Thriving in a Digital Marketplace

Thriving in a Digital Marketplace

Guide for Brands

Information Classification: General

BrandHive Capabilities

• Branding agency founded in 1997

• 95+ years experience with healthy lifestyle consumer

• Full range of strategic and creative services

• Working with a global clientele in Asia, Europe and the USA

• Business-to-business

• Business-to-consumer

• Brandhive.com


Marketing today is less about the marketer and all about the

consumer.


Marketing today is less about what you have to sell, and more about who is buying it, where and how.


It’s the OmniChannel!The new point-of-purchase is the

consumer.


Why care about the OmniChannel? Is your brand digitally fluent?

How did the consumer get here?


Channel






INSIGHT #1OmniChannel is a mindset; a new paradigm for consumer purchase

behavior which recognizes that shopping is now more fluid between channels.


INSIGHT #2Traditional media targeting is one tool,

but successful brands meet the consumer wherever they are.


INSIGHT #3Content marketing will help cull and

curate your consumer tribe.


FACT #1Internet sales growth for DS/FFB is double that of other channels.


FACT #2Smart phone penetration is hovering at

80% in most countries.


FACT #3Average consumer is active on 3 digital platforms (mobile, tablet, laptop) and

often simultaneously.


FACT #48% of all supplement purchases are

made online.


FACT #5Internet purchases of FFB are growing at 16%

annually, compared to B&M retail at 6-8%.


FACT #6Over 50% of new companies launching in

H&W (Years 1-3) launch online first.


ConclusionBrands who don’t make the jump to

digital will over time become inaccessible and therefore irrelevant to consumers.

Digital First Philosophy


Source: Nutrition Business Journal


Multi-channel is not OmniChannel.

OC is about connecting brand distribution and messaging in a seamless way.

Content/Engagement/Promotion/Sales


6 Steps to Digital Fluency

Step 1: Get your house (Website) in order.

Attract→Engage→Inform→Sell


Website

Public Relations

Social Media

Advertising

LeadGeneration

PaidSearch

BloggerInfluencer



Step 1: Get your house (Website) in order. Attract→Engage→Inform→Sell

Step 2: Embrace content marketing to gather your tribe





Step 3: Get social


Social Content Development

Editorial Outline

Content Creation

PerformanceReport

Content Optimization





Step 3: Get social

Step 4: Harness the power of video



Video & Social Media





Step 3: Get social


Step 5: Establish, measure and act on KPI’s and metrics


Forecast, Measure, Optimize

ClicksImpressions Conversions

Optimize





Step 3: Get social


Step 5: Establish KPI’s and metrics. Measure and act on data

Step 6: Plan to fail. (yes, really)


Building a digitally enabled, engaging, content-driven brand is the key to

longevity and increased sales

BrandHive.com

Documents

Thriving in a Digital Marketplace