The Student Advantage Card National Sponsorship Program

The Student Advantage CardNational Sponsorship Program

©2003 Student Advantage, Inc. www.studentadvantage.com

THE STUDENT ADVANTAGE CARD

The Student Advantage Card provides students with hundreds of dollars worth

of savings all year long and it’s the ONLY way to save 15% at Amtrak and

Greyhound and get exclusive pricing on US Airways.

Here’s just a sample of the thousands of partners where students can save up

to 50% using the Student Advantage Card:

LOCAL MERCHANTS (Market Specific): NATIONAL PARTNERS:

Ben & Jerry’s MotoPhoto

Burger King Papa Johns

Domino’s Pizza Hut

Golds GymSupercuts

Mail Boxes Etc. Taco Bell

McDonaldsThe Body Shop

The Student Advantage Card



• The nation’s largest national student discount program

• University endorsed and distributed by more than 350 colleges and universities

• Strong reach: representation at more than 2,500 colleges and universities

• Broad acceptance: accepted at more than 15,000 locations throughout U.S. and online

• Significant value: up to 50% off; average discount of 15% off

• Engaged membership base: subscription fee of $20 for 12-months and ongoing

communication programs ensure an active membership base

• Coupon Book: Includes a Coupon Book with more than $200 in additional savings

Product Basics



1. Offer a Discount to our Cardholders

• Students buy the Card to gain access to the thousands of discounts our partners provide; offering a compelling discount on your products and services is a critical component to partnering with Student Advantage

2. Select the Marketing Programs that are Right for You

• We offer a wide range of marketing programs through multiple channels and mediums capable of meeting any objective and budget

3. Implement one of the easy ways to accept the Card

• Our cards operate using a logo, expiration date and 16-digit ISO numbering scheme making it easy for partners to accept the card however they choose—from visual to automated swipe recognition to links online

Partnership: How It Works

By becoming a partner you gain access to all current and prospective Student Advantage Cardholders



No other marketing solution will impact your bottom line like The Student Advantage Card

Why?

• Single point of access to a large, active customer base (students pay for our product)

• Your brand associated with a program endorsed by more than 300 of the leading colleges and

universities in the country including Penn State, The University of Texas and UCLA

• 16-digit ISO number scheme allows for easy partner acceptance and tracking

• Association with top brands such as Pep Boys, AT&T Wireless, Barnes & Noble.com and Amtrak

• Ongoing exposure - the Membership Program runs for the entire academic year

• Highly measurable results - you’ll know when members are transacting

• You win, we win - flexible pricing schedules where Student Advantage’s interests

are delivering transactions for you!

Why Partner with Us?

“The Student Advantage Membership provides a valuable service to students and parents to help lessen the

discretionary costs of college while creating a sense of community between the university and local businesses.”

Jerry LinebergerUniversity of Wisconsin – Steven’s Point

"Student Advantage's ability to truly

understand their audience has allowed them to maintain their

key position in the college marketplace.

Through this commerce powerhouse, priceline is able to offer highly

relevant travel products and discounts - and

build customer relationships that will

last a lifetime.”

Carey Dietz, Sr. Marketing

Manager priceline.com



a) ONLINE

Channel sponsorships, featured partner, search & directory, dedicated jump page, banners, buttons and text links, activation and enrollment

b) EMAILDedicated HTML, Buy & Save Member updates, regional text only, activation

c) DIRECT

Card fulfillment kit, university-endorsed parent mailer

The most comprehensive set of marketing initiatives available through a single program

Marketing Programs



d) ON-CAMPUS

Flyers, posters, buckslips

e) OFF-CAMPUSCollege Fest, local merchant flyers and posters

f) SEASONAL PROMOTIONS

Back-to-School, Holiday, Spring Break, Graduation/Summer

The most comprehensive set of marketing initiatives available through a single program

Marketing Programs



Marketing – Basic Inclusion

Program Summary:

Partners are fully integrated into the core channels where current and prospective Members find out where they can use their Student Advantage Card.

Basic Inclusion:

A - Search & Directory: listing & link - ongoing

Dedicated Jump Page: logo, image, link, copy – ongoing

Member Guide: logo, discount & link - ongoing

B - Featured Promotion: logo, discount & link – month

C - Media Banners: images, text & link – ongoing

Jump Page

Member Guide

Sample Category Page

B

A

D



Pricing

Program Pricing:

• Basic Inclusion: $10,000

• Additional marketing program priced based customized package

Minimum 1-year commitment on all programs

Partner launches are done quarterly

Hurry!



For more information contact:

Josh Fraser

GM, Student Advantage Card

617-880-7723

[email protected]

Documents

The Student Advantage Card National Sponsorship Program