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THE DT ADVANTAGENovember 27, 2012
THE DT ADVANTAGE
How can you stand out from the competition?
PRODUCT ADVANTAGE
SHOPPING ADVANTAGE
Customer (Who is purchasing toys today?)
Today’s Gen-X (born 1965-1980) and Millenial (born 1980 – 1995) moms want to provide more guidance and life skills for their own children. Many of them grew up as latch-key kids, with few chances to spend time with their working parents and receiving little guidance.
Bombarded with more marketing messages than ever before, in multiple media formats, with the increased ability to tune out content.
Actively seek guidance on purchase decisions for a range of goods from technology to toys, and they rely most on word-of-mouth recommendations from trusted “experts” and “mom tribes”. Gen-X moms are more likely to gather information by word of mouth, while Millenial moms are more likely to blog/chat.
If Millenial moms can’t find what they want/need in the market, they develop it and bring it to market themselves => “Mompreneur phenomenon”.
Believe childcare in U.S. is poor and overpriced and want creative alternatives.
Do not want to over-schedule or over-indulge their child.
TOY MARKETPLACE
Customer (Who is purchasing toys today?)
More and more moms are adopting “Milestone Mania”, with a pervasive concern that their children are developing and learning at the “right” age.
A pre-Kindergarten education in an institutional setting has become the norm, as parents want their children to be well prepared for the Kindergarten experience.
Today’s mom values imagination, discovery, creativity and problem-solving over rote learning and believes that balance of play is important to prepare her young ones for life.
Grandparents account for 25% of toy purchases in the US.
TOY MARKETPLACE
Consumer (Who is playing with toys today?)
Today’s kids are increasingly tech-savvy, with the adoption of consumer electronic devices at a younger age.
33% of kids live in single-parent households.
Over 70% of both two-parent families and single parents report that their work schedule leaves their children in need of supervision after school.
One third of kids nationwide are overweight, with half of them considered obese.
More children are being diagnosed with autism, attention disorder and other learning disabilities.
The average child spends 4 hours daily in front of a television or computer.
The percentage of students participating in clubs and sports has increased. Since the late 1970s, children have lost 12 hours per week in free time!
The amount of homework has increased dramatically, ramped up as part of the effort to boost standardized test scores.
TOY MARKETPLACE
Brick & Mortar On-Line Catalog TV Direct Selling
Mass
Department
Grocery/Drug
Electronic
Book
Specialty Chains
Attractions
Independents
Marketplaces
Brick & Mortar
Catalog
TV
Manufacturers
Independents
Toy
Children
General
Shopping
Infomercial
Toys
General
Where do parents shop for toys today?
Personal
Social Media
In Person
TOY MARKETPLACE
DT SHOPPING ADVANTAGE
Discovery Toys is the best place to shop! We Come to You!
In Home dt Product Shows
Business Lunch Hour dt Product Shows
School Set-ups/Fundraisers
Personal Shopping Assistant
Gift Shopping List
Special Delivery
Earn Toys ½ Off or FREE!
Have a Blast! Shop With Your Friends!
Satisfaction Guarantee/Replacement Parts
TOY MARKETPLACE
Trends in the toy industry: Overall US toy sales declined 2% in 2011. Average retail price increased 5% in 2011. Mass merchants captured 49% share in 2011. Top toy properties in 2011 were Barbie, Crayola, Cars, Star Wars, and
Disney Princess. Licensed toy represented 26% of total industry sales. Top Picks for Holiday 2012, according to Toys R Us, Walmart, Kmart:
Doc McStuffins FP Pirate Ship Bucky Lalaloopsy 12” Doll
Furby Gelartie Designer Studio LeapPad 2 Explorer
Micro Chargers TNMT Y-Volution Scooter
V-Tech InnoTab Little Tikes I-Tike Map Lego Ninjago
Monopoly Millionaire Nerf N-Strike Blasters BeyBlade
Hot Wheels R/C Air Hogs R/C Helicopter Monster High
Source: NPD
DISCOVERY TOYS products offer a distinct advantage in the marketplace:
1. Develop Creative Thinking -- Wire the brain for innovation
2. Kid Powered -- Unplug and Play!
3. Layers of Learning -- DT toys span all development stages.
4. Parent Involved -- Builds relationships & family interaction.
5. Top Quality & Highest Safety Standards -- Goes beyond industry
safety regulations & Satisfaction Guarantee
6. FUN! -- Make Memories, Laugh & Learn!
DT Product Advantage
DT Product Advantage
Develop Creative Thinking.
• DT products provide the opportunity for a child to employ
constructive reasoning and creative thinking, while also fostering
imaginary play.
• Child learns that there is more than one way to look at an
object or to achieve a solution.
• Child’s neural connections are nurtured and wired for innovation and
out-of-the-box thinking, desperately needed in tomorrow’s world.
Kid Powered.
• DT products offer hands-on, kinesthetic OBJECT PLAY.
• Child controls the play experience, with guidance from parents.
• Child learns to visualize the concepts, to learn at their own pace, to
create their own problems to solve, and to think about things from
different perspectives.
DT Product Advantage
Layers of Learning.
• DT products support multiple skills and Learning Pathways. They are loaded with learning.
• DT products grow with your child.
• DT products support a variety of learning styles (Audio, Visual & Kinesthetic).
DT Product Advantage
Parent involved.
• Parents are their child’s first teacher.
• Parents play along with their child. Just 10 minutes a day can work to deliver play.
• Parents learn and grow along with their child. It is the other way to teach.play.inspire…
DT Product Advantage
Top Quality & Highest Safety Standards
• DT products are made of top quality materials.
• DT products are packed in top quality packaging.
• DT corporate safety standards are higher than government standards; many times we go beyond the recommended age grade, for example, when deeming a product “safe” and age grade the standard from a younger age up through the next age.
• DT products are inspected 3 different times.
• DT products are backed for life: UNCONDITIONAL SATISFACTION GUARANTEE!
DT Product Advantage
• Toy products need to ultimately be FUN! Our toys are designed with “fun” and learning in mind…we believe you can never have one without the other.
• Fun is Play…and Play is what we build each and everyday…with our products, our parents, and our promise!
Fun!
DT Product Advantage
Why are Discovery Toys products the best learning toys that money can buy?
1. Discovery Toys products develop CREATIVE THINKERS.a) Promote constructive reasoning, imaginary play & creative thinking .b) Build the connections for innovation & out-of-the-box thinking.
2. Discovery Toys products are KID-POWERED. a) Hands-on, kinesthetic play that put the child in charge of the learning.b) Focus on “How” to learn, not “What” to learn.
3. Discovery Toys products offer many LAYERS OF LEARNING.a) Support “whole-child” learning & development.b) Provide a progressive learning experience and grow with the childc) Support multiple learning styles (auditory, visual, kinesthetic).
4. Discovery Toys products encourage PARENT INVOLVEMENT.a) Parents can guide the learning through play experience.
5. Discovery Toys products are SAFE and HIGH QUALITY.a) Safety standards are higher than government & industry standards.b) Satisfaction Guarantee.
6. Discovery Toys products are super FUN!!
DT Product Advantage
We’re not asking parents to forego their big-ticket electronic gadgets, gaming products, toy robots, or licensed playthings, BUT certainly every family should want at least one Discovery Toys gift to unwrap this Holiday Season!
The Future of Learning Depends on Us!!
DT Product Advantage
DT POSITIONING
There is a lot of concern that our young people are lacking the creative skills and problem-solving abilities to thrive in today’s rapidly changing world. Research shows that children learn best through play. Their minds and bodies develop best when they are given an opportunity to explore their world, to try and fail and try again, and to stretch their imagination and discover new possibilities. We believe no one combines play and learning better than Discovery Toys.
MAKE A DIFFERENCE!
