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Technology: Value Creation and Innovation

Andrew KentStrategic Opportunity Manager Emerging Solutions GroupSprint2

#6 of Americas 500 Greenest Companies (only telecom in top 50) Newsweek (Oct. 2010)Listed on the 2011 M2M100, a list of the most innovative technology providers of M2M and connected devices Connected World MagazineIn honor of Sprints leadership in M2M, the CDMA Development Group (CDG) awarded Sprint the 2011 CDG Industry Achievement Award for Operator Leadership

Sprint/M2M AccoladesWe continuously receive recognition and awards from leading third party analystsSprint is unbeaten among major wireless carriers for customer satisfaction and is the #1 most improved company in customer satisfaction, across all industries, over the last three years American Customer Satisfaction Index (May 2011)Sprint ranks #1 in overall satisfaction for wireless voice and data services among large business customers - Yankee Group U.S. Carrier Satisfaction Survey, 2010Who is Sprint ESG?The Sprint Emerging Solutions Group (ESG) is an industry leader in M2M and embedded solutions. ESG delivers a full complement of assets critical to successful M2M and embedded solutions deployments Including:network agnostic capabilities (including 3G, 4G, CDMA, iDEN, and a reliable Tier 1 IP network)specialized industry solutions engineering teamsan open approach to devices and applications through the companys Open Device Initiativean expansive M2M partner ecosystemthe ability to provide customers with customized solutions that can include distribution, branding, billing and customer care services.[Next slide]3

4Why is M2M Important?M2M represents the single biggest opportunity for the wireless industry in the next decade.- Yankee Group 4/2001 M2M is the greatest growth opportunity we have in our industryDan Hesse 11/2010 How does Sprint view M2M?

The M2M market is forecast to experience significant growth as businesses and consumers demand more M2M solutions that enhance their lives and operations including productivity, efficiency, cost savings, sustainability, safety and real-time monitoring. Some data suggests that the connected device market (subscribers and revenue) could grow at 40% CAGR over the next several years.(next slide)

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5Health Care

TransportationSmartGridRetailSecurityEducation

Remote monitoringIn-home careWeight managementFleet managementFuel & green benefitsSafety & convenienceEnergy efficiencySmart MetersElectric vehicle chargingATM/POSKiosksDigital SignageCollaborative & personalized learningAnywhere, anytime accessSurveillance (real-time & recorded)Asset tracking & protectionM2M Touches Lives EverywhereHow does Sprint view M2M?

Virtually every industry benefits from M2M technology advancement and lower costs for wireless and modules. From utilities to automobiles, from insurance to healthcare to security, companies are finding new ways to advance, streamline and/or improve their services.M2M solutions for fleet management, asset tracking, remote monitoring, security, healthcare and energy/utilities is expected to see especially strong growth in light of current socioeconomic trends. (next slide)

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M2M: Thinking Outside the Phone

At Sprint weve peeled back the onion to target customers and educate them on M2M and that Sprint does more than sell mobile phones.(transition to close on next slide)6

7Sprint is Your ONE Partner for M2MOpenOpen M2M Collaboration CenterOpen Device InitiativeOpen Business ModelsDedicated and Trusted M2M TeamSprint Command Center Proven Experience and SupportNeTWORKExecution4G Leadership and Network ChoiceNetwork Vision: Multi-mode PlatformLBS Leadership & Network of PartnersWhat are our key messages?

To that end we believe OPENNESS is the main catalyst to M2M growthOpen is key to rapidly addressing M2M market restrainers Open architecture and open development culture are effectively becoming pre-requisites for playing in the M2M space.Open makes technologies and resources more accessible to all key actors in M2M (application developers, solution providers, service providers and end users).Open enables collaboration --- promotes innovation

Second, NETWORK quality and choice is the fundamental building blockNetwork choice1xRTT, EVDO, 4G: ability to access a variety of networks is important to M2M solutions developmentmany M2M apps only require lower speedsNetwork Vision: Sprints approach to network architectureInnovative network blueprintConsolidates multiple network technologies into one seamless networkDesigned to further enhance voice quality and data speedsLocation-Based Services

And last but certainly not leastEXECUTION is the critical enablerSprint is prepared to help companies master the challenges of device activation, provisioning, billing and support. Key services include:Real-time device activation and provisioning (including bulk activation)Real-time visibility into device activity and data usageTools to proactively monitor devices for problems and/or excessive useAccess to support services (live chat, e-mail, trouble tickets, knowledge base)Network status updatesFlexible billing servicesDistribution and fulfillment services

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Open Minds

Open Platforms

Open Possibilities

8Sprint M2MLearn more at Sprint.com/m2mWith that I will turn it back to Jim8

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Tracking what matters most people and valuable assets

Founded: 2004 in Atlanta, GA

Customers: Government, Enterprise, and Consumer

Solution: LBS tracking solutions for safety and securityPre-built track and trace applications Platform for custom tracking solutionsWeb-based software at the coreCompatible with any tracking device24/7 Support and Monitoring

Approach: Partner with Brands and ChannelsPowered By Omnilink Trusted LBS expert to bring solutions to market

JudicialLeading technology in the Offender Management sectorCost for electronic monitoring is 4x to 8x less than jailServing over 250 agencies directly and through resellersPersonal TrackingTargeting children, seniors, pets, and personal valuables at riskPromoted and distributed by trusted brands and channelsExclusive LBS platform for:Enterprise TrackingCorporate customers needing tracking solutions for employees & assetsROI driven for Loss Prevention and Productivity gains

Omnilink Customer Segmentation

Omnilinks View of M2M (Track and Trace)

Were getting there.

Market Perspective Exciting to see the focus on M2M and high growth expectations Network Operators- Encouraging to see operators are organizing and prioritizing M2MNew Business Models- Kindle is one of the best example of creative ways to push M2M

Work to be done for scale (Opportunity).

Customers- Long sales cycles. Try before you buy seems to be the norm.Developer Perspective Still too much custom work to deliver complete solutionsDevices are Key- Often drives the sale and not enough Off the shelf hardwareService Delivery- Many complex components need to come together for a solution

(Software)Many Device OptionsEmbedded CodeRelevant SensorsPower vs. SizeWide AreaNear FieldCost/CapabilityIntegrationCustom FeaturesFulfillment

24/7 SupportLive MonitoringBilling

NetworkServicesHardwareAT&T, Omnilink Systems, Verizon positioned themselves as one-stop shops, offering an end-to-end enablement processFrost & Sullivan, 2010Key Message: Delivering M2M Tracking is ComplexFaster time to marketLower cost of service Greater reliabilitySingle point of accountability

14Making Business Sense

Patented & Award Winning Technology Full Service ProviderManufacturer of SENTRY FlightSafe with Aircraft Detection and Automatic Radio SuppressionOff-the-shelf solutions that enable in transit visibility and situational awareness of high value cargo.

DHL Innovation Award

Accepted by Commercial & Cargo Airlines

Who We Are15Single Platform for All Modes of Freight & Products

Mode of Transit: Air Cargo Ground Intermodal OceanSensors: Temperature Pressure Light Humidity Vibration Motion Acceleration GPS

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M2M Evolution: Are We So Different?

History shows that User Experience Demands the Innovation of Hardware. From Visibility to Business Process & Workflow Efficiency

From Data Reporting and Logging to Event SequencingFrom Tracking and Monitoring to Business IntelligenceM2M has long been about the device, but evolution is about the app. M2M is an early stage industry and right now is still often focused on the hardware and what the hardware in the field can tell us. Like any device or computer out of the electronic industry, in the beginning, most of the early attention is paid to the hardware and the user experience is limited. As the market evolves, things change, and hardware features and capabilities increase based on the end user demands for a better experience. In the M2M space, the first step has really been about understanding three things: the device, the network connectivity, and the display of data. Now that we have that done, we can focus more on the end user and driving additional value by helping to automate their world vs. ours. 17Risk mitigation and risk managementGlobal logistics processes, forward and returnPackaging requirements, product sensitivities, and quality assurance needsWhen complexity in a process exits, theres opportunity to innovate. Automating & Assisting Operating Procedures

Virtual management of operating procedures and supply chain integrityHow that shapes your business18