Quartz ChronographMod. “4 Viti” / 4 Screws

1

INDEX

2 EDITORIAL Vision & Mission

4 MILESTONES

6 ART Giuseppe Botti captures the spirit of the Raging Bull

8 ARCHITECTURE A new horizon for hospitality: Tonino Lamborghini in China

18 SHOPS Tonino Lamborghini HOME Luxury Hall: stunning debut of the collection in Shanghai

20 FASHION Carbon, titanium and wood for our new eyewear and sunglasses

22 WEB 2.0 THE ITALIAN JOB – Tonino Lamboghini lifestyle in five new on-line films

25 DESIGN Ciclotte: the new exercise bike by design

26 LUXURY EXPERIENCE Extremely rare caviar

28 EVENTS Tonino Lamborghini Energy Drink: all the rage on that exclusive night out

30 LOUNGE That taste of Italia, over an Espresso. “We cannot give you Italy, but we can give you its feeling!”

33 GREEN Tonino Lamborghini Golf Cart

34 CENTRO STILE Tonino Lamborghini Centro Stile

36 CITY LIFE TL City Car and Iso Moto

38 50 YEARS AGO

46 TRANSLATION

48 COMING SOON The Ferruccio Lamborghini Forum

TL

Tesori Latini

Periodico di attualità e cultura

da un’idea di Tonino Lamborghini

Autorizzazione del Tribunale di Bologna

n° 6542 del 15/03/1996

Anno XVII

N°2 Aprile 2013

Una copia: € 5

Editore, Direzione e Amministrazione

Lamborghini Real Estate S.p.A.

via San Giacomo, 25 – 41100 Modena

Redazione

Tonino Lamborghini S.p.A.

via Funo, 41 - Funo di Argelato (BO)

Direttore Responsabile

Rita D’Andrea

In Redazione

Anna Spadafora, Andrea Casa, Nick Tancock

Foto

Archivio Tonino Lamborghini,

Guido Taroni, Studio Bortolotti,

Rita D’Andrea, Daniela Bottura

Traduzioni

Nick Tancock

Grafica e impaginazione

Daniela Bottura

Stampa

Chinchio Industria Grafica S.p.A.

via Pacinotti, 10/12

35030 Rubano (Pd)

2

Dopo aver celebrato nel 2011 il Trentennale dell’azienda, il

Gruppo Tonino Lamborghini continua a raccogliere i frutti

del processo di riorganizzazione iniziato nel 2009, siglando

nuovi progetti in Cina e nel sud-est asiatico e focalizzandosi

maggiormente sul core business aziendale.

Nel 2012, infatti, abbiamo concentrato le nostre energie

nel campo dell’accessorio di lusso, non solo elevando la

qualità del prodotto e il posizionamento, ma enfatizzando

al massimo le caratteristiche essenziali del brand: lo spi-

rito senza compromessi, l’Italianità e un design di chiara

ispirazione meccanica. Vision del Gruppo è infatti quella di

esportare nel mondo la passione e lo spirito della cultura

italiana sotto forma di prodotti dal design unico e distintivo,

ispirato al mondo della meccanica e delle auto sportive di

lusso.

Grazie alla strategia messa in atto già da qualche anno, ab-

bia dato un grande sviluppo all’area hospitality – boutique

hotel, ristoranti e lounge caffè– con un concept coerente

con i valori caratteristici del brand. Reinterpretando il con-

cetto di ospitalità, abbiamo ideato un mondo di stile, cultu-

ra, arte e attenzione alle esigenze degli ospiti, arricchendo

il concetto di comfort tipico dell’hotellerie con un’estetica

nuova. L’intento è di ricreare nel mondo tante “Casa Lam-

borghini” declinate nel più puro stile del “Toro che carica”.

Producendo oggetti di design che richiamano la tradizione

e l’heritage della famiglia Lamborghini intendiamo espor-

tare all’estero uno stile ed un gusto italiano riconoscibile,

nel rispetto del forte valore aggiunto apportato dal brand,

percepito dalla clientela di tutto il mondo come massima

espressione di lusso, esclusività e stile italiano.

After celebrating the 30th anniversary of the company in 2011, the Tonino Lamborghini Group continued to build on the reorganisation process begun in 2009, initiating new projects in China and Southeast Asia and focusing on core business.In 2012 we concentrated on the field of luxury accessories, not only improving our products and their positioning, but also emphasising the essence of the brand: its uncompromising spirit and Italian genius. Our vision is to bring the passion and spirit of Italy to the global market with our unique and distinctive products, inspired by the world of high

performance luxury sports cars and mechanical engineering. Our growth has continued in the hospitality sector with boutique hotels, restaurants and lounge cafés that exemplify the values of the brand. Reimagining the very concept of hospitality, we have created a world of style, culture, art and service that sets a new standard. In the future, expect to see many more “Casa Lamborghini” imbued with the spirit of the “Raging Bull.”By staying true to the tradition and heritage of the Lamborghini family we intend to promote a recognisably Italian style and taste, together with the added value of a brand which is recognised throughout the globe as the last word in luxury, exclusivity and Italian flair.

EDITORIAL

VISION & MISSION

Il comm. Tonino Lamborghini,Presidente del Gruppo Tonino Lamborghini

con la figlia Ginevra.Mr Tonino Lamborghini,

President of the Tonino Lamborghini Groupand his daughter Ginevra.

Ph.

Gui

do T

aron

i

Imola Carbon armchair

4

MILESTONES

5 THEMATIC AREAS:

1. Fashion and Accessories

2. Home Collection

3. Sport Collection

4. Hotel and Lounge

5. Food and Beverage

SHOPS

• 10 Fashion flagships in Hong Kong, China

• 2 Fashion flagships in Macao, China

• 120 Fashion corners and shop-in-shops in China

• 100 Watch corners and shop-in-shops in China

• 74 Accessories corners in cruise ships

around the world

• 1 Flagship in Bologna, Italy

• 1 Watch Boutique in Damascus, Syria

• 1 Home collection Showroom in Shanghai, China

NEXT OPENINGS:

• 36 Fashion flagships in Asia

• 5 Home Collection flagships in Asia

HOSPITALITY

• 200 coffee bars in Europe served with

• the Caffè line

• 1 5-star Boutique Hotel in Suzhou, China

• 1 5-star City Center Hotel in Kunshan, China

• 1 5-star Resort and Caffè Lounge in Aleppo, Syria

• 1 Caffè Lounge in Egypt: Cairo, City Star Mall

• 2 Caffè-Restaurants in Prague, Czech Republic

• 1 Caffè Boutique in Ryadh, Saudi Arabia

• 1 Caffè Boutique in Moscow, Russia

• 1 Caffè Corsa in Roermond, the Netherlands

• 1 Caffè Lounge in Damascus, Syria

• 1 Business Hotel and Caffè Lounge in Parma, Italy

NEXT OPENINGS:

• 20 5-star Hotels in China

• 30 Caffè Lounges in Asia

• 3 5-star Hotels e 15 Caffè Lounges in the Middle East

COMING SOON:

• 7 5-star Hotels in China: Huangshi, Xuzhou City,

• Taihu Lake, Xuzhou Lake, Xiao Shan, Taipei

• 1 Caffè Lounge in Egypt: Cairo, Down Town Mall

• 1 Caffè Lounge in Kuwait: Kuwait City, Boulevard Mall

5

• Foundation of Tonino Lamborghini Style&Accessories

• First watch collection• First flagship in Hong Kong• First eyewear collection

• Foundation of Tonino Lamborghini Golf Carts

• Foundation of Officina Gastronomica for the distribution of the Tonino Lamborghini branded beverage line

• Foundation of Ferruccio Lamborghini Museum in Dosso (Ferrara)

• Foundation of Town Life City Car

• New fragrance line

• Opening of the two Tonino Lamborghini Caffè in Prague, Czech Republic

• Opening of the first Tonino Lamborghini Business Hotel in Parma, Italy

• First Spyder mobile phone line

PRODUCTSPORTFOLIO

TIMELINE

FASHION ICONSTimepiecesEyewear

Icon phones and smartphonesApparel

JewelleryPerfumes

Smoking accessories and cigarettesWriting instrumentsLeather accessories

HOMEFurnishingsHome decor

FFREETIME ICONSApparel and riding equipment

BicyclesGarden equipment

Golf cartsGolf accessories

ITPC

Tablets

LOUNGELuxury Boutique HotelsRestaurants and Cafés

Coffee and service machinesVodkaWines

Energy drink

• Opening of the first 5-star Boutique Hotel in Suzhou, China

• Launch of the Tonino Lamborghini Energy Drink

5

6

“Giuseppe Botti is undoubtedly an artist who feels nature, Grand Nature, in the literal sense of the term. Botti has chosen a field classified as ‘genre painting’. This does not necessarily mean decorative painting, aspiring to convey the beauty and the emotion

experienced when contemplating nature, because from a certain point onwards – perhaps from Giorgione, perhaps from Guercino, certainly from the Romantic painters (Turner, Constable, Corot, Friedrich) – the vision of a landscape becomes absolute, no longer genre painting: it expresses the way that Man relates to God as present in Nature”. So wrote Italian art critic Vittorio Sgarbi for the inauguration of Botti’s exhibition “Omaggio alla Natura” (Tribute to Nature) in Modena in 2003.

The artist from Emilia Romagna (born in Mirandola in 1953 and resident in Sassuolo - www.giuseppebotti.it) has won notable critical and public praise not only in Italy but also the United States (following two acclaimed exhibitions in Miami and Chicago, he exhibited several times at New York’s Agora Gallery on Broadway). Botti’s paintings can today be seen in numerous public and private collections from Rome to Los Angeles, where they are particularly admired for the overwhelming power of their light and colour, “competing with nature” as Leonardo da Vinci insisted all true works of art should.However the race spirit is also in the artwork that the artist donated to the Tonino Lamborghini Group Paintings Collection. In the work christened “Bull forever” the fervent clouds and air vortex, that since several years has characterized Botti’s art, is here blown by a bull, symbol of the company as well as of the boost versus the victory that moves the race world.

Anna Spadafora

ART

Giuseppe Botti captures the spiritof the Raging Bull

Tonino Lamborghini is recognised

around the world for its famous

Raging Bull emblazed upon a blood

red shield. Just as the Bull evokes

the spectacle of the bullfight, so the

Tonino Lamborghini Centro Stile has dedicated a new line of silk

ties with blue embroidery featuring

the classic tools of the Matador:

the scarlet muleta, the rapier, and the

bullfighter’s three pointed hat. All seasoned

with a cheeky portafortuna of a little red horn.

All the designs are characterised by that

unapologetic Tonino Lamborghini touch, their

inspiration coming, as ever, from Pure Italian Talent.

8

ARCHITECTURE

It was without doubt one of the highlights of 2012 for the Tonino Lamborghini Group: the launch of the Shanghai Join In Hotel Management Company, the Chinese enterprise that will manage at least 30 five star hotels and resorts branded Tonino Lamborghini in “Greater China” (which includes Hong Kong, Macao and Taiwan), Japan and Canada over the coming years.

The event was marked during the opening ceremony of the first Tonino Lamborghini boutique hotel near the Jinji Lake of Suzhou Industrial Park with guests including Tonino Lamborghini, Chairman of Join-In Group, Gao Jianrong, Deputy Director of National Tourism Administration, Zhu

Shanzhong, Board Chairman of Century Golden Resources Group, Huang Rulun, Czech Ambassador to China, Libor Secka, Italian Consul General in Shanghai, Vincenzo De Luca

A new horizon for hospitality:Tonino Lamborghini in China

The Tonino Lamborghini dream comes to life in hotels that tell an Italian story while respecting for Chinese culture.

China

Huangshi - Tonino Lamborghini Plaza Hotel

Kunshan - Tonino Lamborghini Plaza Hotel

9

and Portuguese General Consul in Shanghai, Joaquim Moreira De Lemos.Suzhou Tonino Lamborghini Shuyuan Hotel boasts 92 rooms, each with its own library. The hotel marries respect for the past with excitement about the future. While classical features are retained, that stylish touch that can only be Italian, where joy meets sophistication, features throughout.Experience the elegance of the Tonino Lamborghini suites, stroll through the classical gardens, or work out at the water gym. Luxury, comfort and space were the watchwords of the project.The hotel combines the best of both traditional

Above: Suzhou - Tonino Lamborghini Boutique Hotel hall and wellness centre

10

ARCHITECTURE

and modern Chinese architecture, craftsmanship coming together with innovative technology and materials. It is a symbol of the cultural and technological progress in which China is playing a leading role. A famous Chinese saying describes Suzhou as a heaven upon Earth. The gardens of Suzhou, some of which date back over a thousand years, have been designated World Heritage Sites. The location of the hotel on the bank of the Jinji Lake provides it with special spiritual power. From 1997 to 2003, it received many foreign leaders and stars such as Jiang Zemin, Li Peng, Li Changchun, Li Lanqing, Wu Yi, Li Guangyao, Li Yuan-chao, Liu Dehua, Chen Dao Ming, Liu Jialing, Zhao Yazhi, Fei Jun Long. It was the hotel the Suzhou government used to entertain international guests and has received the Chinese President and other dignitaries. The Tonino Lamborghini Group is proud to be associated with a hotel of such renown in a city of such cultural and historical significance. Tonino Lamborghini’s iconic red shield features throughout the hotel, from letterheads and business cards to furniture

and staff uniforms, and so too does the Tonino Lamborghini standard – luxury kissed with Italian flair. “This project is possibly the pinnacle of my 30 years of professional and personal experience in China,” said Tonino Lamborghini.

Suzhou - Tonino Lamborghini Boutique Hotel

Kunshan - Tonino Lamborghini Plaza Hotel - 14th floor

11

ARCHITECTURE

“In partnership with the Join In Group I aim to develop a new hospitality concept: to tell an Italian story and share the Tonino Lamborghini dream while remaining perfectly in tune with Chinese culture. Europe and China come together to create the perfect synthesis of 21st Century hospitality.”

Italian Consul Vincenzo De Luca said: “The presence of brands such as Tonino Lamborghini in Eastern China shows how Made in Italy is more and more attractive for the Chinese and how China is increasingly attractive for Italian entrepreneurs. Italy today marks another milestone in its presence in China. We can boast here some excellent projects.”

Jianrong Gao, CEO of Join In concluded: “The Suzhou Hotel is the cornerstone of a project that will bring Shanghai Join In Management Company to open very soon another nine new hotels in touristic and business Chinese cities.”New Tonino Lamborghini hotels are coming soon in key locations like: Huangshi, Xuzhou City, Taihu Lake, Xuzhou Lake, Xiao Shan, and Taipei.

Suzhou - Tonino Lamborghini Boutique Hotel

Mr Tonino Lamborghini, Mr Jianrong Gao, CEO of Join In and his wife Mrs Feng Feifei, in the middle.

12

ARCHITECTURE

Kunshan - Tonino Lamborghini City Center Hotel

13

ARCHITECTURE

14

ARCHITECTURE

ROOMS & SUITES

289 contemporary guest rooms, including 44 suites with a wide variety of faci l i t ies, provide breath-taking levels of comfort. The spectacular Presidential Suites include a butler on hand day and night to provide concierge and business services.

DINING / BAR / LOUNGE

As well as luxurious rooms and meeting facilities the hotel also provides guests with great alternatives in cuisine: from Western Buffet Dining to Chinese and Japanese cuisine.

The latest addition to Kunshan’s rapid development is the new Tonino Lamborghini City Center Hotel, the first complex to integrate shopping and business in the centre of Kunshan’s commercial and business zone.Standing at the intersection of Zhongshan Road and Qianjin Road, the hotel offers spectacular views of Yufeng

Mountain and the Musical Fountain Show. The Tonino Lamborghini City Center Hotel Kunshan is conveniently located only 40 minutes away from Shanghai, 15 minutes away from the famous Yangcheng Lake and 50 minutes away from Zhouzhuang, China’s first water town.

15

ARCHITECTUREARCHITECTURE

MEETINGS & EVENTS

The very best corporate experience in the classical and elegant city of Kunshan.Tonino Lamborghini City Center Hotel provides a wide variety of multi-function meeting rooms, a Grand Ballroom suitable for over 400 people and state of the art conference facilities.

16

ARCHITECTURE

HEALTH & LEISURE

Tonino Lamborghini City Center Hotel Kunshan features a 300 square metre indoor swimming pool. Ideal for relaxation or that energy burst at the end of the day.

17

ARCHITECTURE

18

SHOPS

Shanghai Mart debuted Tonino Lamborghini’s stunning HOME Collection as part of its listed international luxury brands. The HOME Collection features an extraordinary selection of luxury furnishing, every piece touched by

that Tonino Lamborghini magic. No corner of the house is left unconsidered: the Collection includes items for the bedroom and bathroom along with sofas, occasional furniture, cabinets, tableware, lighting and much more, all conceived to fit perfectly with the Group’s guiding

Tonino Lamborghini HOME Luxury Hallstunning debut of the collection in Shanghai

Shanghai

The interior of the Home collection flagship in the K-11 mall.

Under, the Home Collection Center at the Shanghai Mart.

19

SHOPS

vision, the Tonino Lamborghini Lifestyle. The HOME Collection was unveiled as the Group opened its first Home Collections Center in mainland China on the 3rd Floor of the Shanghai Mart. The Center focuses on product customisation and business-to-business, While the future showroom in the new K11 mall in Shanghai will be dedicated to end-users.The launch of the HOME Collection is another step in Tonino Lamborghini’s vision to bring Italian luxury

to the high-end Chinese market, yet the Group wants to go beyond this – to share a way of life, the Tonino Lamborghini Lifestyle and its quest for perfection, with consumers.

Throughout China, people can increasingly experience the Tonino Lamborghini Lifestyle, be it in some of the nation’s most design-conscious households or at its range of Café Lounges and Hotels.

Above, the Home Collection Center at the Shanghai Mart.

20

The Tonino Lamborghini Group has launched its new collection of optical eyewear and sunglasses, Tonino Lamborghini EYEWEAR, created in collaboration with the Padua-based company HAD-HAVE A DREAM.Among the outstanding features of the Tonino Lamborghini EYEWEAR line are the innovative and advanced materials used: carbon fibre and titanium, for example, frequently team up in exclusive and refined combinations. The titanium decoration in the temples, brand-iconic element and leitmotif of the collection, is directly inspired by the door-handle design on vintage luxury sports cars. The entire Tonino Lamborghini Eyewear collection is 100% Made in Italy.Robustness, lightness and non-deformability are the performance plusses of the Tonino Lamborghini EYEWEAR line, which is composed of 15 sunglasses models and 21 optical models, on sale in selected leading opticians all over the world.

The new Tonino Lamborghini EYEWEAR collection is divided in to three themes which echo the materials and design of Tonino Lamborghini wristwatch models and their names, all evoking the brand’s historic roots: Competition, Spyder and 1947.

SPYDER COLLECTIONOptical and sunglasses models featuring combinations of two ultralight materials: titanium and carbon. The first

is as strong as steel but 45% lighter, non-scratch and non-allergic. The second uses seven carbon fibre layers of different densities and different weave directions, a combination that makes these models incomparably lightweight.

1947 COLLECTIONThese models flaunt an unmistakably distinctive style featuring an innovative combination of acetate fronts and wooden arms. All the acetates in the collection are made using a sophisticated selection of top quality acetates from Mazzuchelli, the leading sector manufacturer. The wood used on the arms is Yesquero walnut from the eastern area of central South America, treated and protected with dark walnut wax. Yesquero walnut is famed for the assertive personality of its veining. A noble wood, similar to walnut, able to take its place both in terms of length and colour. Its virtues include a medium density weave, a reasonably straight grain occasionally enlivened by moderate waving, and outstanding durability.

COMPETITION COLLECTIONFull-carbon sunglasses and optical models. The use of carbon fibre bestows unique characteristics on Tonino Lamborghini models. Fronts and arms are made using seven layers of fibre with different densities and

Carbon, titanium and wood for our new eyewear and sunglasses

Our new collection of optical eyewear and sunglasses features sophisticated technology alongside materials that strongly evoke

the brand roots.

Milano

FASHION

Acetate prescription glasses, Dolce Vita series, Mod. TL026 51

21

FASHION

weave directions. The frames are created through a compression moulding process, using presses capable of providing 50-tons compression in order to guarantee optimal results.

COMPETITION COLLECTIONThe range of sunglasses and optical wear christened Dolce Vita is inspired by the styles worn in the ‘60s by international stars and VIPS while in Rome to protect

themselves, and of course enhance their look, under the flashing bulbs of the paparazzi. With black acetate frames from Mazzucchelli, leading producer in the field, their classic rectangular fronts are slightly rounded to offer greater field of vision. The “Raging Bull” shield in a winged version featured on the temple is another inspiration from sports cars of La Dolce Vita.

Carbon fiber Sunglasses, Competition series, Mod. TL513

Acetate and wood prescription glasses, 1947 series, Mod.TL 024 03

22

What happens when young Norwegian Anders leaves his home by the fjords to experience a day in the Eternal City with Italian style-insider Gabriele as his guide? Five webisodes featuring the pair as they explore the city of La Dolce Vita are being released as the final phase of Tonino Lamborghini’s latest digital campaign.The campaign began with an international on-line casting contest in October 2012 to select the star of the series who was invited to experience a “Roman Holiday”, taking in the most exclusive clubs, hotels and boutiques in town.

The competition attracted entries from all over the world, but there could only be one winner: the newcomer Anders, who was guided by Gabriele through the rituals of the Italian day, beginning with that all-important breakfast. There follows shopping and the fabled Italian aperitivo before the evening begins and the pair embarks on a night in the original “city that never sleeps”. The webisodes conclude a truly 2.0 campaign, shot through with the spirit of The Style That Never Sleeps. The versatility of the webisodes enables us to illustrate the Tonino Lamborghini lifestyle at five different times of the day. The most iconic Tonino Lamborghini’s products star alongside Anders and Gabriele as they explore the city: watches, eyewear, apparel, perfume, coffee, energy drink and vodka.From the campaign website to the mini-series to sharing via social media: a mix of channels working

together to convey our message of humour and elegance combined with that touch of Italian flair. The mini-series is on TLEnergy Drink YouTube channel, Facebook official brand pages and Twitter (@TLamborghini_).The project has also an appendix of style on Tumblr and a dedicated soundtrack list on Soundcloud.

THE ITALIAN JOB – Tonino Lamborghini lifestyle in five new on-line films

An excellent example of how to mix digital marketing with product placement as a form of branded entertainment.

Starring: Norwegian heart throb Anders Kjensli

Supported by: Style Insider Gabriele

WEB 2.0

Ball pens, Mod. 100 - 116 -102

24

Ph.

Gui

do T

aron

i

Elettra Lamborghini presents the professional Riding Equipment Collection: Limited Edition GP1 saddle, GP1 stirrup, black matt Swarovski Limited Edition GP1 cap, black varnish Swarovski Limited Edition GP1 cap.

SPORT

25

DESIGN

Tonino Lamborghini Ciclotte is a special edition exercise bike that represents the authentic expression of the contemporary Raging Bull’s lifestyle: style, technology and iconography co-exist in this exclusive object of interior design. The Ciclotte is totally different from any other stationary bike or home fitness equipment because it breaks the gym apparatus design mould, until now exclusively linked to functionality. Its inimitable style allows it to be placed in a wider range of living contexts: home, hotels VIP-suite, gym, or outdoors.

The Tonino Lamborghini Ciclotte has a carbon and steel frame, carbon fibre adjustable handlebar, black Alcatara® adjustable saddle, fisplay and handlebar grip-bands in red. The creative spirit, the passion for design and technology which characterise the Tonino Lamborghini brand have inspired the new Ciclotte, which features the iconic “bull” symbol along with the brand colours and shield.

The Tonino Lamborghini Ciclotte will be distributed internationally, available in the VIP-suites of Tonino Lamborghini Luxury Hotels worldwide and the most exclusive concept stores and luxury fitness centres in China, Russia and Western Europe.

Ciclotte is an exercise bike entirely Made In Italy, designed by Luca Schieppati and produced by Lamiflex S.p.A. using a unique, innovative combination of high quality materials like carbon, steel and fibreglass.Ciclotte has evolved from the prototype Ciclò, currently part of the permanent collection at the Triennale Design Museum in Milan, and is instantly recognisable and admired for its inimitable silhouette, a harmonious

synthesis of equilibrium and dynamism. The large wheel that is the fulcrum of the Ciclotte is reminiscent of late nineteenth century monowheels. Their vintage dynamics have been reworked by refined engineering solutions such as the epicycloid gear system, an absolute novelty in the fitness sector.

The fruit of research inspired by total ergonomics, one of Ciclotte’s distinguishing traits is its technological approach: absolutely no frills, straightforward settings and fittings, and simplicity and immediacy of use.The two-satellite mechanism uses four gears with differentiated teeth to generate a magnetic field and maximise the resistance level, faithfully reproducing pedalling conditions out on the road, but making it ideal even for spinning.

Ciclotte:the new exercise bike

by design

26

Tonino Lamborghini Black Baerii fresh caviar is made from Acipenser Baerii sturgeon also known as Siberian Sturgeon and processedwith the traditional “Malossol” method. Egg diameter is from 2,5 to 3 mm. Its spectrum goes from pearl to gunmetal grey. It has a subtle and sophisticated taste and texture closing with a lasting freshness. It comes in prestige vacuum jars available in 10, 30, 50, 100 and 250 grams.

Tonino Lamborghini Beluga fresh caviar is made from ‘Huso Huso’ sturgeon also known as Beluga or Great Sturgeon. The egg is large and much sought after, with a diameter over 3.5 mm. Its spectrum goes from pearl to dark grey. Import of Beluga from the Caspian and Black seas has been halted to reduce the risk of extinction: Tonino Lamborghini Beluga comes from strictly selected European fish farms only. It is processed with the traditional ‘Malossol’ method which enhances its unmistakable robust and exquisite taste and makes it suitable for even the most demanding caviar connoisseurs. It comes in prestige vacuum jars available in 10, 30, 50, 100 and 250 grams.

Tonino Lamborghini Golden Albino caviar is extremely rare and highly prized. Its characteristics make it unique, inimitable and breathtakingly pure. It is made from the very rare Albino Sturgeon with its unmistakably golden

LUXURY EXPERIENCE

sheen. Its extremely clear medium size egg has always been the preference of Tsars, Shahs and Emperors. Its delicate, highly sophisticated taste has a fruity nuance. It comes in prestige vacuum jars available from 10 to 250 grams.

Extremely rare caviar

26

Energy Drink and Vodka

28

Roma

Norway

Thessaloniki

Tonino Lamborghini Energy Drink:all the rage on that exclusive night out

Tonino Lamborghini is an internationally-recognised brand, associated worldwide with exclusivity, so it’s no surprise that at some of the globe’s most select hotspots you will find the new Tonino Lamborghini Energy Drink. Its upmarket positioning is made plain by its classy design: the strength of the “Raging Bull” meets the power of the energy drink. The number one choice on the international clubbing scene, available at VIP haunts the world over, the Tonino Lamborghini Energy Drink was designed with high performance in mind: reach for the Raging Bull to fuel you through the longest, liveliest nights: life can catch up with even the most immaculate among us and where’s the fun in looking brilliant but being burned out? The Tonino Lamborghini Energy Drink is for the Style That Never Sleeps and is road tested in the nightclubs of Rome and other top Italian resorts where it has exclusive distribution.The drink was launched a year ago and after its success in the Italian market it is now available in Northern and Eastern Europe and the Middle East. And don’t forget Tonino Lamborghini Vodka. Together with the Tonino Lamborghini Energy Drink, we have created the vibrant new cocktail Tonino Lamborghini Vodka Energy. Now that’s what we call Pure Italian Talent.

EVENTS

The two wine labels “Palazzo del Vignola” and “Sangue di Miura”

30

LOUNGE

That taste of Italia, over an Espresso“We cannot give you Italy,

but we can give you its feeling!”

31

LOUNGE

Tonino Lamborghini never tires in its quest for the best, always ready to respond to customer requests and undertake new research to ensure that we are second to none.

We have recently restyled our line and combined this with investment in the very best professional service equipment in collaboration with partners specialised in the field.

The Tonino Lamborghini Lounge is part of the ambitious Tonino Lamborghini Hospitality Project which aims to develop top class restaurants and lounge cafés worldwide. Where you find Tonino Lamborghini you will experience that Italian flair together with the luxury and quality with which the brand has become synonymous.

Italia may be closer than you think – you can find it at the Tonino Lamborghini Lounge.

Tonino Lamborghini Boutique Caffè in Moscow.

Tonino Lamborghini Caffè Lounge in Wuxi City, China.

33

GREEN

Tonino Lamborghini Golf Cart

The golfer’s green green dream! The new ecological cart is also ideal for multiple use: public and private parks, farms, trade exhibitions, holiday resorts, dock services and airports.

The small high tech electric car has that Italian flair for design, manoeuvrability and driving pleasure. Its graceful silhouette is the product of Tonino Lamborghini Centro Stile, considered a mark of Italian excellence throughout the world.

34

CENTRO STILE

There’s a spirit that makes every product conceived, designed, and realised by The Tonino Lamborghini Centro Stile something special: the passion to synthesise creativity, innovation, elegance and technology in the crucible of Italian tradition.

The creative workshop of Tonino Lamborghini is also responsible for all activities related to automotive design.

From design to prototype to finished product, the Tonino Lamborghini Centro Stile is involved every step of the way, overseen as ever by the founder himself who takes a close personal interest in every product that bears his name.

In collaboration with designer Giorgio Gnesda, the Tonino Lamborghini Centro Stile has created vehicles ranging from concept cars to the electric cars due to be previewed at the end of 2013.

The Tonino Lamborghini Centro Stile – its touch is unmistakable, its genius indispensable.

Tonino Lamborghini Centro Stile

26” Carbon Mountain Bike _ Mod. PASSIONE - TL2620

36

A passion for two and four-wheeled motor vehicles is obviously part of Tonino Lamborghini’s DNA, and he recently launched two new projects carefully calibrated to revolutionise the market. The first is the Ginevra Town Life city car with a diesel or

electric engine and full carbon bodywork, a vehicle that is the embodiment of

contemporary elegance, ideal for its youthful and dynamic target.

The second project involves two scooters inspired by one

of Italian Motorcycling’s classic brands: IsoMoto

Anniversary is a 4-stroke scooter with a retro design that evokes

the 1958 Iso 150 model. It comes in three colors:

pearl white/

blue, all pearl white or all black. The Competition model is a 2-stroke scooter with a spirited modern design. Inspired by the 1949 Iso 125, it is available in opaque black.

TL

The Town Life city car is high-tech and gutsy, sportive and elegant. Town Life is more than simply a city car: it’s a design utility vehicle with an instantly recognisable personality, willed into existence by Tonino Lamborghini, whose experience is a guarantee of quality and high performance on four wheels. Bodywork and interiors have been developed through painstaking stylistic research carried out by Tonino Lamborghini in person, at the head of a team of designers and in collaboration with Giorgio Gnesda. The technical side of the car was developed by a team of motor engineers headed by a renowned name with twenty years of experience in the automotive sector, Luigi Marmiroli.

All Town Life cars have a reinforced steel tubing chassis, whose outstanding rigidity/weight ratio guarantees unrivalled structural strength. In the event of a road accident, this stainless steel structure is designed to offer maximum resistance and thus to protect the survival cell that contains the driver and passenger. The car’s body is inspired by the smaller kinds of sports and designer cars, and is made of extra-strong composite materials. The company is particularly proud of its choice of this kind of material, created using a hand lay-up technique employing fibreglass and carbon fibre, because this offers a far

greater degree of strength and safety than is possible with bodywork constructed

from plastic materials.

CITY LIFE

TL City Car and IsoMoto

37

CITY LIFE

ISOMOTO

The project of reviving and reinterpreting the IsoMoto brand, founded in 1950, is another brainchild of Tonino Lamborghini. The IsoMoto, which was always famed for the originality of its design and the innovative nature of its manufacturing technology, comes buzzing back to life today with two new scooters inspired by vintage Fifties models and engineered by specialist tecnicians awith decades of experience.

1958 - Iso 150

1949 - Iso 125

38

50 YEARS AGO

39

50 YEARS AGO

40

50 YEARS AGO

41

50 YEARS AGO

42

50 YEARS AGO

43

50 YEARS AGO

44

50 YEARS AGO

45

L’entrata del Museo Ferruccio Lamborghini (www.museolamborghini.com) e, in alto, particolare della Barchetta costruita da Ferruccio su meccanica FIAT modificata con cui partecipò alla Mille Miglia nel 1948 (foto di Fabio Casari).

50 YEARS AGO

46

INTRODUCING THE LEGEND (page 39)Ferruccio Lamborghini and his creative vision

DREAMS BURST INTO LIFE (page 40 - 41)

FIRST STEPS

We begin in 1947 when Ferruccio Lamborghini founds his first business – Lamborghini Tractors. It was the years following the Second World War when shortages were common but there were also unrepeatable opportunities that provided the possibility for many to become masters of their destiny. Ferruccio seized his chance with both hands.

Ferruccio’s revolutionary vision, rethinking ways and means of production, enabled him to transform one of the major Italian industries. In a startlingly short period his tractors became the Rolls Royce of agricultural machinery.

THE BIRTH OF THE MYTH

Returning from a trip to the United States, where he visited a number of gas burner factories, Ferruccio’s mind inevitably turned to Italy. It was the years of the economic boom in which the country was undergoing a profound period of transformation, both at home and in consuming habits.

It was Ferruccio’s genius to understand precisely what people were looking for ahead of his competitors that became a key factor for the success of his products and was behind the creation of his company Lamborghini Calor, which produced high technology burners, boilers and air conditioning units. Its success was immediate. Now Ferruccio decided to dedicate himself to his greatest passion: the sports car.

His first prototype was realised in just eight months and showcased at the Turin Motor Show. Soon followed a long and distinguished list of legendary touring cars: Miura, Espada, Islero, Urraco, Jarama, Countach.

The revolutionary mechanical engineering of his cars, their power, the sheer charm of the body design of “Nuccio” Bertone, made Lamborghini an international byword for the very best. The new technology behind the Miura, the most beloved of Ferruccio’s stable, its jaw-dropping shape – at once both fierce and refined – was designed to provoke love at first sight.

As the Sixties drew to a close, Lamborghini automobiles continued to be as much myth as machine, but even this was not enough for the ever restless Ferruccio. An engineer to his marrow, he went on to explore another field altogether: pumps and other high pressure apparatus, and founded a new company – Lamborghini Oleodinamica – that ran parallel to his other activities.

TRANSLATION

47

THE LANGUAGE OF LAMBORGHINI (page 42 - 45)

Let’s continue with a look at how Ferruccio Lamborghini broke the mold not only in his products, but also how he talked about them.

We’ve arrived at the ‘60s and ‘70s. On the one hand we’ve got ever more sophisticated tractors and automobiles, technologically ahead of the game and in a constant state of evolution, but also publicity that’s as powerful as the products it is designed to sell.

It was a time when Ferruccio was working ever keenly to understand his customer and what appealed to them, to explain the Lamborghini story and present it in a way consistent with the company’s values.

The colour palette chosen for all Lamborghini publicity material is very strong, with an emphasis on reds or yellows, the images very sharply focused or employing close-ups like the one of Lamborghini 350 GT: elegant, unique, the focus of longing glances, an image that provokes emotion and desire. Or the image of the Tractor DL25 that jumps out of a yellow background and is juxtaposed against an ear of wheat. Its visuals are sufficiently powerful to express its core message – to alleviate the hardship of the harvest.

But the founder of an industrial empire was not satisfied yet. For him the values that underpinned effective design, marketing and advertising could be stretched still further.

The style was to be extended through all the company’s communications as part of a far-seeing, consolidated brand. This was to run through all of Lamborghini’s publications, be they corporate or consumer-focused. And of course there is the legendary, iconic Raging Bull, embodying class, power, and quality. Classic graphic design was invigorated by the values of the company and its historic motif: timeless yet ever original. And behind this, the animating spirit of Ferruccio himself, who always took a personal interest in every expression of Lamborghini intent, never fearing to take risks, or to enjoy himself.

With every Lamborghini product – be they boilers, tractors, burners or cars – there was an unbroken line of care and attention to detail from conception to design, from build to promotion, from the maker to the customer. And so we speak of the legend of the Raging Bull.

TRANSLATION

48

COMING SOON

One of the biggest events of 2013 for the Lamborghini

family will be the inauguration of the Ferruccio Lamborghini

Forum, a versatile multi-functional space, on the outskirts

of Bologna, to mark the 50th anniversary of the prestigious

sports car brand.

The Forum will be housed at the old Lamborghini

Oleodinamica factory in Argelato, Italy, in the area that

became known as “Motorvalley”, a swathe of territory that

connects motor engineering hubs such as Maranello,

Modena, Sant’Agata and Bologna and attracts tourists

drawn to brands ranging from Ferrari to Maserati and

Lamborghini to Ducati.

The Ferruccio Lamborghini Forum will be distinguished

by its reverence for the world of mechanical engineering,

housing a museum devoted to the life and mechanical

genius of Ferruccio Lamborghini. Christened “Encounters

with the Art of Mechanics” (Incontri di Arte Meccanica),

it will include cars, engines and memorabilia relating to

Ferruccio, Lamborghini’s founder, selected and assembled

with passionate care by his son Tonino and displayed

alongside industrial design products of the same period

manufactured by other brands.

The most important and rarest models created by

Ferruccio Lamborghini will be on show beside other two and

four-wheeled icons manufactured during the same period.

Undoubtedly worth a special mention a unique Barchetta

model modified from a “Topolino” car, driven personally by

Ferruccio Lamborghini in the Mille Miglia / Thousand Miles

Race in 1948.

Lamborghini’s famous tractors, which at the height of

their glory came off the production-line at the rate of over

50 a day to be sold the world over, will be featured and

two unexpected treasures on display will be the mythical

12 metre offshore speedboat that broke all water speed-

records thanks to its two Lamborghini engines, and the first

of just five helicopters born of an ambitious project blocked

at birth by the nationalisation of the Agusta helicopter

company.

What will make the Forum really special will be the way it

transcends its role as a museum to perform as an innovative

exhibition space that can be used for trade shows, “fuori salone” events, fashion shows, business meetings, cultural

exhibitions, photographic shoots and private or corporate

parties. The strategic intention of the man who conceived

it, Tonino Lamborghini, is that the Forum should not be tied

down to what it contains, but should also be about what

it can attract, becoming a hub of culture, enterprise and

dynamism, its restaurants, high class and lounge bars

making it a must for even the casual visitor.

Just 15 minutes from the Bologna Trade Fair Centre

and 3 km from the Bologna-Interporto motorway exit, the

Ferruccio Lamborghini Forum will be every bit as unique,

innovative and dazzling as the brand it has been built to

celebrate.

The Ferruccio Lamborghini Forum

Tonino Lamborghini SpA

via Funo, 41 - 40050 Funo di Argelato (BO) - Italy

Tel.: +39.051.862628 Fax: +39.051 864956

info@lamborghini.it - www.lamborghini.it