Teenage Profile: Sebastian

Task

• “I have been approached by ‘NW Films’ to complete research for them into existing teen films and their audiences, with a view to them producing their own new teen film. my task is to prepare a report, using images and sound that informs the company of my findings and makes recommendations for the new film that they could make.”

Films

Movies

• Going to the cinema still appeals to young people.

• 12% of all teenagers report watching a film in a theatre, spending roughly three hours.

Social Networking

Social Networking

Computero Social Networking Sites – Facebook – 32% of

computer time.o Video sites – Youtube – 65%o 3% doing other – School work etc

Mobile

Blackberry IPhoneSamsung Galaxy

66% of teenagers have a mobile phone.

Mobile usage among

Teenagers• Teenagers use

mobiles to mostly text.

• Survey Conducted in 2009 – Neilsen.

• Most likely to have changed by now – Instant Messaging

Music

Music

• Music takes up 70% of teens media consumption.

• Music Influences teens - Fashion, Friends etc.• Multi-tasking – Listening to music and...• Latest Top 40 - 7th October 2012 (Latest Chart Music)http://www.youtube.com/watch?v=nYzENY6lhAg

Magazines and Newspapers

Magazines

• 458 Minutes teens spend with media a day – 3 minutes spent with Newspapers and Magazines.

Fashion

Fashion

Fashion labels sponsoring celebrities:• Nike (Wayne Rooney) • Louis Vuitton ( Kanye West)• Gucci (Rihanna)

• Teens Seeing these celebrities in the media; want to be the same.

Recommendations • Genre - Comedy with aspects of Horror. • Loads of fashionable product placement i.e. Designer

labels.• Based around music or incorporates music highly –

Dance, Rap, Dubstep, Pop.• Characters – Three close friends.• Prolific use of Social Networking sites – organising

events etc.• Set in familiar places that the target audience knows i.e.

Target audience skateboarders – set in a skate park.

Useful Links And References

• http://www.naafoundation.org/docs/foundation/research/fitting_into_their_lives.pdf

• http://www.kff.org/entmedia/upload/8010.pdf

• http://event.netbriefings.com/event/kff/Archives/20jan10media/Viewer/wmpviewerP001c.html?userid= - Video of children's media consumption by KFF (Keiser Family Foundation)