Talent Branding Community Site

Date: 2010

Prepared for: Rackspace - HR

Confidential Material

1. Situation Overview2. Talent Portal3. Talent Dialogue4. Appendix

Table of Contents

Situation OverviewTraditional Recruiting Approach

Situation OverviewFuture Recruiting Focus

Balance

Situation OverviewEmployment Brand

Search Engines

Internal Hiring

Demands

Talent

Portal

SEARCHING

CandidatePopulatio

n

Management

Operations

Support

Technology

Speaking

MediaBloggers

Video

Conferences

Content

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Talent Portal

1. Ease of Use – Enable a candidate to easily find helpful information about Rackspace.

2. Informative – Helpful, comprehensive and real-time information about the organization.

3. Employment Brand – Balance and expand the outside perspective of the Rackspace Employment Brand.

Talent Portal Goals

Talent Portal Sections

Develop a one-stop talent portal where potential candidates can gain a comprehensive understanding around Rackspace culture, history and talent.

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Talent PortalMock Up

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Easy to Navigate!

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14

15

Blog Section

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SitemapEmployment Portal

Pages Elements/ContentContent/Themes

AboutCompany

Track to Divisions

CloudHosting E/A

Blog

Site

Blog

Site

Blog

Site

Overview

State of Rackspace Financials Video History

Current Pursuits

FAQ Public Info. MythologyLanham Video

Company Video

Description of Divisions with links to their sites and

blogs

Buttons/Banners with Division

Logos(MICRO)

Buttons/Banners offering routes to learn about the micro or macro

of RackspaceButtons/Banners

offering routes to learn about

the various aspects of Rackspace(MACRO)

Information that we are at liberty to share about the future and FAQ

Public information on the current

financial of Rackspace Videos introducing

Lanham and giving a company

overview (in a fun way!)

The history of Rackspace

delivered in a fun and interesting

way

PeoplePeople

Hiring Philosophy

Elements of Fanatical Support

Core Values

Video Interviews

Executives Internal Talent

Sales

Tech

G&A

SLT

Buttons/Banners offering routes to learn about the micro or macro

of talent at Rackspace

Buttons/Banners routing to CV and

EofFS(MACRO)

Buttons/Banners routes to video

sections(MICRO)

Welcome videos from the various

leaders at Rackspace

Video interviews with Rackers that

work in the various areas of the organization

Taken directly from the CORE values of the organization

EofFS listed out and described within content

CultureCulture

Blog

EventsAttractive Aspects of Rackspace

Internal Talent

TweetUps

Break Fixes

Speaking

Partner Conf.

Trade Shows

Special

Unique

Internal Fun

Highlights from almost all events

that we get involved with.

Coverage of internal

happenings that would be of interest to

someone looking to join the

organization.

Technology

Sales

G&A

Ongoing video interviews with

internal employees – ideally starting

with those already engaged with Social Media

Big Picture

Trends

Talent

Diversity

Themes of importance to our readers dealing

with their careers, trends and

diversity initiatives

Special stories that highlight what it means to be a

Racker – stories that show the spirit of the organization.

Ingredients

Special Stories

Apply - Work @ RackspaceWork @

RackspaceNitty Gritty Fast Track

Details Page

Search & Apply

Benefits

RS University

Locations

Diversity

Hiring Philosophy

Co. Overview

Description overview of the comprehensive

nature of our employment

benefits

The details around what we offer at

Rackspace for the Rackers

Button/Banner that links to the page giving two tracks

Gives people access to search the iFrame for potential openings

iFrame search area for

candidates to look for openings across the

organization

Must be linked to from every page

in a “Search Now” option

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What does it take to make this work?

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Content, Content, Content…

Presence, Branding & Marketing

Social Media Activity

Design & Roll-Out

Internal Coordination & Engagement

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Design & Roll-OutWebsite Designed, Content Created,

Launch…

Organize Internal BloggersInterface With Marketing

Agreement Between Locations

Static Site Content…

Editorial Calendar Creation

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Content, Content, Content…

Blog Posts/Articles

Video ContentRacker Interviews

Blogger Training & AssistanceGuest Postings

Photographs To Capture Culture

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Presence, Branding & Marketing

Speaking Engagements

Conferences: Tech… Talent… Social Media

Strategic Initiatives

Targeted Recruitment Campaigns

Brand Alignment

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Social Media Activity

Tweeting

Facebook Groups

Social Ad Campaigns

LinkedIn Q&A

Training Tutorials

Consistent Blog Sharing

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Internal Coordination & Engagement

Marketing, Legal, Recruiting, HR…

Editorial Calendar ExecutionOngoing Contributor Recruitment

Campaign Geared Towards Referrals

TRAINING, TRAINING, TRAINING

Branded Campaigns

Fun!!!

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New Capabilities

Measuring Success

Expected Results

1. Ability to mold recruiting needs quickly!2. Less dependency on traditional models3. Valid reason to discuss relevant skill sets4. Training of staff with current trends/skills5. To spread the “Talent Brand” further6. To reinforce the true brand of Rackspace

New Capabilities

1. Acquisition Cost Per Candidate (Decrease)2. Hires (# of Hires due to SM Approach)3. Applicants (# of Applicants due to SM)4. Website Traffic/Metrics (# of visits)5. Media Exposure (# of articles)6. Page Rank – Alexa Rating (Web Rankings)7. Twitter/Facebook Followers8. Engagement (Comments, ReTweets)9. Elimination of Need (Oth. Int. Emp. Portals)

Measuring Success

1. Alignment of Employment Brand2. Reduction in Recruiting Costs3. Increased access to Top Talent4. Reinforcement of Corporate Branding5. Innovator in the Talent Space6. Exposure for Rackspace to current and

future markets

Expected Results

1. Education from Rackers2. Strengths3. Organizational Awareness (Shadowing)4. Education from Marketing5. Education from Executives6. Diversity Initiatives

Behind The Scenes & Preparation

Suggestions from YOU!

• Monday - Job Seeker Tip• Tuesday - Technology Post (Cloud, E/A)• Wednesday - Racker Profile• Thursday - Fun Post (Career, Tech, Culture)• Friday - Guest Blogger (Internal/External)

• Rackspace University• Diversity• Rack Gives Back• Special Tech Team• External Expert

Editorial Calendar

Suggestions from YOU!

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The Future…

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Talent Dialogue

1. To create the largest, most comprehensive and engaging conversation around the topic of talent that has ever existed.

2. To align the Rackspace Employment Brand with the conversation on “talent” in order to improve and promote the brand.

3. To serve as a resource to the thousands of job seekers who require guidance and resources for their careers.

Talent DialogueGoals

Proposed/Reserved Names

Create a site that is easy to brand, easy to remember and different from what can currently be found within the social media landscape.

Talent Dialogue SiteSections

To lead the way in the space of talent by spurring the conversation forward and exploring the topic in all it’s many facets.

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SitemapRepublic of Talent

Pages Elements/Content

Republic of TalentRepublic of Talent

Resources

Career Transition

Career Development

Twitter

LinkedIn

Facebook

Social Media Tools

Related blog posts

Downloads

Relevant Video

Related blog posts

Downloads

Relevant Video

Blog

Video

Written

Other Tools

Provide the resources and assistance all in one

spot at no cost to our community. Advice

from experts, tools for learning, detailed

guides that apply to their careers.

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ExampleTalent Dialogue Site

44RofTRepublic of TalentLeading The WaySeptember 25th, 2009 by The Red Recruiter

It was never a question of if – it was a question of when. Sooner or later, we would have to discover a situation that completely astonished our preconceived notions of the use of talent.

Last year, while visiting XYZ Company in Bangladesh, we were quite surprised to find out that some of the most coveted employees spend an additional 8 years receiving their education before joining the workforce.

The immediate question that comes to mind is whether or not those additional years help these employees achieve their long-term goals. What we found surprised us!

Many of these individuals couldn’t be happier. Despite my skeptic stance on these topics, I wasn’t left feeling that I was simply being fed some happy-go-lucky story about workplace contentment. It was sincere, it was real… and the reasons behind it may surprise you! Read More…

CategoriesWhat is Talent?Companies with TalentRandom Acts of TalentSelf-ImprovementEmbracing TalentThe Road Less TraveledGuest Bloggers

Recent PostsLeading The WayCompanies Vs. YouStrength in NumbersRunning the RulesStrength Engagement

Blogroll

Rackspace BlogThe Red RecruiterRackspace Cloud

Powered by…

Talent News

VIDEO

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Appendix

Three SectionsOverall

Three Sections“The Red Recruiter” Transition