The survival of magazines in the digital age

VS.

By: Lisa van Winden

Content

• The Present

• The Future

• The Proposal

• Empirical Research

The Present

• Internet use

• Cosmopolitan and social networks

How to spent your free time

The Future

• Technological developments

• Mag +

• Only a prototype

The Future

• E-Paper

• Bendable

• Only 0.3 millimeters

Willingess to Pay

Preference by Age

Preference by Gender

The Proposal and Empirical Research

• Investigate technological developments

• Research the preferences

• Improving the website

Questions?