MISSION STATEMENT &PROMOTIONAL PLAN

OUR MISSION AT THE JITTER MUG IS TO PROVIDE OUR CUSTOMERS WITH “A CLASSIC TASTE.” WE SPECIALIZE IN SERVING FRESH COFFEE GROWN FROM CUBA. WE USE THE RICHEST COFFEE BEANS GROWN. OUR ULTIMATE GOAL IS TO PUT THE “JITTER” BACK INTO YOUR DAY WITH EVERY POUR OF COFFEE. EACH JITTER MUG LOCATION HAS A VINTAGE VIBE, WHILE ALSO OFFERING AN INVITING ATMOSPHERE FOR ALL.

THE JITTER MUG’S PROMOTIONAL PLAN CONSIST OF

SUBWAY BANNERSADVERTISING ON CLOTHINGMAGAZINE ADSBILLBOARDSSHOPPING BAGS

SLOGAN

“A CLASSIC TASTE”

LOGO DESIGN &STYLE BOARD

THE

MUGJitter THE

MUGJitter

FONTS

LavanderiaGeared Slab

C:46, M:82, Y:78, K:72

C:0, M:19, Y:49, K:0

C:76, M:55, Y59, K:40

C:9, M:92, Y:100, K:1

STATIONARY

MENU

STOREFRONT

PRODUCT DEVELOPMENT

HANGTAG

MERCHANDISINGAPPAREL

MAGAZINE AD

WEBSITE &MOBILE PHONE APP

OUTDOORADVERTISING

COMPANY VEHICLE &PUBLIC VEHICLES

POSTCARD

PRODUCT DISPLAY