contracts

RTB

EnglandNetCo

ETC

RTBCo

owner

owner owner

DMO

TourismProvider

BTA

Otherdistributors

Endcustomers/Travel agents

RTBsDMOs

RTBs are customers, suppliers, and ownersETC is customer, and owner.

EnglandNet: Product Quality Policy

• For Sales Channels: All accommodation products quality assured via

national scheme or equivalent

• For Marketing Channels: Can include other products (3 year time limit)

EnglandNet: Pricing, Business Cases

EnglandNet Operation

RTB………………...Y%

EnglandNet Co…… Z%

Commission - C%Provider

Model A – Showing Commission Split - DMO as DMS Service Provider

DMO

Provider RTB

EnglandNet Operation

RTB………………...Y%

EnglandNet Co…… Z%

Model B – Showing Commission Split - RTB as DMS Service Provider

Consumer

Subscription Fee

Booking Fee

Commission

Share - X%

Subscription Fee

Commission - C%

Consumer

Booking Fee

Commission

Share - X%

Benefits• Tourism product providers

more bookings, reduction in cost of marketing

• DMOs strengthen services and revenues, competitive advantages

• End-consumers and re-sellers one-stop-shop of quality assured product

• DMS suppliers reduction in risk for product development, strengthen revenues

• England platform for marketing England

Support from RDAs

• Co-ordination and financial support technical/project integration with EnglandNet

DMS procurement policy

relevant skills training

promotion

• Bases for co-ordination RTB’s EnglandNet Regional Plans

ETC animation Plan

EnglandNet Business Plan