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The tool that could change everything 3
What is IITTI?
IITTI is a measuring tool for image consultants.
The tool that could change everything 4
What is IITTI?
What does it measure?Why should we care?
IITTI is a measuring tool for image consultants.
The tool that could change everything 5
What is IITTI?
What does it measure?Why should we care?
It measures the outcomes of training in a uniform way.
IITTI is a measuring tool for image consultants.
It brings image consulting more into the
mainstream.
The tool that could change everything 7
How so?
The tool that could change everything 10
Do I have to do extra work to use IITTI?
You actually do less by not having to worry about designing and conducting your own
test at the end of your training.
The tool that could change everything 11
As we have said, it helps you measure the effectiveness of your training in a
standardized way.
Do I have to do extra work to use IITTI?
You actually do less by not having to worry about designing and conducting your own
test at the end of your training.
The tool that could change everything 13
How so?
By using a standardized certification testing system instead of your own home-
spun certificate, you eliminate the fundamental conflict of interest issue prevalent in the industry right now.
The tool that could change everything 14
How so?
The independent test will let you be head and shoulders above and beyond what is
done today.
By using a standardized certification testing system instead of your own home-
spun certificate, you eliminate the fundamental conflict of interest issue prevalent in the industry right now.
The tool that could change everything 15
Just imagine, you can eventually be able to proudly advertise something like...
The tool that could change everything 16
"Over 80% of our graduates have successfully passed the IITTI Exam!"
Just imagine, you can eventually be able to proudly advertise something like...
The tool that could change everything 17
"Over 80% of our graduates have successfully passed the IITTI Exam!"
(Well, of course, only if your training program is any good!)
Just imagine, you can eventually be able to proudly advertise something like...
The tool that could change everything 19
It changes the world in two ways:
How will this change the world?
Your practice is seen as more professional. HRs will trust your work more because it is not you that says how good you are, but an independent testing body.
1.)
The tool that could change everything 20
How will this change the world?
You help further legitimize the field of image consulting into the mainstream.
It changes the world in two ways:
Your practice is seen as more professional. HRs will trust your work more because it is not you that says how good you are, but an independent testing body.
1.)
The tool that could change everything 21
How will this change the world?
When the market sees that there is an unbiased measuring tool, it is more willing to commit training dollars.
2.)
The tool that could change everything 22
How will this change the world?
Why?
When the market sees that there is an unbiased measuring tool, it is more willing to commit training dollars.
2.)
The tool that could change everything 23
How will this change the world?
Why?
Because corporate training is based on what they can measure.
When the market sees that there is an unbiased measuring tool, it is more willing to commit training dollars.
2.)
The tool that could change everything 24
Again, corporate training is based on what they can measure.
The tool that could change everything 25
Whatever they can't measure easily, they won't commit money to it because they can't justify its return on investment (ROI).
Again, corporate training is based on what they can measure.
The tool that could change everything 26
Just look at the ISO standards, they have helped businesses thrive and grow because everybody is "on the same page".
Whatever they can't measure easily, they won't commit money to it because they can't justify its return on investment (ROI).
Again, corporate training is based on what they can measure.
The tool that could change everything 28
Still not convinced about a single standard?
Imagine what the car industry would be like if every brand decided to work their steering wheels differently, or the brake and gas pedals in different positions?!
The tool that could change everything 29
Still not convinced about a single standard?
Unfortunately, this is what the image industry is like today!
Imagine what the car industry would be like if every brand decided to work their steering wheels differently, or the brake and gas pedals in different positions?!
The tool that could change everything 30
It is not a quality issue but a standard issue.
To move our image industry to the next level, we need to understand that:
The tool that could change everything 33
Sure, I can convince a few companies to use this standard, but what makes you think there will be
more business?
The tool that could change everything 34
Sure, I can convince a few companies to use this standard, but what makes you think there will be
more business?
It is the so-called "network effect".
The tool that could change everything 35
Sure, I can convince a few companies to use this standard, but what makes you think there will be
more business?
When Company A starts using it, and is seen to have a competitive edge, Company B will follow.
It is the so-called "network effect".
The tool that could change everything 36
Sure, I can convince a few companies to use this standard, but what makes you think there will be
more business?
So will Company C, Company D, and so on.
When Company A starts using it, and is seen to have a competitive edge, Company B will follow.
It is the so-called "network effect".
The tool that could change everything 37
Any other benefits besides companies?
Job-seekers will benefit when, at the end of the training, they can write this independent test.
The tool that could change everything 38
They can then take this certificate to any employers and get the credit for it.
Job-seekers will benefit when, at the end of the training, they can write this independent test.
Any other benefits besides companies?
The tool that could change everything 44
Wow! How can I help to lead this movement?
Join us in advocating for this standard.
The tool that could change everything 45
Wow! How can I help to lead this movement?
This will give you a very good excuse to call up your corporate clients again!
Join us in advocating for this standard.
The tool that could change everything 46
Wow! How can I help to lead this movement?
Or write a blog about it!
This will give you a very good excuse to call up your corporate clients again!
Join us in advocating for this standard.
The tool that could change everything 47
Wow! How can I help to lead this movement?
Or talk to your AICI chapter!
Or write a blog about it!
This will give you a very good excuse to call up your corporate clients again!
Join us in advocating for this standard.
The tool that could change everything 49
You can sign up and do it formally...
You can do it informally or...
The tool that could change everything 50
as an IITTI Associate
You can sign up and do it formally...
You can do it informally or...
The tool that could change everything 51
and getting your name listed on the IITTI website.
as an IITTI Associate
You can sign up and do it formally...
You can do it informally or...
The tool that could change everything 53
You will commit to writing a blog once every 6 months, or
Tell me more about being an Associate
The tool that could change everything 54
making a YouTube video every 6 months, or
You will commit to writing a blog once every 6 months, or
Tell me more about being an Associate
The tool that could change everything 55
making a presentation to your local chapter of AICI, chamber of commerce, or other business groups every 6 months.
making a YouTube video every 6 months, or
You will commit to writing a blog once every 6 months, or
Tell me more about being an Associate
The tool that could change everything 56
Who to contact to find out more?
In Latin America: Lilian Bustamante
In Asia: Christina Ong
In Europe: Riet de Vlieger
In N. America: Deborah King
Lynne Marks
Kimberly Law
Patrick Chun
The tool that could change everything 57
IITTI (pronounced as "ET")
A non-profit organization
registered in Vancouver, Canada
web: www.IITTI.org
email: [email protected]