TNL_Volume1_Issue12

8/3/2019 TNL_Volume1_Issue12

1/4www.hopeinchicago.org | 1 Todays Nonproft Leader

Volume 1 Issue 12

MESSAGE FROM THE EXECUTIVE DIRECTORDear Friends,

As we enter the Holiday season,its that time again to take stock o the year passed, re ect on

the events that shaped our livesand prepare to enter the NewYear with renewed resolve andoptimism.

We can agree that there was alot to worry about in 2011. For some, itmay seem harder than ever to recall allthe good, the inspiring and the joy uloccasions that touched each one o usthis year. And yet there is a lot to bethank ul or: our amilies, our riends,the birthdays, seeing our children growor overcoming the many adversitiesinherent in li e.

Like many non-profts, Helping OthersProvide Excellence (HOPE) is cognizanto the troublesome economy, decliningrevenue and budget reductions. Whilewe all look orward to the eventualturnaround, HOPE is aggressively takingthe necessary steps to ensure theorganizations continued stability.

To our many riends who support usfnancially, I extend my deepest thanksand humbly ask or your continuedcommitment. Its through your

generosity that we cangroom and prepare thenext generation o A ricanAmerican nonproftleaders. Its through your

generosity that we canstrengthen the nonproftsector.

To our many volunteers,I thank you. Your sel ess

contribution o time has helped toensure that uture generations are ableto continue their commitment to service.I youve never had the opportunity tovolunteer with us, I invite you to spendsome time with young leaders who needyou. Whether you have an hour or anhour a week, wed love to have you joinus.

And, lastly, I encourage you to contactyour legislators and urge them toimprove policymaking relating tononprofts. Through your voice, the voiceo the nonproft sector can be heard.

Thank you or all you do in support o Chicagos nonproft sector. I look orwardto working together in 2012 to changeeven more lives in our community.

Terrance Harrington

Todays Nonproft Leadernewsletter speci cally targetsnonpro t organizations that servethe African-American community andin addition have a governing boardof at least 50% African Americans.The intention of this newsletter is toinspire, educate & unify a communitythat has been historically under-represented in both for-pro t & non-pro t ventures.

INSIDE...2 How to: Choose &

Approach a CorporatePartner for your Nonprofit

4 Nonprofits could benefitfrom Facebook changes

www. acebook.com/hopeinchicago

www.twitter.com/hopeinchicago

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Is there something missing?If you have news to share or would like us to cover a

particular subject, send us your news and story ideas .Contact us at [email protected] or 773-823-1459. Todays NonprofitLeader is published monthly.

W E W O U L D L O V E T O H E A R F R O M Y O U .

Corporations are looking for ways to bring giving intotheir business because it works. A 2008 Cone CorporateCitizenship study claimed 85% of Americans had a morepositive image of a product or company when it supportsa cause they care about. Nearly 90% of Americans saidit is important that business, government and non-pro tscollaborate to solve pressing social issues. And 79% of

Americans said they would likely switch from one brandto another if the other brand is associated with a goodcause.

Businesses in turn want to give back for a variety ofreasons, and your non-pro t could be exactly whattheyre looking for.

An effective partnership is critical in building momentumfor funding and brand awareness, for both the non-pro tand the corporation. But similar to dating, you need tond a corporate partner that is the perfect match for your organization. And were not talking about a one-nightstand here were talking the one you want to spendthe rest of your fundraising life with.

Find the Perfect Corporate Partner

Have you ever laid your eyes on a company whosemission was perfectly aligned with yours, was incrediblysuccessful, and had all this money it wanted to donate tosupport your cause?

Tragically, that kind of true love partner doesnt existwithout some investment on your end. In order to ndyour true love you need to start by building a list of 15to 30 companies, large and small, that you would like towork with. Just like with dating, choose companies thathave a similar vision of how to be innovative in the worldas you do.

Once you have your match list, do your research.Check out each companys corporate socialresponsibility (CSR) statement. If they dont have one, doyour detective work and see what qualities the companyvalues based on their corporate culture. Research thecompanys non-pro t history. Which causes and non-

HOW TO: Choose & Approach a Corporate Partner for Your Non-Pro t

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pro ts have they supported in thepast?

Look into the philanthropic habits oftheir founder, CEO, and executiveleadership team. See if you can ndwhat causes they support outside ofthe company.

True Love

What does true love looklike between a non-pro t anda corporation? Take a look atPampers, which is improving thelives of babies and their familiesby donating one tetanus vaccinethrough UNICEF for every packageof diapers purchased. Or look atPenny Arcade, which leverages itscommunity of gamers to give money,toys, and games to children at local

hospitals through the charity ChildsPlay.

Making the First Move

Now that you have a list ofcorporations who would make aperfect match for your non-pro t,its time to ask them out on the rstdate. Even though youll be datingthe entire company, youll want tostart with anyone who can get you in

the door. Think of your rst point ofcontact as your matchmaker.

First Date Rule: Keep it causal. Sharewith your matchmaker what youreworking on and why his companywould be a good t to sponsor your campaign and partner with your non-pro t. Woo them.

Second Date Rule: If your matchmaker is interested and sparksy, ask him for an introduction tothe decision makers at the companyand set up a formal meeting. If your matchmaker is truly passionateabout your idea, invite him to be apart of this meeting as an advocatefor the partnership. Again, woo them.

Advocates are key.

Bryan Pape is an entrepreneur and

an advocate for clean water. Whilecreating his company, MiiR Bottles,he learned that nearly one billionpeople dont have access to cleanwater, and dedicated his entirecompany to helping alleviate thatcause. For every bottle MiiR sells,they donate $1 to give one personclean water for one year throughwater partnerships at One DaysWages.

How to Make the Pitch

Third Date Rule: Making your actualpitch is the magical third date. Whenit comes to building a relationshipwith a corporate partner, dont leaveany doubts that youre the rightt. This is where youll learn if itsmeant-to-be or not.

For your pitch, outline exactlywhat youre looking for in your relationship. Brie y introduce your organization and your mission, thenget right into the juicy bits aboutthe campaign or cause marketingopportunity you need sponsorshipfor. Detail what youre asking ofthe corporation, including funding,promotion, employee evangelizing,branding opportunities, joint mediaoutreach, etc.

For example, take a look at whatMicrosoft has been doing with theBoys and Girls Club since 1998.In this partnership, Microsoftdonates their money, software, andvolunteer hours. If you are lookingfor a corporate partner to go beyondwriting you a check, make sure youlet them know that.

Finally, explain what you will bringto the table. Outline success metricsthat align with the partners businessgoals. Speak their talk and showthem how you will calculate the ROIof their philanthropic dollars and howthat will make an impact on your campaign and your work.

The purpose of this meeting is todeviate from the traditional datingritual. Stop playing games and putall your cards on the table so youcan both decide if this partnership

is a match made in heaven or not.Its also important to listen and takecounter offers into consideration. Ifthe chemistry is off, its okay to walkaway. Remember there are other corporate funding sh in the sea.



Nonprofts Could Beneft romFacebook Changes

Sometimes change can be unsettling,but it sounds like Facebooks plans tomake some dramatic plat orm changescould serve as an advantage or those

in the nonproft sector. Facebook announced this week that the way thenews eed and postings are organized willsoon undergo trans ormation.

Instead o presenting a chronologicalorder o updates rom riends and likedpages, Facebook will soon integrate asystem based on algorithms. This willinvolve grouping similar posts intoreports while putting less importantitems in a separate eed. This is all goodnews or nonprofts, because it willallow them to stand out more. Facebook is also integrating applications likeCauses, which is a undraising tool manynonprofts use. In the uture, when a userdonates to a charity through Causes, neweatures will make that action stand outor a longer period o time.

Facebook will also be adding newrecommendation terms to the all-purpose like in order to encourageusers to share and promote links toriends. These new terms will includewatch and listen along with donateor support.

These updates sound like steps inthe right direction or nonproftorganizations looking to expand theirFacebook outreach. Facebook has notmade any comments on how pages ororganizations or companies would bea ected. Lets hope that the site doesntdecide to make any drastic changes totheir pages eature, or we could see someo the similar outrages that occurredwhen all organizations had to switchrom profles to pageslosing manyo their ans or riends rom previousprofles in the process.

What do you think o these newchanges? Is Facebook moving in the rightdirection?Aine Creedon

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TNL_Volume1_Issue12