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AUTUMN 201722-24 SEPTEMBER OLYMPIA LONDON
29 SEPTEMBER-1 OCTOBER NEC BIRMINGHAM
21-22 OCTOBER EXCEL LONDON
28-29 OCTOBER MANCHESTER CENTRAL
SPRING 201816-18 FEBRUARY
OLYMPIA LONDON
2-4 MARCH NEC BIRMINGHAM
10-11 MARCH MANCHESTER EVENTCITY
14-15 APRIL EXCEL LONDON
SALES BROCHURE
THE UK’S LEADING WEDDING
SHOWS
Source: Hitched W.I.F.E www.hitched-wife.org
There are over
250,000 marriages
in the UK every year
28%family + couple
5% the parents
35%the couple
The Opportunity
Each year UK weddings
are worth £10 billion The average time
spent planning a wedding is
12 months
£
89% of couples plan on going on a honeymoon or
mini-moon
Who paid for the wedding?
02
Source: NWS visitor survey Spring 2017 0388% are in ABC1
socio-economic band
£25k
Average joint income of £69k
Average wedding budget
70%are aged 25-34
The National Wedding Show Audience
£
70%with a wedding date in the next 1-2 years
58%of our visitors are
brides-to-be
47% of attendees will not attend any other wedding shows this year
The Catwalk
The VIP Lounge
The Style Stage
Entertainment Stage
Inspired Bakes
New Talents
The Inspiration Lab
Champagne Bar
Example floorplan
Champagne Bar
Entertainment Stage
Style Stage
Inspired Bakes
New Talents
Entrance
Catwalk
VIP Lounge
Inspiration Lab
Around the show
04
05
Why Exhibit?
As the UK’s busiest and best-loved wedding events, The National Wedding Shows present a valuable opportunity for you to engage with over 40,000 visitors from across the country with each season.
Key Benefits
• Direct exposure to a large, targeted and receptive AB1 audience.
• Opportunity for immediate ROI through at-show sales.
• Capture lucrative visitor data.
• Engage with visitors in a fun and vibrant atmosphere.
• Gain valuable customer feedback and build awareness of your brand.
• The perfect place for product sampling to a highly engaged audience.
With over 25 years of experience in the industry, our team are the best in the market when it comes to delivering quality, premium wedding exhibitions.
“The show had such an amazing atmosphere and we thoroughly enjoyed exhibiting! Thanks to the team’s great organisation & assistance, we were able to reach many couples and had a huge return.”Drake & Morgan Events
London Olympia
06
Serving the UK wedding market for over 15 years, The National Wedding Show at London Olympia truly represents an outstanding opportunity for all exhibitors and partners involved.
With its beautiful, West London location attracting a discerning audience from across London and the Home Counties, the show is an ideal platform for perfectly showcasing your brand.
The Details
Dates Autumn: 22-24th September Spring: 16-18th February
Catchment Area London & South East (many visitors from Sussex, Surrey, Oxfordshire, Berkshire & Hampshire)
Footfall 12,000 visitors per show
07
The Midlands’ finest wedding exhibition, staged in one of the largest and most accessible exhibition venues in the world.
As the busiest event in our portfolio, the Birmingham NEC National Wedding Show presents an unrivalled opportunity to meet with a huge, targeted audience, all under one roof and in just one weekend.
The Details
Dates Autumn: 29th September-1st October Spring: 2-4th March
Catchment Area Midlands (many visitors from Birmingham, Warwickshire, Worcestershire, Shropshire)
Footfall 14,000 visitors per show
Birmingham NEC
08
Manchester Central & EventCity
The only wedding show you’ll need to attend in the North of the UK.
Our Manchester National Wedding Show is regarded as the best and busiest in the region, delivering thousands of affluent Northern brides and grooms over the two day event.
The Details
Dates Autumn: 28-29th October Spring: 10-11th March
Catchment Area North West (many visitors from Manchester, Lancashire, Cheshire. Cumbria, West Yorkshire)
Footfall 8,000 visitors per show
09
London ExCeL
Housed in one of the UK’s most innovative and best-connected exhibition venues, our London ExCeL event is a real must-attend for brides and wedding suppliers alike.
Its London location is ideal for brides from across the South, and our ticketing structure ensures only the best quality of audience attend.
The Details
Dates Autumn: 21-22nd October Spring: 14-15th April
Catchment Area London & South East (many visitors from Essex, Hertfordshire, Kent)
Footfall 10,000 visitors per show
Catwalk Scenes
The catwalk is the real flagship feature of the events. Taking place 4 times per day and curated by the industry’s best Catwalk Producers, the award-winning show is guaranteed to be seen by every visitor at least once during their visit, giving your brand exposure to thousands of potential customers.
• Bridal or Occasionwear £1,500 + VAT for 4 models or £3,000 + VAT for all 8 models
• Menswear £1,500 + VAT for 4 outfits
VIP Bags
Align yourself with the best-selling VIP package. Marketed as the ultimate wedding show experience, VIP ticket holders receive a complimentary glass of fizz, fast track entry to the show, a reserved catwalk seat and access to the VIP lounge, along with a complimentary goody bag packed full of beauty and lifestyle products.
• Sponsorship £3000 + VAT per show Logo to be branded on one side of the bag
• Leaflet insert £1,000 + VAT per show
• Product Sample Insert £1,500 + VAT per show
Show Bags
Make your brand stand out by sponsoring one of our show bags. Given to every visitor, this is a fantastic opportunity to get your brand directly into our visitors’ hands.
• Sponsorship £5,000 + VAT per show Logo to be branded on one side of the bag
• Leaflet insert £1,000 + VAT per show
• Product Sample Insert £2,000 + VAT per show
The size and scale of these events mean there are many routes to market for those interested in targeting our valuable audience.
Further Opportunities
Other opportunities include: • Targeted e-shots to our database of visitors • Hanging banners and floor tiles at the shows • Printed ticket branding • Show Guide advertising
10
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Media Support
As an exhibitor you will benefit from our multi-platform marketing & PR campaign that reaches 100,000’s pre and post-show.E-shots - regular e-newsletters sent to targeted segments of our 120,000 strong database of current brides-to-be.
Social Media - reach an audience of 350,000+
Event Website - attracting on average 56,000 unique users per month.
National & Regional Press – newspaper coverage, radio, television and outdoor media.
Official Show Guide – The essential guide to the exhibition, distributed to every visitor both onsite and online.
Key Bridal Press – our print advertising and featured editorial extends across all the leading national and regional bridal publications, as well as the top online wedding blogs.
The Team
To be part of our portfolio of unmissable wedding events, call or email us today to ask about stand availability and how to book.
We’d love to talk to you about how the National Wedding Shows can help grow your business.
Laura BatesGroup Show [email protected]+44 (0)20 7772 8339
Nicole Diamond Head of Sales [email protected] +44 (0)20 7772 8406
Sophie Moy Marketing Communications Manager [email protected]+44 (0)20 7772 8362
