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ThomsonNOW ThomsonNOW for for
Business CommunicationBusiness Communication
What IS ThomsonNOW?What IS ThomsonNOW? Available with:Available with:
– Essentials of Business Communication Essentials of Business Communication 7e by Guffey, 7e by Guffey, – Business Communication: Process and Product, Business Communication: Process and Product, 5e by Guffey, 5e by Guffey,
andand– BBusiness Communication, usiness Communication, 15e by Lehman/Dufrene15e by Lehman/Dufrene
A one-stop product with all a student needs for a A one-stop product with all a student needs for a course in one location, under one access code, with course in one location, under one access code, with one purchaseone purchase
A response to student and instructor requests to A response to student and instructor requests to SIMPLIFY our offerings and ADDRESS THE COST OF SIMPLIFY our offerings and ADDRESS THE COST OF BOOKS!BOOKS!
A four-part product: A four-part product: – Personalized Study PlanPersonalized Study Plan– BookBook– Homework ManagerHomework Manager– Course ManagerCourse Manager
The Personalized Study PlanThe Personalized Study Plan– Pre-Test Quiz Assesses students understanding of Pre-Test Quiz Assesses students understanding of
chapter conceptschapter concepts– Based on Pre-Test Results, System Provides Based on Pre-Test Results, System Provides
Directed and Personalized Review StrategiesDirected and Personalized Review StrategiesReview Materials to which Students Are Directed Include:Review Materials to which Students Are Directed Include: Links to e-Book ChunksLinks to e-Book Chunks Links to all the review resources you might find in other Links to all the review resources you might find in other
web products (electures, audio reviews, videos, text web products (electures, audio reviews, videos, text illustrations)illustrations)
– After Reviewing, Students Can Take a Post-Test After Reviewing, Students Can Take a Post-Test Quiz, (which can be assigned for a grade), and Quiz, (which can be assigned for a grade), and then they receive a new study plan based on the then they receive a new study plan based on the quiz resultsquiz results
Mary Ellen personally wrote feedback for each pre- and post-test Mary Ellen personally wrote feedback for each pre- and post-test question in ThomsonNOW so that the student knows why question in ThomsonNOW so that the student knows why
they got and answer right or wrong and where that answer they got and answer right or wrong and where that answer can be found in the text. For each question, we actual can be found in the text. For each question, we actual
provide students with a direct link to the exact area in the provide students with a direct link to the exact area in the ebook where the concept they got wrong is reviewed.ebook where the concept they got wrong is reviewed.
Personalized Study Plan ExamplePersonalized Study Plan Example
E-BookE-Book– Each purchase of ThomsonNOW includes Each purchase of ThomsonNOW includes
access to a FULL E-BOOK version of the access to a FULL E-BOOK version of the printed text! No need to buy a hard copy printed text! No need to buy a hard copy book!book!
– The Ebook Is Printable and Searchable!The Ebook Is Printable and Searchable!
Homework ManagerHomework Manager– Students completed automatically graded Students completed automatically graded
homework assignments onlinehomework assignments online– Scores feed to a gradebook that works with Scores feed to a gradebook that works with
WebCT and BlackBoard gradebooksWebCT and BlackBoard gradebooks– Open-ended questions are available to view and Open-ended questions are available to view and
grade by the instructorgrade by the instructor– Multiple-Choice Questions and True/False Multiple-Choice Questions and True/False
Questions were written to be very valuable!Questions were written to be very valuable! Mary Ellen worked personally on the homework to Mary Ellen worked personally on the homework to
make meaningful, auto-graded questions work in a make meaningful, auto-graded questions work in a discipline where most of the homework is not assessed discipline where most of the homework is not assessed with MC and TF questions. Because TNOW can’t grade with MC and TF questions. Because TNOW can’t grade the open-ended writing assignments that are usually the open-ended writing assignments that are usually used in Bus Com courses, she tried write questions that used in Bus Com courses, she tried write questions that get students to recognize correct writing.get students to recognize correct writing.
Example of Guffey Gradable Guffey Example of Guffey Gradable Guffey HomeworkHomework
Homework ManagerHomework Manager– AACSB Learning OutcomesAACSB Learning Outcomes
Each homework question within ThomsonNOW Each homework question within ThomsonNOW was associated with the AACSB learning was associated with the AACSB learning outcome it assesses. outcome it assesses.
Instructors can generate reports within the Instructors can generate reports within the grade book that show how students have been grade book that show how students have been assessed against certain learning outcomes.assessed against certain learning outcomes.
When setting up homework in THomsonNOW, When setting up homework in THomsonNOW, instructors can filter the homework bank instructors can filter the homework bank according to the AACSB learning outcome they according to the AACSB learning outcome they wish to assess in that assignment!wish to assess in that assignment!
Filtering Questions for Certain AACSB Filtering Questions for Certain AACSB Learning OutcomesLearning Outcomes
Course ManagerCourse Manager– Grades feed to a gradebook in TNOW that Grades feed to a gradebook in TNOW that
syncs with WebCT, BlackBoard, eCollege, syncs with WebCT, BlackBoard, eCollege, and Sakai gradebooksand Sakai gradebooks
– Discussion areaDiscussion area– Message-posting areaMessage-posting area
What does it all cost?What does it all cost?– Product can be purchased in three ways: Product can be purchased in three ways:
Buy access code from Thomson e-commerce Buy access code from Thomson e-commerce site = cost is 50% of list price of hard copy site = cost is 50% of list price of hard copy bookbook
Buy access code bundled with hard copy book Buy access code bundled with hard copy book in the bookstore = cost is an additional $10 in the bookstore = cost is an additional $10 on top of the price of the bookon top of the price of the book
Buy an access code card in the bookstore, no Buy an access code card in the bookstore, no bundle with hard copy book = cost is 50% of bundle with hard copy book = cost is 50% of list price of book plus bookstore mark-uplist price of book plus bookstore mark-up
