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nspiration can be found everywhere and anywhere. If you are looking for a way to keep your marketing muscles in shape just look to your fitness routine. Different exercise methods can be a good model to base your content strategy around and even promote healthy habits, keeping you fit in the gym or in the office.
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Infographics can be a complex piece of content with lots of valuable information, stats, keywords, relevance, & promotion.
Inspiration can be found anywhere. These workouts can influence your types of content.
Content marketing and fitness can be more related than you think! Create healthy habits with your content marketing practices by modeling it after your fitness routine! The more you
exercise, the better results you will see.
Warm up is key for exercising and for content strategy. Make sure not to pull any muscles, especially your creative muscles by following these steps...
VERTICALMEASURES.COM
THE ATHLETE
WATER CONCEPTS& IDEAS
THE MARKETER
THE ATHLETE THE MARKETER
THE ATHLETE THE MARKETER
TOOLS
GET STARTED WITH...
THE CROSS-TRAINER
PORTION CONTROL
RESEARCH
CREATE A SCHEDULE
BUSINESSTRACK YOUR
HOW WORKING OUT CAN INSPIRE GOOD INTERNET MARKETING PRACTICES
warm-up and stretches, selects motivational music
a fitness app relevant subject matter
smaller portions with lots of fruit
and vegetables
healthy recipes & seasonal foods
search terms, keywords, organic listings
brainstorms, compiles research, plans content strategy, selects motivational music
THE ATHLETE THE MARKETER
REWARDS
FITNESS
WORKOUTSCHEDULE
TENNIS SHOES
IPOD
STRATEGYREPORT
SOFTWARE
COMPUTER
trending now
30-40% of search engine users click the first organic listing in results
Smaller pieces of cotent are easy to digest and are morelikely to be shared
Consistently speaking to important topics can bring loyal followers
Photos perform best on Facebook for likes, comments, & shares compared to text, links, & videos
more than 40% of consumers say that info found via social media affects the way they deal with their health
40%
January
INFOGRAPHICS
THE WALKER FREE GUIDE
THE JOGGER VIDEO
THE YOGA STUDENT BLOG POST
created by
Regularly scheduled blogs can bring more traffic and content with your
followers and customers.
share accomplishments and workouts with friends via fitness app
share content by posting on blog, promoting on social media platforms
blog post
videomarathon
hiking
bike ride infographic
Having technology assist and motivate your health habits can be a great way to keep you on point for a healthy body. Could this idea lead to a great model for your internet and content
marketing services? Read on to find the similarities between working out and creating content that could keep you on track and on the track…
Every athlete and marketer needs some initial resources for their next project. Whether it’s going for a morning run or designing an infographic, make sure you have these essentials...
PRE-WORKOUT
WORKOUT
SHARE
Tailor the length basedon the type of content
The complex health nut who pulls together multiple exercises into valuable
workouts, acheiving great results.
The avid long distance walker, builds up strength and healthy foundation without
being strenuous on body.
Starts off as a simple jog but has the potential to turn into a full-on run.
Video can be simple and fun but could potentially turn viral.
29% of Americans spend 30-59 minutes exercising each time they workout
Companies that blog 15% or more times per month get 5x more traffic than companies that don't blog
Include links to your website and social media
Release as a blog post with sharing and embeddingcapabilities
Keep your videos2-3 minutes long
29%
healthyceleb.com/health-apps-downloads-doubled-from-last-year/3062leapup.com/blog/5-dos-and-donts-when-designing-and-delivering-a-winning-content-strategy/exercise.lovetoknow.com/Exercising_Statisticsbls.gov/spotlight/2008/sports/mediabistro.com/alltwitter/digital-marketing-stats_b48214getreferralmd.com/2013/09/healthcare-social-media-statistics/shoutlet.com/blog/2013/05/six-stats-and-six-reasons-why-content-marketing-matters/contentmarketinginstitute.com/2013/09/amp-up-content-strategy-live-events/
Try researching trends based on your location
Make sure to post consistently.Blogging at least 2-3 times a week is ideal.
Free guides can have long shelf life, builds a foundation as good a resource.
Needs a regularly scheduled session to reconnect with inner self and
achieve a moment of Zen.
