The event for medtech commercial innovatorsThe event for medtech commercial innovators Contents We limit the number of vendor speakers and attendees to ensure a true peer-to-peer learning

June 6 - 8, 2016 / Millennium Hotel / Minneapolis, MN www.MedForceUS.com

Transforming marketing and sales. Together.

The event for medtech commercial innovators

Amie Borgstrom Global VP, Marketing

Zimmer Biomet Spine and Biologics

Curtis Stubler Director, Global Sales

Training & Professional Development

Medtronic

Meghan Mavity Senior Director, Marketing – ENT

Smith & Nephew

Sean Moore Business Unit VP, US Sales & Marketing –

Surgical Energy Olympus

Lead Sponsors:

45+ Speakers Including

June 6 - 8, 2016 / Minneapolis, MN / www.MedForceUS.com / 1-888-482-6012 / [email protected]

2Welcome to the MedForce Summit!

The MedForce Summit brings together over 150 marketing and sales leaders from medical device and diagnostics manufacturers. In an interactive environment with a focus on small group discussions and structured networking, you’ll discuss sales force effectiveness and training; marketing content, engagement, and brand strategy, and how to better integrate sales and marketing to achieve commercial success.

Click on each section to get there faster!

45+ Medtech Speakers ...............................................................................................................3

Message From Advisory Board .................................................................................................5

MedForce History .........................................................................................................................6

Summit Map – Customize Your Experience .........................................................................7

Who Attends MedForce ..............................................................................................................8

Valuable Formats Explained ......................................................................................................8

Agenda ............................................................................................................................................9

VP Think Tank ..............................................................................................................................13

Venue & Accommodations ......................................................................................................15

The Official MedForce App ...................................................................................................... 15

Our Sponsors .............................................................................................................................. 17

Our Media Partners ...................................................................................................................19

Pricing & Group Discounts ..................................................................................................... 20

The event for medtech commercial innovators Contents

We limit the number of vendor speakers and attendees to ensure a true peer-to-peer learning and networking experience (expect a 2:1 medtech to vendor ratio). Plus, the Medtech-Only Marketing & Sales Focus Day does not allow attendance from vendors outside the day’s sponsors, so it’s easy to exchange ideas with your peers, rather than be pitched at.

1/3 of our sessions are small-group, candid conversations where you’ll talk to both speakers and attendees, ask the questions you need answers to, and have a more valuable out-of-the-office experience. Plus, presentations are only 20-minutes long so speakers avoid fluff and get right to the juicy details. You’ll rarely be tempted to pick up your smart phone.

You choose which 10 of the 38 small-group roundtable discussions will help you do your job better. Plus, with concurrent salesforce effectiveness and marketing tracks for 1/3 of the agenda, be inspired by sessions most relevant to your current responsibilities.

Learn More. Faster.

Customize Your Experience

Make New Friends

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3

Sales & Sales Training Speakers:

David Cousins Managing Director, Sales & Marketing Abbott Diagnostics

Jenny Lapushner Head of Launch Excellence & Commercialization, Ortho Clinical Diagnostics, Owner & Founder, Jeneration E.D.G.E.

Sean Moore Business Unit VP, US Sales & Marketing – Surgical Energy Olympus

John Kowal VP, North American Sales Varian Medical Systems

Irene Silveus, Instructional Design & Business Analyst Johnson & Johnson

Curtis Stubler Director of Global Sales Training & Professional Development Medtronic

Joe Hage Leader, Medical Devices Group

Mark Baldari Training & Education Specialist Terumo Interventional Systems

Heather Munro Aortic Sales Training - Medical Products Division W. L. Gore & Associates

Mark Kesti VP Sales GaltNeedleTech Medical

Todd Sloan VP of Marketing & Medical Education Natera

Dustin Talbot Director, Sales Training & Education Biotronik

Tony Mattair Director, Global Sales Training Acelity

Marketing Speakers:

Amie Borgstrom Global VP of Marketing Zimmer Biomet Spine and Biologics

Francisco Miguel Trigueiros Director of Global Product Marketing Siemens Healthcare

Paul Upham WW Director, Marketing BD

Ray Goforth Global Digital Strategy Leader St. Jude Medical

Meghan Mavity Senior Director, Marketing, ENT Smith & Nephew

Cody Coonradt Global Product Marketing Manager, Oral Care Cloud 3M Oral Care Solutions

Terri Burke VP Surgical Enablers Program Edwards Lifesciences

Scott Henderson Senior Manager, Brand Experience Luminex Corporation

Amanda DePalma VP Global Marketing Endologix

Klaas-Pieter Jimmink Former Director of Global Digital Marketing Molnlycke Health Care

Chad Laity OEM/Intl Marketing Manager B. Braun Medical

Stacy Prigmore Aortic Business Global Marketing Leader W.L. Gore & Associates

Reena Mishra Senior Director of Marketing VisionCare Ophthalmic Technologies

Jennifer George Director Of Global Marketing Omnicell

Debbie Donovan Director of Communications and Corporate Identity EndoGastric Solutions

Whitney Hausmann Marketing Director Dune Medical Devices

45+ medtech speakers from the top global manufacturers, start-ups and mid-sized companies so you can adopt strategies that best fit your organizationMeet Your 2016 Speakers 3

4

Lead Sponsors:

Solution Provider Speakers:

Jeff Gaus CEO Prolifiq Software

Brian Chapman Principal ZS Associates

Pete Masloski Principal ZS Associates

Amy Dowell Partner, EVP Strategic Insights HCB Health

Nancy Beesley Partner, Chief Strategic Officer HCB Health

John Singer Director of Global Healthcare Strategy Wipro Digital

Susan Stimson VP Marketing Intersect ENT

Liz Presson Founder & Chief Strategist, Pursuit, Former Digital Media & Community Experience Manager Oticon Medical

Daniel Powell Former Director of Global Marketing LivaNova Neuromodulation

Kevin Tausend Commercialization Consultant, Ocular Dynamics LLC; Former VP Marketing, ArthroCare Corp.

Meet Your 2016 Speakers Continued

10 of the Top 20 Manufacturers Presenting!

Johnson & Johnson

Medtronic

Siemens Healthcare

BD

St. Jude Medical

3M

Abbott

Zimmer Biomet

Smith & Nephew

Olympus

Speaker Seniority

1/3 VP Level or Higher

2/3 Director Level

“I’m so glad for MedForce and the platform they provide to find and connect with other device professionals across the country. I’m looking forward to the upcoming conference where I can meet with others facing similar marketing and sales challenges, and share tangible takeaways to implement in my company’s strategic plans.”

- Reena Mishra, Senior Director of Marketing, VisionCare Ophthalmic Technologies


5A Message From The 2016 Advisory Board

Dear Colleague,

It’s an exciting time for the medtech industry. Innovation is cutting edge, and we have a direct impact with physicians and hospital networks choosing to use our products to help more and more patients around the globe.

But as you know, times have changed. Who we sell to and how we do it has shifted dramatically as a result of the Affordable Care Act, pay-for-performance healthcare model, patient’s demanding more information regarding their healthcare decisions and the amount of decision makers now involved in selecting our devices. Even the rate at which information is shared digitally is having a profound impact on how we do our jobs. We need to change and innovate, and we need to do it quickly.

The MedForce Summit provides a great opportunity for us to step away from the limited views of our organizations and hear how our peers and competitors are tackling commercial challenges. We’ll benefit from picking the brains of others with similar responsibilities to ours. The interactive formats at MedForce ensure you’ll have valuable conversations. And with topic tracks and roundtable choices for 3/4 of the program, you are in the driver’s seat determining which sessions will support your priority initiatives and how you want to be inspired.

More than you can imagine will be accomplished in just three days out of the office. So round up your teams and sales, training, or marketing counterparts, and commit to gaining fresh ideas, solutions, and relationships to make 2016 a breakout year!

We look forward to seeing you in Minneapolis in June!

Sincerely,

The MedForce Summit 2016 Advisory Board

The MedForce Summit 2016 Advisory Board





Irene Silveus Instructional Design & Business Analyst Johnson & Johnson

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WBR launched PharmaForce in 2005 as a way of helping pharma sales and marketing teams improve sales force effectiveness amidst declining physician access brought on by the Sunshine Act. Further, for the past 8 years, we’ve been servicing the medical device community in both the US and Europe with our Field Service Medical, Interlog Medical, and LogiMed events. It was our experience with these marketplaces and the feedback we’ve received through research that led us to create the MedForce Summit.

Here’s what recent past attendees from the aforementioned events had to say about their experiences. We’ve brought these valuable elements to MedForce too!

Why Marketing And Sales Need To Come Together At The MedForce Summit

Hospital administrators say roughly 57% of medical equipment purchasing decisions are made without ever contacting a sales rep. Sales gains valuable insight into stakeholders’ decision making processes and objections when in the field, the type of intel that could make or break a marketing campaign. Marketing puts the digital tools into sales’ hands to enhance buying conversations with stakeholders. And patients are more informed than ever before, having greater impact on the choice of devices used for their care. Clearly, marketing and sales strategies need to be aligned for commercial success.

You know your marketing and sales departments could be working together more effectively. It’s time to stop letting this disunion hold you back from commercial success. At MedForce you’ll have several conversations about how sales and marketing can work more collaboratively. Plus you’ll learn how sales and marketing departments function and make decisions, so you can start making smarter ones together.

WBR Has Worked Closely With Your Industry For Over 10 Years 6

“I applaud the MedForce Summit for initiating a

community of marketing and sales leaders in

the medical device industry. The opportunity

to collaborate with peers and share ideas will

advance our collective expertise.”

- Susan Stimson, VP Marketing, Intersect ENT

“PharmaForce was amazing! I love the focus

on sales AND marketing, robust roundtables

and great speakers. I made some great

vendor connections with solutions very

relevant to my business challenges.”

- Ali Martin, Associate Group Manager, eMarketing, Genentech

“This has been a great

meeting! The setup

was more conducive to

meeting new people.”

- Brad Hummel, Director of Field Force Effectiveness and Sales Training, Entera Health

“The roundtable discussions were interesting and valuable….both to learn and share.”

- Edward Stelmack, Director, Data Management, Sales Force Operations, AstraZeneca

“The content and format far exceeded my expectations. The presentation

comment, focused case studies and roundtables offered a unique

opportunity to focus on key issues with peers. Far better forum than others

I have attended.” - Ian MacDiarmid, Director, Division Supply, Abbott Vascular


7Customize Your MedForce Summit Experience

Day One

Marketing & Sales Integration Focus DayFor Medtech Manufacturers Only

Day Three

Driving Commercial Success

Day Two

Adapting Your Commercial Strategy To The Changing Healthcare Environment

Morning Changing Commercial Models + Getting Marketing And Sales On The Same Page

Lunch Specialty-Specific Roundtables For Strategy Identification

Early Afternoon

Innovation Exchange Roundtable Discussions

Innovation Exchange Roundtable Discussions

Late Afternoon

Managing Change, Growth & Innovation

Content Creation Workshop

Small & Startup Medtech Marketing Boardroom

Late Afternoon

Interactive Roundtable Discussions


Early Evening

Networking Cocktail Party

Evening Explore Minneapolis With New Friends!

Early Morning

The Latest Sales Force Effectiveness Techniques

Multichannel Marketing Best Practices

Late Morning



Afternoon Travel Back To Your Office To Implement All Your New Ideas!

Early Morning

Product Launch & Go-To-Market Strategies

Late Morning



Early Afternoon

Sales Training Innovations

Digital Marketing Innovations

Invite-Only VP Think Tank

Late Afternoon



Early Evening

Networking Cocktail Party

Evening Have Fun In Minneapolis With New Friends!

7

Sales Topics Marketing Topics Topics for Both Sales and Marketing

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Lead Sponsors:

Keynote/Presentation: Short, sharp 20-minute case study PPT presentations modelled after Ted Talks. Speakers avoid fluff and give you only the most pertinent takeaways you can apply to your business. Most speakers will lead a 30-minute small group discussion on their topic later that day, so you can sync up with the speakers/topics you are most interested in.

Panel: A moderated discussion on stage featuring 4-5 panelists with audience Q&A throughout. You hear multiple perspectives on some of the most important topics on the program.

Interactive Roundtable: Peer-led small group discussions with 10-15 participants per table. You gain insight into a breadth of experience and ask the questions you need answers to.

Innovation Exchange: Like the interactive roundtables, except all participants are medtech manufacturers.

VP Think Tank: Exclusive, by-invite-only small group discussion in a private room on 3 key topics determined by the participants. For our most senior-level attendees to network and strategize over executive-level matters.

Revolution: A 15-minute audience discussion in small groups to tackle a remaining challenge/opportunity from the preceding presentation or panel

Creative Boardroom: A facilitated strategy discussion on a niche topic. Connect and learn from others experiencing similar challenges as you.

Workshop: An educational collaborative session where you’ll put new learnings into action.

Who Will You Meet?

Medical device and diagnostic VPs, Directors, and Managers responsible for:

· Marketing

· Brand Management

· Multichannel Marketing

· Sales

· Sales/Field Force Effectiveness

· Sales Training & Education

· Communication

· Product Heads

· Digital Marketing

· Social Media

· Commercial Effectiveness

· Commercial Operations

· Insights & Analytics

The MedForce Experience Is Unlike Any Other Event. Period.

How You’ll Learn More, And Faster, With Our Interactive Formats

8


9Day One: Medtech Manufacturers-Only Sales & Marketing Focus Day

MONDAY, JUNE 6, 2016

For Medtech Manufacturers Only

You strike up a conversation with a product marketer from BD as you dish scrambled eggs and fresh fruit onto your plate. You start talking launch readiness at the breakfast table. A head of marketing from Zimmer Biomet sits down to join you and shares her thoughts, then a VP of sales at Medtronic, and director of sales training from Siemens Healthcare. More folks join your table… all from medtech manufacturers. There are no vendors here.

After lunch you select a roundtable topic on commercial strategy aligned with patient outcomes, something you know your company can do better. It’s hosted by a vendor but all the other 15 participants are medtech folks grappling with the same issue. They share which vendors have worked miracles, which ones weren’t worth the investment, and how they convinced upper management to support innovative next steps. You can’t wait to schedule a meeting with your team when you get back to the office to put some of these ideas into play.

8:15 Registration & Breakfast

9:00 Welcome Remarks Charleen Ring

Program Director MedForce

9:05 Integrating Marketing & Sales Opening Exercise

9:15 Chairperson’s Opening Address

Joe Hage Leader Medical Devices Group

9:30 PANEL: Exploring How Healthcare Reform Is Changing Our Customers And The Way We Sell To Them

Brian Loar Regional Sales Director, Central Region Varian Medical Systems


10:05 WORKSHOP: Building A Community Of Content Creators And Inbound Marketers For Maximum ROI In Social Media And Digital Efforts

Liz Presson Founder & Chief Strategist, Pursuit, Former Digital Media & Community Experience Manager, Oticon Medical

10:50 Medtech Marketing & Sales Benchmark Study

10:55 Morning Refreshment & Networking Break

11:25 The Moments Campaign: Building Customer Loyalty With Emotional Branding


11:45 Avoiding Fundamental Mistakes When Launching A World-Class Medical Device

Amy Dowell Partner, EVP Strategic Insights HCB Health

12:05 Branding Your Company Internally And Externally To Build Loyalty


12:25 Lunch For All Attendees: Sales And Marketing Strategy Identification Meetups

1:25 Innovation Exchange: Rotation #1

#1 Risk Sharing: How Medtech Can Improve Patient Outcomes, And Get Paid For It

Brian Chapman Principal ZS Associates

#2 Creating Effective Tools To Meet The Increasing Demands Of Value Analysis Committees

Meghan Mavity Senior Director, Marketing, ENT Smith & Nephew

#3 Managing Agency Relationships For Desired Results

Kevin Tausend Commercialization Consultant, Ocular Dynamics LLC; Former VP Marketing ArthroCare Corp.



2:55 Key Findings From Innovation Exchanges

3:10 Afternoon Refreshment Break

9

10

Lead Sponsors:

Day One: Medtech Manufacturers-Only Sales & Marketing Focus Day

Concurrent Sessions – Choose One

General Session Workshops

3:40 Managing Change As The Medical Device Industry And Sales Process Evolves


3:40 – 4:40

CREATIVE BOARDROOM: Marketing Strategies For Smaller Or Startup Medical Device Firms


4:00 Connected Or Smart Medical Device Product And Commercial Development


4:20 Managing Growth While Platforming For The Future


4:40 Interactive Roundtable Discussions With The Day’s SpeakersChoose 1

#1 Accelerating And Expanding The Funnel Through Patient Demand Generation

Todd Sloan VP of Marketing & Medical Education Natera

#3 The Moments Campaign: Building Customer Loyalty With Emotional Branding


#4 Branding Your Company Internally And Externally To Build Loyalty


#5 Managing Change As The Medical Device Industry And Sales Process Evolves


#6 Connected Or Smart Medical Device Product And Commercial Development


#7 Managing Growth While Platforming For The Future


#8 Globalizing Your Commercial Strategies For Success


Creative Boardroom continues

5:15 Networking Cocktail Reception And Opening Of The Social Zone

6:15 Day One Concludes

11

Lead Sponsors:

TUESDAY, JUNE 7, 2016

Day Two: Adapting Your Commercial Strategy To The Changing Healthcare Environment

7:15– VP Think Tank Breakfast – 8:15 By Invitation Only

7:30 Registration & Breakfast In The Social Zone

8:15 Welcome Remarks Charleen Ring

Program Director MedForce

8:20 High Flying Help

8:30 Chairperson’s Opening Address


8:45 Combining Sales And Marketing To Realize Greater Commercial Synergies

Sean Moore Business Unit VP, US Sales & Marketing – Surgical Energy Olympus

9:05 PANEL: Product Launch Success Strategies


Amie Borgstrom Former Global VP of Marketing Zimmer Biomet Spine and Biologics

9:45 PANEL REVOLUTION: Product Launch Success Strategies

10:00 Evolving Your Go-To-Market Model To Compete In A Heterogeneous Provider World


10:20 Creating Market Disruptions With A Robust Go-To-Market Strategy


10:40 Morning Refreshment & Networking Break In The Social Zone

11:25 Interactive Roundtable Discussions

Choose 2 (30 minutes each)

#1 Effective Leadership For Successful Change Management

David Cousins Managing Director, Sales & Marketing Abbott Diagnostics

#2 Selling Your Ideas To The C Suite: Getting To YES

Nancy Beesley Partner, Chief Strategic Officer HCB Health

#3 Using A CRM More Effectively Between Marketing And Sales

Chad Laity OEM/Intl Marketing Manager B. Braun Medical

#4 Combining Sales And Marketing To Realize Greater Commercial Synergies

Sean Moore Business Unit VP – Energy Olympus Corporation of the Americas

#5 Creating Market Disruptions With A Robust Go-To-Market Strategy


#6 Evolving Your Go-To-Market Model To Compete In A Heterogeneous Provider World


12:25 Lunch

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12

Concurrent Tracks – Choose A or B

Track A: Sales Training Innovations Track B: Digital Marketing Innovations

1:30 PANEL: Debating The Best Training Methods For Your Sales Teams

Mark Baldari Training & Education Specialist Terumo Interventional Systems


Moderated by Jenny Lapushner Head of Launch Excellence & Commercialization, Ortho Clinical Diagnostics, Owner & Founder, Jeneration E.D.G.E.

PANEL: Creating An Effective Digital Marketing Strategy For Commercial Success

Ray Goforth Global Senior Manager, Digital Communications St. Jude Medical

Kevin Tausend Commercialization Consultant, Ocular Dynamics LLC; Former VP Marketing, ArthroCare Corp.

Moderated by Klaas-Pieter Jimmink Former Director of Global Digital Marketing Molnlycke Health Care

2:10 Determining The Best Sales Force Hiring And Development Model For Your Organization


The Emergence Of A Digital Sixth Sense

John Singer Director of Global Healthcare Strategy Wipro Digital

2:30 Setting The Tone: The Mindset Needed To Drive Precise Field Execution


Trending: Digital Health “101”Kevin Tausend Commercialization Consultant, Ocular Dynamics LLC; Former VP Marketing ArthroCare Corp. (acquired by Smith & Nephew)

Day Two: Adapting Your Commercial Strategy To The Changing Healthcare Environment

2:50 How Micro Learning Can Impact Sales Training And Retention

Irene Silveus Instructional Design Johnson & Johnson

Global Digital Marketing Transformation


3:10 The Future Of Gamification In Sales Training


Digital Marketing Nirvana: Demonstrating ROI For Your Digital Activities


3:35 Afternoon Refreshment & Networking Break In The Social Zone

4:15 Champagne Roundtable Discussions With The Afternoon Speakers Choose 2 (30 minutes each)

#1 Determining The Best Sales Force Hiring And Development Model For Your Organization


#2 Setting The Tone: The Mindset Needed To Drive Precise Field Execution


#3 How Micro Learning Can Impact Sales Training And Retention

Irene Silveus Instructional Design Johnson & Johnson


13Day Two: Adapting Your Commercial Strategy To The Changing Healthcare Environment

#4 The Future Of Gamification In Sales Training


#5 Digital Marketing Nirvana: Demonstrating ROI For Your Digital Activities


#6 Global Digital Marketing Transformation


4:55 Networking Cocktail Reception In The Social Zone

6:00 Conclusion of Day Two

1:25 – 2:55pm

VP Think Tank – By Invitation OnlyIt’s a private room set away from the busy conversations of the conference. You have to be on the list to get in. Only a small group will assemble – 15 or so, all VPs or heads of sales and marketing. In candid conversation with true leaders and decision makers who aren’t afraid to disrupt business as usual, you’ll discuss the initiatives most critical to commercial success. You’ll walk away inspired, full of insight, and with a tight network of senior-level colleagues at the leading medical device and diagnostics manufacturers. By invitation only. To request yours contact Sara Mueller at [email protected] or +1.239.529.6917.

Welcome to the Social Zone, your “home base” over the next two days. This is where you’ll enjoy bottomless coffee and tea, soft drinks, and snacks; learn about the latest sales and marketing innovations, connect with your colleagues, and refresh from your busy days at MedForce!

The Social Zone

14

Lead Sponsors:

WEDNESDAY, JUNE 8, 2016

Day Three: Driving Commercial Success 14

8:15 Breakfast In The Social Zone

9:00 Creating Equitable Territories For Your Sales Teams

John Kowal VP North American Sales Varian Medical Systems

9:20 Determining The Best Ways To Engage Your Customers


9:40 How To Drive A Marketing Strategy That Sales Is Ignoring


10:00 Selling An Elective Non-Curative Solution In Today’s Healthcare Environment


10:20 Showcasing Product Portfolio Using A Digital Platform


10:40 Marketing Organization Redesign In Response To The Changing Healthcare Environment


11:00 Using PR To Build Brand Awareness


11:20 Morning Refreshment & Networking Break In The Social Zone

12:05 Interactive Roundtable Discussions With The Morning Speakers

Choose 1

#1 Creating Equitable Territories For Your Sales Teams

John Kowal VP North American Sales Varian Medical Systems

#2 Selling An Elective Non-Curative Solution In Today’s Healthcare Environment


#3 Showcasing Product Portfolio Using A Digital Platform


#4 Determining The Best Ways To Engage Your Customers


#5 How To Drive A Marketing Strategy That Sales Is Ignoring


#6 Marketing Organization Redesign In Response To The Changing Healthcare Environment


#7 Using PR To Build Brand Awareness


12:35 Lunch

1:35 Conclusion of MedForce


15Venue & Accommodations 15

Millennium Hotel Minneapolis1313 Nicollet Mall, Minneapolis, MN 55403

612 332 6000

http://www.millenniumhotels.com/usa/millenniumhotelminneapolis

Hotel Room InformationMillennium Hotel Minneapolis has reopened in Minnesota’s largest city following an extensive $22 million top-to-bottom total transformation. Situated along the tree-lined streets of Nicollet Mall, this downtown Minneapolis hotel is minutes from the theater, museums and cultural centers; and is a premier Minneapolis Convention Center hotel, featuring an enclosed skyway as a direct connection to the convention center.

Medforce has secured a special conference rate of $159 plus tax for attendees. In order to make your reservation, please call the Millennium Hotel at +1 612-332-6000 and identify yourself as a MedForce attendee. Rooms are limited and are on a first come, first served basis, so make your reservations as soon as possible. The special rate expires May 17, 2016. After this date, rooms may still have available, so inquire with the hotel if you have missed the cut-off date.

The Official MedForce Summit App - Stay connected on the go. Start socializing and building your community before you get to Minneapolis!

We’re Saving Trees: We’ve gone digital. The entire conference agenda is on the mobile app. Learn about speakers, sponsors, and what’s being covered in each session. Find exhibits easily. It’s all in the palm of your hands.

Have Fun & Be Social: Check out the app timeline. You can post updates, take selfies, organize your calendar, link to Twitter, and get conference update notifications. The MedForce app takes your experience to the next level.

Never Miss Out: Easily set up your profile (just one click if you connect through LinkedIn) and you’ll have access to all the app has to offer. Set up meetings, contact speakers and attendees, create alerts for must-attend sessions. It’s all available on the MedForce App.


16MedForce Summit What to do in Minneapolis 16

Outdoor activities – With over 22 lakes and dedicated parks, Minneapolis has plenty of places to appreciate the outdoors. Visitors can head to the historic Minnehaha Park to check out some sculptures, gardens and even a 53 ft waterfall! If you are looking for something a little more fast paced, take a kayaking trip along the Mississippi River.

Nationally recognized theaters – Minneapolis is also a vibrant cultural hub for those who love theater. With two nationally recognized theaters, you can either find yourself immersed in Shakespearean verse at the Guthrie or take in the big city lights of hit Broadway productions at the Orpheum.

Weisman Art Museum – If you’re interested in art history, make sure you add the Weisman art museum at the University of Minnesota to your agenda. They have over 20,000 pieces from prehistoric ceramics to early 20th century American and much more!

Mall of America – The Biggest shopping mall in the United States is only 15 minutes away. With over 5,000,000 sq ft and over 500 stores, you’ll certainly find whatever it is you are looking for. If shopping isn’t your thing – the mall also home to the Sea Life Minnesota Aquarium.

Aside from being a central business hub for the Medical Device industry and beyond, Minneapolis has much to offer visitors. With competitive professional sports teams, beautiful outdoor spaces, intense shopping and engaging cultural activities – Minneapolis is well worth the trip! Here are several things in the area that we think you might enjoy:


17

BaseCase

BaseCase offers innovative software for the life sciences industry. Our flagship product, BaseCase Interactive, is a user-friendly app development platform that provides a better way to create and distribute value communication tools for the field team. With BaseCase Interactive, you can stay in control of the content creation process, update your apps instantly and stay responsive in a dynamic market for devices and diagnostics. BaseCase apps are easily shared with affiliates for rapid translation and adaptation to different markets, and they can be used on any device, online or offline. Our integrated analytics product BaseCase CLM provides you with rich data on app usage, page views, clicks, and more, enabling you to implement an effective Closed Loop Marketing strategy. Together, our products enable you to empower your key account managers with captivating customer engagement tools, while saving time and reducing costs.

Doximity

Doximity is the largest, fastest-growing physician network in the U.S., with more than 500,000 verified physician members across all specialties. Physicians use Doximity to exchange HIPAA-secure messages, collaborate on clinical cases, and read articles in a custom DocNews feed. A variety of physician engagement opportunities are available to pharma and med device companies, including sponsored scientific DocNews alerts and private peer-to-peer groups. Doximity has also partnered with Amion, the largest physician hospital scheduling platform in the U.S., facilitating the publication of clinical content on the Amion mobile app. This enables

About Our Lead Sponsors 17

brands to target hard-to-reach hospital based physicians within a workflow tool they check daily. www.doximity.com/about

HCB

HCB Health is a full-service healthcare communications agency and one of the premier medical marketing agencies specializing in the medical device and diagnostics sector. We take pride in moving products and services across specialties, through care settings, and firmly into industry standards of care. HCB wants to change the way health care communications is done by rewriting the rules of value, service, and execution.

From marketing strategies to business-building ideas to advertising campaigns and community initiatives, effective health care communications require the right mix of emotion, inspiration, science and attitude. We’ve been independently owned since day one, and we intend to stay that way. This model empowers us to be fiercely determined to serve no one but our clients. Our agency team is forthcoming about what they can and can’t do, as well as what they want to do. A spirit and boldness we look for and appreciate when collaborating with a client.

We look forward to speaking with you about how to strategically and creatively disrupt your market to educate, motivate and activate your customers. Contact Greg Niemczyk at 312-861-5136 or email him at [email protected].

Prolifiq

Prolifiq’s mobile-first software simplifies engagement and empowers life sciences teams to quickly assess, anticipate, and act – whenever and


18

wherever. Prolifiq serves many of the world’s most innovative medical technology and pharmaceutical companies, reimagining customer relationship management with tailored solutions that drive better patient outcomes.

Wipro Ltd.

Wipro Ltd. (NYSE:WIT) is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology.” By combining digital strategy, customer centric design, advanced analytics and product engineering approach, Wipro helps its clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, Wipro has a dedicated workforce of over 160,000, serving clients in 175+ cities across 6 continents. For more information, please visit www.wipro.com

ZS Associates

ZS is the world’s largest firm focused exclusively on improving business performance through sales and marketing solutions, from customer insights and strategy to analytics, operations and technology. More than 4,000 ZS professionals in 22 offices worldwide draw on deep industry and domain expertise to deliver impact where it matters for clients across multiple industries. To learn more, visit www.zsassociates.com or follow us on Twitter (@ZSAssociates) and LinkedIn.


19

FierceMedicalDevices provides breaking news and critical insights into the medical device and diagnostics industries, with a special emphasis on clinical studies, FDA/EMEA regulations, emerging technologies, and post-marketing. Sign up today to receive your FREE “insiders only” daily email briefing. Sign up today!

Healthcare Sales & Marketing. The name says it all. The first ever e-magazine dedicated exclusively to healthcare sales & marketing professionals across all sectors. HS&M will be covering the whole industry in all its glory. Pharmaceuticals, biotech, medical devices and diagnostics. Product lifecycle, from conception to launch. Surgeon to HCP to DTC. All specialties and product types. And all of it will be informed by our main platform: who is succeeding and why, what is impacting the industry, and how sales and marketing work individually and together to strategize, communicate and move that success line on the graph. No exceptions, no exclusions.

Medical Marketing & Media (MM&M) is an award-winning media brandófirst published in 1966óthat has evolved beyond itís flagship monthly print publication to also include a comprehensive website, e-newsletters, events, social media channels, an awards program and more. This go-to resource provides timely, balanced, relevant, original editorial content for an executive audience of leaders, thinkers, and decision-makers in healthcare marketing, including marketers from all the top healthcare manufacturers as well as their partner agencies, vendors and media outlets. With coverage provided by a seasoned editorial staff as well as industry experts, the focus is on producing a mix of news, analysis, commentary, features and special reports to provide the tools needed to make crucial decisions in the dynamic and complex healthcare market. MM&M is produced with independence and authority, and with the highest regard to editorial and design standards.

PM360 is the premier, must-read monthly magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. PM360 is the only journal that delivers practical how-to marketing information necessary for product managers/pharma marketing professionals to succeed in the complex and regulated healthcare environment. For more information, please visit: www.pm360online.com/

Technology Networks is an internationally recognised, online publisher that provides access to the latest scientific news, products, research, videos and posters. Our global community is made up of over 300,000 researchers and scientific professionals from the life science, drug discovery and analytical arenas. Our portfolio of 30 communities are available free of charge on TechnologyNetworks.com

About Our Media Partners 19

A Select Few Companies Whose Services You Need

Sales and marketing optimization can’t be done on your own. You need the right partners and tools to achieve your commercial goals.

At the MedForce Summit we take the onus off of you to identify the best candidates for your needs; we bring them to you throughout the event. Hear a prominent firm facilitate a roundtable discussion or host a cocktail reception. You’ll have conversations with the brightest and most innovative solution providers in the medical device marketing and sales space.

Interested In Sponsorship And Exhibition Opportunities At The MedForce Summit?

Have a chat with Harvey. He’ll put together a customized sponsorship package that will ensure your solutions are in front of the people you want them to be, and your business development needs are met. Give Harvey a call today:

Harvey Golub Sponsorship Director Phone: 646.200.7527 Email: [email protected]

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Lead Sponsors:

Pricing & Discounts

Disclaimers

Discount price available for Medical Device and other Healthcare Manufacturers only. Standard rate pertains to all others including solution providers.*

*Solution Providers Include: A service provider to medtech professionals including, but not limited to, software vendors, technology vendors, solution providers, consultants or companies with primary revenues resulting from these other areas. Team Discounts do not apply to sponsoring or exhibiting companies. Fee includes continental breakfast, lunch, cocktail receptions and conference documentation.

Cancellation Policy: Any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.

Questions? Give our customer service team a call at 646.200.7530 or email them at [email protected]. Hours of operation – Monday-Thursday, 9am-5:30pm; Friday, 9am-5pm.

20Registration Information

Medical Device Manufacturers All Others

$1998Register by Monday, February 29, 2016 | $1598 (Save $400!)

Register by Thursday, March 31, 2016 | $1698 (Save $300!)

Register by Saturday April 30th, 2016 | $1798 (Save $200!)

All Conference Sessions June 7 - 8 + Medtech-Only Focus Day on June 6

All Meals and Refreshments During Conference

All Cocktail and Networking Receptions

Access to Speaker Presentations Post-Event

$2699

All Conference Sessions June 7 - 8

All Meals and Refreshments During Conference

All Cocktail and Networking Receptions

Access to Speaker Presentations Post-Event

Group Discounts for Medical Device Manufacturers

Groups of 2 40% off current discounted price



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Documents

The event for medtech commercial innovatorsThe event for medtech commercial innovators Contents We limit the number of vendor speakers and attendees to ensure a true peer-to-peer learning