ThursdayJanuary 29, 2009

Agenda• HOMEWORK STRIKE SYSTEM IN EFFECT (3):

• Composition notebook, 1 sheet of paper, and pen/mechanical pencil

• Warm up: “Animal Testing: Necessary or Immoral?”

• Discussion• PP Notes: Methods of Persuasion• Non-Fiction stories

• Video: PETA and Animal Testing• “I Acknowledge Mine”• Video: Vaccinations and Animal Testing• “Animals and Biomedical Research”

• Culminating Activity: • Write a letter for or against animal testing

Objective(s):• Compare and contrast

persuasive techniques by reading “I Acknowledge Mine”/“Biomedical Animal Research” and

Important Dates:• 1/30: Film Club Viewing

(4pm-6pm)

1/29/2009 [5 min]• Whether you realize it or not,

animal testing occurs everyday. Sometimes this testing is harmless--other times, it ends in the death of the animal. We test on animals for many reasons, mostly for research into cures for diseases—HIV, AIDS, etc—or testing beauty products before they are used on humans.

• Do you think we should test on animals—knowing that it might cure a disease and/or kill the animal? Why do you think this? Explain your answer in as much detail as you can.

WARM UP

Timer

Today…

• We’ll be practicing your compare and contrast skills AND your ability to detect persuasive elements.

• We’ll be doing this by watching two videos and reading two articles—each one is for animal testing and against animal testing.

• We’ll start with notes first and then watch the videos/read the articles.

NO NOTES

Breaking Down Arguments

• Claim– The writers position (for or against)

• Support– Evidence that helps justify the position.

• Counter-argument– A brief argument that the “other side” is likely

to rise.

TAKE

NOTES

Persuasive Techniques

• *Bandwagon: “everyone’s doing it”• “Plain Folks”/“Farmer Joe”: ordinary

people are on your side.• *Testimonial: endorsement from satisfied

customers or celebrities.• Transfer: connects the idea/product with a

positive image

TAKE

NOTES

Persuasive Techniques

• “Plain Folks”/“Farmer Joe”: ordinary people are on your side.

NO NOTES

Case Study:

During the 2008 Presidential election, “Joe the Plumber” was used by John McCain to tell the American people that an ordinary person thought good things about John McCain’s race to be President.

Persuasive Techniques

• Transfer: connects the idea/product with a positive image

NO NOTES

Case Study:

The Swastika: Originally a symbol for health and well-being, the Nazi’s turned it into a power symbol for the German’s superiority over the Jews.

Appeals

• Logos (logical): the evidence “makes sense”• Pathos (emotional appeal): the evidence

makes you feel fear, pity, or self-conscious. TAKE

NOTES

Appeals

• Logos: logical appeal– “Save money with Geico!”

NO NOTES

Appeals

• Pathos: emotional appeal– “Help feed starving children now.”

NO NOTES

For each video/story

• Ask yourself: what kind of persuasive techniques are they using? How are they appealing to me—emotional or logically? Does it work? Why or why not?

NO NOTES

Let’s Watch/Read

• PETA Video• “I Acknowledge Mine”• Animal Testing Video• “Animals and Biomedical Research”

NO NOTES

Let’s Discuss

• PETA Video• “I Acknowledge Mine”

1. Claim: What is their position?2. Support: What evidence do they give to

support their claim? 3. What kinds of persuasive techniques were

used? Do they use emotional or logical appeal? Does it work?

NO NOTES

Let’s Watch/Read

• Animal Testing Video• “Animals and Biomedical Research”

1. Claim: What is their position?2. Support: What evidence do they give to

support their claim? 3. What kinds of persuasive techniques were

used? Do they use emotional or logical appeal? Does it work?

NO NOTES

Culminating Activity

• Write a persuasive letter to Mr. Hampton that tells me if you are FOR or AGAINST animal testing. Did you change your mind since your warm up? Why or why not? If you are FOR or AGAINST animal testing, list as much support for your position, including what you personally think, as well as from the articles that you read today.

• Required length: 1 page

NO NOTES