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Commerce ACADEMY in Commerce and rade : TEPCOT T OP E xecutive P rogram TEPCo T

TOP E P Commerce and rade : TEPCOtepcot.utcc.ac.th/content/brochure/20140121104758.pdfʶҺѹÇÔ·ÂÒ¡ÒáÒäˆÒCOMMERCE ACADEMY ÁËÒÇÔ·ÂÒÅÑÂËÍ¡ÒäˆÒä·Â

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Page 1: TOP E P Commerce and rade : TEPCOtepcot.utcc.ac.th/content/brochure/20140121104758.pdfʶҺѹÇÔ·ÂÒ¡ÒáÒäˆÒCOMMERCE ACADEMY ÁËÒÇÔ·ÂÒÅÑÂËÍ¡ÒäˆÒä·Â

ʶҺѹÇÔ·ÂÒ¡ÒáÒäˆÒ COMMERCE ACADEMY

ÁËÒÇÔ·ÂÒÅÑÂËÍ¡ÒäˆÒä·Â

Commerce ACADEMY

in Commerce and rade :

TEPCOT

TOP Executive Program

TEPCoT

Page 2: TOP E P Commerce and rade : TEPCOtepcot.utcc.ac.th/content/brochure/20140121104758.pdfʶҺѹÇÔ·ÂÒ¡ÒáÒäˆÒCOMMERCE ACADEMY ÁËÒÇÔ·ÂÒÅÑÂËÍ¡ÒäˆÒä·Â

ËÅÑ¡ÊÙμüٌºÃÔËÒÃÃРѺÊÙ§ ŒÒ¹¡ÒäŒÒáÅСÒþҳԪ‹ (Top Executive Program in Commerce and Trade : TEPCoT) à¡Ô´¢Ö鹨ҡ¤ÇÒÁËÇÁÁ×ÍÃÐËÇ‹Ò§ ÁËÒÇÔ·ÂÒÅÑÂËÍ¡ÒäŒÒä·ÂÁËÒÇÔ·ÂÒÅÑÂËÍ¡ÒäŒÒä·Â ¡ÃзÃǧ¾Ò³ÔªÂ�¡ÃзÃǧ¾Ò³ÔªÂ� ¡ÃзÃǧÍØμÊÒË¡ÃÃÁ¡ÃзÃǧÍØμÊÒË¡ÃÃÁ ¡ÃзÃǧ¡ÃзÃǧ ¡ÒäÅѧ¡ÒäÅѧ áÅÐËÍ¡ÒäŒÒä·ÂáÅÐËÍ¡ÒäŒÒä·Â «Öè§ÁÕ¤ÇÒÁμŒÍ§¡ÒÃàʹÍËÅÑ¡ÊÙμ÷ÕèÁÕ¡ÒÃàÃÕ¹ÃٌËÇÁ¡Ñ¹ÃÐËÇ‹Ò§¼ÙŒºÃÔËÒÃÃдѺÊÙ§¢Í§ ˹‹Ç§ҹ·Ñ駨ҡ ÀÒ¤ÃÑ° àÍ¡ª¹ áÅйѡÇÔªÒ¡Òà â´Â¹Ó»ÃÐà´ç¹Ã‹ÇÁÊÁÑ·ҧ´ŒÒ¹¡ÒäŒÒáÅСÒþҳԪÂ� ÁÒÍÀÔ»ÃÒ áÅ¡à»ÅÕ蹤ÇÒÁÃÙŒ áÅж‹Ò·ʹ»ÃÐʺ¡Òó� áÅÐ àªÔ-ÇÔ·Âҡüٌ·Ã§¤Ø³ÇزÔáÅÐÁÕ»ÃÐʺ¡Òó�¨ÃÔ§ã¹àÃ×èͧμ‹Ò§æ ÁÒ໚¹¼ÙŒ¹Ó¡ÒÃàÃÕ¹ÃÙŒ

¡ÒèѴËÅÑ¡ÊÙμüٌºÃÔËÒÃÃдѺÊÙ§´ŒÒ¹¡ÒäŒÒáÅСÒþҳԪÂ� ¢Í§Ê¶ÒºÑ¹ÇÔ·ÂÒ¡ÒáÒäŒÒ ÁÕ໇ÒËÁÒÂÊÓ¤Ñ- ¤×Í ¡ÒÃÊÌҧÇÔÊÑ·Ñȹ� ·Õèä´ŒÁÒ¨Ò¡¡ÒúÙóҡÒÃͧ¤�¤ÇÒÁÃÙŒ á¹Ç¤ÇÒÁ¤Ô´ áÅлÃÐʺ¡Òó�·Ò§¡ÒäŒÒáÅСÒþҳԪÂ� ´ŒÒ¹μ‹Ò§æ à¡Ô´¡Ãкǹ¡ÒÃàÃÕ¹ÃٌËÇÁ¡Ñ¹ ÃÐËÇ‹Ò§¼ÙŒºÃÔËÒÃÃдѺÊÙ§·ÕèࢌÒËÇÁËÅÑ¡ÊÙμà à¾×èÍ໚¹á¹Ç·Ò§ã¹¡ÒÃÇҧἹ àªÔ§¡ÅÂØ·¸� ŒÒ¹¡ÒäŒÒáÅСÒþҳԪÂ�·Õè¨Ð¹Ó¾Ò»ÃÐà·Èãˌ໚¹¼ÙŒ¹ÓàÈÃÉ°¡Ô¨¢Í§àÍà«ÕÂμ‹Íä»Í‹ҧÂÑè§Â×¹

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໚¹¼ÙŒºÃÔËÒÃÃдѺÊÙ§¢Í§Ê¶ÒºÑ¹/ͧ¤�¡Ã ã¹ÀÒ¤ÃÑ°áÅÐàÍ¡ª¹·Õèà¡ÕèÂÇ¢ŒÍ§¡Ñº¡ÒäŒÒáÅСÒþҳԪÂ� ËÃ×Í à»š¹¼ÙŒºÃÔËÒÃÃРѺÊÙ§ ŒÒ¹Í×è¹æ ઋ¹Ê×èÍÊÒÃÁÇŪ¹ ʶҺѹ¡ÒäŒÒ NGO «Öè§à»š¹ºØ¤¤Å·Õè¤ÇÃÁÕ¤ÇÒÁÃÙŒã¹àÃ×èͧ¢Í§¡ÒäŒÒáÅСÒþҳԪÂ� ËÃ×Í à»š¹ºØ¤¤ÅÍ×è¹æ ·Õè·Ò§¤³Ð¡ÃÃÁ¡ÒÃàËç¹ÊÁ¤ÇÃàʹͪ×èÍà¾×èÍࢌÒËÇÁËÅÑ¡ÊÙμà áÅР໚¹¼ÙŒ·ÕèÁÕ¤ÇÒÁ¾ÃŒÍÁ㹡ÒÃࢌÒËÇÁËÅÑ¡ÊÙμà ÊÒÁÒö¨Ñ´ÊÃÃàÇÅÒࢌÒËÇÁ¡Ô¨¡ÃÃÁ¢Í§ËÅÑ¡ÊÙμÃä´Œ

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1. 1. Environment AnalysisEnvironment Analysis

1) Global Trends (PEST Analysis)

2) International Integrations and International Organizations

(Global / Regional)

3) Trade and Investment Regulations: Opportunities or Threats

4) Post-Knowledge Economy and the Next Economy

2. 2. National and Organizational PerspectivesNational and Organizational Perspectives

5) Trade, Investment and the Thai Capital Market

6) Marketing Thailand

7) Position of the Thai Economy in Commerce and Trade

8) Corporate and Government Trade Practices

3. 3. Strategies and CompetitivenessStrategies and Competitiveness

9) Logistics: A Key Survival for the Thai Economy

10) Wisdom of Trade Leaderships

11) Ethical Leadership (CSR, Environment)

12) Enhancement of Trade Competitiveness and Efficiency

13) Energy as Drives for Growth

14) Leadership through Innovation and Design

1 ¹Í¡à˹×ͨҡËÑÇ¢ŒÍ ѧ¡Å‹ÒÇ ÍÒ¨ÁÕËÑÇ¢ŒÍ¾ÔàÈÉ·ÕèÁÕ¡ÒÃàªÔ-ÇÔ·ÂÒ¡ÃÁÕª×èÍàÊÕ§¨Ò¡μ‹Ò§»ÃÐà·ÈÁÒºÃÃÂÒÂ

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Trade, Investment, and the Thai Capital MarketMarketing ThailandPosition of the Thai Economy in Commerce and TradeCorporate and Government Trade Practices

EnvironmentalAnalysis

(OUTSIDE-IN)

National andOrganizationalPerspectives(INSIDE-OUT)

EfficiencyStrategies and Competitiveness

Global Trends (PEST Analysis)International Integrations andInternational Organizations (Global / Regional) Trade and Investment Regulations:Opportunities or ThreatsPost-Knowledge Economy and the Next Economy

Logistics: A Key Survival for the Thai EconomyWisdom of Trade LeadershipsEthical Leadership (CSR, Environment)Enhancement of Trade Competitiveness and EfficiencyEnergy as Drives for GrowthLeadership through Innovation and Design

Strategic Plans for Thailand's Commerce and TradeStrategic Plans for Thailand's Commerce and Trade

ENHANCE TRADE

COMPETITIVENESS

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