TACTICAL PLACEMAKING A GUIDE TO SAN PABLO …ced.berkeley.edu/downloads/summer_2015/final/tactical.pdf · Print Public. invites resident artists to create place-based public art that

Print Public invites resident artists to create place-based public art that engages neighbors and enlivens the San Pablo Ave. corridor.

For the program starting in 2015, Print Public seeks guidance to:1) deeply root the work of resident artists in the concerns and interests of the local community2) present public art creation as an opportunity for neighbors to build community identity and engage in local political processes

Kala Art Institute, founded in 1974, helps artists sustain their creative work over time through its Artist-in- Residence and Fellowship Programs, and engages the community through exhibitions, public programs and education.

Print Public was conceived as a collaboration between Kala and the University of Berkeley’s Department of City & Regional Planning as an arts-integrated approach to urban planning and community activation.

Print Public 2.0 | GOALS

We recommend that Print Public artists pursue a tactical urbanist approach to creative placemaking -- an agile approach to community building through small-scale, experimental projects and interventions.

APPROACHFOCUS AREASan Pablo Avenue from Dwight to 57th Street, at the intersection of Berkeley, Emeryville, and Oakland.

Determine potential partners

Help promote a sense of place

Strengthen neighborhood identity

Locate vacant sites

Reach a diverse audience

Measure project success

Carleton St

Carleton St

Derby St

Pardee StWard St

Wallace St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St

Folger Ave Haskell St

67th St67th St

66th St

66th St

65th St

65th St

Ocean Ave Alcatraz Ave

63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo Avenue

Parker St

BERKELEY

OAKLAND

EMER

YVILLE

A GUIDE TO SAN PABLO AVENUE FOR ARTISTSA GUIDE TO SAN PABLO AVENUE FOR ARTISTSTACTICAL PLACEMAKINGTACTICAL PLACEMAKING

UC Berkeley [In]City 2015Instructors: Nicola Szibbo / Justin Kearnan / Sonia-Lynn Abenojar / Eric AndersonTeam: Mark Duralde / Zach Foote / Youwon Hwang / May Bartlett

What is Creative Placemaking?

Trimet Public Art Program, Portland, ORActions: $1.2 million from the recent Interstate MAX development’s $350 million fund devoted to public art, formation of autonomous ‘Arts Advisory Committee’Actors: TriMet (Portland public transit)Outcomes: After Trimet’s first public art program in the mid 90s, the Federal Transit Administration began encouraging regional transit agencies to include artists in all projects

Many creative placemaking projects are larger scale, integrated development programs.

Print Public 1.0 | HIGHLIGHTS

Communities’ Crossing Improvisational dancing and storytelling; interactive website examining ‘Klinkerville’ history.

People PowerPolitical banners based on historical and personal narratives.

Points of InterestPrint-based neighborhood scavenger hunt.

Swan SongsArt installation incorporating culturally diverse songs collected from community members.

Advice from my 80-year-old selfQuotes from local residents displayed on murals.

Well, BeingGroup walk through a local garden focusing on mindfulness.

In the first two years of Print Public, artists produced temporary, small-scale works and events.

We believe Print Public could be better defined as a tactical urbanist arts program than a full-scale placemaking program.



Irrigate, Saint Paul, MNActions: Trained 600 artists in placemaking and collaboration, supported 120 placemaking projects along the Green Line during constructionActors: Springboard for the Arts, Twin Cities Local Initiatives Support Corporation, City of Saint PaulOutcomes: Not measured

Gordon Square Arts District, Cleveland, OHActions: $30 million fundraised for renovation of two theaters and construction of a new theater; new streetscapes, signs, and parkingActors: Cleveland Public Theatre, Near West Theatre, Detroit Shoreway Community Development OrganizationOutcomes: 100,000 yearly arts events attendees, estimated more than 75 new businesses attracted

Tactical Urbanist Placemaking

Open Streets Actions: Streets are temporarily closed to car traffic and devoted to bicyclists and pedestriansActors: City departments, politicians, advocates, nonprofits

Guerilla GardeningActions: residents garden on public or private land without permissionActors: Activists, neighborhood advocates

Intersection RepairActions: intersections are painted to create informal gathering spaces -- neighbors often further enhance the intersectionsActors: Neighbors, community organizations, home owners associations

ParkletsActions: Street parking spaces are converted into small parks/gathering spacesActors: Advocates, city departments, community organizations

What is Tactical Urbanism?

guerilla crosswalks

chairbombing

parklets

pop-up cafes

ad busting

pavement to plazas

temporary retail

play streets

food truckspop-up town hall mobile vendors

Embracing a tactical urbanist approach to placemaking will set Print Public apart from other public arts programs, and encourage its artists to explore projects that more directly experiment with the design of urban space.



Open Streets 2005 Open Streets 2011

Source: Tactical Urbanism Guide

“The development of human settlements has always included, if not required, incremental and self-directed action aimed towards increasing social capital, commercial opportunity, and urban livability. In many developing cities and countries, this remains the only way forward.”

- Tactical Urbanism Guide

San Pablo Ave. (Northbound) & Heinz Ave

Historical TimelinePre-Columbian Era Indian Path

Ohlone Indians inhabited along San Francisco bay area from approximately 3000 years ago.

1700s Spanish Colonial Era

1775 Exploration by Juan Bau-tista de Anza, Spanish Colonial missionary. Creation of Contra Costa road.

1821 Mexico Independence

After Mexican Independence, it was the principal route for ranches throughout the East Bay.

1850 Birth of CA State

During the Gold rush, 1852 Contra Costa County improved general route, now known as ‘the San Pablo Road’.

1927 Part of a Transcontinental Highway

It was designated as part of the first transcontinental highway, known as the Lincoln Highway, and later US Route 40.

1964 Clifornia Route 123

Officially named San Pablo Avenue for its entire length, major North–South state highway along the East Bay.

2005 Repaved by Caltrans

San Pablo Avenue was repaved and rehabilitated by Caltrans and transformed with trendy shops, restaurants and condos.

San Pablo Avenue has always been a central traffic corridor. As a result, there are few communal gathering places for residents in the surrounding area.

In recent years there has been a shift to higher priced rental housing developments, presenting both a challenge and an opportunity to connect new and old communities.



Carleton St

Carleton St

Derby St

Pardee StWard St

Wallace St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St


57th St67th St

66th St

66th St

65th St

65th St


63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo AvenueParker St

Age Race Median Inome by Race

Census Tract A(4233)

Census Tract C

(4240.02)

Census Tract D(4008)

Census Tract B(4220)

17%

26%

28%

24%

5%

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

Black orAfrican

American

Asian Other Two orMore Races

Hispanic orLatino

White, notHispanic or

Latino

46%

36%

1% 10%

1% 2%4%

White Alone

Black or African AmericanAloneAmerican Indian and AlaskaNative AloneAsian Alone

Native Hawaiian and OtherPaci�c Islander AloneSome Other Race Alone

Two or More races

35%

38%

1%

9%

0% 8%

9% White Alone



Two or More races

48%

24%

0%

11%

0% 5%

12% White Alone



Two or More races

21%

19%

36%

20%

4%

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

Black orAfrican

American


Hispanic orLatino


Latino

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

Black orAfrican

American


Hispanic orLatino


Latino

19%

30%28%

17%

6%

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

9%

30%

38%

20%

3%

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

47%

37%

0%11%

0%4%

1%

White Alone



Two or More races $0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

Black orAfrican

American


Hispanic orLatino


Latino

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

Under 18 Years

18 to 34 Years

35 to 54 Years

55 to 74 Years

75 Years and over

White

Black or African

American Indian and Alaska Native

Asian

Native Hawaiian and Other Paci�c Islander

Some Other Race

Two or More races

White

Black or African


Asian


Some Other Race

Two or More races

White

Black or African


Asian


Some Other Race

Two or More races

White

Black or African


Asian


Some Other Race

Two or More races

Census tracts A and D, which have seen more development in recent years, have less racial and income diversity than census tracts B and C.

Community Snapshot (data from 4 Census Tracts)



15557

12366 13470 14042 1488514545

0

10000

20000

1970 1980 1990 2000 2010 2013

Total Population

Year

65 % 62 % 63 % 65 % 63 % 67 %

35 %44 %

45 %35 % 37 % 33 %

0.00

30.00

60.00

1970 1980 1990 2000 2010 2013

Renter/Owner Rates

Median Renter Ocuupied Rate

Median Owner Occupied Rate

Percent

Year

Rental prices and median income in the area have increased significantly in the last decade.While total population and renter rates have remained relatively level, rent as a percentage of income has not increased substantially.This suggests that lower income renters have moved away from the area as wealthier renters have moved in.

New developments like The Higby will likely cause a shift away from family households, which currently account for 66% of households in the area.

A Shifting Community

Future Development

The Higby98 unit mixed-use housing developmentSE Corner of San Pablo and Ashby80% of units are 1-2 bedroom20% of units are 3 bedroom

66%

18%

6%9%2%

Percentage by Household Type and Rleationship in ACS 2013

Family Households Living Alone Not living AloneNonrelatives In Group

15557

12366 13470 14042 1488514545

0

10000

20000

1970 1980 1990 2000 2010 2013

Total Population

Year

65 % 62 % 63 % 65 % 63 % 67 %

35 %44 %

45 %35 % 37 % 33 %

0.00

30.00

60.00

1970 1980 1990 2000 2010 2013

Renter/Owner Rates

Median Renter Ocuupied Rate

Median Owner Occupied Rate

Percent

Year

2000 Census 2013 Survey

$ 36348

$ 55684

Median Income


Median Rent

$ 654

$ 1124

1 Year Rent Devided by Median Income


Rent22 %

Rent24 %

Carleton St

Carleton St

Derby St

Pardee StWard St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St


57th St67th St

66th St

66th St

65th St

65th St


63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo Avenue

Parker St

Commercial

Cultural

Industrial

Parking

Residential

Green Space

Carleton St

Carleton St

Derby St

Pardee StWard St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St


57th St67th St

66th St

66th St

65th St

65th St


63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo Avenue

Parker St

Commercial

Cultural

Industrial

Parking

Residential

Green Space

Carleton St

Carleton St

Derby St

Pardee StWard St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St


57th St67th St

66th St

66th St

65th St

65th St


63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo Avenue

Parker St

Commercial

Cultural

Industrial

Parking

Residential

Green Space



Carleton St

Carleton St

Derby St

Pardee StWard St

Wallace St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St


67th St67th St

66th St

66th St

65th St

65th St


63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo Avenue

Parker St

A Word From the Community

24%

41%

29%

6%

Strongly agree

Agree

Neutral

Strongly disagree

I have opinions regarding change in my neighborhood that aren’t being heard

28%

50%

22%

Less than average

Average

More than average

I feel that I interact with my neighbors

55%28%

17%

Yes

No

Not sure

I feel that I know my neighbors

10%

37%

16%

10%

16%

11%Less than 1 year

1-5 years

5-10 years

10-20 years

More than 20 years

I am a visitor to theneighborhood

I have been a resident of this area for

I have opinions regarding my neighborhood that aren’t being heard:

Strongly agree

Agree

Neutral

Strongly disagree

I have been a resident of this area for:

I feel that I interact with my neighbors:

Less than average

More than average

Average

I feel that I know my neighbors:

Yes

Not sure

No

Less than 1 year

1-5 years

5-10 years

10-20 years

More than 20 years

I am a visitor to the area

I hope people visiting this neighborhood for the first time will notice the:

I would enjoy doing the following activity:

gardens and greenspace

quiet neighborhoods

variety of authentic

grocers

local art and galleries

uniquebusinesses

diverse people

The most important amenities in the area to me are:

San Pablo Park

Important community features:

Churches Trees

San Pablo Park Access from I-580paint read listen lead an activity dance run



Transforming vacant lots into vibrant community sites will give people a place to gather and lead to a stronger pedestrian presence on the street.

Carleton St

Carleton St

Derby St

Pardee StWard St

Wallace St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St


67th St67th St

66th St

66th St

65th St

65th St


63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo Avenue

Parker St

Commercial Repair Garage2720 San Pablo AveOwner: Charlie Group LLC

Single Family Residential2820 San Pablo AveOwner: Kelly James P & Rosaleen C TRS

Office Building2727 San Pablo AveOwner: Thomas Clemme

1st Floor Store with Apartments2735 San Pablo AveOwner: McGee Roberts D & Lois J TRS

Vacant Apartment Land2748 San Pablo AveOwner: Satellite AHA

Vacant Commercial Land2825 San Pablo AveOwner: Breen Dennis Jr

Parking Lot2840 San Pablo AveOwner: Ireland Gary

Opportunity Sites



Carleton St

Carleton St

Derby St

Pardee StWard St

Wallace St

Oregon St

Heinz Ave

Russell St

Burnett St

Ashby Ave

Carrison St


67th St67th St

66th St

66th St

65th St

65th St


63rd St

63rd St

62nd St

Marshall St

Blake St

Parker St

Grayson St

Peabody Ln

64th St

N

San Pablo Avenue

Parker St

Previous Partners Potential Partners

Offsite Partners

The Sierra Club

Dave’s Records

True Love Tattoos

Tippett Studio

Golden West Sign Arts

Mercurio Brother’s Printing

Looking Glass Photo and Camera

Sun Light and Power

Planting Justice

Ecohome Improvement

Aspire Berkeley Maynard Academy

Bob’s Machining Co.

Flooring Alternatives

Signarama-Berkeley

PLACE

Actual Café

The Ecology Center

Urban Adamah

Meyer Sound

Partner Types

Business

Non-Profit

Other

Whether it’s a business, nonprofit, or arts organization, each one has a unique clientele that can be reached through tactical urbanist placemaking projects.

Love Our Neighborhood Day

Berkeley Adult Day Health CenterGolden Gate Library

Destiny Arts Center

SPAGGIA

The Emeryville Historical Society



TACTICAL PLACEMAKING

NEIGHBORHOOD IDENTITY

SUSTAINABILITY

URBAN DESIGN

COMMUNITY PARTICIPATION

Is the project specific to the San Pablo Ave area?

Does the project address local history, culture, and political issues?

Does the project appeal to the community’s diverse members?

Does the project alter the experience of urban space?

Could the project slow traffic and/or attract pedestrians?

Can the project include residential areas?

Does the project promote economic, environmental, and social sustainability?

Can the project create a venue for conversation about community issues?Can the project establish a precedent for future autonomous projects?

Are artists familiar with and/or from the community?

Is the project participatory, rather than for passive consumption?

Does the project involve partner organizations in the community?

Framework for Tactical Placemaking

URBAN DESIGN NEIGHBORHOOD IDENTITY

SUSTAINABILITY COMMUNITY PARTICIPATION

Bring Art to SchoolsIntroduce over 500 local children to art.

Under ConstructionFences around construction sites used as canvas space.

Rotating “Print Public Plaza”Artists design a temporary, ‘mobile’ plaza to activate various vacant sites.

Yard TourWalking tour of area homes and businesses displaying Print Public artwork.

RE

How might this look?

‘Reclaimed Setbacks’ -- use lawn space for installations and gardeningIncrease interactions and give residents the power to create a sense of place

Bring life to dead space by giving residents a place to interactGauge demographics and participation site-by-site for Print Public 3.0

Calm traffic on San Pablo AvenueCreate relationships with developersSoften hardscape and build neighborhood identity

Allow a diverse group of students to creatively express themselvesCover graffitied walls

Beautify space near busy bus stops



Evaluating SuccessWhat to measure:

How to measure:

Number of people in attendance

Determine peak hours

User behavior and duration (how many people are participating vs. observing, passing through vs. stopping)

Number of Kala newsletter signups

Website hits

Number of news and social media posts

Intercept Surveys Video RecordingParticipant Counts Web Analytics Art that Represents or Gathers Data

Tactical Urbanism Resources

Number of business partners

Increased revenue for businesses

Number of jobs created

Differences in reception -- conduct similar projects in multiple areas

Demographic info from attendees

How might this look?Using a Unique Instagram for Print Public:

“Cities by Numbers” at Venice Biennale Art Exhibition

3000 Twitter followers for KalaAverage engagement per post = 1

650 Instagram followers for KalaAverage engagement per post = 20

Promote user hashtags (#PrintRepublic, #SanPabloAve...)

Display tagged feed on video wall in Kala Art Institue

Interact directly, quickly guage response

Approaching city/community data through artVisually represented population densities through tower sculpturesPotential to gather input and data through art exhibits



Documents

TACTICAL PLACEMAKING A GUIDE TO SAN PABLO …ced.berkeley.edu/downloads/summer_2015/final/tactical.pdf · Print Public. invites resident artists to create place-based public art that