Provocations of how a category can be disrupted based on recent acquisitions, new technologies, or new entrants in a category.
Text of Planned obsolescence v1
1. SURVIVAL OF THE FITTEST OR THINGS THAT MAKE YOU GO
2. PLANNED OBSOLESCENCE Bernard London Brooks Stevens If it aint
broke, break it Keep Up with the Jones 3. QUIZ: WHICH OF THESE WERE
LAUNCHED IN 2010? 4. PROVOCATION #1: WHAT IF A COMPANY BOUGHT A
COMPETITOR IN A CATEGORY? 5. JEFF BEZOS BUYS THE WASHINGTON POST
Customers who bought Zappos also bought the Washington Post 6.
PROVOCATION #2: WHAT IF ANOTHER COMPANY WITH LOTS OF DATA DECIDED
TO ENTER A CATEGORY? 7. Google/Zagat, Netflix Original Series 40
Countries 36M members 14 Emmy Nominations Revamped site &
mobile app Free to All No Registration Required 8. PROVOCATION #3:
WHAT IF A COLLABORATIVE NETWORK FORMED THAT DISRUPTED A CATEGORY?
9. RELAY RIDE, CITIBIKE, AIRBNB, COUCHSURFING 10. PROVOCATION #4:
WHAT IF THERE WAS CONSTANT DISRUPTION IN A CATEGORY? 11.
BLOCKBUSTER, REDBOX, NETFLIX, AMAZON Didnt you only sell books?
Didnt you have aisles filled with VHS tapes? Didnt you used to only
mail me DVDs? Didnt you only have kiosks outside 7- 11? 12.
PROVOCATION #5: WHAT IF GOOGLE, AMAZON, FACEBOOK DECIDED TO ENTER
NEW CATEGORIES? 13. GOOGLE CHROME TV, INSTAFACE, AMAZON JUNGLE 14.
WHAT COULD THIS MEAN TO SMALL BUSINESSES? Starting a business could
get very easy Kickstarter / Lending Club 3D printing New
competitors Marc Benioff buys Xero? Bob Parsons buys Wave? 15. WHAT
COULD THIS MEAN FOR CONSUMERS? Google Wallet, Pay with Gmail free
tax preparation? Another personal finance competitor emerges:
Personal Capital 16. SO, WHAT COULD THIS MEAN TO RETAIL? 17.