The good way To boost Your brand

A partnership with United Way will benefit both your organization and the community while demonstrating your organization’s commitment to the health and well-being of our county where your employees live and raise their families.

Here’s how you can get involved:

• Corporate Giving: You can make a corporate donation that reflects your company’s commitment to the local community and be recognized as a Caring Corporation.

• The United Way Annual Workplace Campaign: Your United Way workplace campaign enhances employee morale, builds workplace pride, and enables you and your employees to make a tangible difference in our community.

• Sponsorship: Become a United Way Sponsor. Enhance your reputation and visibility in the community by being co-branded with a logo that stands for trust and accountability.

Workplaces that partner with United Way are able to leverage our extensive network of community partners, programs, and volunteer and engagement opportunities that appeal to different demographics in the workplace.

For a caring company like you investing in the community where you do Business is important

PARTNERING FOR IMPACT.

THE UNITED WAY EXPERIENCE.

Show Your Local Love.

It’s more than fundraising.

We’ve created opportunities to help your employees engage with their community.

United Way Day of Caring provides employees from local workplaces an opportunity to learn about their community through hands-on experience working on specific projects in your community.

Back Packs for Kids provides back packs full of school supplies to more than 30 local agencies and schools to ensure all children start the year with the tools they need to succeed.

Seeing is Believing Tours provide volunteers and donors with a first-hand experience to see the impact of their donations in the community. You will visit local agencies and meet the front-line workers who deliver the programs.

Employee EngagementOrganizations that partner with United Way through the workplace campaign see enhanced employee commitment, morale, and workplace pride.

ConnectionsPartnering with United Way puts you at the forefront of addressing local community issues that could affect your workforce, and provides a forum for you to network with other community-minded industry leaders.

Sponsorship opportunities

Show Your Local Love.

Northumberland United Way partners with local businesses, corporations, and organizations to help support important community initiatives. Last year, more than 150 individuals and organizations in our community joined us as sponsors of United Way events, programs, and partnerships. Together, we raised $842,372+. We were able to invest 6% more into the community to support services and programs that tackle the #UNIGNORABLE issues facing our community.

Sponsorship of United Way events and program materials is an excellent way to publicly support your community and the 1 in 3 people throughout Northumberland County who benefit from a United Way funded program or service each year. This year, it is also a special opportunity to celebrate 50 years in the community with us.

Sponsorship opportunities

We offer a range of sponsorship opportunities that can help you achieve your marketing interests and support your community.

The many benefits of becoming a United Way sponsor:

• Strengthen your reputation as an organization that gives back to your community• Support your CSR goals with the work being done in the community• Become known as a community leader by your employees, customers, and clients• Improve quality of life in the community where you, your employees, and your customers live,

work, and raise their families• Join a growing network• Receive recognition in promotional materials, online, and during events• Create a visible connection to the United Way brand by making a multi-year commitment• Gain recognition and association with a trusted brand

Joan Macklin, Campaign Team

Show Your Local Love. Paul Allen, Campaign Team

At United Way, we recognize and appreciate that no two companies or organizations are alike. If these opportunities do not suit your business or philanthropic objectives, we would be pleased to meet with you to customize a package or to develop new and innovative partnerships.

Sponsorship costs can be fully deducted as a business or marketing expense, providing a tax benefit to your organization.

Please read below for available Sponsorship opportunities with Northumberland United Way:

Annual Campaign Materials………………………………………………………..... 8

Electronic Newsletter………………………………………………………….…...... 9

Impact Report………………………………………………………………………..... 10

Direct Mail…………………………………………………………………………….. 11

T-shirts ………………………………………………………….................................. 11

Signage ….............................……………………………………………………….... 11

Event Sponsorships………………………………...…………………………….…... 12

Back Packs for Kids …………………………………………………...…….... 12

Day of Caring.................................................................................................. 13

Ladies’ Golf ……………………………………..……………..……………... 14

Dragon Boat Festival ………………………………………………………… 15

Online Auction ……..……………………………………………………….… 16

Other Event Opportunities ……………………….……………………….… 16

Business Partner Program.......................................................................................... 17

Approximate distribution: 15,000

Key Audiences: Our annual campaign materials are distributed extensively throughout the communities in Northumberland County.

Details: Annual campaign materials would include materials used for our annual campaign initiatives. These pieces are delivered both in hard copy as well as electronically to most local industries, schools, public service employees, and banks, as well as nearly 5,000 individual house-holds in Northumberland County.

Campaign Materials• Posters• Brochures• Envelopes• Pledge forms

Benefits:• Name/logo will be featured as print sponsor on all materials• Inclusion on United Way’s website with an active link to drive

traffic to your organization’s website• Name/logo and promotion on United Way’s social media portals

• Northumberland United Way has a following of more than 1,650 Facebook followers, 1,500 Twitter followers, and over 550 Instagram followers. These numbers are continuing to steadily increase as we expand our online presence.

Annual campaign materials $7,000

Show Your Local Love. Diane Saunders, Campaign Spokesperson

Travis, Program Participant

Emily, Program Participant

Mike, Program Participant

Approximate distribution: 900 email recipients Frequency: Minimum 3 times per month

Key Audiences: Our electronic newsletter is sent to donors, community partners, media, local government representatives, and industry contacts across Northumberland County a minimum of 3 times per month.

Details: We publish electronic news updates to highlight events, meetings, and information shared to our broadcast list through the Constant Contact platform. This is an opportunity for you to be pushed into the mailboxes of more than 900 local recipients. These recipients have agreed to be part of our broadcasts and engage with us regularly. We have successfully been using this method of communication with our stakeholders for the past several years in order to keep them up-to-date on what is happening at United Way.

Benefits:• Name/logo will be featured as newsletter sponsor on each broadcast• Inclusion on United Way’s website with an active link to drive traffic to your website• Name/logo and promotion on United Way’s social media portals

• Northumberland United Way has a following of more than 1,650 Facebook followers, 1,500 Twitter followers, and over 550 Instagram followers.

Electronic newsletter $3,000

Show Your Local Love. Gladys Baldini, Campaign Team

Approximate distribution: 8,000

Key Audiences: United Way’s Impact Report is distributed extensively throughout the communities in Northumberland County.

Details: This will be the third year we have created a separate document showcasing the impact of United Way donations in our community. The data is collected from all our community partners every six months to measure the impact and progress locally. These results are shared in this complete report which is distributed throughout our community, at events, during meetings, to our Industry Workplace Campaigns, and to our Leader donors. The Impact Report is also available electronically to download from our website, and links are shared on our social pages.

Benefits:• Name/logo will be featured as newsletter sponsor on each broadcast• Inclusion on United Way’s website with an active link to drive traffic to your website• Name/logo and promotion on United Way’s social media portals

• Northumberland United Way has a following of more than 1,650 Facebook followers, 1,500 Twitter followers, and over 550 Instagram followers.

Impact Report $5,000

Show Your Local Love. Peter Dounoukos, Campaign Team

This is a targeted mailing to new neighbourhoods in Northumberland County segmented by household income levels. As a sponsor of United Way’s annual direct mail piece, your organization’s logo will appear on all materials for over 10,000 mailings to Northumberland County residents, as well as on the envelope. Your logo will also be featured on United Way’s social media portals and displayed on our website.

DIRECT MAIL $6,000

Show Your Local Love. Bobbie Dawson, Executive Director

Your organization’s name and logo will be featured on all campaign t-shirts for our annual Community Fund Campaign. These t-shirts are worn by staff and volunteers at all events throughout the year. They are also used as promotional give-aways throughout the duration of the cam-paign.

Campaign t-shirts $3,000

Each year during our annual Community Fund Campaign, we produce promotional signage including pop-up banners and Impact lawn signs to be displayed during events. Your sponsorship would include your organization’s name or logo on this signage which would generate significant exposure in our community for your brand.

Signage $2,000

62 Swayne StreetCobourg, ON K9A 1K5

Since 1969

TOGETHERWE CAN MAKELOCAL ISSUES#UNIGNORABLE

1 in 4households in Northumberland County are at risk of homelessness.

#LOCALLOVE

To kick-start successful learning, the Northumberland United Way Back Packs for Kids Programprovides back packs full of school supplies to local children in need. This program is offered to all residents in Northumberland County and back packs are distributed to more than 30 local agencies, organizations, and schools.

The Back Packs for Kids program began in 2005 when we stuffed 100 back packs. Since then the program has grown considerably, and in 2019 more than 1,200 back packs were distributed across all municipalities in Northumberland to 36 local schools and agencies.

Benefits:• Inclusion in all media releases and external communications• Organization’s name and logo on United Way’s website• Name/logo and promotion on United Way’s social media portals • Invitation to join us in August when we stuff the backpacks to prepare for the new school year

• This is a great opportunity to include staff as a team building exercise • Thank you during event speech

Back packs for kids $2,000

Show Your Local Love.

Day of Caring was established in 1998 alongside CpK Interior Products and employees who gave their time and skills to assist 10 not-for-profit agencies in our community. Since then, an additional 12 organizations have joined to form our Partners in Caring committee. In 2019, we completed 41 jobs with more than 175 volunteers who completed a variety of jobs ranging from painting, building, cleaning, gardening, and yard work to enhance play areas.

Partner Commitment:• Provide a financial commitment on a company-by-company basis, based

on the overall budget for the program• One staff person to join committee meetings as the main contact

(1 to 2 lunchtime meetings per month, for a 6 month period)• Assist with job site reviews, taking notes and photos, job

organization, volunteer requirements, and tools/materials needed• Ensure feasibility and safety of approved jobs• Staff person to recruit volunteers from their organization

Supplier Commitment:• One staff person to join committee meetings as the main contact

(1 to 2 lunchtime meetings per month, for a 6 month period)• Determine needs for each project, answer questions, assist during

the planning process, and organize orders and deliveries• Deliver all products, organized by job, to the Lion’s Centre or directly to

the job site at no extra charge• Provide discount on all products purchased• Set up an account instore allowing Day of Caring volunteers to pick up

anything they may need to be billed afterwards.• Provide an itemized invoice of all items and transactions to United Way

within 10 days of the event

Day of Caring

Show Your Local Love.

BENEFITS:

• Logo on volunteer t-shirts worn throughout the community

• Media coverage:• Press release• Radio• Television

• Recognition in United Way Annual Report

• Logo on United Way website

• Social media coverage

• Invitation to Day of Caring Kick-off breakfast

Date: TBDLocation: Shelter Valley Pines Golf Course

Diamonds in the rough: Ladies’ golf tournament

Show Your Local Love.

Sponsorship opportunities:Platinum$1,000

Gold$500

Silver$300

Bronze$150

Event naming opportunity

One foursome

Dinner for you and your guests

Recognition in promotional materials

Recognition in dinner speech

Name and logo on hole sign

Recognition in program

Recognition in thank you ad

Letter for tax deduction contribution

Date: TBDLocation: Cobourg Yacht Club & Marina

Challenge the dragon Boat festival

Show Your Local Love.

Sponsorship Opportunities:Presenting

$5,000Boat

$3,000T-shirt$2,000

Event naming opportunity

Complimentary Dragon Boat team(s) 2 teams 1 team 1 team

Sponsor signage displayed at the festivalPresenting

Sponsor spot

Logo recognition on volunteer t-shirts

Ad in event program distributed to all paddlers Full page 1/2 page 1/4 page

Opportunity to display company banner during event

Invitation for launch photo opportunity with local media

Recognition in all media releases and publicity

Logo in all promotional materials

Recognition in thank you ad

Estimated Date: March 2020

Last year, more than 135 participants took part in our annual Online Auction. Our auction included 154 items that were viewed 16,511 times and received 806 bids. This helped us to raise more than $15,000 to support our community. This is a great marketing opportunity to promote brand awareness for your organization.

Presenting Sponsor Benefits:• Naming opportunity• Your logo, organization name and website prominently displayed on our Online Auction

website• Significant exposure to local community members through online engagement

Online auction $3,000

Show Your Local Love.

Other sponsorship opportunities

Annual Community Campaign Kick-off Event……………………………………... $2,500

Breakfast Celebration Event……………………………...…………………….….... $2,000

Annual General Meeting…………………………………………………………..... $1,000

Northumberland United Way’s Business Partner Program is a cooperative opportunity benefiting both your organization and our local community. Positioning you as a leader in Northumberland County, this program will help to reinforce your company’s commitment to the health and well-being of the area where your clients live, work, and raise their families. Example: Donate a dollar value or percentage of an item/service, for a length of time of your choice (week, month, etc.).

Promotional opportunities available to you, as our way of saying thank you.• Promotions on social media• Thank you in United Way’s regular email to 900 recipients• Your logo on our website• A personalized certificate that recognizes your participation in the program• Promotional graphics for your website, online platforms and print materials• Cross promotional opportunities with United Way• Press release and/or photo launch opportunity• Encourage other like-minded business professionals to get involved and create an impact

United way’s business partner program

Some of our Program Partners:• Arthur’s• Burnham Family Farm• Baltimore Valley Garden Centre• Barrett’s Tree Farm

• Country Wild Music Festival • Capitol Theatre• Tim Hortons

For more information, please contact:Dianne Turk, Director, Resource Developmentdturk@nuw.unitedway.ca(905) 372-6955mynuw.org #LOCALLOVE

TAKE YOUR CORPORATE REPUTATION AND COMMUNITY ENGAGEMENT TO THE NEXT LEVEL.

GET IN TOUCH.