The Importance Of Online Reputation Management

Reputation Management helps companies and businesses to build their standing and status

online. In this world of internet technology, consumers are increasingly making the use of online

services to buy goods; therefore, it has become imperative for companies to create an online

presence, and reach out to a wide network of customers. This is where Reputation Management

comes in, which was originally invented as a public relations term.

Reputation Management refers to the activity of building the status of a website, by writing

positive articles, feedback, reviews and the like, so that the website ranks high on search engines

when conducting a search. When people visit a website, they are sure to view the comments or

reviews given on the page, and base their judgments on the same. Therefore, Reputation

Management is important to Positively Connect Businesses To The Online Community.

Tools Used In Reputation Management To Positively Connect Businesses To The Online

Community

There are various tools that can be used to Positively Connect Businesses To The Online

Community. Reputation management involves protecting the online reputation of companies,

from negative feedback, that would lead to counterproductive efficiency. Mentioned below are

some of the Reputation Management tools that businesses use to positively connect with the

online community:

Trackur- This tool displays what people are seeing on search engines like Google and any

other social network, and helps you to customize your setting accordingly.

Naymz- This tool scores you on the basis of your brand’s popularity as well as your

social influence, which is measured by social sharing indicators.

Brandwatch- Brandwatch is the most popular tool, which helps in reputation

management, and allows a comprehensive management of social media and keyword

selection.

Rankur- Offers a lot of analysis and helps in viewing online reviews and provide the

ranking of industries that may be searching for your website.

Monitoring your company’s reputation is an ongoing effort and there will always be areas of

improvement, which is why reputation management has come to the forefront, to undertake all

the activities pertaining to creation of a popular website among the online community.