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By Laura Bradley and Julie Brempelis. The Old spice Transformation. -Out with the old , and in with the Mustafa-. A transformation. A physical transformation. http://www.oldspice.com/products/by-type/deodorant/ Revamped their entire product look. Old Old Old …Old Spice. From the 1980’s…. - PowerPoint PPT Presentation
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THE OLD SPICE TRANSFORMATIONBy Laura Bradley and Julie Brempelis
-Out with the old, and in with the Mustafa-
A transformation.
A physical transformation. http://www.oldspice.com/products/by
-type/deodorant/ Revamped their entire product look
Old Old Old…Old Spice
From the 1980’s….
http://www.youtube.com/watch?v=AxfcPdnNidA
Old Old…Old Spice
To the swagger patrol…
http://www.youtube.com/watch?v=rvfk7ip-Wo8
Old…Old Spice
To joint promotion…
http://www.youtube.com/watch?v=hhSisRkXuJY
Old Spice
To the man your man could smell like.
http://www.youtube.com/watch?v=owGykVbfgUE
Relation to Class
Communication Nonpersonal channels
Commercials on TV Print ads in magazines
Personal channels Word-of-mouth Viral videos on YouTube
True to the brand
Tag whistle Celebrity endorsement The Old Spice “RED”