The Quality PackageThe Quality Package

Seminarium: Livsmedelskvalitet ur olika perspektiv, Stockholm, 19.1.2011

Lars Hoelgaard, Vicegeneraldirektör

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28 May

Communication

Green Paper

15 Octobre

Timetable

10 Decembre

Quality Package

Legislative proposals?

20092008 2010 2011-2012

Discussions in EP & Council

on legislative proposals

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- PDO/PGI

- TSG

- Optional Quality Terms

-‘free range’ (poultry)

-‘first cold pressing’ (olive oil)

Proposal on

Agricultural product quality schemes

COM(2010) 733 

Minimum requirements EU quality schemes Private and public initiative

Proposal on Marketing standards

COM(2010) 738

- General marketing standard

- Place of farming

- Lisbon alignement

Guidelines on Best practices for

Voluntary Certification

schemes 2010/C 341/04

The Quality Package

Guidelines onLabelling of foodstuffs

with PDO/PGI ingredients

2010/C 341/04

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Agricultural Product Quality Schemes

Commission proposes to:• Strengthen• Clarify• Simplify

the existing schemes (PDO/PGI, TSG, optional quality terms)

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Agricultural product quality schemes

Scope

Protection

Procedures

PDO-PGI

Relation with TM

Definitions

TSG

Role of producers groups

Protection of symbols

Scope

Definitions

Registration only with reservation

Optional QualityTerms

Existing termslisted

Possibility to reserve new terms

Controls

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Guidelines on PDO-PGI ingredients

Principle: PDO or PGI registered name may

be included in the ingredients list

Use of EU PDO-PGI terms, abbreviations or symbols

Registered name may be mentioned in or close to the foodstuff name but…

How to advertise an ingredient comparable to the PDO/PGI ingredient

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Marketing standards

• New General Marketing Standard (fair, sound & marketable) – apply to all products covered by the sCMO (Reg 1234/2007)

• Existing provisions maintained & may be streamlined in the future

• Sectoral marketing standards can be adopted by delegated acts

• Possibility to introduce mandatory indication of Place of farming for all products:– on a case by case basis – subject to impact assessment.

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Guidelines for voluntary certification schemes

38 concrete recommendationsScheme participation

and development

Scheme requirements and corresponding claims

Inspection &

certification

Mutual recognition, benchmarking &

overlap with other schemes

Introduction & definitions

The existing legal framework

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• Objective of this enhanced quality policy is to ensure the EU has the right tools to help farmers better communicating the qualities of agricultural product, and thus getting a fair price for their products.

• Next steps:– Discussion in the European Parliament

– Discussion in the Council

– 2012 at the earliest adoption of the Regulation on agricultural product quality schemes by Council of ministers and European Parliament

Conclusions

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Thank you for your attention

DG Agriculture and Rural Development Unit H.2 – agricultural product quality policy

DG AGRI website on Quality: http://ec.europa.eu/agriculture/quality/index_en.htm