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MONASH
BUSINESS
SCHOOL
The Changing Consumer Decision Journey7 Key Themes Impacting Behaviour
Sean Sands
Associate Professor, Marketing
Director, Australian, Consumer, Retail, and Services (ACRS) Research Unit
OVERVIEW OF DISRUPTION
MONASH
BUSINESS
SCHOOL3
A History of Disruption
1980 1993 1995 2000 2010 2015
MONASH
BUSINESS
SCHOOL4
Dual Economies: Physical will Remain
MONASH
BUSINESS
SCHOOL5
Trust in Online Continues to Evolve
MONASH
BUSINESS
SCHOOL6
Future reality is ’access’
7 KEY THEMES
MONASH
BUSINESS
SCHOOL8
A History of Disruption
1980 1993 1995 2000 2010 2015
MONASH
BUSINESS
SCHOOL9
A History of Disruption
MONASH
BUSINESS
SCHOOL10
A History of Disruption
MONASH
BUSINESS
SCHOOL11
A History of Disruption
MONASH
BUSINESS
SCHOOL12
A History of Disruption
MONASH
BUSINESS
SCHOOL13
A History of Disruption
MONASH
BUSINESS
SCHOOL14
Future Robotics: Conversational Commerce
MONASH
BUSINESS
SCHOOL15
A History of Disruption
MONASH
BUSINESS
SCHOOL16
A History of Disruption
MONASH
BUSINESS
SCHOOL17
A History of Disruption
MONASH
BUSINESS
SCHOOL18
A History of Disruption
MONASH
BUSINESS
SCHOOL19
A History of Disruption
MONASH
BUSINESS
SCHOOL20
Perfect Capitalism
MONASH
BUSINESS
SCHOOL21
A History of Disruption
MONASH
BUSINESS
SCHOOL22
A History of Disruption
MONASH
BUSINESS
SCHOOL23
A History of Disruption
MONASH
BUSINESS
SCHOOL24
A History of Disruption
WHERE TO FROM HERE
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New Transactional Models
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Interactions will Occur in a Vast Eco-system
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Hype
Reality
Possibility
AI vs HI
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AI future
WO:RK PL:AY GO:OD
30
Future reality for media is fragmented
31
ARE YOU
FUTURE
READY?
Future Sustainability
Future Talent
Future Store
Future Consumer
Future Supply Chain
Future Service
Future Selling
Future Reality
MONASH
BUSINESS
SCHOOL32
