Improving your digital campaigns

Planning • Who’s in charge? • What’s the budget? • What are you asking people to do? • What will you do once they have acted? • Crisis management and criticism

Meet Wally Wally is an architect. Facebook - 267 friends Twitter - 504 followers LinkedIn - professional contacts Interested in international affairs Donates to disaster appeals No loyalty to a particular NGO Wally makes informed choices about what he does with his time and money.

Audience

Wally

The good thing is once you’ve found a few….

Content

This is where your project lives or dies

Delivery

• Use all the channels open to you • Create consistency • Cross promote • ‘Touch points’ • Conversions • Post-action asks

Post-delivery

• Track & measure • Use analytics • A/B test • Ask for feedback • Autopsy • Bigger and better

Any questions?