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The Changing American The Changing American Society: Demographics and Society: Demographics and
Social StratificationSocial Stratification
DemographicsDemographics
What are they?What are they? Population Size and DistributionPopulation Size and Distribution OccupationOccupation EducationEducation IncomeIncome AgeAge
American GenerationsAmerican Generations
Pre-DepressionPre-Depression DepressionDepression Baby BoomersBaby Boomers Generation XGeneration X Generation YGeneration Y MillenialsMillenials
Pre-Depression GenerationPre-Depression Generation
Born before 1930sBorn before 1930s AKA Mature market/seniorsAKA Mature market/seniors CharacteristicsCharacteristics GerontographicsGerontographics
Healthy indulgersHealthy indulgers Ailing outgoersAiling outgoers Healthy hermitsHealthy hermits Frail reclusesFrail recluses
Depression GenerationDepression Generation
1930-19451930-1945 35 million people35 million people Age gracefullyAge gracefully
Baby BoomersBaby Boomers
1945-19641945-1964 80 million!!80 million!! CharacteristicsCharacteristics Higher educationHigher education ““Empty nest”Empty nest” Physical needsPhysical needs Active retirementActive retirement
Generation XGeneration X
1965-19761965-1976 ““Slackers”/ “Lost Generation”Slackers”/ “Lost Generation” TechnologyTechnology Increasingly importantIncreasingly important Less physicalLess physical
Generation YGeneration Y
1977-19941977-1994 CharacteristicsCharacteristics Technologically advancedTechnologically advanced More geared toward teensMore geared toward teens
MillenialsMillenials
1994-??1994-??
Social StratificationSocial Stratification
Societal RankSocietal Rank What affects it?What affects it?
Societal Class SystemSocietal Class System Status crystallizationStatus crystallization
U.S. Social StructureU.S. Social Structure
Upper Class- 14%Upper Class- 14% Upper-upper classUpper-upper class Lower-upper classLower-upper class Upper-middle classUpper-middle class
Middle Class- 70%Middle Class- 70% Middle classMiddle class Working classWorking class
Lower Class- 16%Lower Class- 16% Upper-Lower classUpper-Lower class Lower-Lower classLower-Lower class
The Upper ClassThe Upper Class
Upper-Upper ClassUpper-Upper Class AristocraticAristocratic
Lower-Upper ClassLower-Upper Class ““New rich”New rich” AthletesAthletes Conspicuous consumptionConspicuous consumption Nouveaux richNouveaux rich
Upper-Middle ClassUpper-Middle Class Successful professionals and busines peopleSuccessful professionals and busines people
The Middle ClassThe Middle Class
The Middle ClassThe Middle Class Majority of white collar, high-paid blue collarMajority of white collar, high-paid blue collar Balance current consumption and future plansBalance current consumption and future plans
The Working ClassThe Working Class Skilled and semi-skilled blue collar workersSkilled and semi-skilled blue collar workers Working Class AristocratsWorking Class Aristocrats
Backbone of AmericaBackbone of America ““A working class hero is something to be.”- John A working class hero is something to be.”- John
LennonLennon
The Lower ClassThe Lower Class
Upper-Lower ClassUpper-Lower Class Minimum wageMinimum wage Few benefitsFew benefits Usually have a high school degree or lessUsually have a high school degree or less
Lower-Lower ClassLower-Lower Class Government assistanceGovernment assistance ““Sin products”Sin products”
Measurement of Social ClassMeasurement of Social Class
Single-item IndexSingle-item Index ProblemsProblems
Multi-item IndexMulti-item Index Hollingshead Index of Social PositionHollingshead Index of Social Position Warner’s Index of Status CharacteristicsWarner’s Index of Status Characteristics Census Bureau’s Index of Socioeconomic StatusCensus Bureau’s Index of Socioeconomic Status ProblemsProblems