The new PowerPoint template contains the …...• Please note, that the target group of the accommodation statistics was reviewed and a few accommodation establishments operating

Foreign overnights in the Nordic countries

2018Sources and Accommodation types included in this report:

Statistics Denmark• Hotels, youth hostels, holiday resorts, and camping sites, NOT marinas and holiday cottages

Statistics Finland• Hotels, youth hostels, holiday villages, and camping sites• Please note, that the target group of the accommodation statistics was reviewed and a few accommodation establishments operating in the industries of hotels and

hostels were added to it starting from data concerning January 2017. Because of the review, the data starting from 2017 is not fully comparable with those for earlier years.

Statistics Norway• Hotels, youth hostels and camping sites, NOT holiday dwellings• Please note, that in 2013 there were changes in the production of statistics in Norway, so the data before and after 2013 is not fully comparable.

Statistics Sweden• Hotels, youth hostels, holiday villages and camping sites, NOT commercially arranged rentals in private cottages and apartments

Statistics Iceland• Hotels, youth hostels, holiday centres and camping sites, NOT guesthouses, apartments, sleeping-bag facilities, lodges in wilderness, or private home accommodation• Please note, that monthly statistics are not available for youth hostels, holiday centres or camping sites, so those are included only in the yearly data. On monthly data,

only hotels are included.

ContentForeign overnights in the Nordic countries 4

Overnights in the Nordic countries by country of residence(top 18 markets outside Nordics)

Germany ………………………………………. 10

USA ………………………………………. 12

UK ………………………………………. 14

The Netherlands ………………………………………. 16

China ………………………………………. 18

France ………………………………………. 20

Russia ………………………………………. 22

Spain ………………………………………. 24

Italy ………………………………………. 26

Switzerland ………………………………………. 28

Poland ………………………………………. 30

Belgium ………………………………………. 32

Japan ………………………………………. 34

India ………………………………………. 36

Australia ………………………………………. 38

Hotels and other Accommodation types 41

3

8,9

5,5

7,4

10

,4

1,4

8,3

4,9

6,7

10

,8

1,5

9,0

5,0

7,1

11

,2

1,5

9,5

5,5

7,2

11

,3

1,7

9,6

5,8

7,3

11

,3

2,0

9,9

5,9

6,6

11

,4

2,4

10

,6

5,7

7,0

12

,3

3,0

11

,2

5,5

7,7

13

,6

3,5

11

,6

5,8

8,5

14

,0

4,8

11

,9

6,7

8,7

14

,6

5,3

12

,6

6,8

8,9

15

,7

5,5

0,0

2,0

4,0

6,0

8,0

10,0

12,0

14,0

16,0

18,0

Denmark Finland Norway Sweden Iceland

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018million overnights

4

49.5 million foreign overnights in the Nordic countries in 2018- All Nordic countries have experienced growth in foreign overnights since 2016

Change 2018/2017 +6% +1% +2% +7% +3%

Average annual change 2009-2018 +4% +2% +2% +4% +15%

Overnights in total (million) Change YtoY

2018 49.5 +5%

2017 47.3 +6%

2016 44.7 +8%

2015 41.4 +7%

2014 38,6 +7%

2013 36,2 +1%

2012 36,0 +2%

2011 35,2 +4%

2010 33,8 +5%

2009 32,2 -4%

2008 33,6

82

6 3

00

62

8 4

00

59

3 0

00

56

0 0

00

38

4 7

00

29

9 4

00

28

8 8

00

24

6 5

00

22

2 4

00

21

5 7

00

Ove

rnig

hts

Top 10 markets for Finland by the number of foreign overnights in 2018

7,9

5,3

4,33,7

3,12,5

1,7 1,7 1,61,2

Mill

ion

ove

rnig

hts

Top 10 markets in the Nordic countries by the number of foreign overnights in 2018

3 445 10027%

877 600; 13%1 691 200

19%

4 945 00031%

319 100; 6%

7 247 90058%

3 981 20058%

4 911 60055%

6 456 50041%

2 625 10048%

685 800; 5%

1 068 800; 16%

1 125 800; 13%

957 200; 6%

627 900; 12%

1 007 000; 8%

401 400; 6%

943 500; 11%

1 042 300; 7%

1 800 00033%

209 400; 2%

513 600; 7%

198 300; 2%

2 284 60015%

98 000; 2%

DENMARK FINLAND NORWAY SWEDEN ICELAND

OVERNIGHTS FROM DIFFERENT REGIONS IN THE NORDIC COUNTRIES IN 2018

Other Nordic countries Other countries in Europe Asia Americas Other regions

15.7M

12.6M

8.9M

6.8M5.5M

The large majority of foreign overnight stays in the Nordic countries are from Europe- Biggest growth rates in 2018 came from the Americas

5

628 400288 800

593 000246 500 384 700 299 400

826 300

175 900 160 000 168 000 105 300 84 900 215 700 80 700 94 1000

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

Germany USA UK Netherlands China* France Russia Spain Italy Switzerland Poland Belgium Japan India** Australia

Foreign overnights in the Nordic countries 2018, selected markets Iceland

Denmark

Norway

Sweden

Finland

With 7.9 million overnights, Germany dominates the Nordic countries- Finland is the number one Nordic destination for Russian and Japanese markets, and second for Chinese market

Finland’s share68%

(71% in 2017)Finland’s

share38%

(39% in 2017)

6*) Hong Kong is not included in the Swedish overnight statistics for China

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly overnights in the Nordic countries in 2018

Sweden Denmark Norway Finland Iceland, hotels only

Summer is the peak season in most of the Nordic countries...- Finland stands out more as a winter destination

Monthly overnight statistics for Iceland includes hotels only (monthly statistics are not available for youth hostels, holiday centres, nor camping sites)

7

1,4 M (53%)

3,9 M (34%)

1,9 M (28%)

3,0 M (58%)

2,8 M (32%)

1,3 M (47%)

7,8 M (66%)

5,0 M (72%)

2,1 M (42%)

6,2 M (68%)

Iceland (hotels only)

Sweden

Norway

Finland

Denmark

Winter and summer seasons overnights in each Nordic country (and share of seasonal overnights within country)

Winter (Dec-Apr) 2018 Summer (Jun-Aug) 2018

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Foreign overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden


1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Foreign overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden


Denmark6,2 M; 27 %

Finland2,1 M; 10 %

Norway5,0 M;22 %

Sweden7,8 M;35 %

Iceland (hotels only); 1,3 M;

6 %

22.4 million overnights in summer season (Jun-Aug)

Denmark2,8 M; 22 %

Finland3,0 M; 22 %Norway

1,9 M;15 %

Sweden3,9 M;30 %

Iceland (hotels only); 1,4 M; 11 %

13.1 million overnights in winter season (Dec-Apr)

Finland’s share of the overnights is 22% in the winter, but only 10% in the summer season

8Seasonal overnight statistics for Iceland includes hotels only

1%

8%7%

11%

2%

5%

-3%

1%

5%4%

Denmark Finland Norway Sweden Iceland(hotels only)

Change of foreign overnights by seasonWinter (Dec-Apr) Summer (Jun-Aug)

Overnights in the Nordic countries by country of residence

628 400 500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of German overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

11%

1% 6% 4%

-16%

2% 1% 1% 2%

11%


German overnights, change %Change 2018/17 Average annual change 2009-2018

GermanyGermany was the 2nd biggest country of origin by the number of overnights spent in Finland in 2018. Despite of this, Finland has only an 8% share of the German overnights spent in the Nordic countries.

German overnights increased in each of the Nordic countries, except in Iceland. Iceland experienced a steady growth in German visitors until 2016, but after that the German overnights have decreased. Finland surpassed Iceland regarding the number of German overnights in 2018.

10

258 800 200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

1 800 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

German overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

222 700 200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

1 800 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

German overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

GermanyDenmark, Sweden and Norway receive much more German visitors during the summer season compare to the winter season. In Finland, the difference in the number of German overnights between these seasons is quite small.

Finland’s share of all Nordic overnights was 18% during the winter but only 5% during the summer season.

Overnights by the German visitors increased in Denmark, Norway, and Sweden both in winter and in summer seasons last year, while German overnights increased in Finland only during the winter season.

11

6% 8%11%

4%

-22%

10%

-6%

6%1%

-24%

Denmark Finland Norway Sweden Iceland*

Change of German overnights by season 2018/17

Winter (Dec-Apr) Summer (Jun-Aug)

*) incl. hotels only

288 800 200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of US overnights 2009-2018

Iceland

Sweden

Norway

Denmark

Finland

11%

7%

22%

10%

17%

9%4%

11%9%

32%


American overnights, change %

Change 2018/17 Average annual change 2009-2018

USA Finland’s share of American overnights in the Nordic countries is only 7%, and the number of overnights has increased in average more slowly in Finland than in its Nordic neighbors.

In Iceland, the number of overnights by American visitors has skyrocketed in the 2010’s. Last year each of the Nordic countries experienced a substantial growth in American overnights, so in total, USA surpassed UK and was the second biggest country of origin by the number of overnights spent in the Nordic countries.

USA remained on the 7th place on the list of countries with the most overnights spent in Finland in 2018.

12

2%

10%

37%

19%

7%

17%

1%

17%

7%

22%


Change of American overnights by season 2018/17


114 700

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

450 000

500 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

American overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

DenmarkFinlandNorwaySwedenIceland*

75 300 50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

450 000

500 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

American overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018


USAAmericans spent nearly 1.7 million overnights in the Nordics in the summer season and 1.0 million during the winter months in 2018.

Finland is far behind its Nordic neighbors during the summer season, counting with an 7% share of the American overnights. Finland stayed also behind other Nordic countries when comparing the overnight stays in winter – Finland’s share was the same as in summer, 7%.

American overnights increased in all Nordic countries both in winter and the summer. Iceland experienced the biggest growth rate in overnights in the summer, and Norway in the winter.

13*) incl. hotels only

593 000

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

900 000

1 000 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of British overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

UKFinland has a 16% share of the UK travel market among the Nordic countries. UK surpassed Sweden and was on the 3rd place on the list of countries with the most overnights spent in Finland in 2018.

British overnights increased only in Finland last year when comparing to the other Nordic countries. Norway experienced the biggest decline in British overnights, so the number of British overnights was at the same level in Finland as in Norway in 2018.

14

-1%

1%

-13%

-5%-7%

5% 1%

0%

3%

14%


British overnights, change %


-7%

5%

-4%

0%

-6%

0%

-14%

-17%

-3%

-15%


Change of British overnights by season 2018/17Winter (Dec-Apr) Summer (Jun-Aug)

95 000

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

450 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

British overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

383 100

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

450 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

British overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

UKFinland’s increasing popularity as a winter destination among the British travelers is the reason for the positive development on Finland’s yearly overnight statistics.

Finland continued to perform well in winter 2018 and increased further its share of the British overnights in the Nordic countries. However, Finland’s share of the overnights in summer season remained at 10%.


246 500

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

900 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Dutch overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland9% 8%

5% 3%

-12%

3% 4%

-1%

1%

8%


Dutch overnights, change %


The NetherlandsBoth Finland and Iceland have the smallest shares of the Dutch overnights in the Nordic countries. However, the Dutch overnights in Finland increased by 8% in 2018, so in country rankings, The Netherlands surpassed Japan and was now the 8th

biggest market for Finland.

Each of the Nordic countries, except Iceland, continued with steady growth also in 2018.

16

-7%

21%

-1%

6%

-20%

8%

-4%

7%3%

-6%


Change of Dutch overnights by season 2018/17


57 200 100 000

200 000

300 000

400 000

500 000

600 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Dutch overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

146 600 100 000

200 000

300 000

400 000

500 000

600 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Dutch overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

The Netherlands During the winter season Dutch spend nearly the same number of overnights in each of the Nordic countries. However, Finland experienced the biggest growth also last winter among the Nordics, surpassed Denmark and expanded its share to 30%.

In summer Finland still holds only a small 4% share of all Dutch overnights in the Nordic countries. While the Dutch overnights in summer count only less than half of those in winter in Finland, Denmark, Norway, and Sweden receive clearly more Dutch overnight stays during the summer than in the winter.

Dutch overnights increased in Finland and Sweden during the winter season, and in Denmark, Norway, and Sweden during the summer season last year.


384 700

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

450 000

500 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Chinese overnights 2009-2018

Denmark

Finland

Norway

Sweden**

Iceland

China (incl. Hong Kong)

The number of Chinese overnights increased in each Nordic country until 2017. In 2018, however, Norway and Sweden experienced a 5% decline in Chinese overnights. Finland, Denmark, and especially Iceland continued with positive development. Finland’s share of the Chinese overnights remained at 22% in 2018.

China kept its 5th place on the ranking list of countries with the most overnights spent in Finland also in 2018.

18**) excluding Hong Kong

3% 6%

-5% -5%

33%

16% 17%

28%

14%

48%

Denmark Finland Norway Sweden** Iceland

Chinese overnights, change %


115 500

50 000

100 000

150 000

200 000

250 000

300 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Chinese overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden**

Iceland*

160 700

50 000

100 000

150 000

200 000

250 000

300 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Chinese overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

DenmarkFinlandNorwaySweden**Iceland*

China (incl. Hong Kong)

Chinese overnights have further increased in Finland during the winter, and in Iceland both in winter and summer.

Finland is clearly increasing its popularity as a winter destination, and its market share has grown by 37%.

On the other hand, Norway is still the most popular Nordic destination during the summer season, even though the Chinese overnights decreased by 8%. Finland’s share in the summer was 16%. Despite a rapid growth in Iceland, Finland still outperformed both Denmark and Iceland in summer 2018.


-1%

22%

0%

-8%

42%

-5%-10% -8% -8%

35%


Change of Chinese overnights by season 2018/17


299 400

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

450 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of French overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

FranceNorway has kept the lead position with the French visitors. Otherwise, the French overnights have spread quite equally among the Nordic countries, and the popularity seems to be growing even further.

On the listings of countries with most overnights spent in Finland in 2018, France remained on the 6th place. French overnights in Finland have also increased steadily after 2014.

20

16%

7%

9%

4%

1%

9%

3%3%

2%

14%


French overnights, change %


20%

9%

20%

7%

13%15%

0%

5%1%

0%


Change of French overnights by season 2018/17


61 000 50 000

100 000

150 000

200 000

250 000

300 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

French overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

193 800

50 000

100 000

150 000

200 000

250 000

300 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

French overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

FranceFinland is increasing its popularity as a winter destination among the French travelers, and it had already a share of 38% of the French overnights in the Nordic countries during the winter months.

In summer it turns the other way round – Norway is number one and Finland holds the last position together with Iceland with shares of 10% of the French overnight stays.

The French overnights increased in each of the Nordic countries during the winter months. Summer season experienced growth in French overnights in Denmark, Norway, and Sweden.


826 300

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Russian overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

Russia Finland dominates the Russian travel market with a 68% share of the overnights in the Nordic countries, even though it has lost some market share to the other Nordic countries in 2018. Russia is still number 1 in the country of origin rankings based on the number of overnights spent in Finland.

After the slow down of the Russian economic development starting in 2014, Russian travel has decreased heavily to the Nordic countries and especially to Finland. However, the rouble rate started to strengthen in late 2016 and at the same time the Russian travel started to recuperate. In 2017 the Russian overnights increased significantly in each of the Nordic countries, and continued with good growth especially in Denmark, Iceland, and Sweden also in 2018.

22

35%

1% 7%

19%

24%

8%

0% -1% -2%

12%


Russian overnights, change %


37%

9% 12%15%

41%

29%

0%

17%10%

55%


Change of Russian overnights by season 2018/17


236 700

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Russian overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

413 200

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Russian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018


Russia

Russians spend more overnights in the winter than in the summer season in Finland. Winter overnights have also increased last year.

Finland’s share of the winter overnights in the Nordic countries was 79%, and for summer overnights 60%.


175 900

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Spanish overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

16%

8%

-1%

7%8%9%

4% 4% 3%

17%


Spanish overnights, change %


SpainAll the Nordic countries, except Norway, continued with strong growth rates in the number of Spanish overnights in 2018. However, Norway still leads with a 27% share, even though Denmark is getting closer with the biggest growth last year. Finland’s share remained the smallest one, at 14%.

Spain surpassed Italy in 2017 and Switzerland in 2018, so it ranked the 12th

biggest country of origin for Finland based on the number of overnights last year.

24

12%

31%

23%20%

5%

11%

5%

-7%

0% 1%


Change of Spanish overnights by season 2018/17


55 700

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

180 000

200 000

220 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Spanish overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

82 600

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

180 000

200 000

220 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Spanish overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

SpainFinland is the only country among its Nordic neighbors with more Spanish overnights during the winter than in the summer season. In Norway summer is nearly four times more popular than winter among the Spanish visitors.

Spanish overnights increased especially during the winter season in the Nordic countries, with the biggest growth (+31%) in Finland.

Finland’s share of Spanish overnights was 26% during the winter, but only 11% in the summer.


50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Swiss overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

SwitzerlandFinland’s share of Swiss overnights in the Nordic countries remained at 15% in 2018. Sweden is the clear leader among the Nordic countries with an average annual growth of 7% during the last nine years. The interest towards the Nordics has increased quite steadily in Switzerland. Last year only Iceland has experienced some decline in the number of Swiss overnights.

Switzerland was the 13th biggest country of origin based on the number of overnights in Finland in 2018.

26

15%

0% 4% 2%

-3%

10%

5%

7% 7%

14%


Swiss overnights, change %


4%

7%

12%

0%

3%

10%

-4%

3% 3%

0%


Change of Swiss overnights by season 2018/17


68 100 50 000

100 000

150 000

200 000

250 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Swiss overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

72 400 50 000

100 000

150 000

200 000

250 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Swiss overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

SwitzerlandFinland leads with a 31% share of Swiss overnights in the Nordic countries during the winter season, and it has also continued with the upward trend.

In summer season, Finland remained together with Iceland at a lower level than the other Nordic countries. Swiss overnights also decreased in Finland during the summer months, while Denmark, Norway, and Sweden experienced further growth.


160 000

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Italian overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

ItalyFinland has a 14% share of Italian overnights in the Nordic countries. On Finland’s country listing Italy remained on the 14th place by the number of overnights.

All Nordic countries continued with growth in Italian overnights also in 2018. On the long run, Iceland and Denmark have increased their popularity the most among the Italian travelers.

28

9%

3%

9%

4%

11%

8%

0%3%

1%

13%


Italian overnights, change %


0%

8%

32%

15%

35%

9%

-1%

6%

-4% -2%


Change of Italian overnights by season 2018/17


60 000

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Italian overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

63 200

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Italian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

Italy

Finland holds a 18% share of Italian overnights in the Nordic countries during the winter season, but only 12% in the summer season.

Italian overnights kept increasing in nearly all Nordic countries during the winter season 2018. Overnight stays in summer increased only in Denmark and Norway, and occupied bigger market shares in the summer travel to the Nordics.


105 300

50 000

100 000

150 000

200 000

250 000

300 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Polish overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

PolandPolish overnights have increased in the long run in Sweden, Denmark, Finland, and very rapidly also in Iceland. However, Polish overnights to Finland have decreased last year by 10%, even though the other Nordic countries experienced growth.

Poland was the 16th biggest country of origin based on the overnights spent in Finland in 2018.

30

11%

-10%

1%13%

38%

5% 5%

-1%

6%

37%


Polish overnights, change %Change 2018/17 Average annual change 2009-2018

29 500 20 000

40 000

60 000

80 000

100 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Polish overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

41 500

20 000

40 000

60 000

80 000

100 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Polish overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

Poland

The number of Polish overnights in Finland increased in the winter but decreased in the summer season. Denmark, Sweden and Iceland experienced growth during both winter and summer seasons in 2018.


11% 6%

-4%

8%

69%

11%

-21%

1%10%

26%


Change of Polish overnights by season 2018/17


84 900

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

180 000

200 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Belgian overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

Belgium Finland and Iceland have the smallest shares of the Belgian overnights among the Nordic countries. Belgian travelers seem to have a growing interest of traveling to the Nordics as each country has experienced a steady growth in the number of Belgian overnights since 2013. However, while this positive development continued for Finland, Denmark, Sweden, and Norway also in 2018, Iceland experienced a drop in Belgian overnights.

Belgium surpassed Austria and India, so it took the 18th place on the rankings of the biggest countries of origin based on the number of overnights in Finland in 2018.

32

17%

20%

2%

17%

-5%

11%

6%7% 8%

14%


Belgian overnights, change %Change 2018/17 Average annual change 2009-2018

20 500 20 000

40 000

60 000

80 000

100 000

120 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Belgian overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

41 400

20 000

40 000

60 000

80 000

100 000

120 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Belgian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

BelgiumFinland had a 25% share of the Belgian overnights in the Nordic countries during the winter season in 2018. In summer Finland has remained at a much lower level with only a 7% share of all overnights among the five counties.

Finland and Sweden, as well as Iceland, have experienced a big increase in winter overnights in 2018. In addition to this, each of the Nordic countries experienced growth in the number of Belgian overnights in the summer season 2018.


-6%

21%

9%

26%

34%

27%

4% 4%

17%

10%


Change of Belgian overnights by season 2018/17


215 700

50 000

100 000

150 000

200 000

250 000

300 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Japanese overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

JapanFinland dominates the Japanese travel market with a 38% share of overnights spent in the Nordic countries. However, Japanese overnights decreased in Finland in 2018. Denmark was the only Nordic country which experienced growth in the number of Japanese overnights.

Japan dropped behind The Netherlands and Estonia in Finland’s ranking of the biggest countries of origin and was thus on the 10th place in 2018.

34

4%

-9%-7% -2%

-19%

1% 4% 0%

-1%

15%


Japanese overnights, change %


69 400

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

90 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Japanese overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

72 800

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

90 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Japanese overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

JapanFinland kept clearly its lead position in Japanese overnights in the Nordic countries both in winter and summer seasons, despite the decrease in overnights during the both seasons.

The difference between Finland and its Nordic neighbors is significantly higher in winter, and Finland’s share was 46%.

In summer Finland’s share of Japanese overnights was 33% and Norway’s 27%.


5%

-16%

-1%

2%

-27%

1%

-9% -8%-3% -3%


Change of Japanese overnights by season 2018/17


80 700

50 000

100 000

150 000

200 000

250 000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Indian overnights 2009-2018

Denmark**

Finland

Norway*

Sweden

Iceland**

IndiaSweden counts with the majority of the Indian overnights spent in the Nordic countries. Indian overnights increased especially in Iceland and Denmark in 2018. Norway started to include Indian overnights in their accommodation statistics last year and their share is just the same as Finland’s share, 15% of all overnights in the Nordics.

India was the 19th biggest country of origin by the number of overnights in Finland in 2018.

36*) Norway started to report overnights for the Indian travellers in 2018.**) Denmark and Iceland have reported Indian overnights from 2013 onwards.

30%

3% 2%

41%

14%4%

16%

60%

Denmark** Finland Norway* Sweden Iceland**

Indian overnights, change %


23 000

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

90 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Indian overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark**

Finland

Norway*

Sweden

Iceland**

29 900

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

90 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Indian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark**

Finland

Norway*

Sweden

Iceland**

India

37

Sweden is the clear leader both for winter and summer Indian overnight stays in the Nordic countries.

Indian overnights during the winter season increased in each of the four Nordic country (statistics for Norway are not yet available for the winter 2017-2018). Summer overnights increased especially in Denmark and Iceland.

*) Norway started to report overnights for the Indian travellers in 2018, so only statistics for summer is available.**) Denmark and Iceland have reported Indian overnights from 2013 onwards. Iceland’s monthly statistics incl. hotels only.

24%15% 12%

77%

41%

2% 2%

40%

Denmark** Finland Norway* Sweden Iceland**

Change of Indian overnights by season 2018/17


94 100

20 000

40 000

60 000

80 000

100 000

120 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Development of Australian overnights 2009-2018

Denmark

Finland

Norway

Sweden

Iceland

AustraliaAustralian travelers continued to increase their visits to the Nordic countries also in 2018. Norway and Denmark have the biggest shares of the overnights in the Nordics, but Sweden, Finland, and Iceland are not so much behind.

Australia was the 17th biggest country of origin based on the number of overnights in Finland in 2018.

38

12%14%

8%5%

8%

12%

8%

11%

7%

35%


Australian overnights, change %


32 100

10 000

20 000

30 000

40 000

50 000

60 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Australian overnights in the Nordic countries, summer season (Jun-Aug) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

36 400

10 000

20 000

30 000

40 000

50 000

60 000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Australian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2018

Denmark

Finland

Norway

Sweden

Iceland*

AustraliaFinland strengthened its lead position in Australian overnights during the winter season in the Nordic countries in 2018. Finland’s share of the winter overnights was 27%.

Australian overnights in Finland increased also during the summer months, but stayed still behind Norway, Denmark, and Sweden. Finland’s share of the summer overnights was 16%.


-4%

29%33%

15%

39%

21%

14%

-1%

4%9%


Change of Australian overnights by season 2018/17


Hotels and other Accommodation types

7,1 5,7 6,6 10,0

4,0

5,5

1,1 2,2

5,7

1,5

15,0

1,3

1,6

2,0

0,0

5,0

10,0

15,0

20,0

25,0

30,0


Registered foreign overnights in the Nordic countries in 2018

Hotels Other accomm. included in this report Other registered overnightsmillion

Holiday dwellings

Marinas and holiday cottages

Commercially arranged rentals in private cottages and apartments

Due to different methods of overnight registrations in each of the Nordic countries, number of overnights may vary depending on the different reporting statistics used.

In order to have more comparable statistics from each country, we have included in this report the number of registered overnights in hotels, holiday resorts, youth hostels and camping sites.

This report does not include accommodation types marked with red color, even though they are reported to the National Statistics office of the country in question.

Differences in the Nordic Accommodation Statistics & Reporting

Share of each country

All registered Accommodation in each country 40% 10% 15% 25% 10%

Hotels & other Accomm.* included in this report 25% 14% 18% 32% 11%

Hotels 21% 17% 20% 30% 12%

*) hostels, holiday villages and camping sites

Apartments, sleeping-bag facilities, lodges in wilderness, private home accommodation

(detailed in red by each country)

41

42

Documents

The new PowerPoint template contains the …...• Please note, that the target group of the accommodation statistics was reviewed and a few accommodation establishments operating