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The Next Communication Channel:Mobile Marketing and Beyond
Leverage Mobile to Build extra transactions and business!
1 in 4 Americans age 55 and over use Smartphones
Smartphones
90 minutes
Time it takes the average person to respond to an email.
Time it takes the average person
To respond to a text message:
90 SECONDS.
Source: CTIA.org
75%
25%
75% Smartphones in USA
75% of Americans use smartphones
85% - the percent of Americans with Smartphones
by the end of 2015
Mobile Coupons get 8 to 10 times the
redemption rate of traditional coupons
91% of all U.S…. Citizens have their mobile
device within reach 24/795% of smartphone
users looked up local information, & of
those, 61% called & 59% visited the
business.
The majority of 25-34 year olds now own smartphones (64% and 53% respectively)
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Source: Nielsen
Mobile Internet growth
By 2014, mobile internet should take
over desktop internet usage
Source: PRNewswire.com
Industry ranges between 2-7% redemptions on Mobile offers and coupons
Quantifiable Return on this direct media!
Investment for 1000 coupons/messages to Database? About $30 or lessROI on 20 extra transactions across many stores
1,000 Customers built up in database
2% or Higher Redemption Rate on Promotion or Coupon pushed to 1,000 opt-ins
Average Transaction
(Example of Return-on-Investment on a small scale)
