THE STATS ON

MOBILE

MOBILIZE YOUR MARKETING MESSAGE

4 OUT OF 5 MOBILE USERS HAVE A SMART PHONE

REACH Michigan.com reaches 7.5 million unique visitors on mobile per month!1

8 in 10 people in the U.S. use a mobile phone2 Over 50% of the population uses a tablet1

BEHAVIOR Michigan.com delivers 51 million mobile page

views per month1

66% of all digital time is now spent on a mobile device3

68% of smartphone owners use their phone to follow along with breaking news events5

INFLUENCE 91% use mobile for inspiration in the middle of

a task4 82% of users turn to their devices to make

product decisions4

70% of consumers tried a new packaged good or brand after seeing a mobile ad6

With 31 million U.S. users going online via their smartphones and tablets in 2016,2 mobile presents an unparalleled opportunity to reach consumers.

Sources1.

“US Internet Users Rely on Mobile Devices for Digital Access,” eMarketer 3/2/2016 2. “Two-Thirds Of All Digital Time Is Now Spent On A Mobile Device,” by David Bolton; Arc 9/13/163. Morgan Stanley Survey 2011; “Consumers in the Micro-Moment” Google /Ipsos March 20154. “U.S. Smartphone Use in 2015,” Pew Research Center; 4/1/20155. “NinthDecimal CPG Mobile Audience Insights Report Reveals New Data Around Mobile’s Continued Transformation of Consumers’ Path-to-Purchace," 1/21/15

OF SMARTPHONE USERS HAVE IT IN REACH AT ALL TIMES

91%

OF USERS TURN TO THEIR DEVICES TO MAKE PRODUCT DECISIONS

82%

The numbers don’t l ie, mobile is everywhere—everywhere your customers are. Are you ready to reach consumers wherever there are? We’ve got the insight, strategy, and mobile solutions to reach your consumers at home and on the go.

6.

comScore December 2016

Michigan.com has the largest mobile audience in Michigan!1