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The Ultimate Guide to Design Productivity Design ProductivityYour Competitive Advantage

The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

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Page 1: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

The Ultimate Guide to Design Productivity

Design Productivity—Your Competitive Advantage

Page 2: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 2

Move Faster, Get Optimized, Innovate More

Improve Productivity

Drive Innovation

Reduce Risk

What Can You Do…

to Provide Competitive Advantage?

Page 3: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 3

What Productivity Means Do more with less: Develop more competitive

products with fewer resources

Reuse and share design intellectual property (IP) across projects

Enable design teams in different geographies to work on the same project

Lower risk of design errors

Efficiently adapt to market-focused product change requests

Enable focus on value-add core competencies

Page 4: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 4

TIP #1: Lower Your Risk Look beyond the silicon—

all systems consists of hardware and software

Tools and design methodology improve your productivity

Supporting IP portfolio should be broad and current to market requirements

Ensure your vendors can support you from design concept to volume production

Page 5: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 5

TIP #2: Look for Flexibility,

Scalability and Reusability

Add new features as market

requirements change

Reuse designs and IP

across different products

and teams

Avoid risk of product

obsolescence

Scale from prototyping to

production volumes

Page 6: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 6

TIP #3:Think “TCO” –

Total Cost of Ownership

Evaluate both product cost and development cost

Remember the additional cost of tools, IP, and design time

Estimate the cost of respins and lost revenue, if product launch is delayed

Consider cost of going from prototype to production

Page 7: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 7

TIP #4. Think of Time IN Market and Time TO Market

Increased Competition Makes Most Markets Behave Like the Consumer Market – Time in Market Keeps Shrinking

Page 8: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 8 © 2006 Altera Corporation 8

TIP #5: Programmable Solutions Are

the Ultimate Productivity Tool Maximum flexibility and low

design cost

No risk of re-spins or obsolescence

Change the product throughout its lifetime

Low to no cost design software

Broad portfolio of IP

Best prototype to production solution

Spend Less. Do More. Get There First.

Page 9: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

Design With Confidence: Stratix III FPGAs The Lowest-Power High-Performance FPGAs

Page 10: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 10

Product Portfolio Today

High-end FPGAs Including Transceiver Option

CPLDs Structured ASICs

Low-Cost FPGAs

Design Software

Intellectual Property (IP)

Support Tools

Development Kits

Embedded Soft Processors

Page 11: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 11

Stratix III FPGA Key Innovations

Industry’s first “Programmable Power Technology”

50% lower power than 90-nm FPGAs at the same

performance

Architecture—2nd-generation ALM logic structure

Highest density: 338K logic elements

Most efficient interconnect: fastest performance and

highest utilization

Highest memory and register capacity:

17-Mbit memory and 270K registers

Fastest DSP capacity:

896 18X18 multipliers @ 550 MHz

Page 12: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 12

Stratix III FPGA Key Innovations

Highest-performance interface capability

Modular bank flexibility

Industry-leading signal integrity

Quartus® II design software is industry leader in productivity and performance

PowerPlay: Automated implementation of high-performance and lowest-power designs

TimeQuest: ASIC-quality timing analysis

Synopsys Design Constraint (SDC)-based for FPGAs

Team-based design

Incremental compilation— fastest compile times

Page 13: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 13 © 2006 Altera Corporation 13

Industry’s First Complete

Power-Efficient Technology

Stratix® III Power Reduction Technique

Lower

Static

Power

Lower

Dynamic

Power

Silicon Process Optimizations

Programmable Power Technology

Selectable Core Voltage (0.9 V or 1.1 V)

Quartus II PowerPlay Power Optimization

Stratix III Devices are the Lowest-

Power High-Performance FPGAs

Page 14: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 14 © 2006 Altera Corporation 14

Programmable Power Technology Logic Array

High-Speed Logic

Timing Critical Path

Low-Power Logic

Unused Low-Power Logic

Performance Where You Need It,

Lowest Power Everywhere Else

Page 15: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 15

High-Speed vs. Low-Power Logic Ratio

71 Customer Designs*

*All designs compiled for maximum performance

Lo

gic

Rati

o

High-Speed Logic

Low-Power Logic

Ratio of Low-Power Logic Increases

for Low-Performance Systems

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1 6 11 16 21 26 31 36 41 46 51 56 61 66 71

High Performance Logic

Page 16: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 16

Design Clock

Frequency

Change in Total Power From

Stratix II Devices to Stratix III Devices*

Parity -50%

+25% -25%

Dramatically Reduce Power and

Automate Power Management

With Stratix III FPGAs

* Based on average resource utilization from customer design database

Stratix III Power vs. Performance

Page 17: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 17

Quartus II Design Flow

Design Entry

Timing Constraints

Synthesis

Place and Route

Timing, Area, Power

Optimization

PowerPlay Power Analyzer

Power-Optimized

Design

Automatic Power Reduction for

Maximum Productivity

Page 18: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 18

Highest-Performance DSP

Up to 896 18-bit x 18-bit multipliers performing @ 550 MHz

Variable bit-width support

DSP blocks cascade modes to maximize overall

performance

Digital signal processing (DSP)-optimized logic and memory fabric

MLAB for tapped delay lines

Fast 3-input adder in ALM

Device

Multipliers

9x9 12x12 18x18 36x36 18x18

Complex

18x18 Sum

of

Multipliers

EP3SE110 896 672 448 224 224 896

Page 19: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 19

Stratix III I/O Connectivity

Increased efficiency and flexibility: 24 banks

High performance:

1.25-Gbps LVDS

800 Mbps DDR3

Excellent signal integrity

Meet Today’s Interconnect Design

Challenges With Stratix III I/Os

Page 20: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 20

New modular bank structure Many small I/O banks 24, 32, 36, 40, or 48 user I/Os per bank 16 to 24 banks

Example Showing How

Various Sized Interfaces

Can Be Put Together

F1760 FBGA 1056 User I/O

24 Banks

6 Banks

6 B

an

ks

Bottom I/O – Same as Top

Rig

ht I/O

– S

am

e a

s L

eft

6 Banks

6 B

an

ks

6

Ba

nk

s

Bottom I/O – Same as Top

Rig

ht I/O

– S

am

e a

s L

eft

36b

DD

R

36b

DD

R

36b

DD

R

72b

DD

R

72b

DD

R

PC

I 64

72b

DD

R

18R

/

18W

18R

/

18W

18R

/

18W

18R

/

18W

18R

/

18W

18R

/

18W

18R

/

18W

P

CI 32

36b

DD

R

36b

DD

R

36b

DD

R

36b

DD

R

36b

DD

R

36b

DD

R

72b

DD

R

72b

DD

R

72b

DD

R

72b

DD

R

PC

I 64

72b

DD

R

PC

I 64

72b

DD

R

18R

/

18W

18R

/

18W

18R

/

18W

18

R/

18W

18R

/

18W

18R

/

18W

18R

/

18W

18

R/

18W

18R

/

18W

18R

/

18W

18R

/

18W

P

CI 32

18R

/

18W

18R

/

18W

18R

/

18W

P

CI 32

72b DDR 72b DDR

18R/

18W 9R/9W 9R/9W

18R/

18W

72b DDR 72b DDR 72b DDR 72b DDR

18R/

18W 9R/9W 9R/9W

18R/

18W

16 to 24

I/O Banks

e.g., 6 clk, 15 add, 6 cont, 90 DQ, DQS, DM

36b DDR

18R/

18W

PCI 32

PCI 64

72b DDR

36-bit DDR I/II/III

18 Read/18 Write

QDR I/II/II+

32-bit PCI

64-bit PCI

72-bit

DDR I/II/III

9R/9W 9 Read/9 Write

QDR I/II/II+

Requires ? 120 I/O

36b DDR

18R/

18W

PCI 32

PCI 64

72b DDR

18 Read/18 Write

QDR I/II/II+

DDR I/II/III

9R/9W 9 Read/9 Write

QDR I/II/II+

Requires ? 120 I/O

Efficient Modular I/O Banks

Page 21: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 21

Hardware Design Capture

RTL Synthesis

“Fitting” (Map, Place, Route)

Programming

CPU Software Development

Hard

ware

Desig

n

Softw

are

Desig

n

Design Idea

RTL, Schematic

Netlist

Post-Fit Netlist

Bitstream

C, C++

Object Code

Can My Software

Engineers Accelerate Their

Software Code?

Can My Engineers

Construct Systems Quickly

and Easily?

Will My System Architecture

Meet My Power Budget?

Will the Software

Automatically Optimize Power,

and Still Meet Timing?

Are the Power

Estimates Reliable?

Power Management

Can Teams in Different

Locations Work on the

Same Project?

Can My Engineers Reduce

Their Compile Times?

Team Productivity

Are We Using the Optimal

System to Close Timing?

Key Productivity Challenges

System-Level

Design

Page 22: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 22 © 2006 Altera Corporation 22

The Quartus II Software Advantage

Hardware Design Capture

RTL Synthesis

“Fitting” (Map, Place, Route)

Programming

CPU Software Development

Ha

rdw

are

De

sig

n

Softw

are

Desig

n

Design Idea

RTL, Schematic

Netlist

Post-Fit Netlist

Bitstream

C, C++

Object Code

Can My Software

Engineers Accelerate Their

Software Code?

Can My Engineers

Construct Systems Quickly

and Easily?

Will My System Architecture

Meet My Power Budget?

Will the Software

Automatically Optimize Power,

and Still Meet Timing?

Are The Power

Estimates Reliable?

Power Management

Can Teams in Different

Locations Work on the Same

Project?

Can My Engineers Reduce

Their Compile Times?

Team Productivity

System-Level

Design

Unique Quartus II

Productivity Technologies

Save Weeks to Months of

Engineering Effort

Are We Using The Optimal

System to Close Timing?

Nios® II

C2H

PowerPlay

SOPC Builder

TimeQuest

Team-Based Design and Incremental

Compile

Page 23: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 24 © 2006 Altera Corporation 24

Stratix III High-End FPGAs

Application-Optimized Solutions With Cost-Reduction Path

General Applications

Memory- and DSP-Rich Applications

High-Interface Bandwidth Applications

− Balanced logic, memory, and multipliers

− More memory and multipliers per logic

− Ideal for wireless, medical imaging, and military applications

− Integrated multigigabit transceivers

− Ideal for telecom, broadcast, test equipment, computer, and storage applications

High-Volume Applications − Low cost, higher performance, and lower power

− Seamless migration from Stratix III FPGAs

Page 24: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 25

Stratix III—Your Productivity Edge

Lowers risk

Lowest power, high performance FPGA

Proven architecture

Track record for on-time delivery

Flexible, scalable, and reusable

Most comprehensive development tool set:

Quartus II software

Broad IP portfolio

Team-based design

Page 25: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

© 2006 Altera Corporation 26

Stratix III—Your Productivity Edge

Lowest total cost of ownership (TCO)

Lowest cost of development tools, IP, and programmable silicon

Comprehensive worldwide training and technical support

Industry’s only complete prototype-to-production solution

Lengthens time in market

FPGAs allow early market introduction and in-field upgrades to meet market demands

Migrate from FPGAs to structured ASICs for volume, then replace with compatible FPGAs to add features and standards, while staying in market

Page 26: The Ultimate Guide to Design Productivity · the Ultimate Productivity Tool Maximum flexibility and low design cost No risk of re-spins or obsolescence Change the product throughout

THANK YOU www.altera.com