Freshmen break the ice and bust a move at Playfair on Aug. 30 in the Rutschman Fieldhouse. The Wildcats danced in an ice breaker called Linfield’s Best Dance Crew, in which they competed for recognition as Linfield’s most talented dancers. Look inside for a closer look at Fall Orientation events and back-to-school news.

Back-to-School Issue

2 • www.linfieldreview.com August31,2010Editorial/News

Linfield certainlyhas beenbusythissummer!Whilemostofus’Catsweresoakingupsunshineandtrack-ing the Gaga-Bieber Twitter battle(well, maybe not), Linfield experi-encedanumberofchanges.

As the school prepared for itslargest freshman class on record,construction began on NorthupHall, the Melrose Hall roof got aface-lift,andWhitmanHallacquirednew furniture. Linfield also wel-comed a new women’s basketballcoachandvicepresidentforstudentaffairsandathleticsanddeanofstu-dents,amongothers.Thebookstoregotaspiffybook-rentalsystem,andanASLC-sponsoredsandvolleyballpitfoundahomebehindDanaandMahaffey halls. Wildcats will alsonoticetheschool’snewbrandevery-where,fromtheredesignedwebsitetotheno-longer-cross-eyedmascot.

But even amid the flurry ofchanges, the power of a small col-

lege proves strong. Linfield madePARADE’sCollegeA-List andwasnamedoneofthePrincetonReview’s“BestintheWest”colleges.Andinabook critiquing modern academia,AndrewHacker,professoremeritusofQueenscollege,andClaudiaDrei-fus,writerfortheNewYorkTimes,pointedtoLinfieldasanimpressiveexampleofliberalartseducation.

Needlesstosay,ourschool’shada pretty epic summer.And here attheReview,wewantanepicschoolyear, too.To foster suchexcellence,wesetthreegoalsforTLRtoaccom-plish by the end ofmy editorship.Theyaretoa)ampupTLR’ssocialmedia presence, b) cultivate opencommunication between TLR andthegreater campusand c) enhancethequalityofthenewspaper’sover-allcontent.

Print media is changing: Takethemovetoonlineinformationdis-semination via websites and socialmedia. TLR has a Twitter accountand Facebook page.While the lat-terisdoingOKfan-wise,itsTwitteraccount is lacking. By retweetingandpostingrelevantstoriesandthelatestnews,wewillbolsteritssocialmedia following. (You could helpoutbygoingtoTwitterandfollow-ingus@linfieldreivewandlikingusonFacebookatTheLinfieldReview.)

The second goal involves gen-erating story content and main-taining superior public relations.Weare rarely sent story ideas, andwe sometimes miss opportunities.ByusingonlinetoolssuchasFace-book discussion boards, we planto increase student input on TLR’scontent.Bybeingapproachable,wehopetorenderTLRmoreaccessibletoall.

TLR has won many awardsthroughouttheyearsandcontinuestoimprove.Therearemanyavenuestodisplay talentat theReview.We

need writers and photographers.Weneedpeopletodrawcomicsandtakevideos.Theeditorialstaffcan’tpumpoutcontentwithoutthehelpof freelance talent. Our final goalinvolvesharnessingthisLinfieldtal-ent toproduce thebest newspaperpossible.

If you’re interested in workingfortheRevieworwouldliketodis-cussspecificsaboutmygoals,pleasee-mail me at linfieldrevieweditor@gmail.com.

TLR sets goals for change and progressLINFIELDREVIEWThe FROM THE EDITOR

900SEBakerSt.UnitA518McMinnville,OR97128

Phone:(503)883-5789

E-mail:linfieldrevieweditor@gmail.com

Web:www.linfieldreview.com

Editor-in-chiefKelley Hungerford

ManagingeditorBraden Smith

BusinessmanagerSarah Spranger

NewseditorJoshua Ensler

SportseditorCorrina Crocker

Culture editorJessica Prokop

FeatureseditorYin Xiao

OpinioneditorChelsea Bowen

PhotoeditorSarah Hansen

OnlineeditorMegan Meyer

Graphics/adsdesignerJuli Tejadilla

IllustratorJenny Worcester

SeniorphotographerKatie Paysinger

ColumnistsMatt Olson

Hannah McCluskey

CirculationmanagerKyle Guth

AdviserBrad Thompson

associateprofessorofmasscommunication

TheLinfieldReviewisanindepen-dent,student-runnewspaper.ThecontentsofthispublicationaretheopinionsandresponsibilityoftheRe-viewstaffanddonotreflecttheviewsorpolicyoftheAssociatedStudentsofLinfieldCollegeorofLinfieldCollege.Signedcommentariesandcomicsaretheopinionsoftheindividualwritersorartists.

TheReviewisfundedbyadvertisingandsubscriptionrevenueandASLCandisproducedincooperationwiththeLinfieldCollegeDepartmentofMassCommunication.

TheLinfieldReviewispublishedweeklyonFridaysthroughoutthefallandspringsemesters.Exceptionsin-cludetheweekbeforeandofThanks-givingandSpringBreakandtheweekoffinalexamsinbothsemesters.

AsinglecopyoftheReviewisfreefromnewsstands.Subscriptionsare$50for26issuesayearand$35forasemester.

MembershipsTheLinfieldReviewisamemberofthecollegiatedivisionoftheOregonNewspaperPublishersAssociationandtheAssociatedCollegiatePress,anationalcollegenewspapergroup.

Awards2010ONPAfirstplaceBestWebsite2009ONPAsecondplaceGeneralExcellence

Letters to the editorLetterstotheeditormustbesignedwithname,dateandaddress.Studentsshouldincludemajorandyear.TheReviewreservestherighttorefuseanyletterandtoeditlettersforlength.Lettersmustbereceivednolaterthan5p.m.WednesdaytoappearintheReviewthefollowingFriday.Lettersarelimitedto250wordsorfewer.Lon-gerpiecesmaybesubmittedasguestcommentary.Gotowww.linfieldreview.comformoreinformation.

Kelley HungerfordEditor-in-chief

New’CatsscratchatLinfield’sdoor

Kelley Hungerford can be reached at linfieldrevieweditor@gmail.com

Jenny Worcester/Illustrator

Top: Freshmen and their parents wait for student IDs Aug. 27. The line wrapped from Cozine Hall to Whitman Hall when a rented ID machine broke.Far left: New Dean of Students Susan Hopp speaks at Fall Orientation on Aug. 28.Left: Freshmen make their best Wildcat faces in an ice breaker at Playfair on Aug. 30 in the fieldhouse.

August31,2010 www.linfieldreview.com •3News

“T his is the firstterm in a longtime that we

havesomethingtobeexcitedabout,” Amber Simmons,director of bookstores, saidabouttheLinfieldBookstore’snewbookrentalprogram.

The program allows stu-dents to rent textbooks forlower prices than it wouldcost to buy them. Simmonsestimatedthatstudentscouldsave 40 percent off the priceofanewbook if they rent itand65percentoffthepriceofanewbookif theyborrowausedcopy.

“It’s really important forus in the bookstore tomakesure all the students havebooks and have books themostinexpensiveway,”Sim-monssaid.

Thebookstoreoffersmorethan200rentalbooksinLin-field’s nursing, continuingeducation and arts and sci-ences programs. Simmonscalled it a dynamic rentalsystem because studentshavetheoptionofbuyingthebooksiftheyprefertodoso.They canalsobuyanybookthey’re currently renting bypaying the original differ-ence.

Students may rent booksfor Fall Semester until thefirst week of December andwill receive an e-mail fromwhen rentals are due back.NorentalsareofferedforJan-uaryTerm,butSpringSemes-tertitlesgoonlinethesecond

weekofJanuary.About are also about 50

e-bookstopurchaseorrent.Simmons said she hopes

the system will make theLinfieldBookstoremorecom-petitive with other textbookretailers, such as Amazon.com, since she can lowerpricestomatchthoseofotherrentalcompanies.

Thesystemwillputmoreused books in the system,which will save studentsmoney in the future. Andwhile Simmons said shehopes to inevitably turn aprofit, for now it’s all aboutincreasing business volumeandgeneratinggoodkarma.

“It’saveryworkable[sys-tem], and it’s very gearedtoward the student andwhat’s best for the student,”Simmons said. “I’m hopingthatstudentswillembracethenewprogramandsupport itandhelpustomakeitbiggerandbettereveryterm.”

Early startThebookstorestaffbegan

preparing in March for FallSemesterbooksales.Theear-lystartcompliedwithanewfederal law regarding booksand class registration, Sim-monssaid.

The Higher EducationOpportunityAct,whichtookeffect in July, mandates thattextbooktitlesbeavailabletostudentswhenregisteringforclasses, shesaid.Thisallowsstudents the option of pur-chasing books from sources

besidestheschool.Offering book titles early

required professors to givetheir textbook lists to thebookstore earlier than in thepast. Since she knew whatbookstostock,SimmonssaidLinfieldsawthe larg-est end-of-s e m e s t e rbuy-back ,in terms ofdollars, thatshehasseenin her 13years at thebookstore.

Bigbuy-back meansmore usedbooks, too.S i mm o n ssaid 85 per-cent of thissemester ’sstock com-prises usedbooks, com-pared withthe typical65percent.

Wait to buyStudentsmaybe tempted

to reserve theirbooksonlineas soon as they register forclasses, but Simmons said itmaybebettertowait.

“Professors change theirbooks anddon’t tell us, andstudentshavealreadybought

thosebooks,”JoWebb,book-storetextmangerandbuyer,said.

ThispredicamentisoneofSimmons’biggestfears.

“Unfortunately, if you goand buy it from somewhereelse, I can sell you anotherone, but I can’t take thatwrongbookback,”Simmonssaid.

Because of this, Simmonsand Webb agreed that stu-dents should buy from thebookstore a few days beforeclassesbegin,whentextbookrequirementsareconfirmed.

For the many studentswho buy their books afterclasses begin, Simmons rec-ommended getting to thebookstore when it opens at8:30 a.m. or shopping offthehour,suchasat3:30p.m.insteadofat3p.m.,whenthelinesareshortest.

Getthemostbookforyourbuck

Kelley Hungerford can be reached at linfieldrevieweditor@gmail.com

Freshmen and otherConvocation attendeeslearnedaboutmarketforcesthataffectAmericaneatinghabitsduringtheConvoca-tionceremonyonAug.21.

Marion Nestle, a Pau-lette Goddard professor ofnutrition, food studies andpublic health at New YorkUniversity,spokeaboutthemethods American com-panies use to market theirproducts.

“Food marketingencourages people to eatthe most profitable prod-ucts,”Nestle said,“not themost healthy. They alsoencourage people to eatlargerportions.”

Nestlesaidthesearenat-ural actions for food com-panies and agribusiness totake.

“Allfoodcompaniesarein the business of makingmoney,” she said. “They’redoing what they have todo.”

According to Nestle’sspeech, America’s pol-icy toward farm subsi-dies changed in the 1980sand encouraged farmersto grow more food, thusincreasingsupplyanddriv-ing agribusinesses to raisetheamountofproductsoldtoturnaprofit.

WallStreetalsochangedhow it evaluated compa-

nies, forcing farmers togrow their profit marginsevery90daystokeeptheirstockhigh,againcreatinganeed to move more prod-ucts,Nestlesaid.

Nestle stressed that shedoesn’t believe in con-spiracies about controllingAmerica’sfoodintake.

Linfield’sfreshmanreadfor the summerof 2010, InDefenseofFoodbyMichaelPollen, cites Nestle as asource.

Nestle said she agreeswith Pollen that food can-notandshouldnotbesim-plifiedtoasetofnutritionalfactsonthesideofthebox.

Shesaidadvertisershaveco-opted the nutritionalinformation to make theirproductsappearappealing.

For instance, Nabisco-brand Teddy Grahamsare fortified with iron andsupplementsthatmadethechocolate crackers appearhealthywhen theyarenot,shesaid.

Nestle said that it wasduring the ’80s when shefirst made the connectionbetween food advertise-ments and nutrition prob-lems in America, citingsimilarities with smokingadvertising.

Nestle recommendednaturally grown, organicfoodsbecausetheyarebet-ter for the environment,which will keep humanshealthier,shesaid.

However, Nestle cau-tioned that organic food isnotnecessarilymorenutri-tious than non-organicalternatives.

Nestleisalsonotagainstgeneticallymodifiedfoods,but she is not enthusiasticaboutthem.

“Even if geneticallymodified foods are safe,it does not mean they areacceptable,” she said. “Ihave serious concernsabout monoculture andcontrol over the food sup-ply. One company should

notcontrolthefood.”Monoculture is, in agri-

culture, the use of a singlecrop species rather thanmultiplespeciesofcrops—thatis,asinglesub-speciesofafoodcrop.

She also said she sup-portsthelabelingofgeneti-callymodifiedfood.

“I have strong opin-ions about food,” she said.“Food is important tohealth,theplanetandsoci-ety.”

Speech sheds light on food marketingJoshua Ensler News editor

Joshua Ensler can be reached at linfieldreviewnews@gmail.com

Kaite Paysinger/Senior photographerConvocation speaker Marion Nestle explains question-able food advertising tacics at the ceremony Aug. 30.

Kelley Hungerford/Editor-in-chief

Director of Bookstores Amber Simmons, Customer Service Representa-tive Marlene Havens, Bookstore Text Manager and Buyer Jo Webb and Inventory Control Lori Fields pose with a poster promoting the Linfield Bookstore’s new book rental program.

byKelley Hungerford/Editor-in-chief

The last four days havemarkedthemove-inofnewand returning students atLinfield College. But formembers of the Wildcatfootball team, things havealready been in full swingsince the start of summertrainingcamp.

Beginning Aug. 16,every player, both pro-spective and returning,wasrequired toreport toatwo-weekcampthatwouldhelp get the team in play-ing shape, build characterandteamcamaraderieand,ofcourse,finalizetherosterfortheseason.

Traditionally, head foot-ball coach Joseph Smithhas kept details scarce asto what goes on duringtraining camp. However,this season he and seniorquarterbackAaronBoehmeoffered a few insights asto what these intense twoweeks look like for theplayersandcoaches.

The days last 12 hoursfor players and often over16hoursforcoaches,Smithsaid.

“Breakfast is at 7, and

ourfirstmeetingsareat8,”Boehme said. “We’vegot aworkoutat9:30,moremeet-ings at 10:30, then lunch,practiceat2,dinner,ateamactivityandmoremeetingsafter.”

Boehme, last season’s

Northwest Conferenceoffensiveplayeroftheyear,isbringingateam-orientedattitudeintocamp.Boehmesaid the veteran players oflast year’s squad, whichmade it all the way to thenational semifinals, are

not allowing last season’ssuccess to overshadow thework ethic needed for agoodteamtofunction.

And as for those work-outs Boehme mentioned?Theymightnotallbewhatyouexpect.

“We obviously have alot of practice time in theafternoons, butwe also doalotofrecoveryworkinthepool,onthefieldandevenyoga,”Boehmesaid.

Coming into camp,Smith said that special

teams, linebackers andthe offensive linewere themajor areas he wanted toimprove during the two-weekintensive.Withmanykey players lost to gradu-ation last year, such as all-American guard ScottMil-lenbach and all-conferencelinebacker Jaymin Jackson,there are several big shoestofill.

But, Smith said, playershave already begun risingtothechallenge.

“Thedefensivebackfieldhasimprovednicely,”Smithsaid.“Ouryounglineback-ers are coming along, as isouroffensiveline.”

Expectationsandenthu-siasm are running high,withtheseason’sfirstgameonly two weeks away onSept. 11, a road rematchagainst California Luther-an, whom the ’Cats dis-patched in the first roundof last season’s playoffs,Butwith dozens of return-ing starters, young talentimproving rapidly and aseasoned coaching staff,the sky’s the limit for thisyear’s Wildcat footballteam.

4 • www.linfieldreview.com August31,2010SPORTSTraining starts ’Cats on the right foot

RaresyndromestrikesMacHighAthletes

FootballplayersfromMcMinnvilleHighSchoolweretreatedduringthepasttwoweeksforararesoft-tissueconditionfollowingthefirstdaysofaweek-long“immersioncamp”withtheschool’srookieheadcoach JeffKearin.Elevenof14affectedplayerswere treatedandreleased fromthehospital,but threerequiredmajorsurgeryontheirtriceps,whichhadswollentopainfulproportions.

The ailment, known as compartment syndrome, results frompressure in a “compartment,” in thiscase,amuscle,accordingtoanAug.20articleintheNews-Register.Thishighpressureimpedesbloodflowtothemuscle.

Rumorsandaccusations flewwild following the incident,with suggestionsofmistreatment,abuseand even steroiduse.One source claims that theplayerswerenot allowed todrinkwateruntil their20-minuteworkoutdrillswerecompleted,despitethefactthattheywereworkinginheatupwardsof90degrees.

Whilethespecificcauseoftheconditionremainsunknown,threeplayersreturnedbloodtestsnega-tive foranyuseofperformance-enhancingdrugs.TheOregonStateDepartmentofHumanServices isexpectedtoreleaseit’sfullfindingsthisweek.

NoreportsofcompartmentsyndromehaveemergedamongLinfieldathletessofar.

~Compiled by Chris Forrer/Freelancer

Chris Forrer Freelancer

Chris Forrer can be reached at linfieldreviewsports@gmail.com

Kaite Paysinger/Senior photographer’Cats watch as fellow offensive and defensive players line up for a drill during summer training camp Aug. 27. The first two football games are Sept. 11 and 25 are in California, but students can catch one in the Catdome Oct 2.

Catch the ’Cats at home Sport Date Opponent or event Time Women’sSoccer September1 NorthwestChristian 4p.m. Men’sSoccer September1 EvergreenState 6p.m. Volleyball September1NorthwestChristian 7p.m. Women’sSoccerSeptember8 WarnerPacific 7p.m.