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© Samsung Electronics. All Rights Reserved. Confidential and Proprietary. © Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
TRADEMARK & LOGO USAGE GUIDELINES
© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
Guidelines for Usage
• Galaxy Tab® is a trademark of Samsung Electronics Co., Ltd. • The name of the device is: Samsung Galaxy Tab® 2 (7.0) (with the ® symbol) • Use of the ® symbol applies to Galaxy Tab®, in the graphic treatment and when the
word is written in text. When in text, the superscripted ® symbol needs to be used on first reference only. All subsequent references do not need the ® symbol.
• Use of Graphic Treatment: – The device must be referenced as “Samsung Galaxy Tab® 2 (7.0)” in first usage.
– Subsequently, it can be “Galaxy Tab® 2 (7.0)” on the same page, without reference to either brand – as long as we have clearly shown it as the Samsung Galaxy Tab® 2 (7.0), elsewhere in the same ad, and that it has been shown in context of the Samsung Galaxy Tab logo.
• The name “Samsung Galaxy Tab® 2 (7.0)” replaces any model # references • The name “7.0” should be used in conjunction with the Galaxy Tab logo as
demonstrated in the following pages.
• The following legal language must be referenced in the legal lines: – © 2012 Samsung Telecommunications America, LLC. Samsung and Galaxy Tab are both trademarks of Samsung
Electronics Co., Ltd.
© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
• Always use title case when referencing Samsung Galaxy Tab® 2 (7.0), avoid using all caps
• Examples for illustrative purpose only: – Headline: Introducing the Samsung Galaxy Tab® 2 (7.0)
– Sub-headline: The New Samsung Galaxy Tab® 2 (7.0)
– Copy (after the headlines above = ok): The new Galaxy Tab® 2 (7.0) is a sleek and stylish tablet.
• For PR news releases, proper usage will be:
– First mention: The Samsung Galaxy Tab® 2 (7.0)
– Any mention thereafter: Galaxy Tab® 2 (7.0)
Guidelines for Usage
© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
Examples of Incorrect Usage
• The following are incorrect ways the trademark can be referenced: – “Galaxy Tab® 2 (7.0) by Samsung”
• The use of the Samsung Galaxy Tab® 2 (7.0) graphic treatment within a sentence is not permitted. When referencing the product name within a sentence, the product name should appear in regular font as part of the copy.
– Correct: The Samsung Galaxy Tab® 2 (7.0) is a sleek and stylish device.
– Incorrect: The is a sleek and stylish device.
© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
Graphical Applications