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7/27/2019 Tourist Behavior of Bangladesh
1/25
Tourist Behavior of
Bangladesh:
A Case study on
Sundarban
By Md. Safayet Hosen
7/27/2019 Tourist Behavior of Bangladesh
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Tourist Behavior of Bangladesh:A Case study on Sundarban
ReportOn
Tourist Behavior of Bangladesh:
A Case study on Sundarban
Prepared forMr. koushik Prasad Pathak
Lecturer
Department of Tourism &Hospitality Management
University of Dhaka.
Prepared byMd. Safayet Hosen
BBA 2nd
Batch
ID: 032
Department of Tourism &Hospitality ManagementUniversity of Dhaka.
Date of Submission: 19th
September, 2012.
Department of Tourism &Hospitality Management
University of Dhaka
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Letter of Transmittal
September 19, 2012
Mr. koushik Prasad Pathak
Lecturer,
Department of Tourism & Hospitality Management
University of Dhaka
Subject: Submission of report on Tourist Consumer Behavior of Bangladesh: A
Case study on Sundarban
Sir,
With due respect i would like to inform you that we have successfully
completed our research on Tourist Consumer Behavior of Bangladesh: A Case
study on Sundarban.
This research works as a bridge between the academic and the practical
knowledge. I am very much lucky that we got the opportunity to work with
some experienced and devoted professionals.
I have tried our best to put my meticulous effort for preparing this report. We
are pleading pardon for any shortcoming or flaw may arise. I will welcome any
clarification and suggestion regarding this report. If any further clarification is
needed are cordially requested to contact with me over phone or Email
Sincerely Yours,
Md. Safayet Hosen
BBA 15th
Batch
ID 032
Department of Tourism & Hospitality Management
Faculty of Business Studies
University of Dhaka
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Acknowledgement
At first, i express our deep gratefulness to the almighty Allah for giving meassistance in the way of life. A large number of people contributed significantly
to making this report possible.
I am in pleasure to express our gratitude to our honorable teacher to give me
the opportunity from which we have gathered a lot of practical experience.
I express my special sincere indebtedness to the respondent and sincerely
express our heart-felt thanks for their co-operation, which helped to conduct
and complete this report.
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Table of Contents
Sl No Topic
1 Introduction
2 Needs of Tourist in Surdarban
3 Tourist Characteristics of Sundarban
4 Decision Making & Information search Process regarding
Sundarban
5 Motivators & Deterrents for Tourist Consumers in Sundarban
6 Tourism Consumer BehaviorTypologies
7 Tourist Life cycle
8 Porters Five Forces Model
9 Macro Environment of Sundarban
10 Industry Position of Sundarban
11 References
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Executive Summary
The Sundarban is the largest single block of tidal mangrove forest in
the world. The Sundarban is a UNESCO World Heritage Site covering
parts of Bangladesh and India. This report incorporate the
information related to Sundarban and tourist behavior analysis while
visiting Sundarban.to prepare this report we have collected primary
data through survey, analyze the data and interpret them to build
strong brand image of Sundarbans. This report include the following
topic
Information regarding Sundarbans, ranking of the spot, decision
making & information search process, motivators & deterrents of
tourist, tourism consumer behavior typologies, tourism life cycle
stage, segmentation, targeting, positioning, differentiation, tourism
product development, tourism promotional mix, destination
branding &proper recommendation &policies.
Here some shortcomings can be found due to lack of time,
Insufficiency of data, but we have tried our best to complete the
report in time.
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Tourist Behavior of Bangladesh:A Case study on Sundarban
1.IntroductionThe Sundarbans (Bengali: , Shoondorbn) is the largest single block of
tidal halophytic mangrove forest in the world. The Sunderbans is a UNESCO
World Heritage Site covering parts of Bangladesh and India.
Two-third of the Sundarbans is in Bangladesh while rest one-third is in India.
The Sundarbans National Park is a National Park, Tiger Reserve, and a
Biosphere Reserve located in the Sundarbans delta in the Indian state of West
Bengal. Sundarbans South, East and West are three protected forests in
Bangladesh. This region is densely covered by mangrove forests, and is one of
the largest reserves for the Bengal tiger.
Administration
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Tourist Behavior of Bangladesh:A Case study on Sundarban
A map of the protected areas of the Indian Sunderbans, showing the
boundaries of the Tiger Reserve, the National Park and the three Wildlife
Sanctuaries, conservation and lodging centers, subsistence towns, and access
points. The entire forested (dark green) area constitutes the Biosphere
Reserve, with the remaining forests outside the national park and wildlife
sanctuaries being given the status of a Reserve Forest.
The Directorate of Forest of the Government of West Bengal is responsible for
the administration and management of Sundarbans, which is headquartered at
Canning. The principal Chief Conservator of Forests, Wildlife & Bio-Diversity &
ex-officio Chief Wildlife Warden, West Bengal is the senior most executive
officer looking over the administration of the park. The Chief Conservator ofForests (South) & Director, Sundarban Biosphere Reserve is the administrative
head of the park at the local level and is assisted by a Deputy Field Director and
an Assistant Field Director. The park area is divided into two ranges, overseen
by range forest officers. Each range is further sub-divided into beats. The park
also has floating watch stations and camps to protect the property from
poachers.
The park receives financial aid from the State Government as well as theMinistry of Environment and Forests of Government of India under various
Plan and Non-Plan Budgets. Additional funding is received under the Project
Tiger from the Central Government. In 2001, a grant of US$ 20,000 was
received as a preparatory assistance for promotion between India and
Bangladesh from the World Heritage Fund.
Geography
Sundarbans National Park is located in between 30 24' - 30 28' N latitude and
between 77 40' - 77 44' E longitude in the South 24 Parganas district in the
Indian state of West Bengal. The average altitude of the park is 7.5 m above
sea level. The park is made up of 54 small islands and is crisscrossed by several
tributaries of the Ganges.
http://en.wikipedia.org/wiki/Government_of_West_Bengalhttp://en.wikipedia.org/wiki/Canning,_South_24_Parganashttp://en.wikipedia.org/wiki/Ministry_of_Environment_and_Forests_%28India%29http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/World_Heritage_Fundhttp://en.wikipedia.org/wiki/South_24_Parganashttp://en.wikipedia.org/wiki/Gangeshttp://en.wikipedia.org/wiki/Gangeshttp://en.wikipedia.org/wiki/South_24_Parganashttp://en.wikipedia.org/wiki/World_Heritage_Fundhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Ministry_of_Environment_and_Forests_%28India%29http://en.wikipedia.org/wiki/Canning,_South_24_Parganashttp://en.wikipedia.org/wiki/Government_of_West_Bengal7/27/2019 Tourist Behavior of Bangladesh
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Sundarbans National Park is the largest estuarine mangrove forest in the
world.
Climate
The average minimum and maximum temperature is 20 C and 48 C
respectively. Rainfall is heavy with humidity as high as 80% as it is close to the
Bay of Bengal. The monsoon lasts from mid-June to mid-September. Prevailing
wind is from the north and north-east from October to mid-March and south
west westerlys prevails from mid-March to September. Storms which
sometimes develop into cyclones are common during the months of May and
October.
Eco-geography, rivers and watercourses
There are seven main rivers and innumerable watercourses forming a network
of channels at this estuarine delta. All the rivers have a southward course
towards the sea. The eco-geography of this area is totally dependent on the
tidal effect of two flow tides and two ebb tides occurring within 24 hours with
a tidal range of 3-5m and up to 8m[1]
in normal spring tide, inundating the
whole of Sunderbans in varying depths. The tidal action deposits silts back on
the channels and raising the bed, it forms new islands and creeks contributing
to uncertain geomorphology.[2]
There is a great natural depression called
Swatch of No Ground in the Bay of Bengal between2100' to 2122' latitude
where, the depth of water changes suddenly from 20m to 500m.[3] This
mysterious depression pushes back the silts towards south and/or further east
to form new islands.
Mudflats
The Sunderbans mudflats[4]
are found at the estuary and on the deltaic islands
where low velocity of river and tidal current occurs. The flats are exposed in
low tides and submerged in high tides, thus being changed morphologically
even in one tidal cycle. The interior parts of the mudflats are the right
environment for mangroves.
http://en.wikipedia.org/wiki/Bay_of_Bengalhttp://en.wikipedia.org/wiki/Monsoonhttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-0http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-0http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/21st_parallel_northhttp://en.wikipedia.org/wiki/21st_parallel_northhttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/21st_parallel_northhttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-0http://en.wikipedia.org/wiki/Monsoonhttp://en.wikipedia.org/wiki/Bay_of_Bengal7/27/2019 Tourist Behavior of Bangladesh
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Chargheri Char in the Sundarbans National Park is a mudflat which is being
developed as a tourist spot in the Sundarbans. One can visit it and enjoy the
beauty of the place during low tide. If one is lucky, one can see Sea Anemones,
Horseshoe crab (Nearing extinction)and small octopus. A must see spot for
tourists visiting Sundarbans
Flora and fauna
The coastal active delta of Sunderbans at the mouth of Bay of Bengal in India,
having a complex geomorphologic and hydrological character with climatic
hazards, has a vast area of mangrove forests with a variety of flora and diverse
fauna in a unique ecosystem. The natural environment and coastal ecosystem
of this Biosphere Reserve and World Heritage Site is under threat of physical
disaster due to unscientific and excessive human interferences. Conservation
and environmental management plan for safeguarding this unique coastal
ecology and ecosystem is urgently required.
Flora
The mangrove vegetation of Sundarbans consists of 64 plant species[5]
and they
have the capacity to withstand estuarine conditions and saline inundation on
account of tidal effects. In the month of April and May the flaming red leaves
of the Genwa (Excoecaria agallocha) the crab-like red flowers of the Kankra
(Bruguiera gymnorrhiza) and the yellow flowers of Khalsi (Aegiceras
corniculatum) can be seen. Some of the other commonly found plants and
trees in the park are Dhundal (or cannonball mangrove, Xylocarpus granatum),
Passur (Xylocarpus mekongensis), Garjan (Rhizophora spp.), Sundari (Heritiera
fomes) and Goran (Ceriops decandra).
Fauna
http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-4http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-4http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-4http://en.wikipedia.org/wiki/Excoecaria_agallochahttp://en.wikipedia.org/wiki/Bruguiera_gymnorrhizahttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Xylocarpus_granatumhttp://en.wikipedia.org/wiki/Xylocarpushttp://en.wikipedia.org/wiki/Rhizophorahttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Ceriopshttp://en.wikipedia.org/wiki/Ceriopshttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Rhizophorahttp://en.wikipedia.org/wiki/Xylocarpushttp://en.wikipedia.org/wiki/Xylocarpus_granatumhttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Bruguiera_gymnorrhizahttp://en.wikipedia.org/wiki/Excoecaria_agallochahttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-47/27/2019 Tourist Behavior of Bangladesh
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Tourist Behavior of Bangladesh:A Case study on Sundarban
The Sundarbans forest is home to more than 400 tigers. The Royal Bengal
Tigers have developed a unique characteristic of swimming in the saline
waters, and are famous for their man-eating tendencies. Tigers can be seen on
the river banks sunbathing between November and February.
Apart from the Royal Bengal Tiger; Fishing Cats, Leopard Cats, Macaques, Wild
Boar, Indian Grey Mongoose,Fox,Jungle Cat,Flying Fox, Pangolin, Chital, are
also found in abundance in the Sundarbans.
2.Needs of Tourist in Surdarban
A tourist needs to know the best mode of travel(road, rail or sea) to a
destination .Suitable boarding and lodging are the next items on his or her
agenda. Thereafter, information on attractive tourists spots available in and
around the destination holds his or her attention and then any package tours that
provide the best value for money(or at least increase the perceived usefulness in
the eyes of a prospective tourist). In the following figure we tried to depict the
needs of tourist.
http://en.wikipedia.org/wiki/Bengal_Tigerhttp://en.wikipedia.org/wiki/Fishing_Cathttp://en.wikipedia.org/wiki/Leopard_Cathttp://en.wikipedia.org/wiki/Macaquehttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Indian_Grey_Mongoosehttp://en.wikipedia.org/wiki/Foxhttp://en.wikipedia.org/wiki/Jungle_Cathttp://en.wikipedia.org/wiki/Flying_Foxhttp://en.wikipedia.org/wiki/Pangolinhttp://en.wikipedia.org/wiki/Chitalhttp://en.wikipedia.org/wiki/Chitalhttp://en.wikipedia.org/wiki/Pangolinhttp://en.wikipedia.org/wiki/Flying_Foxhttp://en.wikipedia.org/wiki/Jungle_Cathttp://en.wikipedia.org/wiki/Foxhttp://en.wikipedia.org/wiki/Indian_Grey_Mongoosehttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Macaquehttp://en.wikipedia.org/wiki/Leopard_Cathttp://en.wikipedia.org/wiki/Fishing_Cathttp://en.wikipedia.org/wiki/Bengal_Tiger7/27/2019 Tourist Behavior of Bangladesh
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Tourist Behavior of Bangladesh:A Case study on Sundarban
3.Tourist Characteristics of Sundarban:The ability to determine the proper target tourist and their travel needs is
crucial to a successful and efficient marketing campaign. After identifying
the preferences of the target segment, the tour operator can successfully
position the marketing strategy to enhance the attractiveness of a tourism
destination. This can be done by psychological, objectives or subjective
means. Segmentation is the division of a market into distinct subset of
consumers who require specific products or services. Market segmentation
segmentation is, thus, the process through which people with similar needs
are grouped together, so that a tourism business / organization can use
greater provision in serving and communicating with this group. Tourism
marketer segment their market based on the following aspects.
variables percentage
Natural Attraction 50%
Relaxation 35%
Adventure 15%
Others 0%
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Tourist Behavior of Bangladesh:A Case study on Sundarban
4.Decision Making & Information search Process regardingSundarban:
Most of the tourists take their decision based on their own experience or by
the information from friends and family members, colleagues and others
people. Information can be gathered from various sources like friends and
relatives, internet, travel agencies and other Medias. In the following
diagram we show the sources of information and their contribution in tourist
decision making process.
Variables Percentage
Travel Agency 15%
F&R 80%Internet 5%
Other Media 0%
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Tourist Behavior of Bangladesh:A Case study on Sundarban
There are some influencing factors that can influence visitors decision
making process. The following figure represent the factors and their
contribution in influencing the tourist decision making.
Variables Percentage
F&R 80%
Family Members 5%
Colleagues 5%
Others 10%
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Tourist Behavior of Bangladesh:A Case study on Sundarban
5. Motivators & Deterrents for Tourist Consumers inSundarban: There are some motivating factors that motivate tourists to
visit Sundarban. The factors are recreation, infrastructure, economic
condition and political stability etc. in the following figure we have tried
to show the factors that motivate tourist.
Variables Percentage
Recreation 90%
Infrastructure 0%
Economic condition 5%
Political Stability 5%
On the other hand there are some factors that can also demotivate tourist to visit
Sundarban. These factors are known as deterrents factors. In the table we depict
them.
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Tourist Behavior of Bangladesh:A Case study on Sundarban
variables percentage
Terrorism/Crime 5%
Natural Disaster 65%
Lack of Infrastructure 15%
Price 15%
6. Tourism Consumer Behavior Typologies: Many expert oftourism classified tourists based on various aspects. Typologies of tourism
roles have been defined in various ways. Some of the typologies of tourist
focus on tourist behavior, remaining others take a more psychological
approach. The behavioral typology approach underlines distinctive
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Tourist Behavior of Bangladesh:A Case study on Sundarban
patterns of tourist behavior with hard to preferred travel activities and
interaction with host communities. Gray was one of the pioneers in
attempting to distinguish different types of tourism based on the purpose
of the trip. In early nineteen seventy Gray used the term sunlust and
wonderlust tourism to categorize two types of tourism.Sun lust tourism is
basically tourism motivated by the desire of rest, relaxation and the three
Ss- sun, sea and sand. Wanderlust tourism on the other hand is typically
based on the desire to travel and experience different culture and people.
So tourism in Sundarban is the combination of both sun lust and
wanderlust tourism.
7.Tourist Life cycle:A tourist life cycle can be classified into three phases- pre trip, trip
and post trip. Pre-trip is the phase during which a potential tourist is
considering tourism and travel. A tourist needs to be made aware of common
rules of the land while eating in restaurant and general civic sensibility
during trip period. Checking out of hotels and reaching airport need to be a
pleasurable experience. Taking feedback of the trip is also important. Post
trip link with a tourist is very important for many reasons. Once the tourists
leave for his or her home country after a few days a feedback can be asked
for seeking constructive suggestions to improve the situation. The following
figure shows the tourist life cycle.
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Tourist Behavior of Bangladesh:A Case study on Sundarban
8.Porters Five Forces ModelCustomers
The following key customers (tourist) may be out of the analysis: group
tourists are the most common in Sundarban. The tourist group may be
Student group, corporate group. Visitors make their choices according to
the time of the year. So the number of tourist varies according to seasons.
A great number of tourist visit Sundarban in Winter season. Although most
of the tourist visits Sundaarban in the rainy season to see the worlds
largest mangrove forest under the water.
Competitors:
If we think about the geographical position of sundarbanone part in
Bangladesh and part in indiain this case the indian part is the competitor of
Sundarban. If we think about coastal tourist destination of Bangladesh
specially in the southern part in this situation kuakata may be competitor of
Sundarban.
Suppliers: Transport: rail transport up to Khulna station then water
transport
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Bus service up to Mongla port then water serviceTotally water transport (ship) from Dhaka to sundarban.Most of the tour are arranged by the tourists
Hotel and restaurant: there is few hotel or restaurant in the area of
sundarban these are following
Hotel sundarban tiger camp Hotel sundarban
Travel agency: There are number of travel agencies, their services, offers,
price sensitivities. Specially travel agencies arrange the group tour atSundarban.
Government: tax policies, road charges, and there support to the tourism
industry.
Substitutes:there are so many tourists destination in the southern region of
the country which come to the mind of the tourists.this list may include----
kuakata, Shatgumbuj Mosque in bagerhat.
New Entrants: Sundarban is the worlds largest forest. It is situated in the
coastal area of the Bangladesh. It is totally nature based destination so in this
sense there is no chance for new entrance. In short run or long run it is not so
easy to establish a destination in coastal area as like as Sundarban.
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Tourist Behavior of Bangladesh:A Case study on Sundarban
9.Macro Environment of SundarbanThe macro environment of Sundarban refers to all forces which influence it
from a macro context. It consists of six components: demographic
environment, economic environment, natural environment, technological
environment, political environment, political-legal environment and socio-
cultural environment. These environments contain forces that have a major
impact on Sundarban.
Demographic Environment:- Demographic environment of Sundarban
studies human populations in terms of size, density, location, age, gender,
race, occupation and other statistics. As it covers an area of 3600 square
kilometers, so the population living in Sundarban is not too much densed.
People of that area lives at the border line of Sundarban, near locality, but
some people also live in the forest villages. People of all age and gender can be
found in the forest. Among them most are fisherman, some other people do
the job of honey collecting, Woodcutting etc. These peoples diversified
location (forest villages) and specially occupation can be an attractive source of
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Nature, Education and Adventure tourism for both domestic and foreign
nature lover tourist.
Economic Environment:-The economic environment of Sundarban
represents the purchasing power and spending pattern of people of that area.
As most people of Sundarban live under poverty line because of their poor
income from their occupation, so affordability to live a better life is not
possible for them. Tourism in that area can contribute to their economy
through using them as Travel guide, accommodation provider with payment
and seller of local arts & crafts.
Natural Environment:-World largest mangrove forest Sundarbans basic
attraction feature is its Natural Beauty which consists a thousand variety of
trees Sundari, Geua, Keura, Bain, Poshur etc, animals-monkey, deer(chitra,
Bolga), pig, dolphin, the famous Royal Bengal Tiger, fishes- Bain, Belay, Hilsha
etc.
In tourism, one sub classification can be created within natural
environment:Heritage environment and modern man made environment. Any
country having heritage sites is always at an advantageous position to attract
tourists in larger numbers.As Sundarban is a heritage site declared by UNESCO,
so it is in an advantageous position than others destination of Bangladesh in
terms of attracting tourists.
Technological Environment: Technological Environment in terms of
tourism deals with technological interventions which make a tourist more
comfortable and efficient in decision making as well as further processing of
the decision. It includes online ticket booking, payment gateways as well as
exploring various tourism opportunities of any destination.
As Sundarban is a major tourist site of Bangladesh, nowadays some tour
operator and agencies like-Sundarban Tourist Complex, Mountain Club Tours,
tigers tours, Bangladesh Eco-tours, Guide Tours and Green Holiday Tours
provide technological services to tourists like online ticketing,
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Tourist Behavior of Bangladesh:A Case study on Sundarban
accommodation reservation, transportation reservation, guidance for making
the tourists comfortable and satisfied in case of visiting Sundarban.
Political Environment:Political Environment regarding Sundarban includes
all laws and legislations that influence or limit the scope of government
agencies and groups, tourism and tourists in Sundarban. As Sundarban is the
largest mangrove forest in the world and it maintains Eco-ideas, so any kind of
harm to its natural atmosphere is strictly prohibited by its political
Environment.
Socio-cultural Environment: This environment consists of institutions,
societys basic values, perceptions, preferences, beliefs and behaviors of
people. As Sundarban housed people of different age, race, sex, occupation so
it contains a diversified socio- cultural environments. This diversified socio-
cultural environment can be a major source of tourists attraction on basis of
two dimensions. First, Cultural aspects like Culture and custom of the people of
Sundarban can be a major tourists attraction for potential tourists(cultural).Second, Culture itself can attract people of other culture to visit
Sundarban.
10.Industry Position of Sundarban:Sundarbans Development Board generally executes civil works of following
nature. Besides connectivity, enhancement of irrigation potential, drinking
water supply are other aspects of the civil works.
Brick Paved/Water Bound Macadam Road & Culverts.-
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Tourist Behavior of Bangladesh:A Case study on Sundarban
Brick Paved and Water Bound Macadam road had been constructed by the
Board in all the nineteen blocks of Sundarban along with Culverts to provide
all weather road. Up to June 2007 more than 3000 km. of Brick Paved &
Water Bound Macadam Road have been constructed.
- The provisions of jetties have been made for promotion of landing facilities
in the riverine areas. Three types of jetties viz. R. C. C. type, Brick Block and
Rail Posts have been taken up. Up to November 2007, around 184 jetties
have been constructed.
Rainwater harvesting / Irrigation / Excavation of derelict channel -
For creating additional irrigation potential through harvesting of rainwater,
derelict channels have been re-excavated. This has added to the increase of
irrigation potential and cropping intensity.
Master Sluices and Closure -These have been constructed on diversion
channels to provide controlled drainage during monsoon season and
irrigation water during the dry season from the stored sweet water.
H. P. Sluices -Hume Pipe Sluices have been constructed to provide outlets
for excess water into the rivers/tributaries and prevent saline water intrusion.One single vented H.P. Sluice provides drainage facility for an average area of
2.5 sq. km. Along with H. P. Sluices; main drains are also been excavated as a
part of the work.
Rural Water Supply -The Board implements scheme of sinking tube wells
for supply of potable drinking water to the people inhabiting in 19 blocks of
the region. Board has installed more than 600 tube-wells up to July 2007.
Buildings - Some buildings have been constructed. The buildings include
Office-cum-Rest Sheds, staff quarters and training centres. They are located
at Hingalganj, Hasnabad, Nezat, Sonakhali, Jharkhali, Moukhali, Gosaba,
Kakdwip, Helen, Moushuni and Gangasagar.
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Tourist Behavior of Bangladesh:A Case study on Sundarban
References:
Tourism marketing by Devashish DasguptaPrimary data from surveyWebsite InformationBPCBTB
Appendix
Questionnaire
Hello people. I would be very glad if you could take 5 min of your precious
time to answer these questions. I need these answers to support my project
paper. I would appreciate your opinion about your tourism destination choiceand your view about Bangladesh tourism industry.
VISITOR SURVEY
1. Personal Details:
Name: Sex:
Address:
Male Female
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T i t B h i f B l d h
Age: Questionnaire
Questionnaire
Hello people. I would be very glad if you could take 5 min of your precious
time to answer these questions. I need these answers to support my project
paper. I would appreciate your opinion about your tourism destination choice
and your view about Bangladesh tourism industry.
VISITOR SURVEY
1. Personal Details:
Name: Sex:
Address:
Age: Questionnaire:
2. As a tourist why you want to visit Sundarban?
a) Natural attraction b) Relaxation
c) Adventure d) Others
3. How have you collected information regarding Sundarban?
a) Travel agency b) Friends and relatives
c) Internet d) Other media
4. Who was influencer of your decision making?
a) Friends& relatives b) Family members
c) Colleagues d) Others
5. Which factor motivated you most?
a) Recreation b) Infrastructurec) Economic condition d) Political stability
6. Which factors demotivated you?
a) Political instability/ crime / terrorism b) Natural disaster
c) Lack of infrastructure d) Price
Thanks for your time & effort to fill in all the above questions.
Interviewer: Date:
Male Female