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A guideline to how and why we work
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4HIS LITTLE BOOK WAS WRITTEN FORALL THE PEOPLE WHO DECIDED TOJOIN OUR AGENCY AS A CLIENT ORAS AN ADVERTISING PROFESSIONAL7E DONT WANT YOU TO READ ITASABOOKOF RULESNORASASETOF GUIDELINES ON HOW TO MAKEGREATADS7EWANTYOUTOKEEPIT AS A REMINDER OF OUR BASICPRINCIPLES 7E NEVER WANTEDTOBEANOTHERAGENCYDRIVENBYPROCEDURESANDSYSTEMSTRYINGTOMOULD YOURMIND INTO A CORPORATEAGENDA"UT WE DO HAVE PRINCIPLES4HOUGHTS FROM OUR BEGINNINGTHATWE STILL WANT TO SHAREWITHYOU !ND LEAVE YOU FREE TO DOWITHTHEMWHATEVERYOUWILL
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UCT MANAGERS BRAND MANAGERS RESEARCHERS MARKETING DIRECTORS #%/S !NYONEWHOLL HAVE THE RIGHT TO EXPRESS AN OPINIONABOUTTHEADVERTISING )TSAWARTEAMUSAGAINST THERESTOF [email protected]+NOW7HY
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