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2017 Media Kit
The Business of Global Chinese Travel
Copyright © Jing Travel. All Rights Reserved.
Launched in 2016, Jing Travel has quickly become a leading voice for news and analysis on Chinese global travel. Organizations throughout the tourism and hospitality industry and other tourism stakeholders rely on Jing Travel to stay up to date with the latest business intelligence about this booming market segment. Jing Travel’s mission is to not only narrate what happens in the industry, but to set the narrative by leveraging data and research insights, making Jing Travel the go-to source for information among high-level stakeholders within this growing industry.
Copyright © Jing Travel. All Rights Reserved.
Reaching the international travel trade
Jing Travel reaches an international audience across all time zones and is published in two languages: English and Chinese.
While the majority of Jing Travel’s readership is in the international travel trade, auxiliary industries such as luxury and retail also constitute substantial audiences.
As global Chinese travel continues to grow, so does the demand for authoritative and in-depth business intelligence on this vast and complex market.
Copyright © Jing Travel. All Rights Reserved.
Our platforms
Web: desktop, mobile, social media
Fully responsive website with native support for AMP* and Facebook Instant Articles
*Accelerated Mobile Pages, an alternative to Facebook’s Instant Articles preferred by Google, LinkedIn, and Twitter among other mobile apps.
Newsletters: daily briefing, the week ahead, and special editions
Fully responsive and eye-catching newsletters that look and feel great both on desktop and mobile
Copyright © Jing Travel. All Rights Reserved.
Our Chinese platforms
Verified WeChat Official Account that reaches Chinese industry people and business insiders every day
Content partnerships
Through local content partners, Jing Travel’s Chinese-language articles reaches an engaged audience in both business and government
Copyright © Jing Travel. All Rights Reserved.
Setting the agenda
As the leading source of business intelligence on the business of global Chinese travel, Jing Travel is fortunate enough to get featured by leading global news outlets and industry press. Jing Travel doesn’t narrate—it sets the narrative.
You can find our insights in:• Asia Times• South China Morning Post• Financial Times• Wall Street Journal• Forbes• Voice of America• Chinese National Tourism Administration• Xinhua• Luxury Society• Skift• The Moodie Davitt Report
Copyright © Jing Travel. All Rights Reserved.
Our content
In-depth reporting and news Industry reports Webinars
Interactive data and charts
Events calendar and coverage
Copyright © Jing Travel. All Rights Reserved.
What we offer: website
Banner advertisements
• Sidebar• Feed• Article pages
Sponsored content
• Highlighted on front page• Distributed on social media
and in newsletters
Featured events
• Featured in events calendar• In-depth information• Connected to event registration
Desktop and mobile
Copyright © Jing Travel. All Rights Reserved.
What we offer: unique branded content
Joint/hosted reports
• Share your insights with Jing Travel’s audience
• Highlight your expertise
Joint/hosted webinars
• Reach and engage with Jing Travel’s audience
• Highlight your expertise
Sponsored/powered data
• Showcase your data insights• Drive data product sales
Copyright © Jing Travel. All Rights Reserved.
What we offer: newsletter
Banner advertisements
• Email body banner
Sponsored content
• Sponsored stories• Sponsored events, reports,
data, and other rich content types
Special editions/blasts
• Reach Jing Travel’s audience with special messages
• Highlight products, events, and other services
Engage withThe Business of Global Chinese Travel
Copyright © Jing Travel. All Rights Reserved.
