Sheila Donnelly

October 27, 2010

Social Media?

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."

From: “Users of the world, unite! The challenges and opportunities of Social Media.” Business Horizons 53 (1): 59–68.

Social Media Technologies:Microblogging

Publishing

Photo Sharing

Aggregation

Audio

Video

Live-Casting

RSS

Mobile

Crowd sourcing

Virtual Worlds

Gaming

Search

Conversation Apps

Social Networking

Overwhelmed?

Blogs and Google Trends

Let’s take two of those technologies and learn how to use them in your business research.

Search engines for blogs

Google™ Trends

Blogs

Search Engines for Blogs

Technorati

http://technorati.com/

Blogpulse

http://blogpulse.com/

Blogsearch Google™

http://blogsearch.google.com/

BlogsTechnorati

An internet search engine for searching blogs

Features include

Blog and post search : find blogs or posts on specific topics.

Tag Feeds : sign up for RSS feeds from the latest blogosphere posts on your topic.

State of the Blogosphere : annual series that chronicles the Blogosphere, since 2004.

Google™ Trends

See how often topics have been searched on Google™ over time.

See how frequently topics have appeared on Google™ News.

See in what geographic region most people were searching for your topic.

Google™ Trends Compare up to 5 terms, separated by a comma.

Use vertical bar [|] to see searches that contained either term.

Use parentheses around multi-word terms.

Use quotes to search terms in the specific order terms were entered.

Data can be exported to a .csv file.

Example Search AT&T, Sprint, Verizon in the United States for the

year 2008

The number you see next to your search term corresponds to its total average traffic in the time frame you’ve chosen.

When comparing multiple search terms on a relative scale, the first term you enter will always be 1.0, as subsequent terms are ranked and scaled against this term.

Google Trends also allows the user to compare the volume of searches between two or more terms, as well as the traffic to one or more websites

Questions?

Contact Information:

Sheila Donnelly