The$commercial$foodservice$industry'smost$definitive$non5food$sales/trend… · 2015-12-12 · Q3/2015(Foodservice(Business(Barometer(Report Many thanks to the 151 firms that participated

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Acosta Cornerstone Forlenza & Associates Pro/Line Marketing, Inc.

Acosta Cornerstone Gabriel Group, Inc.

Adams Marketing & Sales George Davis & Associates Professional RepsAdvanced Culinary Systems Gibbs & Associates, Inc. Pro-‐Pacific Agents, Inc.

Advantage Marketing Group GMV Sales

Agences Hamilton Agencies Griffin Marketing Group, Inc. R. Henry & AssociatesApex Commercial Kitchen Co. Hanna-‐Young & Assoc., Inc. R.Z. Marketing GroupApex Marketing Hatch Jennings, Inc. Rabco Foodservice LimitedARB Sales and Marketing High Sabatino Associates Raleigh W. Johnson & CompanyAtlantic Foodservice Marketing Hollander Company Redco Foodservice Equipment, LLCBarringer High Country Marketing, Inc. Hospitality Reps Inc. Remagen Inc.Bauer Marketing Group, Inc. HRI, Inc. Rep Concepts LLCBeacon Sales Group LLC Integra Marketing, Inc. RepSource US, Inc.Bethco Agencies Ltd. Jackson And Associates, Inc Riccio Group Inc.Bob Waite & Associates John Calarese & Co., Inc. Roy Siegel & AssociatesBowerman Marketing Group Johnson Commercial Agents s3 hospitalityBrittan Associates Johnson Pike & Associates, Inc. Schmid-‐Dewland Associates

Carolina Marketing Inc. Kain-‐McArthur Inc.

Chernoff Sales, Inc. KBC Specialty Products, Inc.

Chesher Equipment, Ltd. Kelly-‐Mincks Specialized Marketing of WisconsinChrane Foodservice Solutions Ken W. Thomson Associates Ltd. Specialty Equipment Sales CompanyClaes & Greenoe Marketing Group Kitchen Resource Group stage KOLSTAD associates, Inc.Clark, Malone & Associates, Inc. KLH Marketing, Inc. Stiefel Associates, Inc.Clemens Profit Group Koehler-‐Borden & Associates, Inc. TBA Sales/Capitol SeatingClements-‐Stella-‐Gallagher Marketing Lehr McKeown Marketing, Inc. TD Marketing Company, Inc.CLV Marketing Link2 Hospitality Solutions Tepper & Associates, Inc.Collis Group, Inc. Lobo Reps. International, LLC The 2Market Group, Inc.Commercial Kitchen Reps, Inc. Lund-‐Iorio, Inc. The Burlis-‐Lawson GroupCopperfield Agencies Limited Main Street Marketing The Fischer GroupCourtney Marketing, Inc. Marjon & Associates, Inc. The Hansen GroupCowan Associates Marketing Agents South, Inc. The YES GroupDesert Peak Marketing Megcour Foodservice Inc. Thormann AssociatesDRC Marketing Group Midwest Professional Reps, Inc. TLC Marketing Inc.Dynamic Equipment Solutions Miller & Associates Total Source Equipment & SupplyE J Reps, Inc. Mirkovich & Associates, Inc. Total Tabletop PlusEasyBar of Minnesota, Inc. Mirkovich & Associates, Inc. TRC Marketing, Inc.Eaton Marketing Associates, Inc. monobloc LLC Tri-‐State Marketing AssociatesElite Foodservice Solutions Nick Mavro & Associates, LLC Vader & Landgraf, Inc.Equipment Preference, Inc. (E.P.I.) North Star Agency, LLC Veitch GroupEquipment Solutions, Inc. ONE SOURCE Velkey & Associatese-‐Qwip O'Neill Marketing Agents, LLC Viola GroupE-‐Source, Inc. Paglio & Associates, Inc. Voeller & Associates, Inc.Ettinger-‐Rosini & Associates, Inc. Pecinka Ferri Associates W. D. Colledge Co., Ltd.Finn Marketing Group Performance Food Equipment Group, Inc. Walter Zebrowski AssociatesFive Star Associates, Inc. Performance Reps Northwest, Inc. West Coast Food Service MarketingFlorida Agents, Inc. Permul Ltd. William Horn & AssociatesFlorida REPS, Inc. Posternak Bauer Aitkenhead Cantamessa Woolsey & Associates, Inc.

Preferred Marketing Group Wyllie MarketingFood Service Systems Premier Equipment Group, Inc. Young Equipment Solutions, Inc.Foodservice Equipment Agents, LLC Premier Marketing Group, Inc.Forbes, Hever & Wallace, Inc.

The commercial foodservice industry's most definitive non-‐food sales/trend indicatorQ3/2015 Foodservice Business Barometer Report

Many thanks to the 151 firms that participated in this quarter's MAFSI Business Barometer:

Professional Manufacturers Representatives, Inc. (PMR)

Zink Foodservice Group

Food Equipment Sales & Marketing Agents, Inc. (FESMA)

Pro-‐Quip Foodservice Equipment & Supplies

Shamrock Foodservice Equipment Reps. IncSouthwest Foodservice Equipment Marketing


2015 vs. 2014

Q4/15 vs. Q4/144.3%

Q3/2015 Foodservice Business Barometer Report

MAFSI Reports Sales Solid and Steady; 2016 Forecast at 4.5% AdvanceThe Food Service Equipment and Supplies market continues its 8 year track of steady, solid growth with another quarterly advance of 5.0%. This growth is very even from Region to Region (see below charts) and by Product Type and Equipment Sub-‐Category.

Uniform growth across the board indicates prolonged growth and staying power in contrast to more typical, uneven results as reported in past surveys.

Consultant activity is strong with 94% reporting more (38%) or same (56%) action while only 6% of reps report less activity. Furthermore, 89% report more quoting (54%) or same (35%) versus 11% seeing less. Somewhat conservatively, reps are forecasting a 4.3% gain for Q4/15 and an increase of 4.5% for Calendar 2016.

Qtrly Sales Forecast for North America 3rd Quarter 2015Overall Sales for North America

Our industry is the prime beneficiary of some major underlying factors including an economy that is near full employment and a precipitous drop in energy costs, both of which spur restaurant sales.

In spite of unfathomably tragic attacks in Paris and elsewhere and concerns about raising (normalization) interest rates, the US Stock Market continues to advance. Everyone is busy and dealers, consultants, reps and manufacturers are all looking for qualified people to hire.

As our French friends are fond of saying: ”Laissez les bons temps rouler."

Executive summary written by Michael R. Posternak, PBAC, Eastchester [email protected]

More Less No Change

Q3/2015 vs. Q3/2014 (Jul 1 -‐ Sep 30)

The commercial foodservice industry's most definitive non-‐food sales/trend indicator

54% 11% 35%

Yearly Sales Forecast for North America2016 vs. 2015

Quoting Activity for Q3/15 vs. Q2/15

4.5% 4.1%

Consultant Activity for Q3/15 vs. Q2/15More Less No Change38% 6% 56%

*The overall industry sales growth is calculated using a weighted average based on the percentage of the total sales volume for the overall industry represented by the various sales categories: Equipment (77%), Supplies (6%), Tabletop (11%), and Furnishings (6%). Market numbers are based on the North American Association of Food Equipment Manufacturers (NAFEM) biennial “Size & Shape of the Industry” study.

-‐15%

-‐10%

-‐5%

0%

5%

10%

Q2/02

Q3/02

Q4/02

Q1/03

Q2/03

Q3/03

Q4/03

Q1/04

Q2/04

Q3/04

Q4/04

Q1/05

Q2/05

Q3/05

Q4/05

Q1/06

Q2/06

Q3/06

Q4/06

Q1/07

Q2/07

Q3/07

Q4/07

Q1/08

Q2/08

Q3/08

Q4/08

Q1/09

Q2/09

Q3/09

Q4/09

Q1/10

Q2/10

Q3/10

Q4/10

Q1/11

Q2/11

Q3/11

Q4/11

Q1/12

Q2/12

Q3/12

Q4/12

Q1/13

Q2/13

Q3/13

Q4/13

Q1/14

Q2/14

Q3/14

Q4/14

Q1/15

Q2/15

Q3/15

Q4/15

Percen

tage Change from

Co

mparable Quarter of P

rior Y

ear

Overall Commercial Foodservice Sales Per Quarter for North America MAFSI Business Barometer shows that growth stays strong at 5% in Q3/15

Actual

Forecast

2002-‐2015

0%

1%

2%

3%

4%

5%

6%

Equipment Supply Tabletop Furniture Overall

5.2% 4.5%

5.5%

2.9%

5.0%

Percen

tage Change


Northeast South Midwest West Canada

5.2% 3.8% 4.7% 5.1% 2.1%

Northeast South Midwest West Canada

3.9% 4.4% 5.0% 5.0% 3.4%

NORTHEAST includes the states:CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VTSOUTH includes the states:AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TXMIDWEST includes the states:IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, W. PA, SD, WI, WVWEST includes the states:AK, AZ, CA, CO, HI, ID, MT, OR, NM, NV, UT, WA, WYCANADA includes all provinces and territories in Canada.

4th Quarter 2015 compared to 4th Quarter 2014 (Oct 1 -‐ Dec 31)

The commercial foodservice industry's most definitive non-‐food sales/trend indicatorQ3/2015 Foodservice Business Barometer Report

Q4/15 vs. Q4/14 Sales Percentage Change Forecast by Region

2016 vs. 2015 Overall Sales Forecast by RegionCompared to Overall Sales for 2015Oct 1 -‐ Dec 31 compared to 4th Quarter 2009

3rd Quarter 2015 Sales Percentage Change by Region3rd Quarter 2015 compared to 3rd Quarter 2014 (Jul 1 -‐ Sep 30)

*The overall industry sales growth is calculated using a weighted average based on the percentage of the total sales volume for the overall industry represented by the various sales categories: Equipment (77%), Supplies (6%), Tabletop (11%), and Furnishings (6%). Market numbers are based on the North American Association of Food Equipment Manufacturers (NAFEM) biennial “Size & Shape of the Industry” study.

-‐4% -‐2% 0% 2% 4% 6% 8% 10% 12%


5.1% 6.3%

7.8%

3.3%

5.4%

Northeast

-‐4% -‐2% 0% 2% 4% 6% 8% 10% 12%


6.0% 6.1% 4.6%

3.8%

5.7%

Midwest

-‐4% -‐2% 0% 2% 4% 6% 8% 10% 12%


4.5% 3.6% 5.3%

0.9%

4.3%

South

-‐4% -‐2% 0% 2% 4% 6% 8% 10% 12%


5.2% 3.5%

5.9%

3.8% 5.1%

West

-‐4% -‐2% 0% 2% 4% 6% 8% 10% 12%


4.6%

1.0%

4.4%

10.0%

4.7%

Canada


NORTHEAST includes the states:CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VTSOUTH includes the states:AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TXMIDWEST includes the states:IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, W. PA, SD, WI, WVWEST includes the states:AK, AZ, CA, CO, HI, ID, MT, OR, NM, NV, UT, WA, WYCANADA includes all provinces and territories in Canada.*The equipment sub-‐category sales growth is calculated using a weighted average based on the

percentage of the equipment sub-‐category sales volume represented by the various sales categories: Primary Cooking (26%), Refrigeration/Ice Machines (32%), Storage/Handling (9%), Serving (16%), Food Prep (7%), Warewashing (10%) from the (NAFEM) biennial “Size & Shape of

the Industry” study. Ventilation not weighted.

PLEASE NOTE: The Business Barometer Report is compiled for the exclusive use of the participating companies and MAFSI members. Oral or written disclosure or publication of the confidential aggregate report, in whole or in part, by the participating companies or MAFSI staff to anyone other than authorized participating companies is expressly prohibited.

Equipment Sub-‐Categories Sales Percent Change by Region3rd Quarter 2015 compared to 3rd Quarter 2014 (Jul 1 -‐ Sep 30)

The commercial foodservice industry's most definitive non-‐food sales/trend indicatorQ3/2015 Equipment Sub-‐Categories Business Barometer

Equipment Sub-‐Categories Sales Percent Change1st Quarter 2015 vs. 1st Quarter 20143rd Quarter 2015 vs. 3rd Quarter 2014

0%

1%

2%

3%

4%

5%

6%

7%

8%

Primary Cooking Equip.

Refrig./ Ice Mach.

Storage/ Handling Equip.

Serving Equip.

Food Prep. Equip.

Washing/ Sanit. Equip.

Vennlanon Equipment

5.4% 5.7% 4.6% 4.8%

5.9%

3.4% 3.0%

Percen

tage Change

-‐8% -‐6% -‐4% -‐2% 0% 2% 4% 6% 8%

10%


Refrig./ Ice Mach.


Serving Equip.

Food Prep. Equip.


Vennlanon Equipment

4.1% 6.1% 5.2% 5.5% 6.4%

3.2%

6.1%

Northeast

-‐8% -‐6% -‐4% -‐2% 0% 2% 4% 6% 8% 10%


Refrig./ Ice Mach.


Serving Equip.

Food Prep. Equip.


Vennlanon Equipment

7.2% 6.4% 5.5% 4.9% 5.3% 4.1%

3.0%

Midwest

-‐8% -‐6% -‐4% -‐2% 0% 2% 4% 6% 8%

10%


Refrig./ Ice Mach.


Serving Equip.

Food Prep. Equip.


Vennlanon Equipment

4.2% 5.6%

2.8% 3.5%

7.5%

2.5% 1.1%

South

-‐8% -‐6% -‐4% -‐2% 0% 2% 4% 6% 8%

10%


Refrig./ Ice Mach.


Serving Equip.

Food Prep. Equip.


Vennlanon Equipment

7.5%

4.2% 5.0% 4.6% 4.8% 4.3% 2.2%

West

-‐8% -‐6% -‐4% -‐2% 0% 2% 4% 6% 8% 10%


Refrig./ Ice Mach.


Serving Equip.

Food Prep. Equip.


Vennlanon Equipment

2.5%

6.4% 5.5% 6.0% 5.6%

1.3% 3.3%

Canada


Business Barometer Category Product List

MAIN CATEGORIES

SUB-CATEGORIES

Equipment

Supplies

Tabletop

Furniture

Food Preparation Equipment, Primary Cooking Equipment, Refrigeration & Ice Machines, Serving Equipment, Storage & Handling Equipment, Ventilation, Warewashing & Sanitation Equipment

Bar Supplies, Buffetware, Can Openers, Cleaning Tools, Colanders, Cookware, Cutting Boards, Knives/Cutlery Blocks/Sharpeners, Mixing Bowls, Pans, Storage, Thermometers/Temperature Monitoring, Textiles (Kitchen), Utensils (Kitchen)

Baskets, Beverage Pitchers/Servers, Buckets (Ice & Wine), Candle Holders/Lamps, Candle & Chafing Fuel, Carafes/Decanters, Chafers, Covers, Dinnerware, Flatware, Glassware/Stemware, Menu Covers, Menu/Message Boards, Salt & Pepper Shakers, Serving Bowls/Plates, Servingware, Trays, Tray Stands

Baby-Changing Stations, Bars (Stationary & Mobile), Benches, Booths, Cabinets, Chairs, Coat Racks, Drive Through Windows, Lamps (Dining/Table), Signs, Patio/Outdoor Heaters, Railings & Railings Fittings, Stools, Tables, Table Bases, Table Cloths, Umbrellas

Booster Heaters, Brooms, Dusts Mops, etc., Brushes (Equipment Cleaning Brushes, Scouring Pads, etc.), Can & Bottle Crushers, Can Washers, Carpet Sweepers, Vacuums, Floor & Carpet Care Products, Carts (Janitorial), Drainboards, Faucets/Spray Units/Washers/Hoses, Flatware-Handling/Recovery Systems, Floor Troughs & Drains, Mats (Anti-Fatigues, Bar, Rubber, etc.), Mops, Buckets & Pails, Pulpers & De-Water Equipment, Racks (Warewashing/Dishwashing Racks), Sinks, Tables (Dish), Warewashing/Dishwashing Machines, Waste Bins & Recycling Containers, Waste Compactors, Waste Disposal Systems

Please note: As of q3, 2015, “Menu and Message Boards” (previously calculated in Supplies) are now in Tabletop, and “Thermometers and Temperature Monitoring Devices” (previously in Food Preparation Equipment) are now in Supplies.

Food Preparation Equipment

Ventilation

Warewashing & Sanitation Equipment

Blenders, Breaders, Bread Slicers, Choppers (Dicers, Graters, Peelers, Non-Bread Slicers), Dough Preparation Equipment, Food Processors, Juice Extractors/Juicing Equipment, Meat Saws, Meat Tenderizers/Marinators, Mixers, Mixer Stands & Tables, Popcorn Carts/Machines, Salad/Vegetable Washers & Dryers, Scales, Slicers, Timers

Appliance Connectors, Grease/Exhaust Filters, Grease Interceptors, Fire Suppression Systems/Fire Extinguishers, HVAC - Exhaust Systems, Fans, Utility Distribution Systems, Ventilation & Hoods

Braising Pans, Broilers, Charbroilers, Cook-Chill Systems, Fryers, Griddles, Grills, Oil Filtration Systems, Ovens, Panini Grills, Pasta Cookers, Ranges, Rice Cookers, Smokers, Steamers, Tilting Skillets, Toasters

Air Curtains, Blast Chillers, Coolers, Doors, Drop-In Pan Chillers, Freezers, Ice Cream Cabinets, Ice Machines, Refrigeration, Refrigeration Compressors, Condensers & Evaporators, Slush/Smoothie Machines, Soft-Serve Ice Cream/Yogurt Machines, Water Filter Systems

Primary Cooking Equipment

Refrigeration & Ice Machines

Storage & Handling Equipment

Serving Equipment

Bins, Bus/Tote Boxes, Cabinets, Carts, Conveyor Systems, Covers, Dispensers (non-food), Dollies, Food & Ingredient Canisters & Containers, Hand Trucks/Utility Trucks, Racks, Receiving Scales, Shelving, Tables (Standard Work Tables not Custom Fabricated) (Bakers, Cooks, Makeup, Prep, Etc.)

Beverage Dispensers, Carving Stations, Coffee Equipment, Food Dispensers, Food Shields, Merchandisers, Salad Bars/Tabletop Food Bars, Serving/Buffet Lines, Serving Carts, Soup Kettles/Servers, Steam Tables/Hot-Food Tables/Bain Marie, Tea Brewers, Warmers

Documents

The$commercial$foodservice$industry'smost$definitive$non5food$sales/trend… · 2015-12-12 · Q3/2015(Foodservice(Business(Barometer(Report Many thanks to the 151 firms that participated