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Tech Talk on Surveillance

Steve Loh, Director of Global OEM

Jason Bonoan, Manager of Product Marketing

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This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as

amended, including, in particular, statements about the Company’s plans, strategies and prospects and estimates of industry growth for the fiscal quarter ending September 30, 2016

and the fiscal year ending June 30, 2017 and beyond as well as our plans with respect to future dividend payments. These statements identify prospective information and may include

words such as “expects,” “intends,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “projects” and similar expressions. These forward-looking statements are based on

information available to the Company as of the date of this document and are based on management’s current views and assumptions. These forward-looking statements are

conditioned upon and also involve a number of known and unknown risks, uncertainties, and other factors that could cause actual results, performance or events to differ materially

from those anticipated by these forward-looking statements. Such risks, uncertainties, and other factors may be beyond the Company’s control and may pose a risk to the Company’s

operating and financial condition. Such risks and uncertainties include, but are not limited to: the uncertainty in global economic conditions; the impact of the variable demand and

adverse pricing environment for disk drives, particularly in view of current business and economic conditions; the Company’s ability to successfully qualify, manufacture and sell its disk

drive products in increasing volumes on a cost-effective basis and with acceptable quality, particularly the new disk drive products with lower cost structures; the impact of competitive

product announcements; the Company’s ability to achieve projected cost savings in connection with restructuring plans; currency fluctuations that may impact the Company’s margins

and international sales; possible excess industry supply with respect to particular disk drive products; disruptions to its supply chain or production capabilities; unexpected advances in

competing technologies; the development and introduction of products based on new technologies and expansion into new data storage markets; and cyber-attacks or other data

breaches that disrupt its operations or results in the dissemination of proprietary or confidential information and fluctuations in interest rates. Information concerning risks, uncertainties

and other factors that could cause results to differ materially from the expectations described in this report is contained in the Company’s Annual Report on Form 10-K filed with the

U.S. Securities and Exchange Commission on August 5, 2016, the “Risk Factors” section of which is incorporated into this report by reference, and other documents filed with or

furnished to the Securities and Exchange Commission. These forward-looking statements should not be relied upon as representing the Company’s views as of any subsequent date

and the Company undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made.

Safe Harbor Statement

Three Key Trends Influencing the Future of Client BusinessRicher video, realistic games and shift in capacity from inside the PC to external boxes

Inside to Outside

Reduced In-built storage in

PCs resulting in increased

needs for local external drive

backups and personal

clouds

Richer Video

Video is becoming Richer

and 1 hour of 4K video now

takes a lot more space than

even HD does

Realistic Experience

Games are becoming richer

and more real. Far from the

days of Atari, games now

take tens of GBs

1 2 3

-

50,000

100,000

2012 2015

Branded External Boxes

(units per year)

+35%

60

375

-

200

400

1080p 4K

1 Minute video on a iPhone

Source: Seagate Strategic Marketing & Research,

63 70

-

36

72

Halo : Master Chief Gears of War 4

Installation requirement for Xbox Games

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Seagate Confidential 4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995 2000 2005 2010 2015 2020

Exabytes Shipped (%)

Consumer Electronics + Branded PC (Desk & Mobile) Enterprise

Source: Seagate Strategic Marketing & Research *Includes HDD & SSD

Seagate Continues to Innovate at the Forefront of an

Ever-Evolving Technology Landscape

0.4 3 36 300 563 1,181

Forecast

Seagate Confidential 5

Why Seagate

Industry Leading Technology

Long History and Technical Excellence in Surveillance

Investing in HDD Portfolio and Go to Market

Confidential

The World of

Surveillance

China$6B• Top 3 Segments:

City Surveillance

Banking

Residential

• Fastest growing:

SV Data Centers

City Surveillance

Industrial/ Mftg

Asia$2.2B• Top 3 Segments:

Commercial

Retail

City Surveillance

• Fastest growing:

Commercial

City Surveillance

Manufacturing

Americas$3.8B• Top 3 Segments:

Education

Government

Retail

• Fastest growing:

City Surveillance

Education

Commercial

EMEA$2.8B• Top 3 Segments:

Commercial

Retail

Government

• Fastest growing:

City Surveillance

Sea Ports

Airports6

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China: City Surveillance & Intelligent Transport Systems

Traffic

monitoring

Drones Body Cam

License Plate

Recognition

Facial Recognition

Vehicle

Recognition

Smart Fleet

Management

Storage as central of data insights

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Where Does Seagate SkyHawk HDD Go?

DVR(Digital Video Recorder- Analog)

NVR (Network Video Recorder)

• Record from analog or IP cameras

• Low frame rate to resolution ration

• Limited storage space (1-8 bays)

• Stand alone or network system

• IP systems support up to 32 channels

• Storage can be expanded via eSATA or USB

• Record from IP camera (or analog cameras via

encoder)

• High frame rate to resolution ration

• Supports up to 8MP recording

• Entry level NVR: 2-6 HDD bays

• High end NVR: 8-24 HDD bays

• RAID optimized

• Stand-alone or VMS network

• Storage can be expanded via iSCSI, eSATA or USB

DVR Boxes Shipments* 2015 2016 2017 2018 2019

Embedded/Standalone DVR 5.8m 3.8m 2.5m 1.7m 1.1m

PC-Based DVR 0.4m 0.3m 0.2m 0.05m 0.05m

PC-Card DVR 0.4m 0.3m 0.2m 0.05m 0.05m

Total DVR 6.6m 4.4m 2.9m 1.8m 1.2m

NVR Boxes Shipments* 2015 2016 2017 2018 2019

Boxed Appliance NVR 5.0m 7.4m 10.2m 13.2m 16.2m

PC-Based NVR 0.1m 0.2m 0.2m 0.3m 0.3m

Server-Based NVR 0.3m 0.4m 0.5m 0.7m 0.8m

Total NVR 5.4m 8.0m 10.9m 14.2m 17.3m

In 2016, NVR shipments will exceed DVR* DVR/ NVR Shipment data from IHS

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SV Growth

SV DVR & NVR Boxes 2015 2016 2017 2018

Total DVR 6.6m 4.4m 2.9m 1.8m

Total NVR 5.4m 8.0m 10.9m 14.2m

DVR + NVR Shipments* 12m 12.4m 13.8m 16.0m

Boxes YoY Growth 12% 16%

• NVR: Scalable architecture,

network based, faster install

base growth

• HDD Brands and SV Box

Brands are educating

customers to use Purpose

Built SV drives.

Key Trends:

* DVR/ NVR Shipment data from IHS 9

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Seagate’s 10 years of Surveillance-Optimized Storage

SkyHawk for Surveillance. Simply put, there is no better choice for the

surveillance storage customer than Seagate’s purpose-built line of

Skyhawk surveillance drives; we’ve put the power back in the hands of

valued customers to quickly and correctly choose the best Skyhawk

surveillance drive for their needs. SkyHawk is:

- SMART: Surveillance Optimized.

- SAFE: Reliable Performance.

- SECURE: Rescue Services.

Smart, Safe, Secure

SkyHawk Surveillance Optimized Drives

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Backed by ImagePerfect™: Customized Surveillance Firmware

Ten years of firmware, fine tuned to deliver smart, safe and secure

surveillance drives

1. Ready to record 90% of the time for better streaming capability

2. Workload rating: 180TB/year: 3x the workload of standard desktop drives

3. ATA streaming support sustains recording from up to 64HD cameras for

smooth, uninterrupted footage

4. Built for 24x7 operation

5. Low power consumption means reduced heat emissions, which improves

reliability in surveillance solutions

6. Quick time-to-record with idle 3 power savings features

7. Data Recovery services

Surveillance HDD: 1-10TB

SkyHawk Surveillance Optimized Drives

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Surveillance Systems are Complex – so

are the storage needs

Seagate solution:

• Enterprise Capacity 3.5 HDDs: High

IOPS, encryption and warranty

• SkyHawk: Optimize system reliability

and cost for surveillance specific

applications

Hard Disk

Drive

Camera

Surveillance System

(DVR/NVR)

Analytics

Type: Analog, Digital,

IP, Analytics, etc.

Type: VCR, DVR

Surveillance

Analytics,

Storage,

Archive

Video Management

Software

Seagate Surveillance Portfolio

Storage For Every Surveillance Solution

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SkyHawk Enterprise Capacity

3.5 HDD

Best Fit

DVR/NVR

Best Fit

Surveillance Analytics, Server, Archive

1-3TB 4-10TB 1-10TB

Home/SOHO/SMB/NVR Video Analytics and Centralized Video Storage

1 to 64 cameras 100+ cameras

3 year warranty 5 year warranty

180TB/year workload rating 550TB/year workload rating

<8 bay systems >8 drive bays >5 drive bays

Seagate’s Surveillance Hard Drive Portfolio

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Features SkyHawk Competitor A Competitor A+

Application sDVR, NVR Entry-level sDVR NVR

Capacity 1-10TB 1-8TB 4-6TB

Firmware ImagePerfect AllFrame AllFrame

Workload (TB/Y) 180 60 180

Camera support 64HD 32HD 64HD

# Drive Bays Supported 8+1 1-8 8+

NVR Ready Yes1 No Yes

Reliability (MTBF Hrs) 1M 1M 1M

Anti-Corrosion Yes1 No Yes

Rescue Services Available Yes No No

Price $ $ $$

SkyHawk: Delivering Best-in-Class Surveillance Experience

1 Available on Drives >3TB15

Seagate Confidential 16

Seagate is focused on Surveillance Market

STX will focus on Technical Excellence in Surveillance

• Inventor and over 10 years in Surveillance market

• Better purpose-build storage products & features for the Surveillance industry

STX will invest in HDD Portfolio and Go to Market

• CQ3’16 launch of “SkyHawk” SV Brand

• New products in the Surveillance being developed

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